Video Marketing Madness

Here’s the outline of today’s episode: YouTube Targets Mass-Produced Content in Monetization Update Instagram is allowing search engines to index posts, reels, and videos from professional accounts. You need to convert your account to a pro account. YouTube will automatically “auto dub” each video into a number of languages, so your video can be watched around the world For YouTube partner program members, you can grant YouTube permission to share viewer statistics with advertisers Live leaderboard for top fans in chat during a YouTube livestream

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Here’s a link to the YouTube video: https://youtube.com/live/FFKTHwgdwi4

Today on Video Marketing Madness, Why You Need YouTube Videos on Your Website. Ray and Steve recap a Search Engine Land article. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo Here’s an outline of that article: Outline: The Future of SEO Content is Video – Here’s Why 1. Introduction Overview: Video content with search-optimized transcripts leads to better conversions and engagement. Common problem: SEO content drives traffic but not conversions. Solution: A video-first strategy that aligns with a real conversion funnel and nurtures leads. 2. Why ‘Top of Funnel’ Thinking Fails Without a Conversion Strategy The issue with SEO-driven content marketing: Traffic doesn’t equal conversions. The misconception of “top of funnel” content when there is no actual funnel. Solutions: Align content with a real funnel. Use email or social media for lead nurturing. Adopt “organic social media retargeting” to reconnect with visitors without relying on paid ads. 3. Why a Video-First SEO-Driven Content Marketing Strategy is Better Benefits of Video vs. Blogs: Less time required from subject matter experts (SMEs). Better engagement and trust-building. Reduced skimming – videos deliver the full message. Preference for video over text by many audiences. Easier repurposing across multiple platforms. 4. Video Requires Less Time for SMEs Example: SMEs (e.g., doctors) can record multiple videos in a one-hour session. Video reviews are less taxing than blog reviews. Improved workflows and faster content production. 5. Potential to Earn Subscribers and Build Social Media Presence Differences in engagement: Blog visitors leave with little chance of reconnecting. Videos on platforms like YouTube increase the likelihood of subscribers and repeat engagement. Opportunity to appear on “For You” pages and build a funnel through social media. 6. Visitors Receive More of Your Message Through Video Observation: Blog readers skim; video viewers engage more deeply. Evidence: Increased time on page and engagement. Comparison of behavior between YouTube traffic and organic search visitors. Real-world customer feedback: Examples of customer trust and conversions after watching videos. 7. Videos Can Be More Easily Repurposed Than Blogs Content repurposing: Long-form videos can be broken into short-form content for platforms like LinkedIn or Instagram. Challenges: Repurposing requires proper tailoring to each platform. Mistakes can hurt social media efforts and audience engagement. 8. Conclusion Video-first content marketing solves the traffic-to-conversion gap. It improves efficiency, builds trust, engages audiences, and strengthens social media presence. With the right strategy, video content can outperform traditional blogs and provide lasting results.

Today on Video Marketing Madness – Steve shares a way to make a living with YouTube. It’s from a presentation he did for the American Association of Premier DUI Attorneys. Here’s a link to the live video stream on VMM’s YouTube channel https://youtube.com/live/ZnF95bwaEQI – Steve’s website is https://stevesleeper.com/ Equipment List: Shoot videos on your phone. Excellent quality. Make sure the lighting is decent Use an external mic. Movo offers an excellent lapel mic for $15. Go to https://www.movophoto.com/collections/lavalier-microphones/products/pm10-deluxe-lav-lapel-smartphone-mic You’ll need a USB-C and Lightning adapter for the mic. USB-C is Android, and I’m told it is the new iPhone. Lightning is iPhone. Best Buy has these things. Downloading external videos, use 4k Video Downloader. https://www.4kdownload.com/ Give credit to TV stations Stock photos and videos for B Roll – Envato Elements https://elements.envato.com/ Producing simple slide videos – use Canva – https://www.canva.com/ – it’s also good for formatting YouTube shorts. Free video editor – https://www.capcut.com/ Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo

Today, on Video Marketing Madness, Inexpensive Small Wireless Microphones for YouTube Videos, Steve has some updates. The Movo WMX 2 is $120.00 and includes 2 mics and 2 transmitters. You can get 1 mic and 1 transmitter for $89.00. Amazon has wireless mics for $79.00 and $10.00, but they have all kinds of brand names, so look around. Here are links to two stories Steve talked about: Google hiding search data. There is a spreadsheet on keywords that get traffic but don’t show up in Google Ads https://searchengineland.com/google-hiding-search-data-advertisers-profiting-446372 YouTube Studio adds new website visits goal for promotions (but you have to be the channel owner. https://searchengineland.com/youtube-studio-website-visits-goal-446308 Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo

Today on Video Marketing Madness, Steve shares a case study on how embedding Youtube videos on a client website took it from Google page 2, to page 1. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo

Today on Video Marketing Madness – How to Green Screen. Ray is an expert, so listen up! Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo

Today on Video Marketing Madness – The Latest Happenings YouTube & Google. Ray and Steve talk about the news you can use. The big story is the Google Maps scam. Hold onto this article if you or one of your clients get hit. It outlines how to fix your GBP https://searchengineland.com/google-maps-pin-scam-threat-444109 Also, Ray talked about how he’s doing affiliate marketing these days. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo

Today on Video Marketing Madness – Making Videos with AI. Ray and Steve walk through all the tools available. ChatGPT will write video titles and scripts VidVoicer is good with AI voices Sora and lumalabs.ai have AI video generator VidChapters uses AI t create YouTube chapters Opus Clips and Rocket Clips creates Shorts For long videos, Steve has Temi transcribe. It’s AI and timestamps the video Updates – Google Business Profile chat and phone history is going away Google launches Google TV advertising network https://searchengineland.com/google-tv-network-launch-443106 Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos. Go to https://raysuggests.com/movo

Today on Video Marketing Madness – YouTube tells us when to upload video to reach the biggest audience. YouTube issues guidance on when to post content for maximum reach https://searchengineland.com/youtube-issues-guidance-on-when-to-post-content-for-maximum-reach-438774 How To Write ChatGPT Prompts To Get The Best Results https://www.searchenginejournal.com/how-to-write-chatgpt-prompts/479324/ New YouTube Shorts Ad Opportunities For Brands https://www.searchenginejournal.com/new-youtube-shorts-ad-opportunities-for-brands/514166/ Google adds 6 new AI features for Performance Max https://searchengineland.com/google-performance-max-new-ai-features-440031 Exploring Videos on Facebook Just Got Easier https://about.fb.com/news/2024/04/exploring-videos-on-facebook-just-got-easier/ US Senator says TikTok divestiture deadline could be extended to one year https://www.reuters.com/world/us/us-senator-says-tiktok-divestiture-deadline-could-be-extended-one-year-2024-04-10/ Google Confirms Links Are Not That Important https://www.searchenginejournal.com/google-needs-very-few-links/514494/ TikTok to start labeling AI-generated content as technology becomes more universal https://apnews.com/article/tiktok-ai-94c36dae1934920622fc5c54638e3010 Google: Proximity Not A Factor For Local Service Ads Rankings https://www.searchenginejournal.com/google-proximity-not-a-factor-for-local-service-ads-rankings/516196/ Google Ads will pause low-activity keywords starting in June https://searchengineland.com/google-ads-will-pause-low-activity-keywords-starting-in-june-440085

Today on Video Marketing Madness – YouTube AI Notification Requirements. Ray talks about the new information request from YouTube when uploading videos. Here’s what YouTube asks when uploading a video and this comes from the YouTube back office: “Do any of the following describe your content? Makes a real person appear to say or do something they didn’t say or do Alters footage of a real event or place Generates a realistic-looking scene that didn’t actually occur Yes/ No “To follow YouTube’s policy, you’re required to tell us if your content is altered or synthetic and seems real. This includes realistic sounds or visuals made with AI or other tools. Selecting “Yes” adds a label to your content. ” Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo

Today on Video Marketing Madness, we have Crazy Google and YouTube Updates! You won’t believe what’s going on!!! Google just released an algorithm update that many say is the biggest one since Panda in 2010. Websites are getting deindexed, and something seems to be going on with YouTube. Long story short, Google seems to be targeting AI and has a new definition of spam. Listen in as Steve goes into a lot of detail. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo

Today on Video Marketing Madness – How to Run Tik Tok Ads Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Here’s a good how to article on running Tik Tok Ads https://sproutsocial.com/insights/tiktok-ads/

Today on Video Marketing Madness – How to Use YouTube Podcast Feature – We’ll walk you through that and other new stuff. Adding a podcast to your Youtube channel – In the YouTube Studio, click on “Create” upper right, click on “New Podcast”, then click on “Submit RSS Feed” and and then follow the prompts. Updates: Google tests Nearby Events and Deals local search feature https://searchengineland.com/google-nearby-events-deals-local-business-436759 Google advertisers are confused between support and sales – we asked for clarification https://searchengineland.com/google-ads-support-sales-clarification-436829 Google rolls out new Performance Max guide and updates several others https://searchengineland.com/google-new-performance-max-guide-update-436703 75% of top brands fall victim to fraud in Google Search Ads https://searchengineland.com/google-search-ads-brands-fraud-436871 YouTube advertising: The ultimate guide https://searchengineland.com/youtube-advertising-the-ultimate-guide-436845 Google tests ‘highly rated’ call out for Local Services ads https://searchengineland.com/google-tests-highly-rated-local-services-ads-436915 Video Marketing Madness is made possible by Market Capital Lending. They understand finding funding for your business and real estate opportunities is hard work. They find and secure the financing you need without the stress and uncertainty of the loan process. Visit https://marcaplending.com/

Today on Video Marketing Madness – Updates and Ray’s new GPT Store App for Optimizing Videos Here are links to the updates: Google Ads support is at an ‘all-time low’ – we asked Google why – https://searchengineland.com/google-ads-reps-customer-service-advertisers-low-436434 Google Ads lays off hundreds of staff amid support crisis – https://searchengineland.com/google-ads-lays-off-staff-support-crisis-436589 Google is shutting down websites made with Business Profiles – https://searchengineland.com/google-shutting-down-websites-business-profiles-436393 YouTube rolls out new Shorts editing tools – https://searchengineland.com/youtube-new-shorts-editing-tools-436509 Microsoft rolls out new AI tool that generates instant banner ads –https://searchengineland.com/microsoft-retail-media-creative-studio-436452 Microsoft launches Copilot Pro for $20 per month per user – https://searchengineland.com/microsoft-launches-copilot-pro-for-20-per-month-per-user-436526 YouTube denies ad blocker crackdown is causing browser slowdowns for Premium users – https://searchengineland.com/youtube-denies-ad-blocker-crackdown-slowdowns-premium-436549 Publish or disconnect episodes from an RSS feed on YouTube – https://support.google.com/youtube/answer/13973017?sjid=5363850725070796513-NA&utm_source=teamyoutube&utm_medium=twitter&linkId=9336641 GPT Store – Create Apps – customized versions of Chat GPT for specific uses. Ray created an app that SEOs YouTube videos. It’s Ray’s way of optimizing videos. Ray walks us throught it in this YouTube video https://www.youtube.com/watch?v=zcNttPifO-I

Today on Video Marketing Madness – More YouTube News You Can Use. Will YouTube ban AI voices? Listen in! There is a new AI technology from YouTube that makes videos. Ray has yet to get his hands on it. What’s more, there’s a rumor YouTube will ban AI voices. We doubt that will happen, but if you use AI voices, be sure to vary them. Google makes it easier to buy YouTube reservation ads – https://searchengineland.com/google-easier-youtube-reservation-ads-435856 X launches its ChatGPT rival: Grok – https://searchengineland.com/x-officially-launches-its-chatgpt-rival-grok-435584 Google announces April 2024 shutdown date for Google Podcasts – https://arstechnica.com/gadgets/2023/12/google-podcasts-dies-april-2024-youtube-music-migration-tool-goes-live/ Migrate your Google Podcasts to YouTube Music using this link – https://music.youtube.com/transfer_podcasts YouTube adds more formats for Video Reach Campaigns – https://searchengineland.com/youtube-formats-video-reach-campaigns-435739 Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – YouTube Updates. Ray and Steve go through everything that is new with YouTube The biggie is that YouTube might require you to check a box indicating whether a video is AI-generated. We don’t know what will be considered AI-generated. There is a new filter in Analytics – New Views and Returning Viewers. YouTube is deliberately ‘suboptimal’ for people using ad blockers: https://searchengineland.com/youtube-suboptimal-ad-blockers-434973 Google is updating its Video publisher policy: https://searchengineland.com/google-updating-video-publisher-policy-435032 YouTube steps up roll out of Shorts ads: https://searchengineland.com/youtube-roll-out-shorts-ads-435064 YouTube updates Product Drops tool for enhanced accessibility and control: https://searchengineland.com/youtube-updates-product-drops-tool-for-enhanced-accessibility-and-control-435222 Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – Easily Make YouTube Shorts with Opus Clip. Opus Clip uses AI to make numerous shorts from your videos. Let’s say you have a 10-minute YouTube video. Opus Clip uses AI to analyze the video and pull out the best part for the Shorts. It also scores the quality of the Shorts. Shorts typically get more views and you can refer them to your main video which gets it more views. It will also auto-recenter what it pulls. Check it out at http://rayslinks.com/opusclicp Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – The New iPhone 15 Pro Max – Ray has it, and he talks about all the new features. Also, Ray and Steve have tips on getting more organic YouTube views. Finally, Apple added USBC, so no more lightning. However, all of Ray’s peripherals are lighting, so he’s investigating adapters. With the USBC, you can add keyboards, hook it up to a TV – and other things. Also, you can record videos on an external fast drive which is very cool. Moreover, it has “Apple Log” so you can color grade, and that’s an advanced feature. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – How to do YouTube Interview Shows. Ray and Steve walk you through the hardware and software you need and how to promote the channel. Ray talk about all sorts of options, but for these show notes, let’s focus on the simple ways, assuming the interviews are remote and not on-site. Use the Logitech C922 webcam and the Yeti Blue mic. Be sure to get a ring light. A small one is fine. Zoom is OK. It’s not letterbox anymore. It is full screen for whomever is speaking. Promote your channel by networking in person or in Facebook Group. Don’t be afraid to use Youtube Promotions. Here’s a list of easy to use video editing softwares https://www.techradar.com/best/best-video-editing-software-beginners Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – The New iPhone 15 Video. Ray details some really cool stuff. Plus news you can use. The biggest thing in the news category is YouTube Promotions. It’s in the content area where you’ll find a tab entitled “Promotions Beta.” Ray says it can get your video on page one of Google for your keyword set. Ray is going to get the iPhone Pro Max. It’s got a prismatic camera which means there are prisms in the phone for better zoom and focus. It also allows you to change focus in your editor and it can record to an external device. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – Vital Marketing Updates You Need to Know. Steve and Ray have a bunch of news and share what’s working for them. Big news – YouTube enables linking between Shorts and long-form videos. Here’s the Search Engine land article: https://searchengineland.com/youtube-enables-linking-shorts-long-form-videos-430655 Ray and Steve are managing YouTube channels for attorneys. Ray optimizes channels and videos. We are in their office virtually via Zoom when they record videos on their phones. Ray guides them through the process, and it “forces” them to record the videos. Steve started using Bard this week as a change of pace from ChatGPT. ChatGPT provides more copy. Also, he moved from AI videos to VidVoicer and really likes the slide show videos. You can buy it at https://www.raythevideoguy.com/vidvoicer Google is rolling out an algorithm change this week, and it will take a couple of weeks. Hold the course, and don’t make huge changes for the next few weeks. YouTube tests a new anti-adblocker popup with a countdown timer. Here’s the Search Engine Land article: https://searchengineland.com/youtube-tests-new-anti-adblocker-popup-countdown-timer-430689 Elon Musk Confirms Removal Of Context For Links In X Posts. Here’s the Search Engine Journal article https://www.searchenginejournal.com/elon-musk-confirms-removal-of-context-for-links-on-x/494520/#close Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – Grow Your Business with Hulu. Ray gives us the facts on Hulu ads. Hulu has 100 million eyes that see the ads, and they can’t skip them. You can target down to the zip code level, and it’s on real TVs. The cost per ad is 3.5 cents per view on average. There are very tight specs for the video files, so folks will need help with that and then the placement. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – YouTube News You Can Use – Ray and Steve have all kinds of YouTube updates. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness –YouTube for Local Businesses – Ray and Steve share a case study. Be sure the channel and video are optimized. Videos need a good title and thumbnail. Optimize video in the description. Repeat title, backlink GMB and website, citation, copy, directing directions and 5 star review links. Use competitor tags. That helps. Content – FAQs are good. Ray talked about format. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Start at 01:43 Today on Video Marketing Madness –Alternative Video Platforms – here are the video platforms Ray uses to get views – besides Youtube. – Threads – Instagram – Clapper – Tik Tok competitor – U.S. based. mature audience – Tik Tok – Rumble – More free speech than Youtube Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – YouTube Monetization Changes. Ray has the lowdown, and we also have other pertinent news to share. Before, you needed 4000 hours of watch time in a year and 1000 subscribers to apply for the ad revenue share. Now it’s 3000 hours of watch time in a year and 500 subscribers. News stories: Tag products in your live streams https://support.google.com/youtube/answer/12299016 Google Bolsters Advertising On YouTube Shorts https://www.searchenginejournal.com/google-bolsters-advertising-on-youtube-shorts/485747/ Google Bard now can show Search and knowledge panels, maps and more while removing the waitlist https://searchengineland.com/google-bard-now-can-show-search-and-knowledge-panels-maps-and-more-while-removing-the-waitlist-416341 YouTube’s Algorithm: What You Need To Know In 2023 https://www.searchenginejournal.com/youtubes-algorithm-what-you-need-to-know-in-2023/488048/ Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness –How Businesses Can Make Money with YouTube. Ray talks about a few ways businesses can profit. There are two ways – YouTube ad revenue share and/or local traffic. Applications: -DIY plumber video – sell tools as well -Doctors and dentists -Real estate -Lawyers Make the videos entertaining and optimize the videos and channel. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – The Big Man Video Plan. We talk about the plan for an attorney who wants to generate more leads and get monetized. Attorney Joey Franks, the Big Man at Big Man Law in Jackson MS wants to start making interesting videos about cases. The goal is to generate more case leads, but also get monetized by YouTube. Ray gives a list of example channels and we walked through the steps needed. You can ask ray to join his mastermind on this subject at this Facebook – https://www.facebook.com/RayTheVideoGuy1 Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – New Stuff in YouTube – Ray has a great list that will help your channel get more views Community Tab – Depending on number of subscribers, there are community tabs/pages with channels. You can make posts with images, drive views to standing videos, and do polls. It’s a great way to create engagement. Podcasts. See if you have it in the YouTube Studio and follow the prompts. You can make a playlist a podcast. Stories. You need 10,000 subscribers, and you have to use your phone and be the channel owner. Also, Steve talked about a “Search Engine Land” article on “How To Use ChatGPT For Keyword Research.” Here’s the link: https://www.searchenginejournal.com/chatgpt-for-keyword-research/483848/ Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – Using ChatGPT? There are some prompts and tools that will make it BETTER! -Give me a title “subject” -Expand on #1, etc -Give me 10 more -Summarize article -Create open or close for _____ -Tell me the 10 best hashtags for _______ -Write 10 Facebook post about______. (you can import text into Canva to get images) -Write 5-star reviews – just giveChatGPT the business name and details. Also works for replies to reviews. Take a look at AI Content Fly. It creates ChatGPT prompts, and it will rewrite articles. It starts at $17.00, but get the $67.00 upgrade to get unlimited credits. Buy it from Ray at http://rayslinks.com/aicontentfly Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – Get Ready To Rumble! – Rumble is a new video platform and Ray walks us through it. Rumble is a bit of a YouTube cast off network for politics and sports. Steven Crowder was demonitized on YouTube but he making a million dollars on Rumble. Also, some wrestling shows are doing very well. Ray has opened a channel and is testing it. Go to https://rumble.com/ – No minimums to get monetized. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – How to Get More Youtube Views. Ray talks about many different ways. -YouTube ads – https://buyyoutubviews.com/ Real people watching your videos, least expensive, but it makes Ray nervous – https://sprizzy.com/ They run Youtube ads for you – https://famefuel.co/ Ray really likes this one. He always gets the $29.00 package and it gets about 2000 views for his client along with likes and subs. They place your vid with similar videos. They also have a monetization service. YouTube is OK with them. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – ANYONE can shoot pro video – We talked about the benefits of using your smartphone to shoot pro video. iPhone started the trend of digital HD video with a smartphone. iPhone and Samsung Galaxy shoot better video than the $8000 cameras from 10 years ago. Having the lighting just right used to be a bigger issue than it is now. Facebook and YouTube Lives are much easier with your phone and you have tons of options for mic and lighting connections. (Take a look at Movo.) Ray’s not a fan of DSLRs for shooting videos. Phones give you way more options. Word to the wise from Ray, be careful using cheap, small laptops to shoot videos. The batteries swell up and pop the screen. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – YouTube News You Can Use Here are some news stories we talked about: -YouTube Shorts Monetization: How Revenue Sharing Works -Google launches Bard, its answer to ChatGPT -Google Search podcast carousel going away -An Easier Way To Handle YouTube Community Guidelines Issues -YouTube is rolling out an update to how creators reply to comments with Shorts. -Express yourself w/ YouTube Emotes -NFL ‘Sunday Ticket’ headed to YouTube beginning next season -Google’s John Mueller Cautions Against Keyword-Rich Domains Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – Generating Online Content with AI. Everything you need to know about AI. Ray does social media posts for a local insurance agent. To get the posts he needs, he tells the software to give him 20 posts about life insurance. Then he feeds it to Canva and gets 20 graphics for the posts. AI is also good for video scripts, video descriptions, keyword research, hashtags, chapters for a book, and other stuff. It’s ChatGPT and you can find it at https://openai.com/ – it’s free for now. They also have a graphics creator and it’s DALL·E 2 Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – Online Video Distribution in 2023. Everything you need to know on how to do it. One of Steve’s clients is an attorney who wants to record case study videos and then make blogs of it and distribute it. Ray suggested making a longer horizontal video that can be transcribed and used as a blog entry with the YouTube video embedded on the blog page. Then make a vertical short that can be distributed to YouTube Shorts, Facebook Page Reels, Instagram Reels, and TikTok. If you want to administer the client’s TikTok, this article will explain how to do that: https://ads.tiktok.com/help/article/add-users-tiktok-business-center – It has to be vertical and uploaded from a phone. Just hit the + button. You need to friend your client’s profile on Facebook, and they can then make you an admin of their Facebook business page. Be sure the video is vertical, and look for the three dots and select Reels. IG Reels. Make sure the client has attached their Facebook to their IG. that should allow you to administer the IG as well. Be sure to upload it as a Reel, vertical videos. YouTube Shorts. Make sure the clients has made you a manager of their YouTube Business page. Vertical videos. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – Using Video with Social Media. Ray has some keen case studies. With your Facebook pages and groups, you need to give folks a reason to follow or join. Consider a variety of fun posts including videos. Facebook Live does well for Loganville News and Events, and Ray says hi to as many folks as he can. Up to 100 people with join in. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – Creating a Hyper Local TV Network. Ray talks about what he’s doing. His hyper-local TV network is for Loganville GA, and it’s available on all the streaming services like Roku. So far it business spotlights but they would like to add locally based entertainment shows and have it on in the lobbies of local businesses. Ray also had case studies of Reels going viral and a Loganville Deals website he’s building. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – Latest Updates Google Business Profile and YouTube Updates. Ray and Steve walk through the latest stuff. Starting soon, you will be able to monetize videos with music in them, as long as you share. The new YouTube trim tool for banner ads New mobile look for YouTube New Google algorithm Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Ray is out of pocket today, so Steve did a quick 10-minute update on  YouTube Shorts and Handles plus Smartphone Stats Good info.

Today on Video Marketing Madness –YouTube Shorts Revenue Share. Ray and Steve outline that and Steve has a cool Shorts case study. Starting in 2023, YouTube will offer a 45% revenue share on shorts but you have to be a member of the partner program. To apply, you need 1000 subscribers and 90 million views in 90 days. Whoa! But for some, it’s very doable. Create and upload often. Steve may not get there but has found he’s getting more attention with Shorts for his Trains Youtube channel. Zubtitle.com is a cloud based software that lets him upload an existing horizontal video, trim it to up to 60 seconds, and auto formats it to Shorts specs in a few minutes. Today he uploaded a Short and it got 1000 views quickly. It draws attention to his channel. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness –The Rise of A.I. Artwork – Ray talks about some new software he’s tested. It’s called Graiphics. Check it out at https://www.raythevideoguy.com/graiphics – It’s great for creating good online graphics like banners, logos, and photos – as well as website and video graphics. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness –Setting Up a 24/7 Online TV Station. Ray is doing that now. Ray is working with a company to set up a live streaming channel that feeds to Roku, Fire TV, Apple TV, Android TV, and others. It’s custom-built and will be a real estate 24/7 linear TV channel. While it will have some on-demand videos like YouTube, it will stream different programs all the time like a regular TV channel. There will also be interactive features for direct sales. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness –How YouTube Helps Online Marketing. Steve has a case study on improving Google rankings using YouTube as part of the mix. Steve’s trains YouTube channel is 12 years old, and he noticed Youtube was suggesting videos from folks he subscribed to way back way. All had given up on their channel years ago, and some of them were big names. It appears YouTube is not in the marketing mix. Steve found using YouTube videos as part of the mix pushed up Google Business Profiles(GBP) and website blog posts. A lawn care service went from #23 to #8, and website blog posts rank higher when a video is embedded. Steve starts by opening up a channel under the Google account with the client’s Google Business Profile. He phone verifies and optimizes it. Copy for the 1000-word blog and the 250-word GBP posts match the requirements for the new Google “Helpful Content” algorithm. The video is the same title as the post and the name of the business and the city and state. The copy for the 60-second video comes from the Google Business Profile post. The description in the video includes the video title, phone number, the Google Maps URL, website URL, and a citation. Also included is the GBP post copy, links to 5-star reviews, and driving directions to all the communities surrounding the client’s location. After that, he posts the copy to the GBP and adds the YouYube URL. He also uploads the video to the post and shares it on social media. Then Steve adds the GPB post URL to the video description. He does this weekly with fresh copy and topics Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness –The Importance of Online Reviews. Ray tells us how to get online reviews and why. Google, Facebook, and Yelp are the top three. Remember to ask for a video review and you can post that on all your social media, including your Google Business Profile. You need to get online reviews because folks will gravitate to businesses with lots of 5-star reviews, and they need to be recent as well. Also, it’s a ranking factor with Google Business Profiles. Start by having good customer service and then ask for reviews. With his escape room business, Ray hands out cards with a code that takes folks to his Google Business Profile. He incentivizes employees by giving them $5 for every review that mentions their name. Pay attention to Facebook and Yelp. Ray is not crazy about Yelp, but iPhones and Alexa default to it, so you have to have it. The reason Ray doesn’t like it is you get more bad reviews and not as many 5-star reviews if you don’t run ads with them. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – Build Your Business with Local Videos Ray built a Community Facebook page, “Loganville News and Events.” He is shooting a lot of video interviews with local businesses. It’s great for networking and for the businesses, it builds content and authority. Good community service and more biz for Ray. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – Local Social Community Videos. Ray tells us how to get more business. Ray owns an escape room in Loganville GA and he built a community Facebook page called, “Loganville News and Events.” There is some news content and promotion. But restaurant reviews are huge and Facebook Lives of events are big too. He also does live videos from retail locations, as well as producing interview videos. It’s been great networking for Rays’ video/social media/website business. Listen to the case study on mini golf. 0 to busy. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – Set up Roku & Amazon Fire Channels. Ray tells us how. Ray stood up the DuPont network it it averages 200,000 views. He’s standing up a new channel on real estate investing. You have more control over content and monetization than what you get with YouTube, and there is a low cost per entry. There’s lots to do like coding and hosting the video files, but TV Fire Boss does it all for you and they have training to go with it. It’s at https://www.raythevideoguy.com/tvbossfire Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains