PODCAST · business
WĀ-HINE
by Sandra Julian | Intuitive Business Coach
Kia ora and welcome to WĀ-HINE, a podcast celebrating wāhine in business who are carving their own path with intention, courage, and vision. This is a space for honest kōrero about building a business that reflects your identity, your values, and the legacy you’re creating. I’m your host, Sandra Julian, business coach, mentor, and wāhine Māori. In each episode, I sit down with wāhine entrepreneurs and leaders to explore the real stories behind their success - the lived experiences, cultural connections, and bold leadership that shape who they are in business and in life. Episodes drop every second Wednesday of the month. This isn’t hustle culture. This is wāhine legacy leadership.
Episodes
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12 Practical Tips For Using AI in a Small Business | Ep162
AI is everywhere right now. It can write your emails, brainstorm your next offer, help with content, create images, research ideas, and generally make you wonder how you ever managed without it. But here’s the thing. Just because AI can do something doesn’t mean your business should do it. New...
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Personal Leadership: What If You’re Already Enough? | Ep 161
What if you’re already enough? Not once you have achieved the next goal. Not once the business is bigger. Not once you feel more confident. Not once you have finally stopped second guessing yourself. Now. It is a deceptively simple question. And for anyone who has spent years striving, achieving,...
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How to Build Self-Belief in Business? | Ep160
The biggest obstacle in business isn't always strategy… it's believing you're capable. When we start a business, it's easy to think success comes from having the perfect website, marketing plan, or business strategy. But according to Māori business coach Tarra Bishop...
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The Hidden Cost of Keeping Going | Ep 159
What happens when the strategy that built your success is the very thing that breaks you? For a long time, I thought I was doing what strong women do. You keep showing up. You keep delivering. You keep supporting the people around you. You keep the business moving, the family functioning, and the...
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What Steps Can I Take to Improve My Resilience in Business? | Ep 158
How do you rebound from difficulties in your business? Setbacks, health struggles, financial fiascos. It’s a matter of “when,” not “if” you’ll be thrown some obstacles on your business journey. 🚧 And when that moment arrives, resilience is the difference between success and failure. Cultivating...
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What to Do When You Lose Passion for Your Business? | Ep 157
Ever woke up in the morning and the idea of having to show up for your business fills you with dread? Zero energy, zero inspiration, zero passion. 😩 The realisation that the creeping sense of “meh” isn’t just fatigue, but a sign you are completely running out of steam isn’t a fun one. It forces...
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Is Turning a Personal Struggle Into a Business Genius or Crazy? | Ep 156
Is it actually a good idea to turn your personal challenges into a business opportunity… or is that just a romantic story we tell ourselves? 🤔 It’s a question that comes up regularly in my coaching business. During my recent kōrero with Miah Faumuina, founder of Dulve, it was the perfect time to...
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Lessons From 25 Years in Business - Moments That Matter | Ep155
This podcast episode is a bit special. 💛 Granted, it’s just me; no guest. But it’s also special in another way. Unlike what the title may suggest; it’s not a retrospective “here’s what I learned” piece followed by “and this is what you should do”. Instead, it’s a thinking-out-loud…
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Are You Managing or Leading? How to Evolve as a Business Owner | Ep 154
Discover how to evolve from manager to leader, trust your team, and build a business that thrives without burning you out. Real insights on the podcast with Justine Parsons. How to Know If You Are a Manager or Leader in Your Business? 🌴 🤔 When you finally take a break, are you frantically...
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What's the Best Way to Get More Client Referrals Without Paid Ads? | Ep 153
Looking for ways to get more client referrals and grow your business without spending on ads? It’s possible! In this episode, Sonaya Williams shares proven strategies to build predictable referrals without paid ads, using simple relationship-based systems that actually work. It’s myth buster…
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How to Move Between Cultures Without Losing Your Identity | Ep 152
Tania Niwa shows how to move between cultures without losing your identity. Through listening, storytelling, grounding, and authentic leadership, she bridges worlds while staying deeply connected to her Māori roots. This is her story. 💛 Moving between cultures can feel like dancing on a…
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A Legacy Grown from the Whenua | Ep 151
Pounamu Skelton’s story is one of vision, resilience, and legacy. He uri o Taranaki Maunga, Te Atiawa, Taranaki Tuturu, and Ngāti Ruanui, Pounamu lives on her papakāinga in Onaero, a place her whānau have named Te Rau Orongo “the multiple ways to heal ourselves.” For more than 24 years, she…
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Two Women, One Business: The Pros and Cons of a Business Partnership | Ep 150
This episode follows the real-life adventure of Charlotte and Natalie, co-founders of Pompom Events & Marketing 🎉. Dive into their journey as partners in business, full of ups, downs, and lots of laughs, to discover practical lessons on the do’s and don’ts of a business partnership. 🚀 Charlotte...
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How Gen Z Entrepreneurs Are Doing Things Differently | Ep 149
Twenty something Ella Sargent from Manawa Māori and Multi Agency explains how Gen Z entrepreneurs are doing things differently and what we can learn from them. There’s a new kind of entrepreneur on the rise: one who doesn’t wait for permission, doesn’t follow the old rules, and isn’t afraid to...
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How to Weather a Downturn in Business | Ep148
In this episode, we delve into Lynda’s hard-learned lessons on how you can weather a downturn in business and come out stronger and better. When the economy dipped and customers disappeared, Lynda McGregor from the Little Bread Loaf bakery https://littlebreadloaf.co.nz found strength in her…
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How to Stay True to Who You Are in Business | Ep 147
Nartarsha Navanaga-Bamblett built her business by honouring culture and identity in a Western-dominated space. Her story shows the power of representation and how to stay true to who you are in business. When you are a First Nations person who’s navigating a Western-dominated world, you enter...
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WĀ-HINE IS HERE: A Wāhine-led Podcast About Business and Legacy
Welcome to WĀ-HINE, a podcast for wāhine in business 🌺. In Te Reo Māori, WĀ speaks to time, space, and presence ⏳. HINE honours the feminine essence. The wāhine who walk this path with strength, softness, and sovereignty 👣🌙. Together, WĀ-HINE is about so much more than business. It’s about her...
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How to Thrive in Business When Menopause Hits | Ep 146
This episode explores how to thrive in business when menopause hits by embracing physical & emotional changes, gaining knowledge, & redesigning your business & lifestyle to support long-term wellbeing. Let’s have a heart-to-heart ❤️ If you're a middle-aged woman in business who’s suddenly finding...
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The Chill Guide to Knowing It’s Time to Hire | Ep 145
If your workload is overflowing, your team is maxed out, and your pipeline’s heating up, it’s probably time to hire. With the right plan, it doesn’t have to be scary. You know that feeling. Business has been ramping up. You’re doing well, but it’s also getting “a bit much”. You’re wondering if...
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Service & Digital Product Business Model: Pros, Cons & Must-Know Tips | Ep 144
💰 Making money while you sleep sounds like the ultimate business dream, right?! We’ve all heard the success stories: people selling templates, courses, or e-books and supposedly raking in cash while they’re out surfing 🏄♀️, sipping cocktails🍹, or living their best laptop-free life. But is it...
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The Transition From Doing to Leading: Why it's Hard & How to Nail It | Ep 143
Scaling your business isn’t about piling more onto your already full plate. It’s about stepping into your role as a leader; bringing in the right people and empowering them to take ownership. But making that shift? Easier said than done. Why Is It So Hard to Move from Doing to Leading? Ever feel...
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Digital Nomad Family - Balancing Work & Travel | Ep 142
Karen King, founder of Gold Star Pro, shares her journey of building a business while embracing the digital nomad family lifestyle. Meet Karen King, the adventurous entrepreneur behind Gold Star Pro! An Aussie, a mum of two, and a full-time traveller for nearly a decade, Karen traded the 9-to-5...
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4 Common Project Proposal Mistakes That Cost You Clients | Ep 141
We explore 4 easy ways to strengthen your proposals by avoiding some key project proposal mistakes that confuse clients and delay decisions. Ever sent a proposal bid and heard … nothing? Or maybe you got a response, but it was full of questions instead of a clear yes? Or how about the “I’ll think...
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Are Clunky Business Processes Draining Your Revenue? | Ep 140
Clunky business processes create chaos, waste time, and cause missed opportunities. In this episode, I will explain how to streamline your business in simple steps. Is your business paddling smoothly—or are you splashing around? Running a business is like paddling a waka (canoe). When your team…
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Your Guide to Essential Business Tools with AI | Ep 139
In this episode, we'll explore essential business tools with AI integration and how they can help you in your business. You'll also get practical advice on how to choose the right tools, ensuring they meet your needs, integrate seamlessly, and grow with you. There is no denying that AI is shaking...
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Quarterly Business Plans Work Like Magic | Ep 138
The Main Takeaway Quarterly business plans are the bridge between your annual goals and daily tasks. They turn intentions into actionable steps that drive meaningful progress. Ready to Make 2025 Your Best Year? Let’s Talk PLANNING 🚀 Planning isn’t tedious—it’s your secret weapon for achieving…
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How to Plan For Your Best Year in Business Yet? | Ep 137
The Main Takeaway Of This Episode: We discuss the five key ingredients that will help you plan for your best year in business yet. Each ingredient is a building block for success, and when combined, they create a solid foundation for scaling your business and enriching your life. This time of the...
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Surviving the Emotional Rollercoaster as a Business Owner | Ep 136
The holiday season can be a lot for us business owners—full of joy, stress, excitement, worry and all the feels in between. In this episode, I share how I’ve learned to thrive on the wild, emotional rollercoaster of it all. 🎢💪 Here’s what we cover in this episode: 🌗 The Duality of Life: We...
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Your Guide for Work-Life Balance as a Business Owner | Ep 135
Be honest, how often do we juggle work and life responsibilities, especially during the holiday season 🎄✨, and how easy it is to feel torn between the two? (Trust me, I’ve been there.) That’s why this week’s podcast and blog episode, Your Guide To Work-Life Balance During The Holiday Season, is…
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How to Grow Your Business Without Burning Out? | Ep 134
Growing your business should be exciting, not exhausting. 💥 Unfortunately, the reality is often different. 😩 BUT you don’t have to feel like you’re burning the candle at both ends. 🕯️ Believe me, I’ve been there. And I also worked very hard on ways to avoid it. In this podcast episode, I share...
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Simplicity as a Strategy for Business Growth | Ep 133
It’s not exactly a secret that complexity creeps in as our business grows - more tools, more processes, higher client demands - until suddenly, it feels like your business is running you! BUT WHAT IF IT DIDN’T HAVE TO BE THAT WAY? I’m sharing three actionable strategies to help you streamline,...
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The Power of Different Thinkers: Neurodiversity in the Workplace | Ep 132
Natasya Jones is the co-founder and Managing Director of Divergent Thinking and the guest on this podcast. After the podcast episode with Katie Brown where we talk about what it’s like to run a business when you have ADHD (you can find it here https://sandrajulian.co/business-owner-with-adhd/), I...
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9 Reasons Why Your Business Isn't Growing (and How to Fix Them!) | Ep 131
Just recently, I helped a client who was struggling with her business. She did really well in growing the business to a certain point. Then… EVERYTHING STALLED, despite long hours and lots of efforts. She was ready to throw in the towel and contacted me in a last resort effort. Once I had a…
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Business Owner with ADHD: Turning Challenges into Wins | Ep 130
Sometimes, things don’t quite go as planned. And that’s exactly what happened with this podcast episode! 🤯 I had everything set up perfectly—research done, questions ready, and a clear vision of where the interview with Katie Brown would go. But shortly after we had the introductions out of the...
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Embracing Māori Values is Good for Your Business | Ep 129
CULTURAL HERITAGE + JOY = BUSINESS SUCCESS 💼✨ This pretty much sums up our latest podcast episode with Scarlet Mokaraka.🎧 Scarlet talks about how going back to her Māori roots created the foundations for a business that's not just profitable but also deeply fulfilling. But even if you haven’t…
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Why Selling Services on Etsy is a Genius Idea | Ep 128
If you think you know everything about Etsy, think again! 🤔 If you’re like me, you probably see Etsy as the go-to online marketplace for crafty, handmade products, right? That was until I connected with Etsy expert Dylan Jahraus. She completely shifted my perspective on the untapped…
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Why I Was Wrong About 10X Thinking | Ep 127
You know me, I’ve always been a bit lukewarm about business theories from people who haven’t walked in a business owner's shoes. They can feel so disconnected from the real world, right? 🤷♀️ But my scepticism doesn’t stop me from diving into books. Some are meh, but then there are rare gems…
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Can You Double Your Business Income in Just 3 Months? | Ep 126
If you're running a B2B service business making NZD100,000 a year (give or take), YOU CAN DOUBLE YOUR INCOME IN JUST 90 DAYS. Easy? Of course not! Otherwise we’d all be doing it. 😉 But once you know what steps to take, YOU CAN ACHIEVE THIS REMARKABLE GOAL. No gimmicks, no fluff involved—just…
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How To Overcome Fear In Business? | Ep 125
Today I’m doing something scary. I’m stepping out of my comfort zone to share something quite personal with you. I’m doing it because I believe that by being vulnerable, we can truly support and uplift each other. Ironically, this episode is about HOW FEAR CAN HELP OR HURT US IN OUR BUSINESS...
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Game On: Win the Business Mental Game! | Ep 124
I know so many of us are feeling the weight of business challenges right now. It’s tough, and it breaks my heart to see so many amazing business owners struggling. That’s why I’m sharing something super important that could be a game-changer for you: YOUR MINDSET. Because, ultimately, SUCCESS IN...
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How Do I Market My Small Business on Social Media? | Ep 123
🎤 Ready to level up your small business's social media game? Meet Jodine, the confidence booster you've been looking for. 💪 Sure, there's no shortage of social media strategists out there. But Jodine brings something different to the table. She understands that having a strategy is pointless if...
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Daily Routines at Work: Flip, Twist, Evolve! | Ep 122
Swapping jandals for snuggly blankets? Yep, it's routine refresh time! See… Daily routines rock! They can boost productivity, speed things up, and prevent mistakes. Routines help make the boring stuff second nature, leaving more brainpower for the fun, creative tasks. Without a routine, you're…
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How This Indigenous Business Bridges Worlds | Ep 121
ARA Journeys is a digital technologies studio that's redefining the landscape of immersive experiences, bridging the gap with the past. If you ask young Māori, it scores pretty high on the cool factor scale. 👉 Think real-life connections with Māori ancestors through interactive storytelling,...
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Pros and Cons of Working as a Husband and Wife in Business | Ep120
Meet Ian and Talia Musson from Toru Whā, the dynamic duo behind this episode of Business Your Way. They spill the beans on the perks of tag-teaming in the business arena. From doubling up on brainpower to juggling the workload like seasoned pros. But equally, they don’t avoid the fact that it’s…
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From Gut Feeling To Great Decision: The Intuitive Entrepreneur | Ep 119
There are some lessons to be learnt from a dog's 'great escape'. 🐶 💥 INTUITION Interestingly, it’s not just a useful pet trick; it's a game-changer in the business world. But we entrepreneurs have a little issue. Intuition doesn’t shout; it whispers. And to hear its little voice, you've got to...
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How To Manifest a Successful Business? | Ep 118
In this second episode of the mini-series THE INNER GAME OF BUSINESS, we dive deep into the transformative power of entrepreneurial manifestation. BUT before you dismiss it as some woo-woo magic, let me assure you, it's far from that! Manifestation, in the context of business success, is about...
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Success in Business is a Mind Game | Ep 117
“It’s not the mountain we conquer, but ourselves.” I’m sure you’ve heard these words from Sir Edmund Hillary before. The reason they resonate with so many of us is because they apply to all aspects of life. Business included. 👉 Above all, SUCCESS IN BUSINESS IS A MIND GAME. 🧠 Because,…your...
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Lessons Around Acquisition as a Growth Strategy | Ep 116
We have had many, MANY conversations on the Business Your Way podcast around SCALING. 👉 BUT WHAT IF THERE’S ANOTHER WAY TO GROW YOUR BUSINESS? 🤔 What if you can just BUY more clients, more staff? I’m talking about ACQUISITION AS A GROWTH STRATEGY FOR YOUR BUSINESS. We’ve never had a…
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DIY Content Marketing Tips From The Experts | Ep 115
In this episode I speak with Callum Armstrong From Paste And Publish. Callum is a thinker, very self-aware and utterly in tune with his environment and his part in it. As for his business, … first, he didn’t want an agency then he started an agency then…. he moved away from the agency. 👉…
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6 Unexpected Challenges of Entrepreneurship | Ep 114
Let’s talk hurdles. 🏔️ You know, the challenges you face on your journey as a female service based business owner. NO, ….I’m not referring to the usual suspects. Time management, employee retention, cash flow, brand awareness. I’m not even talking about the red-eyed monster called “burnout”. 👉...
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ABOUT THIS SHOW
Kia ora and welcome to WĀ-HINE, a podcast celebrating wāhine in business who are carving their own path with intention, courage, and vision. This is a space for honest kōrero about building a business that reflects your identity, your values, and the legacy you’re creating. I’m your host, Sandra Julian, business coach, mentor, and wāhine Māori. In each episode, I sit down with wāhine entrepreneurs and leaders to explore the real stories behind their success - the lived experiences, cultural connections, and bold leadership that shape who they are in business and in life. Episodes drop every second Wednesday of the month.
This isn’t hustle culture. This is wāhine legacy leadership.
HOSTED BY
Sandra Julian | Intuitive Business Coach
CATEGORIES
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Frequently Asked Questions
How many episodes does WĀ-HINE have?
WĀ-HINE currently has 164 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is WĀ-HINE about?
Kia ora and welcome to WĀ-HINE, a podcast celebrating wāhine in business who are carving their own path with intention, courage, and vision. This is a space for honest kōrero about building a business that reflects your identity, your values, and the legacy you’re creating. I’m your host, Sandra...
How often does WĀ-HINE release new episodes?
WĀ-HINE publishes regularly with 164 episodes available. Check the episode list for the typical release schedule.
Where can I listen to WĀ-HINE?
You can listen to WĀ-HINE on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts WĀ-HINE?
WĀ-HINE is created and hosted by Sandra Julian | Intuitive Business Coach.
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