VENDO - Amazon & Walmart Growth Experts
by VENDO
VENDO is a 360° digital growth agency specializing in online marketplaces Amazon and Walmart.com. We grow your sales, protect your brand, and drive success through innovative advertising, marketing, content creation, SEO, & more -- all of which are covered weekly on the VENDO Podcast.
Episodes
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TikTok Shop Growth: Strategy, Halo Impact, & Holidays - VENDO Velocity Podcast Ep. 180
In this episode, the VENDO team is joined by Bryan Rangel, Head of Partnerships at Cruva, to break down TikTok Shop growth strategies just in time for BFCM and the holiday season. From creator-led acceleration and affiliate strategies to cold-starting brands and driving halo effects across Amazon...
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Amazon Vine Reviewers: What Brands Should Know - VENDO Velocity Podcast Ep. 179
In this episode, the VENDO team dives into the Amazon Vine program, sharing key brand learnings from the perspective of the reviewer AKA "Vine Voice." From dashboard insights and reviewer requirements to rating patterns and policy nuances, we break down what brands need to know—and what to...
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Amazon AI Seller Assistant: Best Practices & Insights - VENDO Velocity Ep. 178
In this episode, the VENDO team breaks down Amazon’s AI Seller Assistant and how brands can use it to streamline operations and improve performance. We explore the reports and insights it provides, its personalization capabilities, key limitations, and real use cases that show how AI can support...
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Instacart Insights: Retail Media & 2026 Outlook – VENDO Velocity Ep. 177
In this episode, the VENDO team is joined by Instacart to explore the shift of retail media off-platform and what it means for advertisers heading into 2026. From Instacart best practices and co-marketing opportunities to Carrot Ads, core metrics, and off-platform strategies like TikTok, we cover...
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Influencer & Affiliate Strategy That Wins - VENDO Velocity Podcast Ep. 176
In this episode, the VENDO team is joined by Brianna Doe, Influencer Marketing Expert and Founder & CEO of Verbatim, to explore how to build and scale high-performing influencer and affiliate programs. We cover finding the right partners, crafting content strategies that align with business…
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Creators, Content, & Trends: What You Need to Know - VENDO Velocity Podcast Ep. 174
In this episode, the VENDO team dives into the essentials of Creator Marketing—how to find the right partners, create high-quality content, and stay ahead of emerging trends. From sourcing TikTok Shop creators to spotting red flags, building long-term loyalty, and leveraging UGC, we break down…
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Retail Meets Amazon: Omnichannel Launch Strategy - VENDO Velocity Podcast Ep. 172
In this episode, the VENDO team explores how retail meets Amazon through a strong omnichannel launch strategy. From balancing online vs. offline tactics to leveraging influencers, external traffic, and reviews, we break down what drives digital shelf performance and how to set your brand up for...
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Amazon AI Shopping Through an Agentic Lens - VENDO Velocity Podcast Ep. 171
In this episode, the VENDO team is joined by Andrew Bell, Amazon Lead for NFPA, to explore Amazon Rufus and the future of AI-driven shopping. We unpack the evolution of Rufus, its impact on new brands, and the growing role of inference, visual search, and agentic evaluation. Tune in to learn how...
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Leveraging Amazon Marketing Cloud - VENDO Velocity Podcast Ep. 170
In this episode, the VENDO team explores Amazon Marketing Cloud (AMC) and its powerful role in data-driven advertising. We cover AMC’s evolution, AI-driven insights, customized reporting, and how to use retail and ad data together to understand customer paths and boost campaign performance in…
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Retail Media & DSP: What Brands Need to Know Ft. The Trade Desk - VENDO Velocity Podcast Ep. 169
In this episode of the VENDO Velocity Podcast, the VENDO team partners with The Trade Desk to explore the future of retail media and DSP. We’ll dive into the power of retail media, how to unlock retailer data, and why it’s a game-changer for brands in 2025. Tune in for best practices, key trends,...
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Understanding Amazon Transparency - VENDO Velocity Podcast Ep. 168
In this episode, the VENDO team unpacks Amazon’s Transparency program—what it is, how it works, and why it matters for brand protection in 2025. From combating counterfeits to navigating the OPR process and understanding costs, we cover the key benefits, challenges, and strategic considerations…
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Amazon FBA Updates: New Fees, Shipping & More - VENDO Velocity Podcast Ep. 167
In this episode of VENDO Velocity, the team dives into key Amazon FBA updates for 2025. From inventory placement fees to Amazon Warehousing & Distribution, we’ll break down what brands need to know to stay ahead. Tune in for expert tips on reimbursement policies, shipping best practices, and...
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Mastering Amazon Affiliate Success in 2025 with Archer Affiliates - VENDO Velocity Podcast Ep. 166
In this episode, the VENDO team collaborates with Archer Affiliates Founder & CEO, David Katz, to explore the evolving affiliate marketing landscape. From Amazon vs. DTC programs to social affiliates, KPIs, and creator partnerships, we unpack the strategies brands need to drive traffic, boost...
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Driving Instacart Sales in 2025 - VENDO Velocity Podcast Ep. 165
In this episode, the VENDO team dives into Instacart’s evolving landscape in 2025. We’ll explore unique strategies, ad impact, and platform features to drive sales and engagement. From behavior targeting to reporting insights, tune in for key strategies to maximize success on Instacart! Topics: -...
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Optimizing Your E-Commerce Brand in 2025 - VENDO x Helium 10 Webinar
Join us for an exclusive webinar featuring Helium 10’s Bradley Sutton and VENDO’s Delaney Del Mundo as they unveil next-level keyword research strategies to elevate your brand in 2025! Topics Covered: - Keyword research and strategy - Decoding brand SOV - Understanding product innovation...
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Mastering Clicks in 2025 with PickFu - VENDO Velocity Podcast Ep. 164
Join us for our latest VENDO Velocity Podcast episode as the VENDO team teams up with PickFu to explore mastering clicks in 2025. We’ll dive into visuals, testing, and omnichannel strategies across Amazon, Walmart, and TikTok Shop to boost engagement and conversions. Tune in for actionable…
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New Year, New You and Amazon Updates - VENDO Velocity Ep. 163
Join us for our first VENDO Velocity Podcast episode of the year! Tune in as the VENDO team discusses New Year, New You strategies and unpacks Amazon updates. Topics Covered: - New Year, New You Event Performance (2:05) - Maximizing Subscribe 'n Save (SnS) (4:20) - Brand Store Optimizations…
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Culture is Everything - VENDO Velocity Podcast Ep. 162
Join us as our Senior Director of People, Nicole, speaks about our VENDOCHELLA event and discusses VENDO's company culture in our last VENDO Velocity episode of the year! Speakers: - Nicole Goldman, Senior Director of People, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO...
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2024 BFCM Recap Across Amazon & Walmart - VENDO Velocity Podcast Ep. 161
Join us as we recap Black Friday Cyber Monday across Amazon and Walmart! We'll cover Walmart's top-performing categories, pricing strategies across marketplaces, tile placements on Walmart.com, search volume trends, and how merchants are leveraging limited-time offers and exclusive products to...
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Navigating Walmart.com & Marketplaces - VENDO Velocity Podcast Ep. 160
Join the VENDO team as we discuss Walmart’s latest updates. We cover Walmart's earnings, the TikTok Shop Halo Effect, Walmart 1P, holiday deals, and site updates. Plus, we dive into advertising changes, VENDO’s DSP services, Seller Central UI updates, and tips for responding to product reviews....
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Walmart Advertising Updates - VENDO Velocity Podcast Ep. 159
Join the VENDO team as we dive into the latest updates in Walmart Advertising, covering everything from the growth of sponsored video ads to trends to watch for BFCM. We also explore Walmart brand shop updates and thoughts on day-parting during tentpole events. Topics Covered: - Walmart…
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2024 Amazon Holiday Hour - VENDO Velocity Podcast Ep. 158
Join the VENDO as our team breaks down key strategies for the holiday season. Learn how to improve visuals, copy, ad spend, and post-purchase marketing, plus tips on affiliate marketing, mobile-first trends, and balancing short-term and long-term goals for holiday success. Topics Covered: - Brand...
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Premium Beauty Experience: Amazon v.s. Walmart - VENDO Velocity Podcast Ep. 157
Join the VENDO team as we discuss the premium beauty experience at both Amazon and Walmart! We'll cover Premium Beauty's growing importance, key consumer insights, emerging trends, getting selected for premium beauty and more! Topics Covered: - Why is Walmart Beauty Important? (2:56) - Walmart's...
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Amazon Accelerate 2024 Debrief - VENDO Velocity Podcast Ep. 155
Join the VENDO team as we recap Amazon Accelerate 2024! We'll cover the latest AI tools, best practices for testing frequency, optimizing product titles, insights on brand-tailored promotions, and post-purchase analytics. Tune in to discover how these developments are revolutionizing the future…
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Ep. Understanding Amazon DSP's Streaming TV Product - VENDO Velocity Podcast Ep. 154
Join us as we break down the potential of streaming TV ads to boost your brand's visibility. In this video, we explore effective audience targeting, essential metrics for success, and creative tips for engaging content. Plus, learn how to leverage major events for maximum impact. Topics Covered…
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Walmart Business: Maximizing Your B2B Potential - VENDO x Walmart Business Webinar
Elevate your business strategy by joining VENDO and Walmart Business for an informative webinar! This session will offer crucial insights into harnessing Walmart’s B2B platform to boost your growth and access to incremental customer base. Explore how Walmart Business can transform your approach…
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Change Management: Strategies for Lasting Impact - VENDO Velocity Ep. 151
Join the VENDO team as we discuss change management and long lasting strategies for success. Learn how to prioritize, simplify processes, motivate your team, and adapt effectively. Watch for practical advice and strategies to make change successful! Topics Covered: - Prioritization when…
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Launching on Walmart Marketplace - VENDO Velocity Ep. 150
Discover the key steps to thriving on Walmart Marketplace in our latest VENDO Velocity Podcast episode! We cover everything from eligibility and product evaluation to the application process and onboarding essentials. Plus, get valuable insights into ratings, reviews, Walmart Fulfillment…
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Decoding Retail Media Networks: Strategies & Benefits - VENDO Velocity Podcast Ep. 148
Looking to master Retail Media Networks? Our new video has you covered! Learn about data utilization, targeting strategies, plus how to measure success and optimize your campaigns. Discover key considerations, emerging trends, and tips for effective collaboration with retailers. Watch now to...
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Prime Day Data Deep Dive - VENDO Velocity Podcast Ep. 147
Curious about how the data from Prime Day can guide your future strategies? Our latest video dives into key datapoints from this year's performance, including lead-up trends, optimal deal types, and real-time adjustments. Discover actionable insights and data-driven strategies to maximize your…
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5 Fundamentals for Managing Your Walmart Business - VENDO Velocity Podcast Ep. 145
Join us for an in-depth exploration of Walmart's powerful "The 5 Its" e-commerce strategy! The VENDO team delves into the essentials: Have It, Find It, Display It, Price It, & Deliver It. Discover how each "It" can propel your success on Walmart Marketplace. Topics Covered: - The 5 Its: Have It,...
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Amazon Try Before You Buy - VENDO Velocity Podcast Ep. 144
Join the VENDO team as we uncover how to leverage Amazon's "Try Before You Buy" program for success! Learn essential tips, best practices, and strategies to maximize sales and enhance customer satisfaction. Topics Covered: - What is Amazon Try Before You Buy (1:35) - Seller's Perspective…
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Amazon & Walmart Synergies - VENDO Velocity Podcast Ep. 143
Discover the synergies of selling on Amazon and Walmart in our latest podcast episode! We delve into the strategic benefits of leveraging both platforms for brand building, optimization strategies, and maximizing marketing opportunities. Learn why integrating these giants together into your sales...
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Boosting Amazon CTR with PickFu A/B Testing - VENDO Velocity Podcast Ep. 142
Looking to boost your Amazon CTR? Tune in to our latest podcast episode where we deep dive into A/B testing with PickFu Brand Evangelist, John Aspinall. Topics Covered: - What is PickFu? (0:55) - When launching a new product, when is the best time to utilize PickFu? (2:07) - How can you test as a...
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Walmart Onsite and Offsite Display - VENDO Velocity Podcast Ep. 141
Looking to learn more about Walmart Onsite and Offsite Display? Join us as we discuss Display Self-Serve, having a seat at the Trade Desk, Metrics and Reporting, and advantages when collaborating with VENDO. Topics Covered: - Key Differences between Walmart Onsite & Offsite (2:34) - Unique...
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Selling On Amazon: What's New - VENDO Velocity Podcast Ep. 140
Are you keeping up with Amazon seller updates? Tune in to our newest podcast episode as we review Amazon's latest platform updates, leveraging new tools, and utilizing available insights. Topics Covered: - Price Discounts (2:02) - Low Inventory Fees (4:55) - Boosting Amazon Posts Through…
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Leveraging Walmart Luminate - VENDO Velocity Podcast Ep. 139
Are you familiar with Walmart Luminate? Walmart Luminate is the newest reporting system for suppliers that provides sales data, inventory data, and customer shopping insights. Join the VENDO team as we discuss Luminate and how it can benefit your business. Topics Covered: What is Walmart…
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Unlocking Amazon's Brand Store Potential - VENDO Velocity Ep. 136
Is your Amazon brand store optimized for success? VENDO's Copy and Creative team will be discussing key strategies to maximize your brand store's visibility and sales. Tune in to learn more about customizing your brand store, insights & reporting, creative buildouts, and strategies for traffic &...
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Amazon Q1 Rewind - VENDO Velocity Podcast Ep. 137
Over the last few months, there have been many Amazon Updates from optimization updates to operational changes. Tune in to our next episode of the VENDO Velocity Podcast as we dive into Amazon's first quarter. Topics Covered: - FBA New Selection (2:25) - Product Listings with Generative AI (6:15)…
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Hazmat Storage Nuances - VENDO Velocity Podcast Ep. 138
Are you selling hazmat items on Amazon? Join the VENDO team as we discuss Amazon's hazmat storage nuances. We will be going over capacity nuances, strategies to increase hazmat space, minimizing Amazon fees and more! Topics Covered: - Understanding Hazmat Restrictions and Space (1:50) - FBA...
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Leveraging Helium10: Product Launch Roadmap - VENDO Velocity Podcast Ep. 135
Curious on how to leverage Helium 10 with a Product Launch Roadmap? We have a special guest joining us this week - Bradley Sutton, Director of Training and Chief Evangelist at Helium10. We will be discussing pre-launch marketing strategies, Amazon SEO & listing optimization, launch day execution,...
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Amazon Featured Offer (F.K.A Buy Box) & Subscribe 'N Save Nuances - VENDO Velocity Podcast Ep. 134
Looking to learn more about Amazon Featured Offer & Subscribe 'N Save? Tune in to our latest VENDO Velocity Podcast episode where we break down strategies to win the Buy Box, elaborate on the Subscription Model, and discuss synergies between Featured Offer and SnS. Topics Covered: - What is...
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Amazon Supply Chain Updates - VENDO Velocity Podcast Ep. 133
Are you up-to-date with Amazon's latest Supply Chain updates? Check out our latest podcast episode where the VENDO team will be discussing FBA fee changes, inventory placement fees, multi-channel fulfillment, and inventory strategy. Topics Covered: - Amazon FBA Inbound Placement Service Fees…
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Advertising Synergies: Amazon & External - VENDO Velocity Podcast Ep. 132
Looking to get started with External Ads? Our team will be discussing Amazon and external advertising synergies. Tune in to learn more about cross-channel reach & engagement, integrated strategies, and maximizing ROI. Topics Covered: Cross Channel Reach & Engagement (2:15) On-Amazon Ads Playing...
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Mastering User-Generated Content - VENDO Velocity Podcast Ep. 131
User-Generated Content (UGC) is taking the world by storm. Our team will be discussing UGC, channel strategy across platforms, and how to measure success. Topics Covered: - What is User Generated Content(UGC)? (2:28) - How We Execute UGC for Brands - 4 Step Process (5:00) - How Much Control Does…
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Synergizing Your Retail Strategy - VENDO Velocity Ep. 130
Our team will be covering how to synergize your retail strategy! Ben and Delaney are here to help understand synergies between brand's retail strategies as they are looking to launch on different platforms. Topics Covered: - Brand Presence Across Marketplaces (3:30) - Competitive Landscape…
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Advertising Strategies Across Retail Marketplaces - VENDO Velocity Podcast Ep. 129
Different retail marketplaces call for different advertising strategies. Join the VENDO team as we cover differences in Walmart vs. Amazon strategy, DSP Best Practices, External Advertising Capabilities & more! Topics Covered: - Different Strategies for different Marketplaces (2:15)…
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2024 Amazon Ads Updates - VENDO Velocity - Ep. 128
Join the VENDO team as we cover Amazon Ads updates for 2024! We will be discussing vertical video options, Amazon video posts, international brand tailored promos and more! Topics Covered: - What is DSP? (2:00) - DSP Fee Concerns & VENDO's Approach (4:35) - Running Sponsored Display vs DSP (5:52)…
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New Year, New You Strategies - VENDO Velocity Podcast Ep. 126
To kick off the New Year, the VENDO team will be discussing New Year, New You strategies to implement for 2024. Join us as we break down 2024 Advertising Changes, Walmart DSP Updates, Data Driven Insights and more! Topics Covered: - Amazon Announcing Fee Increases for 2024 (1:30) - Amazon Low...
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Amazon & Walmart: Black Friday Cyber Monday Recap - VENDO Velocity Podcast Ep. 125
The biggest weekend in e-commerce has concluded! Join the VENDO team as we recap this year's Black Friday Cyber Monday. We will cover both Amazon & Walmart from a deals standpoint, badging & premium placement, key learnings, and December strategies. Topics Covered: - Cyber Weekend Performance…
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About this show
VENDO is a 360° digital growth agency specializing in online marketplaces Amazon and Walmart.com. We grow your sales, protect your brand, and drive success through innovative advertising, marketing, content creation, SEO, & more -- all of which are covered weekly on the VENDO Podcast.
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