UnF*cked Agency

Matt Coffey was a corporate warrior managing a $50 million territory for Sprint before he pounded the table one day and walked out.He started consulting in 2010 with no real plan, built himself a website to show off his chops, and discovered nobody wanted the consulting; they wanted the website. His dentist became his first recurring client while he was in the chair getting a tooth filled. That accident of a business became Customer Bloom, then Practice Bloom, a multi-seven-figure medical marketing agency he scaled to 30+ people doing $250K a month at its peak.Then he sold it. Kicked himself out of his own company on purpose, took multiple seven-figure bids, and walked. He calls it the hardest thing he's ever done, like selling off a child.In this episode, Brad and Matt get into the actual mechanics of building an agency worth buying and then letting it go: why he started planning his exit two years early by trading marketing for broker advice, why he deliberately made himself removable from day-to-day ops, and the brutal lesson that nearly sank him at his peak (bringing on 30 clients a month with no way to keep them). Now rebuilding as Profit Engines, he's running the exact same playbook a third time, and he's blunt about who he'll let near it.In this episode:Why he repeats the same agency pattern on purpose instead of chasing something newThe two-year head start every owner needs before trying to sellWhy churn, not new business, is the real determinant of what your agency is worthThe "high transaction value, high velocity" filter that decides which niche to chaseWhat performing on stage taught him about business that an MBA never couldThe boat rule: how he vets every customer, employee, and vendor before they get on boardIf you've ever wanted to build something you could actually walk away from, this one's for you. Are you an agency owner that is looking to scale through global talent? Connect with us at talentfuze.io or join our facebook group "The UnF*cked Agency". 

Cyle Patnode started the same business three times before it finally worked.He dropped out of college at 21, got left holding the bag when his marketing franchise went bankrupt, and ended up broke at 23. He was waiting tables and valeting cars in a new city. Then the Pennsylvania AG came after him over a lead-gen play gone wrong. Then COVID wiped out every client he had except one.That one client was a personal injury attorney. It's the entire reason Case Engine exists today; a law firm marketing agency doing around $300K a month with a team of 30+.In the first episode back since the relaunch, Brad walks Cyle through the full "fucked" era and how he clawed his way to "unfucked": why he resisted niching down for years (and what it cost him), the one ad that signed a $5K/month client in week one, and why he's betting the agency's future on AI search; getting law firms cited inside ChatGPT, Claude, and Gemini before the rest of the industry catches up.In this episode:Why building the same agency three times beat starting something newThe real cost of waiting too long to niche downHow a single case study turned one surviving client into a growth engineThe first three moves any firm should make to get cited by AI searchWhy top talent (not automation) is still the bottleneck to real growthIf you've ever launched something that blew up in your face and wondered whether to go again, this one's for you. Are you an agency owner that is looking to scale through global talent? Connect with us at talentfuze.io or join our facebook group "The UnF*cked Agency". 

Your agency looks like it's working. You've got the revenue, the clients, the thing everyone else calls success. And you haven't taken a real day off in months, because the whole operation still runs on your hands and only your hands.The UnF*cked Agency is the show for that... the conversation that usually only happens after the conference, at the bar, when the guard finally comes down. The churn that's scaring you. The cash that's tighter than it looks. The fact that you built a business that owns you instead of the other way around.Host Brad Starnes has been there... he built an agency that looked like a dream while it was on fire inside, and sold it under distress before rebuilding around the lesson he paid for the hard way. No guru theater, no ten-step frameworks you'll never use. Just honest talk and real operators, working through one idea every episode: how to get your agency unfcked. Not perfect. Not optimized. Just not broken, not trapped, and not bleeding.If you're past survival, doing real revenue, and more exhausted than you've ever been — start here.New episodes break down the real mechanics of building an agency that doesn't eat your life. Follow the show so the next one finds you. Are you an agency owner that is looking to scale through global talent? Connect with us at talentfuze.io or join our facebook group "The UnF*cked Agency".