PODCAST · business
UNFOCUSED Show
by @paulttran
Focus is overrated - I’m curious about lots of things || God, NFTs, investing, entrepreneurship, bettering myself, franchising, sales, memes, and microfinance.If you love what you hear, please support so that we can do this FOREVER.1. Subscribe to this podcast, at www.unfocused.show2. Subscribe to the regular newsletter at www.unfocused.news4. Subscribe to the YouTube channel at www.unfocused.video2. Share this show with your network3. Follow @paulttran on Instagram/Twitter and @paul.t.tran on TikTok
Episodes
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Stealing a Volkswagen ad + repurposing it to sell franchises
In this video, I talk about inspiration I receive from ads that are B2C and not even related to the industry - and it's helped me get quite a bit of attention and inquiries to sell franchises. This is the post I was referring to in the video:...
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When buying a franchise, DON'T kill your own deal (and spend more money) this way
Large, multiunit franchisees already know this. But for those entering the space for the first time... NOT following this advice is a sure-fire way to: • Overpay • Overcomplicate; and * Potentially kill your own deal I find myself saying this at least 3-4 times a month to people, so thought I'd...
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Why restaurant loyalty programs SUCK (and how to unsuck it)
Hospitality leaders have it backwards. You're supposed to love people and use tech. NOT love tech and make customers feel used. A clip from April Porter's podcast - The Infinite Franchisee Show (thank you for having me on!):...
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Franchising is the hack (a 53-second perspective)
If Vernon Sanders is right... That "experience is a hard teacher because she gives the test first, the lesson afterwards"... Then franchising is the alumni student who aced the test, built a successful career, and wants to tutor you. Years of hard work, research, mistakes, risks, headaches,...
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Letting people steal my franchise idea....is good for business? PART II
The last video, WHAT IF PEOPLE STEAL MY FRANCHISE/BUSINESS IDEA, got an incredible response (thank you!). I forgot to add extra (and critical) insight, proving that sharing everything is a super-profitable strategy. Am I wrong, here? If you found this episode valuable, please support me (it’s…
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Making $1 million serving weirdos (+ hot sauce) at my restaurants
The easiest way to build a profitable, enjoyable, and scalable business isn't to serve as many people as possible (wait, whuuut). Listen in and tell me if you agree! Please subscribe, like, and comment so that this helps my fellow small business owners! If you found this episode valuable, please...
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What if someone STEALS my brilliant franchise idea?
"What if they steal my business idea?" "What if they know what's in the secret sauce?" "What if they discover my supplier/technology?" Those are common questions I get from aspiring and new franchisors. Listen in for my answer (and hint: those are the wrong things to put your eggs in) Do you…
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Restaurant owners won't like this (but you must do this to grow)
There's ONE THING restaurant owners need to do, to increase: 🛫 Pales 🛫 Profitability 🛫 Throughput 🛫 Consistency, and 🛫 Scalability It's a paradox that must be followed (or disbey at you rown risk) and will require the removal of sunk costs, pride, comfort, and ego. Troy Hooper, CEO of Pepper...
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Defending restaurant margins, INSTANTLY + WITHOUT RAISING PRICES
CEO Troy Hooper spoke at the California Restaurant Association Presidents Panel, a few months ago; and one of the hottest discussions was how to defend restaurant profitability: ✅ From constant attacks of rising costs and regulations; and ✅ Without customers' having to carry the load I clipped…
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When do you say YES to franchisee ideas? (And when must you say NO?)
Listen in, and tell me what you think. Hope this equips franchisors and potential franchise partners for success. Big thanks to @shawnpwalchef for inspiring #smartphonestorytelling If you found this episode valuable, please support me (it’s free and quick!) by: • Following me on X/Twitter:...
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What $100 purchase have you made in the last 6 months that's changed your life or work? Texts.com
This is an excerpt from my regular newsletter Eff Around & Find Out. Please subscribe. It's free and loaded with lots of great insights on personal development, entrepreneurship, and my adventure in NFTs. http://effaround.substack.com And follow me! Podcast: https://unfocused.show YouTube:...
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Why the food business (and a stupid decision that played out beautifully)
I had no experience in restaurants, and had no business getting into food.... SO WHY?! I answer this question here. This is a podcast episode hosted by @maidthis Founder/CEO Neel Parekh. You can follow him at @maidthis YouTube, or on 𝕏 at @NeelBParekh . Enjoy the listen, please subscribe, and...
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My answer to "What moment led you to explore entrepreneurship?" (involves a scam)
When CEO of @maidthis @NeelBParekh asked me me: "What moment led you to explore entrepreneurship?" This was my answer. For my fellow business owners, do you remember the spark that started it all, for you? Thanks for having me on, Neel! This is an excerpt from my regular newsletter Eff Around &...
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Andy Nguyen giggling when I said ____ and among my favorite business books of all time
I was invited to speak on a panel with restaurant leaders I look up to, and I got to share one of my most transformative books ever read. I get a kick out of watching Andy giggle like a child at 1:02 when I said this word. Special thanks to Viet Nguyen, Ivy Ha, and the Kei Concepts Media Team.…
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Shrink your menu = Grow your restaurant chain
I had a consulting call with a restaurant owner who had a menu that would rival Cheesecake Factory's! I recommended cutting down the menu - sharing how to do it, and why it'll help them scale and profit and enjoy the business more! Any questions? Leave a comment and I'll answer them (in the...
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From ignorant entrepreneur to $15 million franchisee - the Neel Parekh interview
This is a podcast episode hosted by @maidthis Founder/CEO Neel Parekh. You can follow him at @maidthis on YouTube, or 𝕏 at @NeelBParekh. We get into a bunch of franchise-related topics, such as: • How I got into the restaurant and franchise business • How ignorance was a superpower • What traits...
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Growing your franchise through LAUGHTER & GIVING A DAMN - Evocalize
Was invited by Justin Ulrich - Head of Marketing at @evocalize to share my experience marketing for both my restaurants and the franchise companies I advise for. Thank you Justin and company. I had a lot of fun, and hope it adds incredible insight and value to those we seek to serve! Follow…
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THE SECRET to running 11+ companies, $15+ million in revenue, family + travel
I was invited to speak on a panel with restaurant leaders I look up to, and this question came up. I get asked how I do all the things I do. • Running a $15+ million restaurant company • Advising foodservice chains on franchise growth • Franchise Development with almost 2,000 stores under me •...
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Franchising, Giving Bad Advice (+ Helping A Struggling Restaurant Owner)
THIS IS AN AUDIO-ONLY PODCAST EPISODE!! We added images to make it YouTube-friendly. Was on an X / Twitter Spaces hosted by Chick-fil-a franchisee, and leadership podcaster Tim Sweetman. Some topics we covered included: • Honoring Charlie Munger and favorite quotes • Leadership • Wrong advice and...
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Raising capital NO-NO for entrepreneurs & investors
Check out the longer-form version of this - called "Startup founders - STOP PITCHING IPOs, going public & acquisition exit strategies" Subscribe 🔔🔔🔔 for more goodies! http://unfocused.video Additional content: Newsletter: http://effaround.substack.com Podcast: http://www.unfocused.show…
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What AI can't replace in your business?
Thank you, @keiconceptsmedia (on Instagram), for hosting the "Breaking Bread" panel, and allowing me to speak and add value with other great creators in the restaurant space.
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Hungry at 2am in Paris (and why restaurant businesses should open late)
There's a reason why In-N-Out Burger, Raising Cane's, and brands we've loved for decades open late... What do you think? Follow me for more content - here or on Twitter! x.com/paulttran
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Stop spending on advertising for your restaurant (do this instead for 10X ROI)
How The Halal Guys grew from food carts in New York City... To 100 stores (and 100s more in the pipeline)... It started with a pivot, and a collaboration. Restaurants (and franchises in general): How can you redirect advertising dollars to collaboration for a 10X ROI?
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Charlie Munger quotes x ignorance to success in entrepreneurship
Was on an X / Twitter Spaces with Chick-fil-a franchisee, leadership podcaster Tim Sweetman, and some topics we covered were: • Honoring Charlie Munger and favorite quotes • Leadership • Wrong advice about franchising and restaurants • How to help a struggling franchise Please follow me on X:...
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Entrepreneurs - STOP spending on advertising (and do this, instead)
Before SMBs spend another dollar on advertising (aka torching their cash)... Spend it on collaborations, instead. In this clip, I share why collabs kills 10 birds with 1 stone (sorry for the violence) Was invited to speak at a fireside chat (along with legends @andythenguyen Viet Nguyen of Kei...
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"We want to be the best" is a set up for failure in franchising and branding
I was invited to speak on a panel with restaurant leaders I look up to, and this question came up. Even though there are 100s of things I look for, these must happen first, or the conversation can't continue. Special thanks to Viet Nguyen, Ivy Ha, and the Kei Concepts Media Team. You guys run the...
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What's needed for a restaurant to franchise?
I was invited to speak on a panel with restaurant leaders I look up to, and this question came up. Even though there are 100s of things I look for, these must happen first, or the conversation can't continue. Special thanks to Viet Nguyen, Ivy Ha, and the Kei Concepts Media Team. You guys run the...
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Secret to great ideas
Hint: You’ve gotta look through a dumpster Subscribe 🔔🔔🔔 for more goodies! http://unfocused.video Additional content: Newsletter: http://effaround.substack.com Podcast: http://www.unfocused.show Twitter: http://www.twitter.com/paulttran Instagram: http://www.instagram.com/paulttran/
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Numbers don't lie...only (they also cheat & steal)
There's a statistic in the business space that I HATE, and is causing all sorts of problems. Let me know if you agree! Subscribe 🔔🔔🔔 for more goodies! http://unfocused.video Additional content: Newsletter: http://effaround.substack.com Podcast: http://www.unfocused.show Twitter:...
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It's always bath time
What are you swimming in (and you're always swimming)? Subscribe 🔔🔔🔔 for more goodies! http://unfocused.video Additional content: Newsletter: http://effaround.substack.com Podcast: http://www.unfocused.show Twitter: http://www.twitter.com/paulttran Instagram: http://www.instagram.com/paulttran/
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The dry cleaner story. Double your money with half the effort.
Which of the two would you rather be? Comment below, and why the outcome happened the way it did! Subscribe 🔔🔔🔔 for more goodies! http://unfocused.video Additional content: Newsletter: http://effaround.substack.com Podcast: http://www.unfocused.show Twitter: http://www.twitter.com/paulttran...
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When inspiration to exercise hits, STOP THINKING (you'll sabotage yourself)
I've been exercising consistently for ten years, now; and I still struggle with self-talk. Hope this thought shuts down your brain (it's good for you, I promise). Subscribe 🔔🔔🔔 for more goodies! http://unfocused.video Additional content: Newsletter: http://effaround.substack.com Podcast:...
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"Small" can be the goal
This is an excerpt from my regular newsletter Eff Around & Find Out. Please subscribe. It's free and loaded with lots of great insights on personal development, entrepreneurship, and my adventure in NFTs. http://effaround.substack.com And follow me! Podcast: http://www.unfocused.show YouTube:...
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Business plans can suck it
Are your business plans helping you, or hurting you? This is an excerpt from my regular newsletter Eff Around & Find Out. Please subscribe. It's free and loaded with lots of great insights on personal development, entrepreneurship, and my adventure in NFTs. http://effaround.substack.com And…
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Base by base wins the race
This is an excerpt from my regular newsletter Eff Around & Find Out. Please subscribe. It's free and loaded with lots of great insights on personal development, entrepreneurship, and my adventure in NFTs. http://effaround.substack.com And follow me! Podcast: http://www.unfocused.show YouTube:...
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Two ways NFTs enable artists + build income
This is a clip from a podcast interview I did with show host, serial entrepreneur, and all-around good human being Derek Ting. You can listen to the full episode here (and please subscribe!) And also - definitely follow Derek here: (1)@duhricehero (2) @frstyleofficial THE BEST WAY you can support...
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Daily Routines + Fortifying Mental Health
Daily Routines + Fortifying Mental Health Mental health is so hidden, that it doesn't get the love and importance that it needs! I discuss daily routines that keep me resilient during the tough times, and ready for success during the good ones! This is a clip from a podcast interview I did with...
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"Fire, Aim, Ready" might be a better sequence than "Ready, Aim, Fire"
This is an excerpt from my regular newsletter Eff Around & Find Out. Please subscribe. It's free and loaded with lots of great insights on personal development, entrepreneurship, and my adventure in NFTs. http://effaround.substack.com And follow me! Podcast: http://www.unfocused.show YouTube:...
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"Fail fast, frequently & forward" is a failed strategy
This is an excerpt from my regular newsletter Eff Around & Find Out. I hear a lot of mic drops and gospel that revolves around the fact that you need to fail in order to succeed. Not a helpful strategy; and if your "fail" results in death or losing what's most dear to you - especially if you...
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How to unstuck a project - by Seth Godin
This is an excerpt from my regular newsletter Eff Around & Find Out. Please subscribe. It's free and loaded with lots of great insights on personal development, entrepreneurship, and my adventure in NFTs. http://effaround.substack.com And follow me! Podcast: https://unfocused.show YouTube:...
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How I describe NFTs + Starbucks entering Web3!
NFTs are so hard to describe, because they serve so many functions and it means different things to different people. I give it a shot, and we also talk about Starbucks entering the space, too. This is a clip from a podcast interview I did with show host, serial entrepreneur, and all-around good...
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If you're feeling resistance to important work...
This is an excerpt from my regular newsletter Eff Around & Find Out. Please subscribe. It's free and loaded with lots of great insights on personal development, entrepreneurship, and my adventure in NFTs. http://effaround.substack.com And follow me! Podcast: https://unfocused.show YouTube:...
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Will Later-You thank Now-You?
This is an excerpt from my regular newsletter Eff Around & Find Out. Please subscribe. It's free and loaded with lots of great insights on personal development, entrepreneurship, and my adventure in NFTs. http://effaround.substack.com And follow me! Podcast: https://unfocused.show YouTube:...
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Replace the sales question: What keeps you up at night?
If you sell for a living - as a business owner or sales professional - and one of your prospecting questions is: What keeps you up at night? Take a pair of scissors, and cut that shit out lol! Why? 1. Every other salesperson is asking the same exact question. You’re buried with every other…
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Be empty inside
This is an excerpt from my regular newsletter Eff Around & Find Out. Please subscribe. It's free and loaded with lots of great insights on personal development, entrepreneurship, and my adventure in NFTs. http://effaround.substack.com And follow me! Podcast: https://unfocused.show YouTube:...
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Push-Pull Strategy to help you make better decisions
This is an excerpt from my regular newsletter Eff Around & Find Out. Please subscribe. It's free and loaded with lots of great insights on personal development, entrepreneurship, and my adventure in NFTs. http://effaround.substack.com And follow me! Podcast: https://unfocused.show YouTube:...
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Bringing your ugly past around
This is an excerpt from my regular newsletter Eff Around & Find Out. Please subscribe. It's free and loaded with lots of great insights on personal development, entrepreneurship, and my adventure in NFTs. http://effaround.substack.com And follow me! Podcast: https://unfocused.show YouTube:...
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Repeat to make impact. I repeat - repeat to make impact
This is an excerpt from my regular newsletter Eff Around & Find Out. Please subscribe. It's free and loaded with lots of great insights on personal development, entrepreneurship, and my adventure in NFTs. http://effaround.substack.com And follow me! Podcast: https://unfocused.show YouTube:...
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Does my work even matter?
This is an excerpt from my regular newsletter Eff Around & Find Out. Please subscribe. It's free and loaded with lots of great insights on personal development, entrepreneurship, and my adventure in NFTs. http://effaround.substack.com And follow me! Podcast: https://unfocused.show YouTube:...
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When you're stuck with a decision
Here I share two decision-making protocols that have helped me win more than I lose - and least, protect against the downside. Subscribe, comment, like, and put the notifications on for more! #entrepreneurgoals #entrepreneurship101 #entrepreneurshiplifestyle #entrepreneurshipmotivation...
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ABOUT THIS SHOW
Focus is overrated - I’m curious about lots of things || God, NFTs, investing, entrepreneurship, bettering myself, franchising, sales, memes, and microfinance.If you love what you hear, please support so that we can do this FOREVER.1. Subscribe to this podcast, at www.unfocused.show2. Subscribe to the regular newsletter at www.unfocused.news4. Subscribe to the YouTube channel at www.unfocused.video2. Share this show with your network3. Follow @paulttran on Instagram/Twitter and @paul.t.tran on TikTok
HOSTED BY
@paulttran
CATEGORIES
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