PODCAST · arts
Visual Storytelling
by Gary Fernon
Welcome to visual storytelling with me, Gary Fernon, the podcast where I talk things photography and video that help you create better visual content for yourself, and your clients. If you enjoyed these episodes then why not subscribe to hear more like this. My main focus is all about sharing, so let’s start a conversation. But above all, be creative, be inspired, be you.
Episodes
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Constructive Criticism vs Opinion
There’s something that happens the moment you start putting your work out into the world… You open yourself up. Not just to opportunity… but to feedback. And not all feedback is created equal. Until next time, Be Creative. Be Inspired. Be You. https://linktr.ee/garyfernon Social Handles Threads -...
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It's Not What You Earn, It's What You Keep
Let’s talk about something that doesn’t get nearly enough airtime in photography… Money. Not how to make more of it, …but how to keep more of what you already earn. Because here’s the truth… A lot of photographers are working hard, booking clients, getting paid… …and then quietly leaking money...
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Ai Is Going To Take Your Job
Ai is going to take your job, or is it? Lots of people think that Ai will take their jobs and this is only partly true. Ai thrives off of what I, you, we, put out into the world, so in theory it is a derivative of me, you, us. Ai will take your job, if you let it. Listen to this episode to…
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How To Identify Your Ideal Client Profile (without guessing)
Most photographers don’t struggle with skill. They struggle with clarity. They say yes to everything. They market to everyone. And then wonder why their work feels inconsistent, underpaid, or creatively draining. Your ideal client profile isn’t about exclusion. It’s about alignment. In this...
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Snap vs Photograph - Why Intention Changes Everything
We take more images in a week than our grandparents took in a lifetime. But most of them aren’t photographs, they’re snaps. In this episode, I explore the real difference between reactive shooting and intentional photography, and why that distinction matters if you’re building a personal brand or...
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Why Luxury Brands Avoid Loud Colour (And You Should Too)
When we think about luxury in product photography, our minds often jump straight to lighting, lenses, or materials. But before any of that registers, colour has already done its job. Colour sets the emotional tone. It decides whether a product feels mass-market or exclusive… approachable or...
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Why Photographing Your Own Children or Pets Makes You a Better Documentary Photographer
I want to talk today about documentary photography, but not in the way I usually do. What I won't be discussing is assignments, clients, briefs of deliverables. I want to talk about photographing your own children… or your pets… or the life that’s happening right in front of you every single day,...
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Why Personal Branding Matters In 2026
In 2026, personal branding is no longer about self-promotion. It’s about clarity, credibility, and trust in a crowded, AI-accelerated world. Whether you run your own business or work within someone else’s, people now make decisions based on who they understand, who they trust, and who…
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Using What You Have To Hand
In the previous episode I discussed the difference between documenting and creating. What I didn't touch upon was the equipment to use, and that is what this episode is all about. I’m looking to have more guests on the podcast to provide you with more value. With that in mind, what are some…
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Documenting vs Creating
Documenting verses creating, whether its photography or video, do you know the difference, is there a difference. Well, that's what today's episode is all about. I’m looking to have more guests on the podcast to provide you with more value. With that in mind, if you work within the creative space...
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Resolutions vs Goals
Happy New Year to you all and welcome to the first episode of the visual storytelling podcast for 2026. This first episode of the New Year comes a little later than I had planned due to finding myself being wiped out with a chest infection, which is still lingering a little, but don't worry, its...
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The Consistency Formula: How Photographers Create Work People Instantly Recognise
In this episode I discuss 9 powerful, practical ways photographers can stay consistent when showcasing their work. I’m looking to have more guests on the podcast to provide you with more value. With that in mind, if you work within the creative space and would like to have a conversation about…
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From Scroll-By to Booked: How Creatives Can Stand Out on LinkedIn in 2026.
If you are on linkedIn, or considering creating a profile, this episode is for you. I discuss how you can stand out on LinkedIn in 2026. I cover how many active users the platform has, the difference between sales and marketing on the platform, why use the platform at all and how best to use it....
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The Power of Personal Branding
As a photographer or videographer, all too often we create content for our clients and then neglect documenting our own practices and environments. Let’s not forget, or under appreciate the power of personal branding. Welcome to the Visual Storytelling podcast, I’m sure, like me you hear the…
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Why reality-Style Content Matters for Businesses and Personal Brands
I have often said that people live vicariously through others. This is supported by the number of reality shows on our TV’s, but this isn’t the only reason why you should be going all in on documentary photography. Lets talk about Living Vicariously: Why Reality-Style Content Matters for…
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Documentary Photography Isn’t Just For Events.
When we think of documentary photography, we often picture people in motion — events unfolding, moments captured in real time. But there’s another side to this storytelling approach. Welcome to the Visual Storytelling podcast. Let’s discuss a side of documentary photography that people often...
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5 Key Steps To Better Video
If you’re new to making videos I discuss the below five essential shots that need to be on your list that will make your videos stand out. Here is your shot list. 1 establishing shot. 2 wide / medium shots. 2 close up shots. 1 abstract shot; and 1 unexpected shot. As I said, this shot list will…
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Thriving As A Sole Trader - What It Really Takes
Welcome to the Visual Storytelling podcast. In this episode I’m going to be diving deep into what it really takes to not only survive, but thrive as a sole trader, and if I’m honest, what I’m about to discuss has served as a reminder to me as well, as over time, I’ve dropped the ball on a few of...
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I Talk Graphic Design with Vicki Lovegrove
Welcome to the Visual Storytelling Podcast, in this episode I have a conversation with Vicki Lovegrove, a graphic designer with twenty-two years experience in the industry. Vicki explains what a graphic designer actually does, the benefits of hiring a graphic designer and why it's better to do…
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Streamline Your Photography Process
Welcome to the Visual Storytelling podcast. In this final episode of this five part series I’m going to discuss how you can streamline your photography process. But, before I do, don’t forget to follow the podcast. Over the last four episodes we’ve discovered the common topics business have...
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Creating A Custom Shot List
Welcome to the Visual Storytelling podcast. Let’s quickly recap what we’ve covered so far in this series. In the first episode I spoke about some common topics that businesses have difficulty with when it comes to photography. I then went on to discuss how businesses can overcome those common...
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Take A Strategic Approach To Photography
Welcome to the Visual Storytelling podcast. Let’s discuss how to effectively implement the solutions discussed in the previous episode. In the first and second episodes of this series (series 8 episodes 9 and 10) I discussed the following challenges that business face with respect to their...
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How Businesses Can Overcome Common Photography Challenges.
Welcome to the Visual Storytelling podcast. Let’s discuss how businesses can overcome common photography challenges. In the previous episode (season 8 episode 9) of the podcast I ran through fifteen topics that businesses have difficulty with when it comes to photography. In this episode I’m…
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Common Topics Businesses Have Difficulty With When It Comes To Photography.
Welcome to the Visual Storytelling podcast. Let’s discuss some common topics that businesses have difficulty with when it comes to photography. Over the next five episodes I’m going to be focusing on some common topics that businesses may have, or do have difficulty with when it comes to...
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The Differences Between An SLR and Mirrorless Camera?
Welcome to the Visual Storytelling podcast. Let’s discuss the differences between SLR and Mirrorless cameras. You may be in the market for a new camera, and can’t decide whether to buy a DSLR or mirrorless camera, or simply wish to understand the difference between the two. Well, in short, SLR...
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Some Disadvantages of Telephoto Lenses
Welcome to the Visual Storytelling podcast. In this episode I discuss the disadvantages of telephoto lenses. Don't worry, it's not all doom and gloom as I also touch upon some of the advantages and their key benefits. If you’re in the market for a telephoto lens, my recommendation would be to try...
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Bright Ideas: A Beginners Guide To Camera Flash Modes.
Welcome to the Visual Storytelling podcast. Let’s discuss the different flash modes, their pro’s, cons and when best to use them. In this epsiode I discus 9 different flash modes and offer suggestions as to when each is best used. The ‘best used for’ suggestions are just that. They are not fixed,...
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What Are The Similarities Between iPhones and DSLRs In Terms of Their Cameras?
Welcome to the Visual Storytelling podcast. In this episode I discuss the similarities between the camera on your iPhone and your DSLR. Let me know in the comments whether you agree or disagree, and why. Until next time Be Creative. Be Inspired. Be You. https://linktr.ee/garyfernon Social Handles...
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Shoot RAW: The Power of Digital Negatives For Quality and Flexibility
Welcome to the visual storytelling podcast. Let's discuss why I Shoot in RAW. As a photographer, one of the most common questions I get is why I choose to shoot in RAW rather than JPEG. Both formats have their place, but for anyone serious about capturing the highest-quality images and maximising...
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Why Do Film Makers Use Slow Motion?
Welcome to the visual storytelling podcast. Why do film makers use slow motion? In this episode I share 8 reasons filmmakers use slow motion covering both creative and practical reasons. Be Creative. Be Inspired. Be You. https://linktr.ee/garyfernon Social Handles Threads - GaryFernon X -...
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Multiple Images: A Secret Ingredient to a Captivating Presentation
Welcome to the visual storytelling podcast. Let’s discuss a secret ingredient to a captivating presentation. Did you know that in today's visual-centric world, presenting multiple images is key to capturing your audience's attention? Gone are the days of relying on a single image to convey your...
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Thank You
Happy New Year and Welcome to the Visual Storytelling podcast. If this is the first time you’re hearing this podcast, welcome, and if you’re returning, welcome back. I wanted to start this year’s podcast by saying thank-you. Thank you to all of you who have listened to the episodes, even if it’s...
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The Power of Negative Space: How Businesses Can Harness It in Photography
Welcome to the Visual Storytelling podcast. Lets discuss the power of negative space in a photograph and how businesses can harness it. In the world of photography, negative space plays a crucial role in creating balanced and visually appealing images. Negative space, the area surrounding the…
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Investing In Photography: A Crucial Business Move
Welcome to the Visual Storytelling podcast. Investing in photography is a crucial business move. Here’s why. In the rapidly evolving landscape of digital marketing and online presence, the saying "a picture is worth a thousand words" has never been more relevant. As businesses strive to capture…
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Illuminating Moments
Welcome to the Visual Storytelling podcast. Let’s discuss the Art of Creative Lighting in Documentary and Lifestyle Photography. In the world of documentary and lifestyle photography, mastering the art of creative lighting is akin to becoming a visual storyteller. It goes beyond simply capturing...
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The Difference Between Colour Correction and Colour Grade
Welcome to the Visual Storytelling podcast. Let’s discuss the differences between colour correction and colour grading. Colour correction and colour grading are crucial processes in enhancing the visual appeal of both photographs and videos, but they serve distinct purposes in the realm of visual...
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How To Achieve A Shallow Depth of Field
To achieve a shallow depth of field in your photographs and create that beautiful background blur (bokeh) effect, follow these steps: 1. Use a Wide Aperture. 2. Use a Large Sensor Camera. 3. Get Closer to Your Subject. 4. Use a Telephoto Lens. 5. Increase the Focal Length. 6. Focus on the…
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How Lighting Can Be Used To Enhance The Texture In Your Photographs.
Using lighting to enhance texture in your photographs can add depth and visual interest to your images. Here are some techniques to achieve this: 1. Side Lighting. 2. Directional Light. 3. Diffused Light. 4. Backlighting. 5. Texture as the Subject. 6. Macro Photography. 7. Use Shadows and...
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The Benefits of Using A Particular Focal Length Lens When Shooting Portraits
In a previous episode I discussed which lens is best for portrait photography and spoke about common portrait lenses. In this episode focus more on the actual focal lengths. The choice of focal length lens for shooting portraits can significantly impact the look and feel of the final image. Lets...
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What Are The Differences Between Video Production, Photography, and Filmmaking?
Video production, photography, and filmmaking are related but distinct disciplines. Here are some key differences between them. 1. Medium. 2. Time-Based vs. Still. 3. Storytelling. 4. Equipment and Techniques. 5. Editing and Post-Production. 6. Artistic Expression. While these three fields share...
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What Causes Photos To Be Blurry
Welcome to the Visual Storytelling podcast. Let’s discuss what causes photos to be blurry. Photos can be blurry due to various reasons: 1. Camera Shake. 2. Low Light. 3. Auto-Focus Errors. 4. Motion Blur. 5. Shutter Speed. 6. Lens Quality. 7. Depth of Field. 8. ISO Settings. 9. Aperture Size. 10....
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What Is The Best Lens For Taking Portraits On An APS-C Sensor Camera?
Welcome to the Visual Storytelling podcast. Let’s discuss the best lens for taking portraits on an APS-C sensor camera. Today’s episode comes by way of a question I was asked, so I thought I would provide my answer on the podcast as I’m sure the person asking the question, is probably not the…
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The Benefits of Short Video Clips To Promote Your Business or Product
Welcome to the Visual Storytelling podcast. Let’s discuss some benefits of short video clips to promote your business or product. Short video clips can be highly effective for promoting your business or product for several reasons: 1. Attention-grabbing. 2. Concise storytelling. 3. Increased...
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11 Ways To Overcome Common Challenges in Low-Light Photography
Welcome to the Visual Storytelling podcast. In this episode I discuss how to overcome the following 11 challenges when photographing in low-light. 1. Use a Fast Lens. 2. Increase ISO. 3. Use a Tripod. 4. Longer Shutter Speed. 5. Image Stabilisation. 6. Shoot in RAW. 7. Manual Focus. 8. External...
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The Differences Between A Smartphone and An SLR Camera In Terms Of Image Quality and Cost?
Welcome to the Visual Storytelling podcast. Let’s discuss the differences between a smartphone and a SLR. In a world where video and photography is so accessible now due to the technology within our smartphones, I thought I’d share the differences between using a phone and a DSLR. Smartphones and...
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What Are The Common Uses Of Corporate Photography?
Welcome to the Visual Storytelling podcast. Let’s discuss the common uses of corporate photography. Corporate photography serves various purposes in the business world. Whether you’re a photographer, a business owner, or the creative director for your company, here are some of the uses good...
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Which Len’s Is Best For Portrait Photography
Welcome to the Visual Storytelling podcast. Let’s discuss which lens is best for portrait photography. Common portrait lens choices include: 1. 85mm f/1.8 or f/1.4: Great for headshots and portraits, providing a flattering perspective and creamy bokeh. 2. 50mm f/1.8 or f/1.4: Versatile and often...
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I Talk Drones with Billy Haynes of Miru Visuals
Welcome to the Visual Storytelling podcast. In today’s episode I have something a little different lined up for you as I sit down with Billy Haynes of Miru Visuals and discuss drones, and how they can be used for business. So, if you’re thinking of incorporating drone footage into your portfolio,...
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Understand These Simple Composition Tips
Welcome to the Visual Storytelling podcast. Let’s discuss some simple composition tricks to help improve your photography. Here are some simple composition tips to help you take stunning photos: 1. Rule of Thirds. 2. Leading Lines. 3. Framing. 4. Symmetry and Patterns. 5. Depth and Layers. 6....
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How Photography Be Used As A Tool For Social Change and Awareness
Welcome to the Visual Storytelling podcast. Let’s discuss how photography can be used for social change and awareness. Photography can be a powerful tool for social change and awareness in several ways: 1. Documenting Injustice. 2. Raising Awareness. 3. Advocacy. 4. Humanising Stories. 5....
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ABOUT THIS SHOW
Welcome to visual storytelling with me, Gary Fernon, the podcast where I talk things photography and video that help you create better visual content for yourself, and your clients. If you enjoyed these episodes then why not subscribe to hear more like this. My main focus is all about sharing, so let’s start a conversation. But above all, be creative, be inspired, be you.
HOSTED BY
Gary Fernon
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Frequently Asked Questions
How many episodes does Visual Storytelling have?
Visual Storytelling currently has 348 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Visual Storytelling about?
Welcome to visual storytelling with me, Gary Fernon, the podcast where I talk things photography and video that help you create better visual content for yourself, and your clients. If you enjoyed these episodes then why not subscribe to hear more like this. My main focus is all about sharing, so...
How often does Visual Storytelling release new episodes?
Visual Storytelling publishes regularly with 348 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Visual Storytelling?
You can listen to Visual Storytelling on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Visual Storytelling?
Visual Storytelling is created and hosted by Gary Fernon.
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