Vibe-Built in Public - The Alpine System

Andrew Phillips is building a new business, The Alpine System. He's doing it using AI as his Co-Founder. That means iteration, ideation, and creation all happening using regular language and AI. This week, Andrew is focusing on attribution for his business. In a couple of days, he has unique creative running on google ads and linkedin campaign manager, he has utm systemized and expandable for accurate tracking, and has GA4 set up too. All this now links to HubSpot which is the system of record.As always, these are Andrew's weekly notes, which he adds to NotebookLM. The audio from that AI is uploaded here and becomes one of the episodes. 100% human made, 100% AI created.The Alpine System is a precision-engineered Revenue Operating System for SaaS, tech, and services companies with $10M–$35M ARR.Founded by Andrew Phillips, GTM Systems Engineer, Alpine System installs systematic revenue efficiency designed to protect margin and compound growth for growth-stage B2B companies.Our process begins with the Revenue Reality Check, a diagnostic assessment that exposes hidden revenue leaks across pipeline, conversion, and expansion. From there, we install a 90-day revenue operating system with performance guarantees - ensuring margin protection, forecast clarity, and predictable growth outcomes.Our mission: Make revenue operations scalable, practical, and accessible for mid-market B2B companies.Learn more: https://thealpinesystem.com

Andrew continues pushing boundaries to build The Alpine System with his AI Co-Founders

in Pt 4. Andrew expands his suite of AI tools, exploring Claude and using it to refine the tone of all of his content before designing and publishing his entire website - in a few hours.Check out www.thealpinesystem.com to see where the business is heading today.Each week, Andrew writes content detailing how he's building his business solo, using AI to support every element. He has a team of AI-CoFounders.That written content is provided to notebookLM.This AI tool then creates a two-way discussion based on my content and then generates an audio file which I'm using as a podcast.100% human creativity, 100% AI delivery.

in Part 3 - Andrew leans heavily on his AI Co-Founders to help him establish real operational rigor within the business... this is before he has a product, any customers or any revenue.Check out www.thealpinesystem.com to see where the business is heading today.Each week, Andrew writes content detailing how he's building his business solo, using AI to support every element. He has a team of AI-CoFounders.That written content is provided to notebookLM.This AI tool then creates a two-way discussion based on my content and then generates an audio file which I'm using as a podcast.100% human creativity, 100% AI delivery.

In Part 2, Andrew's work-rate accelerates. Once he has the ideation for The Alpine System framed out, Andrew realizes he doesn't want that cushy job he'd craved earlier in the year. He wants to build, and he wants to build at the speed of AI. Check out www.thealpinesystem.com to see where the business is heading today.Each week, Andrew writes content detailing how he's building his business solo, using AI to support every element. He has a team of AI-CoFounders.That written content is provided to notebookLM.This AI tool then creates a two-way discussion based on my content and then generates an audio file which I'm using as a podcast.100% human creativity, 100% AI delivery.

in Part 1 - Andrew Phillips has a major switch ON moment in 2025 just as he's immersing himself in AI tools. The power to think, ideate and validate at the speed of AI leads him to develop The Alpine System, his first new business launch for nearly 20 years.Check out www.thealpinesystem.com to see where the business is heading today.Each week, Andrew writes content detailing how he's building his business solo, using AI to support every element. He has a team of AI-CoFounders.That written content is provided to notebookLM.This AI tool then creates a two-way discussion based on my content and then generates an audio file which I'm using as a podcast.100% human creativity, 100% AI delivery.