PODCAST · arts
Wear Who You Are
by Natalie Tincher
Every person has a style, and every style deserves support. Enter your style strategy cheerleader and founder of BU Style, Natalie Tincher. Since 2010 Natalie has worked with hundreds of personal clients as well as large corporations and a major global news network—and she is here to guide you.Each episode shares real questions, practical insights, and thoughtful conversations about how clothing works in real life . . . not just on social media. You’ll hear from trusted style experts like tailors, designers, and other industry professionals, along with my own perspective from years of working with clients who want their wardrobes to truly support their lives.This podcast isn’t about chasing trends or copying someone else’s style. It’s about giving you the knowledge and perspective to make thoughtful decisions about what you wear. Because when your clothing feels like an extension of you, getting dressed becomes one less thing to overthink—and one more way to show up as yourself.
Episodes
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Save Your Soles: How to Find Stylish, Comfortable Shoes
Uncomfortable shoes? We’re OVER IT. And thankfully, we’re living in a time when comfortable shoes no longer have to look like . . . well, “comfort shoes.” This week, Natalie answers a question she hears from almost EVERY client: “Where can I find shoes that are actually stylish AND comfortable?”...
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First Dates & What to Wear
Dating is stressful enough. Your outfit doesn't have to be. In this Nat Chat, Natalie shares her approach to first date style, why she believes your best date outfit is probably already hanging in your closet, and how a few go-to looks can help you show up as yourself, no matter where the date...
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The Anatomy of a Great Blazer
Blazers should be quality, low cost-per-wear closet heroes. But what makes one worthy of all that wear? In this episode, Natalie welcomes back her Style Friend Farida Raafat of custom-clothing brand DALYA to break down the anatomy of a blazer. From lapels and buttons to pockets, silhouettes,...
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How to Find a Great Tailor
Finding a great tailor can completely change the way you shop—and the way you feel in your clothes. In this episode, Natalie is joined by two of her trusted style friends, Nick, a third-generation tailor and founder of Beyond Bespoke, and Stacie, who oversees client experience and operations....
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What to Wear to the Theater: Broadway, the West End & Beyond
Is there still a dress code for Broadway, the West End, or live theater? Officially, no. Unofficially? Natalie has some very (very) strong thoughts. As a personal stylist, lifelong theater lover, and Broadway co-producer/investor, she shares her take on what to wear, why she still believes dressing…
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Packing for Europe: Lessons from Her First Trip Abroad
I love a good packing strategy. But sometimes, when you've traveled enough, you forget the little things—the questions you no longer think to ask and the lessons that have become second nature. After returning from Europe together, I loved hearing my niece Ashley reflect on her very first trip...
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Stuck in a Cardigan Rut? New Layering Ideas
Feeling stuck defaulting to the same cardigan or blazer? In this Nat Chat, Natalie shares fresh, practical ways to layer your outfits without losing your style. From button-downs worn open to shirt dresses as dusters, vests for dimension, and creative scarf styling, this episode is all about...
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Clothing Prices Are Wild Right Now. Let’s Pivot
Clothing prices are up—and yes, it’s frustrating. In this Nat Chat, Natalie gets honest about the reality of rising costs and how we navigate it together. While we can’t control pricing, we can pivot. She breaks down how to spot quality (fabric, construction, finishing details) and where she’s...
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How to Choose Fabrics That Feel Good and Wear Well
Fabrics can make or break how your clothes look, feel, and function. In this guest episode, Natalie sits down with Wear Who You Are style friend Farida Raafat of DALYA to break down natural vs. synthetic fibers, when blends actually work in your favor, and how to think about seasonality. Plus, a...
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Shoes Made for Walking . . .In Europe
Planning a Europe trip and tempted to buy brand-new “walking shoes”? Pause. Straight off a trip to Europe with her niece, Natalie shares how to stay comfortable and avoid the stereotypical tourist look. From why those bulky new sneakers aren’t the move to what actually works on the ground, this...
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How to Stand Out In a Sea of Style Sameness
Feeling like everyone suddenly looks the same? You’re not imagining it. In this Nat Chat, Natalie breaks down why algorithms are shaping our style more than we think—and how to break out of the cycle. From rethinking influence to building a wardrobe rooted in personal history, favorite brands…
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Hot Outside, Freezing Inside: Summer Work Style
Summer work style comes with a unique challenge: it’s sweltering outside and freezing inside—and you still need to look polished. In this episode, Natalie is joined by custom womenswear designer Farida Raafat to answer your real questions about what actually works for summer office dressing. From...
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Landed Your First Office Job? Here's How to Start Building Your Professional Wardrobe
Starting a new role and tempted to buy an entirely new wardrobe overnight? Take a breath. Natalie breaks down what actually matters, what to buy first, and how to build a professional wardrobe that fits your environment and still feels like you. Episode Notes & Resources: Read more on our…
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What Should Spring Workwear Actually Cost?
How much should you really budget for spring workwear? Natalie gives you tips on how to create a plan that works for you. We'll walk through a real scenario using the cost per wear and the Strategic Shopping List framework to help you spend intentionally, prioritize what matters, and avoid…
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Not Everyone NEEDS a White Button-down
Every list says you need a white button-down. Natalie says: not necessarily. In this episode, she shares versatile alternatives to wear under blazers and other layers . . . or solo, so your workwear foundation actually reflects your personal style while aligning to the dress expectations Episode...
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How to Look Luxe for Less
Looking polished doesn’t have to mean spending more. In this episode, Natalie breaks down how to look luxe on a budget—from fit and fabric to finishing details—and why intention (not price) is what actually elevates your style. Episode Notes & Resources: Revisit episode 11 of Wear Who You Are:...
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Try It On, Be Cool: Fitting Room Rules That Matter
We need to talk about fitting rooms. Not the lighting (okay, maybe a little), but what actually happens inside—the habits, the hang-ups, the helpful tips, and the unspoken rules that no one teaches you. In this episode, we’re pulling together insights from both sides of the dressing room door....
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How to Know If You’re Ready to Work with a Personal Stylist (and How to Find the Right One for You)
Personal stylists are more visible than ever—but if you’ve never worked with one, you might be wondering: Is it worth it? Is it only for celebrities or fashion people? Will someone really get my style—or just try to make me over? In this episode, Natalie breaks down what personal styling actually...
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Dress the Way You Want to Be Addressed with Farida Raafat: The Power of Bespoke Style
This episode is as engaging as it is educational. I am joined by Farida Raafat, founder of DALYA, for a rich conversation about personal style, the meaning behind materials, and the art of intentional design. We talk about what it looks like to “dress the way you want to be addressed,” the…
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Wearing Joy at 89: Style, Loss & Loving Life w/ Marin Foster
At 89 years old, Marin Foster is proof that style has no age and that life’s next chapter can always be rewritten—one outfit at a time. After losing her beloved husband of 70+ years, Wayne, this lifelong performer didn’t retreat; she reinvented, heading out to refresh her wardrobe and embrace a…
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Respect The Journey: Notes On Traveling Through Asia
In the newest episode of Wear Who You Are, Natalie opens up about her month-long adventure through Asia, sharing some valuable lessons she picked up along the way. With stops in Thailand, Cambodia, and Japan, she reflects on the theme of respect. It can be strange, reconciling life in America…
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Party on the Bottom! All your Denim Questions Answered!
Welcome to our "Party on the Bottom!" In this town-hall format Nat Chat, Natalie tackles the world of denim. (And, yes, she addresses the Gen Z backlash against skinny jeans.) With a focus solely on jeans (no skirts or shorts here!), Natalie aims to demystify denim by discussing everything from…
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"Organization Is Freedom" with Camilla Frederico of The Personal Helpers
In a world that often feels chaotic, finding order can be a transformative experience. This episode of the Wear Who You Are podcast is here to help you get your new year off to a good start, with an Industry Adjacent episode with Camilla Frederico of The Personal Helpers. Our guest is a…
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From Couch to Conference: Redefining Remote Style
In this solo Nat Chat episode of Wear Who You Are, host Natalie Tincher welcomes listeners to 2025. With many Americans still working remotely, Natalie is all about helping us keep it comfy yet professional. The episode also includes an opening section all about the distinction between "hard" and...
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Dressing the Soul: Identity, Spirituality, and Style w/ Associate Professor Fiona Dieffenbacher
Welcome to the final episode of Wear Who You Are for 2025! We have the honor of speaking with Fiona Dieffenbacher, an Associate Professor of Fashion at Parsons School of Design. Fiona's work expertly intertwines the realms of dress, embodiment, and spirituality, providing valuable insights into…
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A CEO's Journey: How Becky Blank Leads and Dresses with Purpose
In this episode of Wear Who You Are, host Natalie Tincher talks to Becky Blank, a CEO and tech leader at Ample, a Cincinnati-based digital marketing agency. Known for her commitment to inclusivity in the tech industry, Becky shares her personal and professional experiences that have shaped her...
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Sleigh the Sales: Your Holiday Shopping Survival Guide
Get ready to jingle all the way with Nat on this episode of the "Wear Who You Are" podcast! Nat dives into the holiday shopping season, equipping listeners with practical strategies to navigate the crowded market with style and confidence. She highlights vital sales dates, including Black Friday...
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Unleash Your Style Superheroes: Finding and Flaunting Your Wardrobe Faves
In this solo episode of "Wear Who You Are," host Natalie Tincher takes listeners on a Nat Chat that blends community interaction with expert advice, all centered around the art of finding and celebrating wardrobe "hero pieces." Inspired by questions submitted via Instagram (proving that many...
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Capturing Street Style w/ Photographer Karya Schanilec
Welcome back to Where Who You Are, the podcast where everybody has a style, and every style has a seat. In today's guest episode, Natalie chats with Karya Schanilec, a street style photographer based in New York City who has just returned from Paris Fashion Week. Karya has a unique perspective on...
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What the H*** Are the BU Style Six and How Do I Apply Them?
Go back to basics with a BU Style foundational methodology episode! This dynamic podcast episode emphasizes the importance of connecting your authenticity to your fashion choices. In this solo Style School episode, Natalie guides listeners through a framework she refers to as the BU Style...
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Mastering Visual Storytelling with Fashion Photographer and Artist Miles Aldridge
Get ready for an exciting and artistic episode of Wear Who You Are! Host Natalie Tincher invites the incredibly talented Miles Aldridge into a vibrant discussion that dives deep into the captivating worlds of art, photography, and storytelling through image. This deeply artistic Industry Insider...
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Enclothed Cognition Is Your Sales Secret Weapon w/ Gina Trimarco
Gina Trimarco is an expert communicator, here to talk with Natalie Tincher of the Wear Who You Are podcast all about Improvised Intelligence™ (improv-based emotional intelligence), how to show up authentically as yourself, and why enclothed cognition is your secret weapon in a sales context. If...
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Kindness, Slow Fashion, and American Made w/ Doug Phillips of Conscious Clothing
The Wear Who You Are team is back with an Industry Insider episode, featuring Doug Phillips of Conscious Clothing. Host Natalie Tincher is tapping into her Midwest upbringing for this conversation with the co-founder and owner of this sustainably and ethically made company, based out of Michigan....
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How do I find affordable, ethical clothing? Plus, settling the denim-rise debate.
The Wear Who You Are team is thrilled to be back with a Town-Hall style episode in which Natalie answers your important style questions. First up: are you on the hunt for stylish yet ethical clothing options that won't break the bank? Look no further! In this informative Nat Chat episode, Natalie...
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Much Ado About Styling: Actors on Headshots, Auditions, and Costuming w/ Kelly McCready
How do you stand out in a sea of headshots? Kelly McCready (actor, writer/director, photographer, and creator of good things) explores the importance of bringing your individuality and authenticity into headshots and auditions. In this enlightening and educational conversation, she explores how...
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Shoe Care & Repair for Long-Lasting Wear
Shoes are often one of our biggest wardrobe investments. They also do the most work for us—literally supporting our bodies throughout the day. So let's show them love by treating them with care to give you a long, prosperous, healthy relationship with them. In today’s “Style School” episode, I...
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From Mothers to Children: Style Wisdom Passed Down through Generations
Who was the first person you learned about style from? It was likely your mother, grandmother, or another mother figure in your life. In today’s special Nat Chat episode, we talk about what we learned and carry with us about fashion and style from the mother figures in our lives, including my...
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Building a Shoe Brand Focused on Aesthetics and Ethics w/ Marine Braquet
About a year ago, my friend Faith and I walked into Nomasei's Paris showroom and met its founders, Marine and Paule. What was supposed to be an hour-long appointment between strangers turned into two hours-plus that felt like old friends catching up—and that’s what my Nomasei experience...
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Finding Your “Sole”mate
Do you find yourself putting together a great outfit and don’t have the right shoes? Did you ditch your heels post-Pandemic but don’t have an appropriate replacement? Today’s Nat Chat episode is the first of multiple episodes dedicated to footwear. In it, I walk you through my process of...
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Sustainability, Self-attunement, and the Power of Pima Cotton w/ Eleanor Turner
Today’s guest, Eleanor Turner, knows fashion and production very well. After many years working with the likes of J. Crew, Tory Burch, and Argent (co-founder), she founded her company, The Big Favorite, with a drive to be part of the solution to overconsumption and pollutants. Her designs offer...
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Facing Our Fashion Fears Together
Cue the confetti! We’re celebrating one year of Wear Who You Are! In today’s episode, I’ll share what I’ve learned in the last year of creating a podcast and how this community has connected with it. In the spirit of learning and growing, I’ll share one part of my style I’ve avoided figuring out...
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Behind the Scenes at NY Fashion Week w/ Sadia Seymour
You may not think that Fashion Week applies to you, but it does. Remember how Miranda Priestley (played by Meryl Streep) curtly schools us on the subject of “cerulean” in The Devil Wears Prada? In today’s episode, my guest, Sadia Seymour, and I more warmly and gently invite you to come with us…
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How to Calculate Cost per Wear to Shop Smarter
My high school pre-Calculus teacher used to say, “How do you spell ‘math’? F-U-N!” I always vehemently disagreed until I learned about the ‘cost-per-wear formula’! Cost per wear is a calculation I use before I buy anything and another tool I use with my clients as we consider what investing in...
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Self-love and Self-acceptance Lead to Style Expansion w/ Mystral Echavarria
It’s a special Valentine’s Day episode with a client I love dearly, Mystral Echavarria. I will never forget the day that Mystral called me inquiring about working together. Her energy, curiosity, kindness, and strength radiated through the phone — and then when I got into a room with her . . ....
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Makeup as Another Medium to Wear Who You Are w/ Rebecca Robles
Rebecca Robles has been part of my company, BU Style, for a few months now as our beauty specialist. The energy and expertise she has brought to our team has been incredibly invigorating. Our conversation for this episode covered a lot of ground. My favorite aspects were learning about her makeup...
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Styling Your Wardrobe: Tips and Strategies for Maximum Impact
In this Nat Chat, we delve into the world of styling and self-expression through your wardrobe choices. I believe strongly in buying better and buying less. Each piece in your closet should have multiple ways to wear it—and each way can be a tool in showcasing all the dimensions of your unique...
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Connection Is the Currency of the Soul . . . and Personal Style w/ Devin Green
What do a modern minister and a style strategist have in common? Turns out, when it comes to Rev Dev and I—a lot! In today’s conversation, we explore the idea of connection: —how we can connect to our capital “S” Selves and why this is critical to understanding what that authentic expression of…
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How Your Wardrobe & Writing Coincide w/ Althea Simons
Founder of the brand GRAMMAR, Althea Simons is about as heart-centric and people-driven as designers come—not to mention she shares my love for editing in all forms, including defending the Oxford comma. Inspired by The Elements of Style by William Strunk, Jr. & E.B. White., GRAMMAR creates...
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Think Inside the Box: When Clothing Box Subscription & Rental Services Are Useful
'Tis the season for holiday shopping. In today’s Nat Chat, we’re rounding out our shopping series and discussing box subscriptions and rental services. We’ll talk about how they work, when they are useful, and when they create style discovery roadblocks. -- Links & resources: Follow the podcast…
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Create Your Best In-Store Shopping Experience
Does the thought of walking into a department store make you panic? Are you guilty of making impulse purchases that you never wear? Do boutiques intimidate you? In-person shopping can feel scary for some, but it also comes with opportunities to connect with community, make thoughtful purchase...
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ABOUT THIS SHOW
Every person has a style, and every style deserves support. Enter your style strategy cheerleader and founder of BU Style, Natalie Tincher. Since 2010 Natalie has worked with hundreds of personal clients as well as large corporations and a major global news network—and she is here to guide you.Each episode shares real questions, practical insights, and thoughtful conversations about how clothing works in real life . . . not just on social media. You’ll hear from trusted style experts like tailors, designers, and other industry professionals, along with my own perspective from years of working with clients who want their wardrobes to truly support their lives.This podcast isn’t about chasing trends or copying someone else’s style. It’s about giving you the knowledge and perspective to make thoughtful decisions about what you wear. Because when your clothing feels like an extension of you, getting dressed becomes one less thing to overthink—and one more way to show up as yourself.
HOSTED BY
Natalie Tincher
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