PODCAST · arts
Unusually Focused
by Ryan Orrico
It's like the genius brainchild of Howard Stern, Gary Vee, and Seth Godin. This podcast has been described as "self-help packaged in a systematic approach to marketing with authenticity. You can't be authentic until you know yourself, and you can't truly deploy Ryan's strategies of marketing without truly getting to know yourself, your message, and ultimately what your purpose in life is."
Episodes
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🤳 How to Make a Profitable, Engaging Fitness Video (with Brian Nevison)
If you’re the type of person who doesn’t post videos because you don’t like the way you look, or because you don’t have a good camera, or you think no one is watching anyway, or you don’t like your voice, or you wonder why someone would buy or watch your videos when they can go watch that other...
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🦠 How to Find Opportunity in the COVID Chaos (w/ Robert Tercek)
Robert Tercek is a Business Futurist, Technology Strategist, and Digital Media Pioneer. He's an award-winning author with his book “Vaporized," and he's the former President of Digital Media, Oprah Winfrey Network I asked him to come on and talk about two of the essays he posted on Facebook about...
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👀 Behind the Scenes of an Online Product Launch (w/ Dr. Moses Bernard)
A conversation with Movement Performance Chiropractor, Dr. Moses Bernard, about the launch of his Ultimate Spine product. We've been working with him behind the scenes for a few months and we are right in between the Presale and Open Enrollment periods, so we thought it would be cool to have a...
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💰📱 How to Turn DM's into Customers & Clients (without being salesy & lame)
“I gave SO much of my time — and as happy as I was to help, I wasn’t able to put food on the table... or pay my bills.” Nazareth has been an important part of the #randomTalkingVideo community for two years. Her easy-going, inviting personality & true vulnerability have helped A LOT of people...
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🎯 Advanced Targeting with Facebook and Instagram Ads for Local & Online Businesses
Have your Facebook & Instagram ads stopped working? Did they ever work at all? By far, the most common questions Danny Twoguns and I got since the last episode of this podcast were about targeting. People were very clear that they wanted DETAILED INFORMATION about exactly how to set up their ad...
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🔥 How to Be Everywhere + Get Local Clients with Facebook & Instagram Ads (w Danny Twoguns)
I should be charging you for this episode. It's a conversation with Danny Twoguns - the creator of the Fitness Nerd Academy - and founder of not one, but TWO, popular gyms in the relatively small town of Erie, PA. Danny was one of Rabbit Hole's Most Valuable Rabbits. When someone had a question…
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🤳 How to get out of a funk with unconventional social media (w Nelson Cuadras)
This episode is a conversation with my friend Nelson Cuadras - from The Daily Practice podcast. I met Nelson through the #randomtalkingvideo community - just as I've met hundreds or thousands of other cool ass people. But Nelson's got some special kind of thing - because not all of those…
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👩🏼 Did white women kill yoga? (Part 2)
This is the second part of the conversation that began in the previous episode: Trigger Warning: Yoga is Dead & White Women Killed It (Part 1) - so if you haven't listened to that one yet, do that first. "Yoga is Dead is a revolutionary podcast that explores power, privilege, fair pay…
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⚠️Trigger Warning: Yoga is Dead & White Women Killed It (Part 1)
There aren't a lot of things I love more than pissing off yoga teachers - especially the soft ones - which tend to be white women. It's just too way too easy. unusuallyfocused.com/s2e2 And I can't think of many betters ways than talking to the creators of a new podcast called Yoga is Dead, Jesal...
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🎂 Troll Cakes & Making Things That Make You Happy (w/ Kat Thek)
A couple of months ago, I got a text message from Kass that said "check out trollcakes.com. I am officially a fangirl." I clicked. And immediately, I thought "HO-LEE SHIT. WHO IS THIS AND WHY IS SHE SO MUCH SMARTER AND BETTER THAN ME?" Then I Googled her and found her main website with an...
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💵 A 5-Stage Framework for Turning Followers into Customers
The most expensive book I own is called "Breakthrough Advertising" by a marketing legend named Eugene Schwartz. It's a regular hardcover book. Not an overblown 'info product.' And I've seen it running anywhere between $500 and $1000 - which is a feat in and of itself. It's full of down-n-dirty...
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🎧 Battle-tested Mind: An Immersive Auditory Concentration Training Exercise
This episode is totally different. It’s not even a ‘podcast,’ per se. It’s more like the result of me experimenting and practicing my skills in sound design. An immersive auditory concentration training exercise. 😏 Kinda like a meditation training for people who “can’t meditate.” Or if you have…
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💬 A Systematic Approach to Marketing with Authenticity
"He's self-help packaged in a systematic approach to marketing with authenticity. You can't be authentic until you know yourself, and you can't truly deploy Ryan's strategies of marketing without truly getting to know yourself, your message, and ultimately what your purpose in life is. He helped…
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🤥 Practicing Ethical FOMO (“Just a few spots left!”)
This is a 10minute clip from an episode of The Body Awake podcast. It’s called “Connection, Audience and Being Real on Social Media.” (episode 47) We talk about the ethics surrounding the use of “FOMO” as a marketing tactic. I posit that FOMO is an unavoidable emergent property. Not a marketing...
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💬⚡️ Quick tip to get more comments on your posts
Comment sections have the potential to be the single-most powerful sales & influence device you have. In fact, I just posted a scintillating series of articles on unusuallyfocused.com about how to create more rich, dynamic, and engaging conversations on your posts. For it is in the conversations...
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🎭 How to seem interesting even if you're boring
People are similar in more ways than we're different. And at the very core of our similarities is our concern about and focus on status. That is, our role and level of power, from moment to moment, in whatever situation we're in with whoever in it with. With your friends, your colleagues, your...
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✅ a checklist for your next social media post (Ryan Magin) [2/2]
Two Ryans. One Podcast. I was gonna say "make sure you listen to Part 1 first," but I ain't telling you how to live your life. Episode Page and bonus content at unusuallyfocused.com Ryan Magin's Instagram is @ryanmagin. HypeNotes We talk about the 4 types of content you need to be posting to…
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💰How to make money with a small social media audience (Ryan Magin) [1/2]
This is part one (of two) of a conversation I had with the Instagram & Content Wizard, Ryan Magin. After we finished recording, we were both like "damn. we could have just turned this into a paid product." But instead, we stuck to the plan to give it to you for free. We’ve known each other…
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🛑Don't start a podcast, but here's how I got my first 5000 Listens
30 Days Later. A podcast is about this podcast. The Good, The Bad, The Ugly. My honest stats. My "launch strategy." What’s been working. My promotion and advertising strategy. And ideas to make your podcast a success. https://unusuallyfocused.com/podcast/dont-start-a-podcast/ Show Notes: 3:30 -...
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Should I have a separate Instagram account for my business?
In this episode, Unusually Focused's Director of Marketing & Cult Operations, Kassidy Crawford joins Ryan as they reveal the most closely-guarded secrets of the Universe and age old question, "Should I have a separate account for my _____ stuff?” And how to make money with social media....
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A sneaky Facebook & Instagram post to get local clients (without looking desperate)
Your social media stuff doesn't work because you stink like desperation. This is a quickie episode about an approach you can use with Facebook & Instagram advertising to stand out from your competition and get the clients to come to you. Check out the new Unusually Focused website at...
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🎯How to target local people on Instagram (AMA)
In this episode, Steven ‘Big Daddy’ Kane (@heyimstevenkane) asks Ryan how to get customers on Instagram by targeting people who are in your neighborhood. Ryan discusses plenty of actionable strategies you can use starting right now, even if you have a small audience, This episode includes: 0:50 -...
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Criticism Alchemy: How to Turn a Negative into a Positive
Last night, while I slept - I got a bunch of one-star reviews on this podcast. This sort of thing used to bring me to my knees -- especially when it was a new project. No longer. I'm all about taking bad reviews, bad press, or bad whatever — and not just handling it — but turning it into a...
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More ideas for filling your classes, workshops, and retreats
In this fifth and final series episode, Ryan talks about how he made a full-time income teaching just four yoga classes per week as a brand new Yoga Teacher in the most comically competitive yoga market in the country. AKA: Los Angeles. This episode includes the following: 2:40 - Ryan talks about...
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Making Yoga Great Again — with Yoga Detour
Cecily is doing the coolest stuff in the yoga game. When I’ve asked people about who I should get on the Podcast, her name is always at the top of the list. https://unusuallyfocused.com/podcast/episode-7-making-yoga-great-again-with-yoga-detour/ In this conversation: Why I retired from teaching...
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The one about your Mom
Every time I talk about this on social media, I get an influx of messages from people thanking me for reminding them to call their Moms. And that’s pretty cool. Today would have been my Mom’s 61st birthday. Ovarian cancer tho. So I asked some my sister if she could help me tell the story with a...
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Unconventional ideas for building your classes
This is part 4 of the How to Build a Profitable Yoga Class series. It's all about place. I go into a bunch of the weird, out-of-the-box things I did to create a unique environment optimized for getting people to talk about my class and bring their friends. BurnTheater, The Olfactory Stimulation...
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Going Deep with Weirdos & Trolling the World (that's why)
In episode 4, I wanted to take a quick detour from the yoga stuff to talk about this Podcast itself. Namely, why I started it and who it’s for. Eventually, I want to troll the entire world with a far-reaching mainstream network like Netflix. This podcast is a step on that journey. And near the…
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BurnPass: Behind the Scenes
In part 3 of the "how to build a profitable yoga business" series, I break down the approach and business model I used to sustain this yoga experiment -- until it became a real business that made real money. It was called a "BurnPass." And it changed everything. If you interested in seeing the...
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How to Build a Profitable Yoga Class, Part 2
In this episode, I go over the month leading up to the first-ever 6AM Burn Yoga class. How I conceptualized it, how I named it, how I promoted it, and what I did afterwards. Support the show
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How to Build a Profitable Yoga Class, Part 1
This is episode one of this podcast and this series. We'll begin with a breakdown of how I built a yoga class, from scratch, in the most comically oversaturated yoga market in the country. I sucked at poses. And I had less than 600 Instagram followers. In future episodes, we'll talk marketing,...
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ABOUT THIS SHOW
It's like the genius brainchild of Howard Stern, Gary Vee, and Seth Godin. This podcast has been described as "self-help packaged in a systematic approach to marketing with authenticity. You can't be authentic until you know yourself, and you can't truly deploy Ryan's strategies of marketing without truly getting to know yourself, your message, and ultimately what your purpose in life is."
HOSTED BY
Ryan Orrico
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Frequently Asked Questions
How many episodes does Unusually Focused have?
Unusually Focused currently has 31 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Unusually Focused about?
It's like the genius brainchild of Howard Stern, Gary Vee, and Seth Godin. This podcast has been described as "self-help packaged in a systematic approach to marketing with authenticity. You can't be authentic until you know yourself, and you can't truly deploy Ryan's strategies of marketing...
How often does Unusually Focused release new episodes?
Unusually Focused has 31 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Unusually Focused?
You can listen to Unusually Focused on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Unusually Focused?
Unusually Focused is created and hosted by Ryan Orrico.
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