W2 Communications » 5 Minutes With…

Episodes

1. 10

   Five Minutes With … Chris Foss on Why Companies Fail at Online Marketing

   Today’s organizations need a bigger-picture focus when it comes to online marketing strategies. Companies invest heavily into advertising and communications for off-line efforts, while the digital side gets relatively snubbed. For success in today’s environment, online marketing must fully...

   Sep 17, 2012
2. 9

   Five Minutes With … Hilary Fordwich on How Federal IT Contractors Can Get an Edge

   We can expect to see a continued, dramatic slowdown in U.S. government IT spending. So how do tech contractors stay in the hunt for what’s left of the pie? By focusing on specific strengths and finetuning this into a valuable niche, according to Hilary Fordwich. There’s more demand than ever for...

   Sep 5, 2012
3. 8

   Five Minutes With … Tom Resau on How “the Rules” are Changing for Information Security

   Remember the good ol’ days – waaay back to a year like, say, 2002 – when a company’s security vendor got all the heat for a systems compromise? These days, there’s plenty of blame to go around: For starters, organizations need to take a good, close look at what internal users are doing to let [...]

   Aug 27, 2012
4. 7

   Five Minutes With … Steve Smallman on Measuring the ROI of Online Video Marketing

   We all know that online video is huge. In fact, it will soon account for 90 percent of all Internet traffic, according to industry projections. So when you invest into this form of content marketing, how do you know whether on not you’re getting results — results that benefit your bottom line?…

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   Aug 13, 2012
5. 6

   Five Minutes With … Molly Huie on the Federal Mobile Technology Market

   Mobility makes the federal worker more productive. Mobility helps government organizations save significantly on costs. Hence, greater mobility is something that public sector managers and their employees would like to incorporate at their agencies. So what’s stopping them? A recent Market...

   Jun 25, 2012
6. 5

   Five Minutes With … Lisa Dezzutti on Reaching the Federal IT Leader

   In this era of Tweets, webinars and hyper-mobility, would you believe that federal agency IT decision-makers can’t get enough of … print articles in industry pubs? And trade shows? Yep. While they also depend greatly upon online content, social media and other digital resources, they still also...

   Jun 4, 2012
7. 4

   Five Minutes With … Shashi Bellamkonda on the future of social media

   Over the next three to five years, what will distinguish the companies that maximize value from blogs, Facebook, Twitter, etc. and those that don’t? Much of this will boil down to the effectiveness of content curation and company ambassadorship, according to social-media expert Shashi Bellamkonda...

   May 21, 2012
8. 3

   Five Minutes With … Mona Anita Olsen on Northern Virginia’s Entrepreneurial Community

   Northern Virginia’s tech start-ups are getting a big boost these days, thanks to George Mason University. Through the Mason Small Business Development Center (SBDC) at the Mason Enterprise Center – part of GMU’s Office of Research and Economic Development – hundreds of small businesses looking to...

   May 14, 2012
9. 2

   Five Minutes With … Wayne Schepens on “Go to Market” IT Strategies

   Without an effective “go to market” strategy, an IT product/services idea is simply, well, an idea. Instead, tech companies must assemble a plan that will carefully examine the competitive field, establish differentiation, finetune messaging, pinpoint targeted customers and reach out to analysts,...

   Apr 9, 2012
10. 1

    Five Minutes With … Rufus Manning on Why SEO Matters

    It’s not enough to simply produce good content marketing. There are literally billions of online searches conducted every day. If your company is producing well-packaged content yet remains behind the curve on search engine optimization (SEO), then it’s very likely to “get lost” out there amid a...

    Mar 28, 2012