Episodes
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Expert Strategies For E-Commerce Brands To Tackle Q4's Costs
We caught up with Mike Zappulla, Director of Ad Ops, and Michael Skehill, Senior Ad Ops Specialist, to break down exactly what every e-commerce brand should know about Q4. From how best to plan, what to test, what to expect, and how you can succeed in the crazy holiday shopping season, we've got...
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Balancing Influencers + Paid Social For Better ROAS
We sat down with Kylie Chenn, the Director of Operation and Strategy (aka Founder and CEO) of Acanela Expeditions to talk about combining influencers and paid social to maximize your reach and rate of return. Listen and learn as Kylie gives great insight into the best ways to mix influencer and...
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What You Sacrifice When You Ignore Your Data
We sat down with Courtland Thomas, Growth and Consumer Insights Consultant and VP of Columbia Venture Community, to discuss everything from the rise of using data in marketing to the best ways to use your data to optimize your social campaigns. Listen in for Courtland's insight and actionable…
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Key Lessons From Running Over $20m in Subscription Box Ads
Listen in for the tools and ideas you should apply to your marketing strategy that can only come from having run over $20m in subscription box ads! We invited Matt Pacheco, Director of Ad Optimization here at OrionCKB, to answer some of your burning questions. He's worked on advertising for...
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How Adding Steps To Your Funnel Can Actually Decrease Your CPA
Have you ever wondered how gamification works? Or why some consumers flock to certain brands even when they seem to be adding extra steps to the funnel? We’ve been asking some of these same questions so we sat down with Jackie Eagle, Senior Director for Strategy and Accounts at Jebbit, to find…
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What Every Brand Should Know About Digital Video Ads
Join us as we sit down with Pavan Patidar, Director of Ad Optimization, and discuss the rise of video advertising, why it’s become such a huge part of direct response advertising, and what you can learn to make your video ads the best they can be. Pavan shares hands-on knowledge about what works,...
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The Insider Secrets to Find Your Best Facebook Retargeting Strategy
Join David Isman, our Director & GM of Paid Search, as he takes a deep dive into our data, explains how to calculate your ideal frequency and includes a step-by-step equation to find your brand's optimal retargeting budget. You can find the detailed data and equations on our blog:...
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Learn The Real Secrets to Lead Generation Success
In the second episode of our podcast, Up Your ROAS, we sit down and talk with Yianni Kotsalidis about the path that lead generation has taken from relying on lead aggregators to advertising directly to consumers through Facebook ads. He'll also share the best practices for finding your greatest...
About this show
If you're running direct response digital ads, this is the only podcast you'll ever need.
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Up Your ROAS by OrionCKB
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