PODCAST · technology
Untangling Tourism Tech
by Tourism Tribe
Untangling Tourism Tech is the no-fluff podcast helping tourism operators make sense of the digital jungle. Hosted by the experts behind Tourism Tribe, this series breaks down tech trends, AI tools, digital marketing strategies, and real-world success stories—all tailored for small tourism businesses across Australia and beyond.We keep it short, sharp, and practical, with advice you can actually use (no tech jargon, promise!). Whether you’re baffled by booking tech or just want better socials, we’re here to help you work smarter, not harder—with a laugh or two along the way.Tune in to save time, grow your business, and stay one step ahead in the fast-moving world of tourism tech.
Episodes
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Episode 22: GPT 6 Astra: AI Just Took the Mouse
ChatGPT 6 Astra landed on 3 September and it uses your computer the way a staff member would: the mouse moves, the forms fill, the work gets done. In Episode 20 Fabienne Wintle and Liz Ward said that full autonomous agents were perhaps two to five years away. Ten weeks later, here one of the…
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Episode 21: Google Business Profiles Are Doing Your DMO’s Job Now
Most DMOs call Tourism Tribe wanting to fix their website. Fabienne Wintle and Liz Ward explain why that's the wrong question. When you ask AI such as Google or Gemini where to eat or stay, the answer comes straight from the operator's Google Business Profile, not the DMO's website or directory.…
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Episode 20: What AI Search Means for DMOs
Destination marketing organisations are losing visibility they can't see in the numbers. Fabienne Wintle and Liz Ward sit down to unpack why DMO website traffic is dropping by an average of 30%, even as AI tools like ChatGPT and Gemini keep sending travellers information pulled straight from DMO...
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Episode 19: The Trip Planner That Actually Books
AI can inspire a trip in seconds. Getting tourists to actually book those experiences has been a different story. In this episode, Liz Ward talks with Daniel Blickling and Dhruv Sharma from Traveloris, a B2B AI trip planner that does something most tourism tech has only promised: it generates...
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Episode 18: From L-Plates to AI Boss
Most tourism operators have tried AI. Fewer know what to do next. In this episode, Fab and Liz unpack the AI "driver's licence" journey, from basic ChatGPT prompts to building autonomous agents that do your work while you sleep. They cover: Where most operators and DMO staff are sitting right now...
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Episode 17: From AI Brains to Digital Doers
Welcome to the 2026 season premiere of Untangling Tourism Tech! In this episode, Liz and Fab dive into the massive technological shift currently reshaping the tourism landscape: the move from static AI models to active, goal-oriented AI Agents. If 2023 was the year of the "Chatbot," 2026 is...
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Episode 16: Stop waiting for perfect and hit record
This episode gets real about why short, simple video is the fastest way for tourism operators to grow their reach and why perfectionism is costing them visibility. Liz and Fab break down practical ways to repurpose content, use smart AI tools without losing your voice and stay ethical and...
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Episode 15: Social Media’s AI Glow-Up
In this episode of Untangling Tourism Tech, Fabienne and Liz unpack how AI is reshaping what works (and what doesn’t) on social media for tourism businesses. From Reddit threads making a comeback to Google surfacing Instagram posts, they reveal why authenticity and human connection are now the...
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Episode 14: AI Spoofs, Scams & Scares
It looks like you. It sounds like you. But it’s not you. In this eye-opening episode, Liz and Fab dive into how AI is supercharging scams, making it easier than ever for cybercriminals to spoof your email, clone your voice, and trick your team or customers. From real tourism industry examples to...
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Episode 13: AI or Die - The Wake-Up Call for Tourism Organisations
AI is the new front desk for travel planning – and if your tourism business isn’t showing up in ChatGPT, Gemini, or Bing’s new AI results, you might already be invisible. 😬 In this episode, Fabienne Wintle and Liz Ward break down what AI-driven search really means for tourism organisations and…
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Episode 12: AI Search - Found or Forgotten
AI is the new front desk for travel planning – and if your tourism business isn’t showing up in tools like ChatGPT or Gemini, you might already be invisible. 😬 In this episode, Fabienne and Liz break down what AI search really means for tourism operators and how to get your website and digital...
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Episode 11 - Gemini, Google, and Gameplans
In this episode, Liz Ward and Fabienne Wintle dive into the rise of AI search and what it means for tourism businesses. With Google’s market share dipping for the first time in a decade and Gemini stepping up, the search game is changing fast. We unpack why Google Things to Do is critical for…
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Episode 10 - AI Agents, Grok 3 & getting your 5K marketing plan for free
In this episode of Untangling Tourism Tech, Fabienne Wintle and Liz Ward explore the latest AI tools shaping the tourism industry. They dive into the strengths of ChatGPT, Grok, and Perplexity, highlighting how these tools can enhance marketing, research, and coding workflows. Discover how Grok...
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Episode 9 AI Tools To Save Time and Boost Marketing
In this episode of Untangling Tourism Tech, Fabienne Wintle and Liz Ward explore powerful AI tools that are helping businesses save time and enhance marketing efforts. From Google Meet's AI note-taking feature to Veed.io's video editing capabilities and Grok AI’s summarisation of news on X...
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Episode 8 Chasing Tourism Excellence
Welcome to Episode 8 of Untangling Tourism Tech! In this episode, we’re diving into the world of tourism excellence, with insights straight from former tourism award judges on what it really takes to succeed. 🔍 Why Listen? Learn how to navigate the tourism awards process like a pro! Discover…
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Episode 7 AI Innovations and Expert Directory
Welcome to Episode 7 of "Untangling Tourism Tech"! We're coming to you from the Tourism Innovation Forum at the Brisbane Convention and Exhibition Centre, where we're diving into the latest in tourism technology and innovation. 🔍 Why Watch? Discover cutting-edge AI applications in tourism, from...
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Episode 6 Data driven DMOs with Lou Clifton
Welcome to Episode 6 of "Untangling Tourism Tech"! In this episode, we dive deep into the world of data and analytics in tourism with Lou Clifton, General Manager of Blue Mountains Tourism. 🔍 Why Watch? Discover how Local Tourism Organisations (LTOs) like Blue Mountains Tourism leverage data to...
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Episode 4 - Wellness, Website Security, and Winning USPs
In this episode, Fab and Liz dive into three main topics: Business Success Hack: Liz shares an inspiring story about a caravan park on the Gold Coast that prioritises staff wellness. The General Manager has implemented a policy where park managers work only five days a week with standard hours,...
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Episode 3 - Reimagining Destination Marketing
In this episode, Liz Ward and Fabienne Wintle explore the evolving landscape of destination marketing and share strategies for DMOs to achieve financial independence and enhance visitor experiences. Drawing from their presentation at the Local Government New South Wales Visitor Economy…
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Episode 2 - Smart tech at ATE, CRMs & Trade page
In this Episode, Liz and Fabienne discussed ways to optimise follow-up efforts and lead generation at trade shows, such as ATE. Liz emphasised the importance of a CRM system and a dedicated trade page on the operator's website, while Fabie suggested using automation and personalisation techniques...
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Tourism Tech - TikTok, Chat 4.o and accessibility opportunities
TikTok when council blocks it, ChatGPT 4.0 Omni, and accessibility enhancements.
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ABOUT THIS SHOW
Untangling Tourism Tech is the no-fluff podcast helping tourism operators make sense of the digital jungle. Hosted by the experts behind Tourism Tribe, this series breaks down tech trends, AI tools, digital marketing strategies, and real-world success stories—all tailored for small tourism businesses across Australia and beyond.We keep it short, sharp, and practical, with advice you can actually use (no tech jargon, promise!). Whether you’re baffled by booking tech or just want better socials, we’re here to help you work smarter, not harder—with a laugh or two along the way.Tune in to save time, grow your business, and stay one step ahead in the fast-moving world of tourism tech.
HOSTED BY
Tourism Tribe
CATEGORIES
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Frequently Asked Questions
How many episodes does Untangling Tourism Tech have?
Untangling Tourism Tech currently has 22 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Untangling Tourism Tech about?
Untangling Tourism Tech is the no-fluff podcast helping tourism operators make sense of the digital jungle. Hosted by the experts behind Tourism Tribe, this series breaks down tech trends, AI tools, digital marketing strategies, and real-world success stories—all tailored for small tourism...
How often does Untangling Tourism Tech release new episodes?
Untangling Tourism Tech has 22 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Untangling Tourism Tech?
You can listen to Untangling Tourism Tech on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Untangling Tourism Tech?
Untangling Tourism Tech is created and hosted by Tourism Tribe.
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