UX Design to WIN in Business
by Dinghy GmbH
Your competitors have the same features you do. But in today's market, that's not enough. Join us every two weeks to discover how smart UX decisions can make your digital products stand out and drive real business growth. We'll show you exactly how mid-sized companies are winning more customers through better user experience—no massive tech investments required.Get practical strategies and real case studies that you can apply to your business immediately. Perfect for leaders who want to understand how UX directly impacts their bottom line.
Episodes
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How to Discover—and Apply—Your Ideal Customer Profile, using Synthetic User Research
In this conversation, Nils and Chris delve into the world of synthetic user research, exploring its evolution, practical applications, and the integration of AI in understanding user behavior. Chris shares insights on the Path Framework for empathy engineering, the importance of testing…
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Why You Can’t Rank on ChatGPT — GEO, AEO, and What Really Matters
In this conversation, Nils and Pietro Mingotti delve into the evolving landscape of SEO and digital marketing in the context of AI advancements. They discuss the emergence of Geo Engine Optimization, the impact of AI on search behavior, and the importance of authenticity in content creation. The...
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From Zero to 30,000 Deals: How Continuous Testing Enabled SumUp's Field Sales Success
In this episode, Nils (co-founder of Dinghy Studio) sits down with Alina Miron (Senior Product Manager at SumUp) to discuss how they collaborated to build Sidekick - a custom field sales application that transformed SumUp's sales operations in just 12 months. Key Topics Covered: • The challenge…
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The Timeless Principles of UX Design — Interview with Nosipho Nwigbo
The Timeless Principles of UX Design What if the best UX design principles aren't new at all—but are actually as ancient as human civilization itself? In this eye-opening 30-minute episode from Dinghy Studio, we explore how the fundamentals of great design have remained consistent from…
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🇩🇪Digitale Nachhaltigkeit mit Lorenz Garbe
Zusammenfassung In diesem Gespräch diskutieren Nils und Lorenz die Schnittstelle zwischen Webdesign und Nachhaltigkeit und untersuchen, wie digitale Praktiken im Hinblick auf Energieeffizienz optimiert werden können. Sie vertiefen sich in den historischen Kontext des Webdesigns, die aktuellen...
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🇩🇪Einführung in UX-Audits und warum sie wichtig sind?
📲 Bleiben sie in kontakt mit Dinghy: 🔗 Abonnieren Sie unser YouTube: https://www.youtube.com/@dinghystudio 🔗 Folgen Sie uns auf Instagram: https://www.instagram.com/dinghystudio/ 🔗 Folgen Sie uns auf LinkedIn: https://www.linkedin.com/company/dinghystudio/ 🔗 Lesen Sie unseren Blog:...
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Is your website ready for the 2025 accessibility law?
In this episode, Nils discusses the latest EU digital regulations, focusing on the implications for businesses, particularly regarding compliance costs and the upcoming European Accessibility Act. He emphasizes the importance of integrating legal considerations into the design process to enhance...
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Why Sanity? Simeon Griggs on Smarter Content Management
In this conversation, Simeon Griggs discusses his journey from using WordPress to embracing headless content management systems, particularly Sanity. He emphasizes the importance of modeling content to reflect business needs rather than just website pages, and the necessity of involving all...
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Custom AI Applications Explained w/Daniel Becker
Summary In this conversation, Nils and Daniel explore the impact of AI on user experiences, focusing on custom AI applications and their integration with data management systems. They discuss the mechanics of AI models, the importance of structured content, and the implications of data privacy…
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The Impact of GDPR and AI Regulations w/Steffi Besselink
Summary In this conversation, Steffi Besselink, a GDPR, contracts, and AI lawyer, discusses the implications of compliance in software development, particularly in the context of GDPR and the upcoming EU AI Act. The discussion highlights the challenges businesses face in integrating compliance…
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How a Content Warehouse Can Merge Websites at Zero Cost!
Summary: In this episode, we explore the transformative power of content warehouses and their role in driving business success. Using a real-life example, we demonstrate how two websites were seamlessly merged into one without incurring additional costs for the customer, thanks to a…
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The Content Warehouse Approach: Small Team, Big Results
Summary In this conversation, Nils discusses the advantages of a centralized content warehouse for organizations, particularly those with multiple companies under a holding structure. He emphasizes the benefits of content reuse, security, and digital sustainability, as well as the…
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The Evolution of User-Centric Design
Summary In this conversation, Nils discusses the evolving landscape of user experience design, emphasizing the importance of ethical considerations, user safety, and the integration of AI technologies. He reflects on successful projects and the significance of UX audits in enhancing digital...
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Building MVPs That Work w/Daniel Becker
Summary In this conversation, Nils and Daniel explore the concept of the Minimum Viable Product (MVP) and the methodologies they employ at DINGY to streamline the product development process. They discuss the importance of discovery research, wireframing, and usability testing, emphasizing the…
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Developing an MVP - why is it so important?
Summary In this conversation, Nils and Daniel explore the concept of Minimum Viable Products (MVPs), discussing their definitions, experiences in developing MVPs, and the challenges faced during the process. They delve into the roles of various teams, the importance of user feedback, and the...
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Bridging Communication Gaps in UX w/Daniel Becker
Summary In this conversation, Nils and Daniel explore the complexities of UX design within business processes, emphasizing that UX design is not always the solution to organizational problems. They discuss the importance of understanding internal communication, the challenges of navigating…
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The AI Revolution Where Innovation Meets User Intent w/Rob Phillips
Summary In this conversation, Nils Borgböhmer and Rob discuss the evolution of AI in user experience design, exploring the transition from early AI systems like Siri to modern applications such as ChatGPT. They emphasize the importance of personalized user experiences and qualitative…
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The Business Impact of Good Content Management
Summary In this episode, Nils and Daniel discuss the evolving landscape of content management systems, focusing on WordPress and the importance of structured content. They explore the challenges of traditional content management, the need for decoupling content from pages, and how this approach…
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The Power of Video Content in Marketing w/Jan Heinemeyer
Summary In this episode, Nils Borgböhmer and Jan Heinemeyer discuss the intersection of UX design, freelancing, and content management. They explore how freelancers can optimize their workflows and leverage AI solutions to enhance their business strategies. The conversation delves into the...
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Communication as a Catalyst for UX Innovation
Summary In this episode, Nils Borgböhmer discusses the critical role of communication in product development, emphasizing the challenges teams face when trying to align on goals and expectations. He shares insights on bridging the communication gap between design and development teams through...
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Simplifying Digital Transformation for Business Growth
Summary In this podcast episode, Nils Borgböhmer discusses the significance of simplicity in business, particularly in the digital realm. He emphasizes that while tools and websites are essential, what truly matters is how they help organizations achieve their goals. Nils explores the concept of...
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How do we make personas better at Dinghy w/Nosipho Nwigbo
Summary In this conversation, Nils Borgböhmer and Nosipho Nwigbo discuss the importance of personas in UX design and how to create effective, dynamic personas that evolve with the target audience. They explore the shortcomings of traditional personas and present a step-by-step process for...
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Let's talk about User Personas w/Nosipho Nwigbo
Summary In this episode, Nils Borgböhmer and Nosipho Nwigbo delve into the concept of personas in UX design, discussing their origins, applications, and limitations. They explore how personas are intended to help teams empathize with users but often fall short due to their static nature and lack…
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Unlocking the Business Impact of UX Design
Summary In this episode, Niels discusses the impact of user experience design and how it can improve digital products. He emphasizes that UX design is not just about UI design, but encompasses everything that leads to a good experience with a customer. Niels shares a case study of an artist...
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A real-life example of integrated UX Design
In this episode, Nils Borgböhmer discusses a concrete example of how to see the business value in user experience design. He shares insights from a project with SumUp, a company that builds car terminals for card payments. The project involves developing a new app for a specific group of...
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Secrets to Seamless UX in Agile Teams
Summary In this episode, Nils Borgböhmer discusses agile development methods and how to integrate UX design into the development process. He emphasizes the importance of collaboration, flexibility, and iterative development in agile methodologies. Nils also highlights the need for UX designers…
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UX Research & Testing – The Dinghy Way w/Nosipho Nwigbo
Summary In this episode, Nils and Sylvia discuss the challenges of designing user experiences for international markets, particularly in Southeast Asia. They highlight the importance of understanding cultural differences, localizing products, and building trust with customers. Sylvia emphasizes…
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Designing for International Markets w/ Sylvia
Summary In this episode, Nils and Sylvia discuss the challenges of designing user experiences for international markets, particularly in Southeast Asia. They highlight the importance of understanding cultural differences, localizing products, and building trust with customers. Sylvia emphasizes…
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Crafting a Unique Voice on Brand Identity w/ Florian Zeitler
Summary In this conversation, Nils and Florian discuss the challenges and complexities of UX design and branding. They explore the misconception that UX design is a singular activity and highlight the importance of understanding the user experience across all touchpoints. They also emphasize the...
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Why UX Audit is a must for your business?
Summary In this conversation, Nils and Daniel discuss the importance of auditing user experiences and how to go about it. They share their backgrounds in UX design and development, and how they came to focus on building websites and improving user experiences. They explain the process of…
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How we reduced CleverCards support tickets by 60%
Summary In this episode, Nils discusses the real-world example of CleverCards, a fintech startup in Ireland, to illustrate the importance of user experience (UX) design in business. CleverCards started as a gift card business and transitioned into issuing digital Mastercards. The founder, Keelan...
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How do UX and SEO help your company?
In this conversation, Nils and Pietro discuss the importance of user experience (UX) in SEO and digital marketing. They highlight the shift from a focus on technical SEO to a more holistic approach that prioritizes user satisfaction and trust. They emphasize the need for businesses to understand...
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Where does UX sit in your company?
Summary User experience (UX) design is a complex and often misunderstood topic. In this episode, Nils explores what UX is and how it can benefit businesses. He compares UX to branding and highlights the importance of understanding the different disciplines within UX design. Nils discusses Apple…
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How Usability Testing saved a 6 figure ad budget for our client
Summary In this episode, Nils shares a concrete example of a project where usability testing played a crucial role in improving the user experience. The client, Relayr, needed a new website that effectively communicated their industrial IoT solution to their target audience. Through wireframing…
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What is UX, how are we qualified to talk about it and how does it help your business?
Summary In this podcast episode, Nils introduces the concept of user experience (UX) and explains why it is not just a design discipline. He shares the story of how he and his co-founders came to focus on UX and the importance of understanding how to apply it to propel a business. Nils emphasizes...
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Introduction – How to leverage UX Design to help your business win
In this podcast episode, Nils introduces the topic of user experience (UX) and its importance for businesses. He discusses how UX can improve a product's user experience, leading to happier customers, better ratings, and more time to work on the product. Nils also highlights the need for user...
About this show
Your competitors have the same features you do. But in today's market, that's not enough. Join us every two weeks to discover how smart UX decisions can make your digital products stand out and drive real business growth. We'll show you exactly how mid-sized companies are winning more customers through better user experience—no massive tech investments required.Get practical strategies and real case studies that you can apply to your business immediately. Perfect for leaders who want to understand how UX directly impacts their bottom line.
Hosted by
Dinghy GmbH
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