PODCAST · business
Value Factory Podcast
by OneAccord
Welcome to The Value Factory Podcast, powered by OneAccord, where we decode the secrets to building substantial, lasting enterprise value for your business. If you’re a business owner, CEO, or leader of a privately held company striving for sustainable growth, navigating complex transitions, or aiming to maximize your company’s worth, this is your essential resource.Hosted by the seasoned operators at OneAccord, The Value Factory delves into the practical strategies and real-world insights needed to transform your organization. Each episode tackles critical challenges faced by leaders in manufacturing, distribution, professional services, and beyond. We explore the power of robust Strategic Planning & Execution through frameworks like our OASYS Business Operating System, designed to instill clarity and discipline in your operations. Discover how Fractional and Interim C-Suite leadership – bringing in experienced CEOs, COOs, CROs, and CIOs/CTOs – can fill crucial leadership gaps, drive
Episodes
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Wiley Cortez - Founder & CEO of CLEARD & MMNS | The Value Factory Podcast
Wiley Cortez, Founder & CEO of CLEARD and MMNS, joins The Value Factory Podcast for a conversation on building enterprise value. Subscribe for new episodes of The Value Factory Podcast from OneAccord.
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Get Paid for the Value You Create - Brian Doyle | The Value Factory Podcast
Brian Doyle, Managing Principal at Holden Advisors, explains how professional service firms win on value instead of price: how to quantify the value you create, hold your price against procurement and reverse auctions, and why the discipline to walk away protects your margins and your enterprise...
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You Did Everything Right to Sell. Now Comes the Part Nobody Warns You About.
You lowered the owner dependency. You fixed the customer concentration. You grew. So the offer comes in where you expected — right? John Martinka has spent 25+ years on the other side of that moment. He's Co-Founder of Nokomis Advisory Services in Kirkland, Washington, a sell-side M&A firm…
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The Value Factory Podcast | Episode 78 - Michael Ellison
Most owners reach for AI to trim costs. Michael Ellison is using it to change what his company is fundamentally worth. Mike is President and CEO of Corporate Insight, a competitive intelligence firm his father founded in 1992 and that Mike joined in 1997, now a roughly 100-person operation in New...
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The Value Factory Podcast | Episode 77 - Sel Watts
Payroll is the biggest line item on the P&L. So what is it returning? That is the question Sel Watts builds her entire practice around. On this episode of The Value Factory Podcast, host Andrew Ballard talks with Sel Watts, founder of wattsnext PX, a culture architecture firm for founder-led...
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The Value Factory Podcast | Episode 76 - Jesse Kreun
Nick Anderson gave Jesse Kreun one job: make OneAccord, a 26-year-old professional services firm, AI native by January 1, 2027. This episode is the unglamorous conversation nobody films: not prompts and demos, but file architecture, metadata, SharePoint lists, CRM columns, and the change…
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The Value Factory Podcast | Episode 75 - Ansh Nanda
Nick Anderson runs OneAccord, a 25-year-old consulting firm that leads lower-middle-market companies (manufacturers, trades, professional services doing $25M+) through transition and growth. In January 2026 he stopped being an AI cynic and started building agents. Today three of them work in his...
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The Value Factory Podcast | Episode 74 - Sergiu Simmel
Every business has an operating system. The question is whether it's helping your company grow or holding it back. In this episode of the Value Factory Podcast, host Andrew Ballard sits down with business operating system expert Sergiu Simmel to discuss how the right systems create stronger...
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The Value Factory Podcast | Episode 73 - Ben Morley
What if the biggest obstacle to growing your business is you? In this episode of the Value Factory Podcast, host Andrew Ballard sits down with executive coach, retired Air Force Lieutenant Colonel, and bestselling author Ben Morley to explore the connection between personal transformation and...
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The Value Factory Podcast | Episode 72 - Joseph Thompson
Why do so many strategic plans fail to deliver results? In this episode of the Value Factory Podcast, host Andrew Ballard sits down with Joseph Thompson, CEO of Target Tech and former Army officer, to explore why execution is often the missing link between strategy and success. They discuss the...
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The Value Factory Podcast | Episode 71 - Lorraine McGregor
What makes one company impossible to compete against while another gets stuck competing on price? In this episode of the Value Factory Podcast, host Andrew Ballard sits down with Lorraine McGregor, founder of Spirit West Management, to explore how discovering your company's unique X factor can...
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The Value Factory Podcast | Episode 70 - Huba Rostonics
Why do so many business strategies fail? In this episode of the Value Factory Podcast, OneAccord Principal Huba Rostonics joins host Andrew Ballard to explain why execution, not strategy, is the biggest challenge facing growing businesses. Together, they explore the relationship between vision,...
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The Value Factory Podcast | Episode 69 - Jeromie Jackson
In this episode of The Value Factory Podcast, host Andrew Ballard sits down with Jeromie Jackson, founder and CEO of Cinder Labs, to expose a problem most leaders don’t even realize they have: AI is already inside your business—and it’s creating risk faster than you can see it. Jeromie brings 30+...
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The Value Factory Podcast | Episode 68 - Scott Kelly
In this episode of The Value Factory Podcast, host Andrew Ballard sits down with Scott Kelly to cut through the noise and get real about what actually drives—and limits—growth in owner-operated businesses. This isn’t theory or guru talk. It’s a grounded, experience-driven look at execution,...
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The Value Factory Podcast | Episode 67 - John Martinka
In this episode of The Value Factory Podcast, host Nick Anderson sits down with John Martinka for a candid, experience-driven conversation about what truly limits growth—and value—in owner-operated businesses. Moving beyond buzzwords and quick-fix advice, they explore the realities founders face...
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The Value Factory Podcast | Episode 66 - Eric Pacifici
What happens when AI collides with small business, M&A, and the future of professional services? In this episode of The Value Factory, host Nick sits down with Eric Pasifici, founder of SMB Law Group, one of the most innovative boutique M&A law firms in the lower middle market. Eric shares a...
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The Value Factory Podcast | Episode 65 - Greg Alexander
Growth isn’t linear. What gets you started won’t get you scaled—and it definitely won’t get you paid. In this episode of The Value Factory Podcast, host Nick Anderson sits down with Greg Alexander, founder of Collective 54 and author of The Boutique, to break down the real playbook behind…
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The Value Factory Podcast | Episode 64 - Scott Anderson
Burnout is often treated like an unavoidable cost of ambition. In this episode of The Value Factory Podcast, host Andrew Ballard sits down with serial entrepreneur, author, and burnout recovery expert Scott Anderson to challenge that belief head-on. Scott has founded ten companies and…
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The Value Factory Podcast | Episode 63 - Stephen Shortt
Family businesses are some of the most resilient companies in the world—but scaling them introduces challenges that go far beyond revenue growth. Leadership transitions, succession planning, and family dynamics often determine whether a company grows across generations or struggles during key...
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The Value Factory Podcast | Episode 62 - Sel Watts
In this episode, host Nick Anderson speaks with Sel Watts, founder and CEO of WattsNextPX, about the growing importance of People Experience (PX) and why many scaling companies struggle to get it right. Sel shares her perspective on the gap that often exists between leadership, operations, and…
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The Value Factory Podcast | Episode 61 - Patrick Lowndes
On this episode of The Value Factory Podcast, host Nick Anderson sits down with Patrick Lowndes, founder of Frontier Operators and Operator Flow, to explore why scaling a business requires more than entrepreneurial vision—it demands operator discipline. Patrick shares lessons from building and...
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The Value Factory Podcast | Episode 60 - Mark Kurtz
In this episode of The Value Factory Podcast, host Andrew Ballard sits down with Mark Kurtz to break down one of the most misunderstood topics in business today: the difference between generative AI and agentic AI—and why it matters for small and mid-sized companies. Mark shares his journey from...
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The Value Factory Podcast | Episode 59 - Seth Rudin
In this episode of The Value Factory Podcast, host Andrew Ballard sits down with Seth Rudin for a direct conversation about what really happens inside organizations as they scale. They unpack executive misalignment, board dynamics, strategic drift, and the operational cracks that show up when...
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The Value Factory Podcast | Episode 58 - Sergiu Simmel
In this episode of The Value Factory Podcast, host Andrew Ballard sits down with Sergiu Simmel to unpack what it really takes to move from founder-led hustle to scalable enterprise. This is not theory. It’s execution. Strategic planning, operational rigor, leadership structure, and the financial...
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The Value Factory Podcast | Episode 57 - Lauren Rogers
In this episode of The Value Factory Podcast, host Nick Anderson sits down with Lauren Rogers, co-founder of Veritas Equity Partners, to talk about workforce housing, syndications, and building a disciplined real estate investment strategy in Washington State. Lauren shares how Veritas carved out…
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The Value Factory Podcast | Episode 56 - Dr. Sam Zolfagharian
In this episode, host Andrew Ballard welcomes Dr. Sam Zolfagharian, AI strategist, bestselling author, and co‑founder of JegaTech, for a deep dive into what it truly means for organizations to prepare for the age of AI. Dr. Sam introduces her powerful airplane analogy—asking leaders whether they...
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The Value Factory Podcast | Episode 55 - Garrett Silver
In this episode of The Value Factory Podcast, Andrew Ballard speaks with Garrett Silver about the realities of capital, ownership, and decision-making inside growth-stage businesses. Garrett breaks down how incentives, shareholders, and capital structure shape behavior—and why many leaders...
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The Value Factory Podcast | Episode 54 - Traci Robinson-Williams
In this episode of The Value Factory Podcast, Andrew Ballard sits down with Traci Robinson-Williams, Managing Principal at OneAccord, to unpack why growth stalls when leaders confuse activity with execution. Traci brings decades of experience helping organizations align strategy, structure, and...
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The Value Factory Podcast | Episode 53 - Huba Rostonics
In this episode of The Value Factory Podcast, host Andrew Ballard sits down with Huba Rostonics, Principal at OneAccord, to unpack why strong strategies fail without disciplined execution—especially in service-driven businesses like managed service providers (MSPs). Drawing on more than two…
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The Value Factory Podcast | Episode 52 - Mike Sharrow
In this episode of The Value Factory Podcast, Nick Anderson sits down with Mike Sharrow, CEO of C12, to unpack what leadership looks like when uncertainty is permanent. Drawing on his work with thousands of CEOs around the world, Mike explains why waiting for “normal” to return is a losing...
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The Value Factory Podcast | Episode 51 - Kerrie Luginbill
Most professional services firms don’t have a marketing problem—they have a positioning problem. In this episode of The Value Factory Podcast, Nick Anderson sits down with Kerrie Luginbill, Partner and Chief Growth Officer at OTM, to unpack why broad messaging kills growth and why trust—not...
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The Value Factory Podcast | Episode 50 - Brett Erik
Hiring problems are rarely hiring problems—they’re leadership and culture problems in disguise. In this episode of The Value Factory Podcast, Nick Anderson sits down with Brett Erik to unpack why companies struggle to attract and retain good people even when they think they’re doing “everything...
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The Value Factory Podcast | Episode 49 - John Manzanares
AI is everywhere—but most small and mid-sized business leaders are still stuck between hype, fear, and scattered experiments. In this episode of The Value Factory Podcast, host Andrew Ballard sits down with John Manzanares, fractional CIO at OneAccord and seasoned technology executive, to cut...
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The Value Factory Podcast | Episode 48 - Mike Kadel
On this episode of The Value Factory Podcast, Andrew Ballard sits down with Mike Kadel, Managing Principal at OneAccord, to tackle the leadership crisis most organizations are ignoring: succession planning. With a wave of retirements accelerating across financial institutions and beyond, Mike...
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The Value Factory Podcast | Episode 47 - Karina Baldwin
In this episode of The Value Factory Podcast, mental performance coach Karina Baldwin breaks down how our brains sabotage success—and how to retrain them for high performance. She explains why entrepreneurs let emotions drive decision-making, how identity gets tangled in business ownership, and...
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The Value Factory Podcast | Episode 46 - J.R. Covey
On this episode of The Value Factory Podcast, host Andrew Ballard talks with J.R. Covey—sales psychologist, OneAccord principal, and creator of Narrative Powered Success—about the stories that drive or destroy performance. J.R. explains how cognitive behavioral and narrative therapy principles...
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The Value Factory Podcast | Episode 45 - Kim Frost
On this episode of The Value Factory Podcast, Andrew Ballard talks with Kim Frost, founder of Frost Connections and Managing Principal at OneAccord, about the truth behind why hiring feels harder than ever. Kim breaks down what most leaders get wrong—not a hiring problem, but a clarity…
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The Value Factory Podcast | Episode 44 - Nick Knutsen
On this episode of The Value Factory Podcast, Andrew Ballard talks with Nick Knutsen, founder of Tahoma Tech and principal at OneAccord, about how conversation intelligence is changing the way B2B sales teams operate. With a background spanning Amazon Web Services, Zoom, and AI innovation, Nick...
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The Value Factory Podcast | Episode 43 - Lawrence Lerner
On this episode of The Value Factory Podcast, Nick Anderson and Lawrence Lerner dig into one of the most critical—and most misunderstood—elements of leadership: trust. They unpack what real trust looks like between boards and executives, why “the job of the board is not to run the company,” and…
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The Value Factory Podcast | Episode 42 - Kurtis Hanni
On this episode of The Value Factory Podcast, Nick Anderson talks with Kurtis Hanni, Founder of Bison CFO, about where profit really goes—and why it disappears as you scale. Together they unpack the hidden mechanics behind pricing, margin erosion, overhead creep, and the operational blind spots...
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The Value Factory Podcast | Episode 41 - John Steckler
On this episode of The Value Factory Podcast, Nick Anderson sits down with John Steckler, a veteran sales strategist and OneAccord Partner, to unpack the real mechanics of growth. From self-storage to high tech to healthcare, John has spent decades helping companies stuck in decline rediscover…
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The Value Factory Podcast | Episode 40 - Rob Torres
On this episode of The Value Factory Podcast, Nick Anderson talks with Rob Torres, District Manager at Insperity, about strategy, growth, and the real-world value of people. Rob breaks down what a PEO (Professional Employer Organization) actually does—and how Insperity helps companies turn HR…
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The Value Factory Podcast | Episode 39 - John Martinka
On this episode of The Value Factory Podcast, Nick Anderson and John Martinka of Nokomis Advisors dive deep into growth by acquisition—when it works, when it doesn’t, and what it really takes to make it pay off. They unpack why some owners chase “boring business” deals with no cash down and lose,...
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The Value Factory Podcast | Episode 38 - Harrison Schenck
On this episode of The Value Factory Podcast, Nick Anderson sits down with Harrison Schenck—entrepreneur, consultant, and founder of Clients Through Social (CTS) Incubator—to talk about the hard truth behind leaving your W-2 for independent consulting. Harrison shares how a layoff and a missed...
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The Value Factory Podcast | Episode 37 - Chris Stitt
On this episode of The Value Factory Podcast, Andrew Ballard talks with author and former U.S. Diplomatic Security Service special agent Chris Stitt, founder of CrisisLead LLC and author of Scaling Pyramids: Leadership Lessons from a Mid-Level Bureaucrat. Chris unpacks how structure, process, and...
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The Value Factory Podcast | Episode 36 - Wade Sugiyama
On this episode of The Value Factory Podcast, Nick Anderson sits down with Wade Sugiyama—StoryBrand Certified Guide, marketing strategist, and founder of Guide the Hero Consulting—to unpack how storytelling transforms business. Wade shares how the “hero versus guide” mindset shift reshapes...
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The Value Factory Podcast | Episode 35 - Steve Nasca
On this episode of The Value Factory Podcast, host Andrew Ballard talks with Steve Nasca, Principal at OneAccord and seasoned CEO, about what happens when a company outgrows its founder. Steve breaks down the “Founder’s Dilemma”—the moment when a craftsperson’s talent builds a business that…
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The Value Factory Podcast | Episode 34 - JR Covey
On this episode of The Value Factory Podcast, Nick Anderson welcomes JR Covey—OneAccord consultant and creator of Narrative Powered Success—to unpack how the stories we tell ourselves shape our lives, our sales, and our leadership. With roots in neuroscience and behavioral psychology, JR breaks...
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The Value Factory Podcast | Episode 33 - Pamela Mattson
On this episode of The Value Factory Podcast, Nick Anderson sits down with Dr. Pamela Mattson—executive coach, culture strategist, and thought leader on leadership in the age of AI. Pamela helps organizations close the gap between who they say they are and who they truly are, unpacking what it...
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The Value Factory Podcast | Episode 32 - Chris Keody
On this episode of The Value Factory Podcast, Nick Anderson sits down with OneAccord consultant Chris Keody to talk about the grind, the heart, and the discipline behind building a small business that lasts. From film school dreams and sushi-bar chaos to helping founders scale sustainably, Chris...
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ABOUT THIS SHOW
Welcome to The Value Factory Podcast, powered by OneAccord, where we decode the secrets to building substantial, lasting enterprise value for your business. If you’re a business owner, CEO, or leader of a privately held company striving for sustainable growth, navigating complex transitions, or aiming to maximize your company’s worth, this is your essential resource.Hosted by the seasoned operators at OneAccord, The Value Factory delves into the practical strategies and real-world insights needed to transform your organization. Each episode tackles critical challenges faced by leaders in manufacturing, distribution, professional services, and beyond. We explore the power of robust Strategic Planning & Execution through frameworks like our OASYS Business Operating System, designed to instill clarity and discipline in your operations. Discover how Fractional and Interim C-Suite leadership – bringing in experienced CEOs, COOs, CROs, and CIOs/CTOs – can fill crucial leadership gaps, drive
HOSTED BY
OneAccord
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Frequently Asked Questions
How many episodes does Value Factory Podcast have?
Value Factory Podcast currently has 82 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Value Factory Podcast about?
Welcome to The Value Factory Podcast, powered by OneAccord, where we decode the secrets to building substantial, lasting enterprise value for your business. If you’re a business owner, CEO, or leader of a privately held company striving for sustainable growth, navigating complex transitions, or...
How often does Value Factory Podcast release new episodes?
Value Factory Podcast has 82 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Value Factory Podcast?
You can listen to Value Factory Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Value Factory Podcast?
Value Factory Podcast is created and hosted by OneAccord.
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