PODCAST · technology
Web3 goes Mainstream
by Norton Rose Fulbright Australia
Web3 goes Mainstream: Remarkable stories about normal companies successfully embracing crypto, NFTs, DeFi & the Metaverse.Web3 will impact every organisation. This podcast features stories of normal companies that embrace the opportunities created by cryptocurrencies, decentralised finance (DeFi), NFTs and the Metaverse. Companies like JP Morgan, Prada, Gucci, HSBC, PWC, Nike, Budweiser, Taco Bell, Lamborghini, KPMG, Coca-Cola, Zara, Time, Macys, Rolling Stone, Clinique and the British Museum have all invested in significant Web3 projects and there are literally hundreds more big brands in the space. This podcast will bring you those stories - how they got into Web3, what is working for these companies and importantly what is not working for them. If you are in marketing, finance or any leadership role, this is the podcast for you.
Episodes
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36: Ridley Plummer, Senior Manager, Metaverse & Web3, Tennis Australia
Tennis Australia, the organisation behind the Australian Tennis Open, has had great success growing a new audience by audaciously exploring the opportunities created by Web3, the Metaverse and even NFTs. Far from being “yesterday’s technology”, Web3 presents great opportunities for...
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35: Comparetto, Co-founder Web3 Studios at Salesforce
In this conversation, Nick Abrahams interviews Max Comparetto, the co-founder of Web3 Studios at Salesforce. The discussion delves into the definition of Web3, where Max highlights its relation to blockchain and wallet-connected apps. The conversation then transitions into Salesforce's Web3...
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34: Dr Martha Boeckenfeld, named one of the "Top 100 Women of the Future"
Splitting her time between Spain, Switzerland and her own online "Marthaverse", Martha is one of the world's leading Web3 advisers. She works with many global organisation on their Web3 and Metaverse strategies. Martha explains why mainstream organisations need to take Web3 seriously, including:...
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33: Sami Tauber, Chief Metaverse Officer, VNCCII
The Metaverse and the future of music & entertainment. Sami is a Metaverse leader. She won Chief Metaverse Officer of the Year, and was named as one of the Top 100 Women Thought Leaders for Metaverse and Web 3. In 2022 she was listed as a Top 10 Personality Disrupting the Music Industry and the...
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32: Senator Bragg talks Crypto & Web3 Regulation
Senator Andrew Bragg is a politician who has engaged with the Web3 community and has strong views on what needs to be done in terms of regulating the Crypto, Token & Web3 world. He has introduced a private members bill which he hopes will become law. It includes regulations regarding licensing…
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31: Davey Jose, Disruptive Technologies Global Lead at HSBC, talks Metaverse
HSBC has been active in the Metaverse space. It was the first financial services firm to join the Metaverse platform, The Sandbox and built a Rugby Sevens stadium there to support its sponsorship of the Hong Kong Rugby Sevens. We talk to Davey Jose about: What is the Metaverse? What are the...
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30: Companies Making Real ROI in the Metaverse with Jason Lovell
Jason Lovell, Metaverse Strategies, PWC, USA Jason is an expert on all things “Extended Reality” and “Metaverse.” He spends his days working with some of the world’s biggest brands helping them to make sense of (and ROI in) the Metaverse. In Jason’s words, "you may not agree with the concept of…
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29: Web3 Swiss-based, Authena – World Leader in NFT Authentication of Products
Interview with Rossana Rodgers, Chief Marketing Officer & Ivan Miljkovic, Business Development Manager (Sport) of Authena. Authena is one of the world leaders in authentication technology to stop counterfeiting of products. They have worked with some of the biggest sports brands, including Adidas...
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28: Earn Crypto by Walking – 5 Million Users Can’t Be Wrong with Yawn Rong
Interview with w Yawn Rong - Co-Founder STEPN. STEPN is one of the world’s leading “move2earn” apps. Put simply, users get paid crypto tokens for physically going for walks. It has been a remarkable success in its short 12 month existence with 5M registered users and 650,000 daily active users....
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27: Keeping the Metaverse Safe for Kids with Julie Inman Grant
Commissioner Inman-Grant was the worlds-first e-Safety Commissioner and has many successes in her over 5 years in the role. We talk to Julie about the challenges of keeping the Metaverse safe for our children and for everyone. Plus Julie gives more general advice on some of the issues parents…
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26: How Village Roadshow & other big brands are embracing Web3 with Rick Junnier, Blocktrust
Interview with Rick Junnier, Head of Growth, BlockTrust. BlockTrust works with some of the world’s biggest brands helping them embrace Web3 technologies like NFTs (let’s call them digital assets from now on – doesn’t have the baggage of “NFT”) and the Metaverse. Rick talks us through the 4 key...
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25: Government & Web3 - Digital identity on the blockchain is happening in Australia
Interview with the Honourable Victor Dominello – Minister for Customer Service. The NSW government is a world leader in “citizen-centric government”. Find out about some of remarkable technology-firsts from the NSW government including the digital drivers licence and data analytics projects that...
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24: Stablecoins & Michaela Juric – Head of Blockchain Solutions at Novatti
We interview one of Australia’s blockchain pioneers, Michaela Juric about the rising importance of stablecoins in the financial system. Michaela's storied blockchain career started with her business Bitcoin Babe and she then went on to set up blockchain advisory service, Dexah. Michaela now works...
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23: Blockchain leader Everledger tracks the origins of everything from blood diamonds to Alexander McQueen Couture
Interview with Dan Ryan – General Counsel, Everledger. Everledger may be the first business inspired by a Leonardo DiCaprio’s movie. Founder, Leanne Kemp, saw Blood Diamond and knew blockchain technology held the answer to the difficult task of tracking diamonds - and so Everledger was born.…
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22: NFTs – Where Art Meets Business
Michelle Grey, Co-founder & CEO of Culture Vault & Ribal Hosn, Film Director and NFT “Degen” This one is fun! Get ready for a ride into the epicentre of art and commerce as we talk to two people at the vanguard of the NFT revolution. In addition to owning Culture Vault (an NFT marketplace and…
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21: Binance- World leading crypto-exchange makes big impact in Australia - Leigh Travers, CEO, Binance Australia
In this episode, we're talking to Leigh Travers, CEO, Binance Australia. Binance is the largest cryptocurrency exchange in the world and has been successfully operating in Australia for a number of years. In this interview Leigh talks about the demographics of his customer base as well as the...
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20: Microsoft and the Metaverse – Interview with Mike Pell - Envisoneer, Director at The Microsoft Garage (NYC) & Author
Mike is one of the kings of 3D and visualising info. He is the author of “The Age of Smart Information” and “Envisioning Holograms” and has a new book coming up, “Visualising business”. This is a man who sees the world and its information very differently to most of us. He heads up Microsoft…
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19: Crikey! The Story Behind the Australia Zoo NFT Project – An interview with Mariella Meija, Meadow Labs, creators of the Australia Zoo NFT
The Irwin family hold a special place in the hearts of most Australians. When Australia Zoo decided to do an NFT, they turned to Web3 Agency Meadow Labs. We talk to their Chief Marketing Officer, Mariella Meija, about the Australia Zoo NFT project – how it came about, how it was executed and...
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18: How to do a Corporate Blockchain Project – Interview with Lachlan Feeney, Founder, Labrys, Australia’s largest blockchain development company
Hear how Lachlan Feeney started Labrys when he was 19 years old and over the last five years has built the largest on-shore blockchain development and consulting company in the country. Lachlan talks about his work creating enterprise blockchain solutions for the big end of town, including Downer...
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17: The ANZ Bank's Stablecoin Project – Interview with Nigel Dobson, Banking Services Lead, ANZ Bank
Find out how a large bank has managed to successfully execute on its innovation strategy by becoming the first bank in the world to issue a stablecoin on a permission-less public blockchain (Ethereum). ANZ has completed three landmark stablecoin transactions for customers. Two transactions were…
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16: Saving the Planet with Tokenised Carbon Credits – Interview with Guy Dickinson, Founder & CEO, Betacarbon
Want to help the planet? Then have a listen to this episode. Two of the biggest macrotrends - decarbonisation and digital assets come together in one of the hottest Web3 plays around – Betacarbon. Recently the Smorgon family made a large investment in Betacarbon using ANZ’s new stablecoin to...
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15: The JP Morgan Stablecoin Project – Interview with Bianca Bates – Head of Payments JP Morgan Aust & NZ
Every global organisation should consider using stablecoins – there are tangible benefits available right now. Hear how JP Morgan is helping global companies like Siemens manage their working capital and liquidity using the JP Morgan Coin. Some of the advantages of using this coin include 24/7...
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14: Cricket’s World Cup Bowled Over by NFT Success – Interview with Finn Bradshaw Head Of Digital at the International Cricket Council, Dubai
There is more to Cricket NFTs than “classic catches”! Inside Cricket’s Global NFT Project Globally cricket is the second most popular sport behind soccer, so cricket is a massive deal. Finn Bradshaw, former journalist and now with the biggest digital job in cricket, talks about their recent...
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13: The AFL Wins with Big Footy NFT Drop – Interview with Jordan Fogarty, Founder & CEO of Web3 agency, Be Media by Animoca Brands
In April 2022 Be Media and the Australian Football League (AFL) announced the AFL Mint partnership and brand. If you love footy you will want to listen to this. If you love NFTs you will want to listen to this. If you have an interest in cutting-edge B2C marketing trends you will be in heaven...
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12: How NFT Tech Will Allow us to Own our own Data – Interview with Mark Paul, Founder, Itheum (Data NFT Company)
One of the great potential use cases for NFT tech is digital twinning. A digital twin NFT is a digital representation of a real life asset. For example Alfa Romeo’s new car comes with an NFT log book. The Prada Group & LVMH-backed Aura Blockchain Consortium is rolling out a shared solution for...
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11: True Crime Tales from the Crypto Detectives – Interview with Mark Bailey & Josh Ho, Crypto Forensic Investigators – Hall Chadwick
Many people in the crypto/NFT world have the mistaken belief that transactions involving crypto, NFT and blockchain are somehow anonymous. In fact nothing could be further from the truth, it is comparatively easy to track transactions on the blockchain - because it is public. We talk to Mark…
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10: How to Actually Mint an NFT – Interview with Roy Hui, Pellar
An Insider’s Guide to Successful NFT Projects We talk to one of the leading engineers in the Web3 space, Roy Hui about how to ensure a successful NFT project - whether you are an individual artist or in the Marketing Department of a large organisation. Roy is the Founder of Pellar and has been...
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9: Crypto/NFT Accounting & Tax 101: It’s Time to Comply – Interview with Damien Jones, Partner & Head of Accounting Advisory Team, EY and Greg Reinhardt, Partner and Head of Tax, Norton Rose Fulbright, Australia
Cryptocurrency has often been seen as an unregulated environment but, as its use cases move more mainstream, it is clear that there are significant regulatory issues when dealing with crypto. Together with our tax and accounting experts, we will examine the relevant issues when: An organisation...
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8: The Inside Story on Global Crypto Exchange, Kraken – Interview with Jonathan Miller, Managing Director (Aus) for global crypto exchange, Kraken
In this episode, “Beyond Bitcoin: DeFi & NFTs - The Australian Perspective”, Nick discussed DeFi and NFTs with Jonathan Miller, Managing Director (Aus) for global crypto exchange, Kraken. Decentralised finance (or DeFi) refers to decentralised applications working via smart contracts on a...
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7: DeFi 101: The What & Why of Decentralised Finance – Interview with Egor Sidelska, Director of crypto hedge fund, Magnet Capital
In this episode, “Beyond Bitcoin: Why DeFi & NFTs are potential game changers for financial markets and maybe every other industry”, Nick discussed DeFi and NFTs with Egor Sidelska, Director of crypto hedge fund, Magnet Capital. Decentralised finance (or DeFi) refers to decentralised applications...
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6: Why KPMG Bought NFTs & Crypto – Interview with Benjie Thomas - Managing Partner - Advisory Services, KPMG Canada
KPMG Canada has been very active in the Web3 space, not only advising clients but also on its own behalf, buying NFTs and cryptocurrencies. Most notably, the partnership bought Bitcoin and Ether to hold on the KPMG balance sheet as part of corporate treasury diversification strategy. They…
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5: NFT 101: The What & Why of NFTs – Interview with Tim Lea, Walking between Worlds
Non-fungible tokens (NFTs) allow ownership of digital assets like never before. This market grew from US$13M to US$25 Billion in the last 12 months. Companies like Walmart, Selfridges, Macys, Samsung, The Gap, Nike, Ralph Lauren, Gucci, Tommy Hilfiger, Taco Bell, Burger King and Coca-Cola have…
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4: Penfolds & Blockbar Team to Sell Wine NFTs – Interview with Kristy Kyte, Penfolds and Sam Falic, Blockbar
The NFT market went from US$13 Million in 2020 to US$41 Billion in 2021. It is truly exploding and, while there are some more extreme activities around pricey rock JPEGs and eye-wateringly expensive digital art, there are many examples of normal companies successfully embracing NFT technology to...
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3: How Big Brands Can Benefit from NFTs – Interview with Lisa Teh, Mooning
Lisa Teh has had a most unusual career trajectory from tax lawyer to successful marketing entrepreneur and a listing in the 40 Under 40 Most Influential Asian-Australians. Her most recent venture is Mooning, a marketing agency designed to help companies move from Web2 to Web3. Lisa gives her...
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2: Tennis Aust Aces the NFT/Metaverse Game – Interview with Ridley Plummer, Tennis Australia
The 2022 Australian Open ran one of the country’s most successful metaverse and NFT projects to date. The AO created a full user experience in the metaverse platform, Decentraland and minted 6776 designer NFT "art balls". The project is regarded as a great success both by the Web3 community as…
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1: Metaverse 101: Founder Explains the Success of The Sandbox Metaverse – Interview with Sebastien Borget, Co-founder & COO, Sandbox
The Metaverse has moved beyond science fiction movies like Ready Player One to become an important reality. Fortune magazine recently said that the Metaverse might just be the most important tech trend since the iPhone. It is so important that Facebook changed the name of its parent company to…
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ABOUT THIS SHOW
Web3 goes Mainstream: Remarkable stories about normal companies successfully embracing crypto, NFTs, DeFi & the Metaverse.Web3 will impact every organisation. This podcast features stories of normal companies that embrace the opportunities created by cryptocurrencies, decentralised finance (DeFi), NFTs and the Metaverse. Companies like JP Morgan, Prada, Gucci, HSBC, PWC, Nike, Budweiser, Taco Bell, Lamborghini, KPMG, Coca-Cola, Zara, Time, Macys, Rolling Stone, Clinique and the British Museum have all invested in significant Web3 projects and there are literally hundreds more big brands in the space. This podcast will bring you those stories - how they got into Web3, what is working for these companies and importantly what is not working for them. If you are in marketing, finance or any leadership role, this is the podcast for you.
HOSTED BY
Norton Rose Fulbright Australia
CATEGORIES
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Frequently Asked Questions
How many episodes does Web3 goes Mainstream have?
Web3 goes Mainstream currently has 36 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Web3 goes Mainstream about?
Web3 goes Mainstream: Remarkable stories about normal companies successfully embracing crypto, NFTs, DeFi & the Metaverse.Web3 will impact every organisation. This podcast features stories of normal companies that embrace the opportunities created by cryptocurrencies, decentralised finance (DeFi),...
How often does Web3 goes Mainstream release new episodes?
Web3 goes Mainstream has 36 episodes. Check the episode list to see recent publication dates and frequency.
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You can listen to Web3 goes Mainstream on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Web3 goes Mainstream?
Web3 goes Mainstream is created and hosted by Norton Rose Fulbright Australia.
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