PODCAST · business
Websites.ca Talk
by Websites.ca Web Design
Insider tips on what works (and what fails) for Canadian small businesses online. If you have a small business in Canada, get listed for free in the fastest growing website directory of the country: https://websites.ca/ If you need a new website, check out: https://websites.ca/
Episodes
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Brokerage Autopilot
Return of programmer and real estate agent Josh Blais to unveil his latest software that streamlines paperwork for the Canadian real estate industry. Even if you are in other industries, many concepts and strategies will apply to your business. Visit https://www.brokerageautopilot.com/ to test...
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Keep Your Funnel Warm (Lead Harvest Part 3)
This is the final episode of a 3-part series on how businesses can generate more leads and then efficiently work those leads to produce maximum sales. This episode covers what to do now that you've got a bunch of leads. Obviously you're not going to sell everyone right away, and if you don't work...
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Cold Text Leads (Lead Harvest Part 2)
This is episode two of a 3-part series on how businesses can generate more leads and then efficiently work those leads to produce maximum sales. This episode covers both the strategy and tactics behind doing effective cold texting outreach in order to generate hot leads that your business would...
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Overcome The Mental Hurdles (Lead Harvest Part 1)
This is episode one of a 3-part series on how businesses can generate more leads and then efficiently work those leads to produce maximum sales. The episode covers: The Top 15 Secular Beliefs That Block Business Owners From Profit & Growth - "email is spam, texting is spam" - "people don't read"…
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Ecommerce Excellence (Case Study: Woolove)
Jason Crowley (of the brands Woolove, NorthWool, and Northern Sun) visits to discuss being on the cutting edge of ecommerce, navigating the hyper-competitive world of Amazon marketplace, and bringing quality yet affordable 100% Merino wool products to Canadians. Shop for great wool products here...
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Google Maps Crash Course For Better SEO
Sean walks you through some of the main factors that Websites.ca has used to get to the top of not one but TWO locations in the Google Maps search results. You can use this to do the same for your local business. *** If you have a small business in Canada, get listed for free in the fastest…
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3 Paths To Effective Ads
Sean chats with international product marketer Craig Bond about the 3 different ways to develop clear and effective messaging to grow your business. *** If you have a small business in Canada, get listed for free in the fastest growing website directory in the country: https://websites.ca/search...
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50th Episode Special
Double-sized episode with co-founder John Hart on the entire soup-to-nuts of getting a new business online. Discussed in this episode: - https://bonified.com/ - https://grasshopper.com/ - https://chat.openai.com/ - https://ahrefs.com/ *** If you have a small business in Canada, get listed for…
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Profiling & Interviewing Clients & Staff
Law enforcement officer Donn Burkholder talks to Sean about the art of interviewing in order to build profiles. Profiling is a team-building exercise that can help you identify ideal customers and new staff members, and is especially handy when doing online marketing. *** If you have a small...
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Google AI Search Changes
Local SEO expert Darrin Wong talks about the latest Google updates for A.I. and how they will or will not affect the traffic of the average small business website. Reach out to Darrin here: https://hyprr.ca/ or 778-732-4233 *** If you have a small business in Canada, get listed for free in the...
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Fishing On Facebook
How small business owner Lance Underwood successfully uses Facebook to promote his company Quadra Island Fisheries, bring affordable seafood to Western Canadians, and amass over 20K followers. Learn more by visiting https://quadraislandfisheries.com/ and give them a follow on Facebook at...
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Benefits Of An Executive Coach
Executive coach Laure Goubau talks about ways high-achieving professionals and entrepreneurs can tap outside perspective, manage career transitions, and overcome the isolation of their position. Learn more at https://www.goubaucoaching.com/ *** If you have a small business in Canada, get listed…
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Pros & Cons of A.I. (ChatGPT)
Ryan Desmarais is back to talk about the hottest online topic: A.I. He and Sean discuss the ways that small businesses can use it as a tool to speed up some of their everyday tasks. The main A.I. chatbots they discuss: - https://openai.com/ - https://www.perplexity.ai/ *** If you have a small...
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Developing A Strategic Marketing Plan
Ken Barnes, Founder & CEO of KJB Digital, discusses the importance of creating a guiding document for your business, some of the key points that go into a strategic plan, and how his background in mathematics informs it all. For a complimentary discovery meeting with Ken's team, email...
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How To Work A Booth At A Trade Show Or Conference
Ross Mann explains how he used conferences to build his startup company Formation Finder. He'll walk you step by step through attracting clients to your booth and then capturing their contact details so you can grow your business at the next industry trade show or event. * * * If you have a small...
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2 Online Lead Strategies That Work Right Now
Here are some tips you can apply to both Cold Outreach and Paid Digital Ad Campaigns that may help you get more response. Sean based this info off of projects he is currently working on with clients, as well as discussions with past guests. * * * If you have a small business in Canada, get listed...
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More (of the right) Leads
Josh Blais (programmer & marketer behind Revere Technologies) tells us about his journey from real estate agent to online lead wizard. He talks about tweaking your targets and your funnel to make your leads worth more, to connect with them on a human level, and to turn them into referral sources...
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Access & Ease Of Use Online
Kevin MacLeod (creator of Incompetech, the "bestest" royalty-free music site on the web) stops by to talk to us about Artificial Intelligence, copyright law, designing a website that can speak to a robot rather than a human, and the business case for minimizing time on site (session duration)…
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Exit Planning For A More Valuable Business
Ben Isakov of Congruent Clarity talks about building and preserving transferable value in your business, as well as planning a successful and profitable exit. Take his free Exit Assessment now: https://congruentclarity.com/7-step-process or contact him at [email protected] / 204-891-0821.…
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Your First Business Book
Business coach Nina Hershberger tells you about creating lead-generation books (that you can give away online and offline) to position yourself as an expert in the your field. To get Nina's free giveaway, visit https://megabucksmarketing.com/ or text BOOK to 317-886-1088. * * * If you have a…
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How To Connect With & Fascinate Your Customers
Katrice Sutherland, the GM of beloved boutique winery Lightning Rock, talks to Sean about a holistic marketing approach that combines social media, emails, events, and little surprise gifts to keep you top of mind to your customers. Lightning Rock ships wine across Canada and you can order here:...
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SEO Course: Search Success in 2023
Jacob Kettner of First Rank SEO talks to Sean about what is working for small biz online in 2023. Jacob is also starting a waiting list for his SEO course: https://firstrank.academy/ * * * If you have a small business in Canada, get listed for free in the fastest growing website directory in the...
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The Best Development Deal
Programmer and web app developer Ross Mann talks about enhancing your web presence with special tech, via his experience launching several startups. Plus: how you can manage a dev team to get what you want, on budget and on time. Ross's latest startup application is https://e-mission.ca/. * * *…
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Online Interaction Roundup: Customer Journey, Email Opt-In, Reputation Management
Sean overviews several concepts discussed on the show so you can think more deeply about your online interactions with potential customers. From their entry to your website, to getting them on your mailing list, and finally to harvesting great reviews from them. * * * If you have a small business...
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Persuasive Web Design
Experienced website designer Paul Renault talks to Sean about some of the concrete ways that the website visuals can motivate a user to choose your business over your competitors. * * * If you have a small business in Canada, get listed for free in the fastest growing website directory in the...
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Email Automation Brainstorming Session
EG Orren returns to do an in-depth brainstorm session with Sean about how small businesses can more than double their revenue (and free up the time of their best performers) by planning out email automation sequences. Book a free call with EG here:...
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Audio Tips For Small Biz Sound Recording
Sound engineer / audio consultant Brett Leonard joins Sean to talk about simple room setups that will help a small business owner capture cleaner sound for Zoom meetings, video shoots, podcasts, and other online marketing efforts, plus some accessible tips on what equipment to buy. Learn more…
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Postcard Funnel For Business Growth
Parthiv Shah, direct mail expert and data scientist, explains to Sean how he helps appointment-based businesses to sell more from their existing lead base and grow exponentially using a series of postcards. Dentists who need help from Parthiv can go here: https://www.sellmoreimplants.com...
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Webpage Organization For Max SEO Success
SEO expert Daniel Moscovitch returns to tell Sean his current top performing strategy for getting businesses to appear higher up on Google searches. You have to hear Daniel's take on how the pages and sub-pages of your website can net you massive traffic once you organize them properly. For SEO...
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Using Video To Tell Your Story Online
Sean interviews award-winning filmmaker Adrian Halter on the power of video to help your business stand out. Learn more about Adrian's company Halter Media: https://haltermedia.com/ * * * If you have a small business in Canada, get listed for free in the fastest growing website directory in the...
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Grow Your List With Social Content
Sean interviews digital marketing consultant EG Orren about a social media strategy (particularly Facebook) that can transform your business. Get a free half hour of consulting with EG here: https://tidycal.com/egorren/custom-social-media-tips * * * If you have a small business in Canada, get...
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Email Marketing: Building Deep Relationships & Sales
Sean interviews the "Email Supremacist" Ben Settle about building a rabid following and incredible customer relationships (and of course tons of sales) using email. Ben is a world leader in email copywriting. Get a free digital copy of his prestigious Email Players newsletter and access to his...
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Understanding Local Search & Citations
Sean interviews "local search" expert Nyagoslav Zhekov about building citations and cleaning up your business listings to get much better results on Google. Nyagoslav is the director of local search at https://whitespark.ca/, and can be contacted at [email protected]. If you have a small...
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How To Do A Website Annual Review
Websites.ca sales manager Ryan re-joins us to discuss some simple steps for doing an annual website review and checking the health of your online presence. If you have a small business in Canada, get listed for free in the fastest growing website directory of the country: https://websites.ca/…
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Winning Pay Per Click Ads
Sean interviews PPC expert Daniel Moscovitch on the right way to use Google Ads in your overall SEO strategy, plus some of the things to avoid. Learn more about Daniel at https://www.morehotleads.com/strategy/. If you have a small business in Canada, get listed for free in the fastest growing...
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Rank Higher On Google
Sean interviews SEO expert Jacob Kettner on the best ways to get your local business found on Google, how to get more online leads, and the major factors that affect search engine optimization. Learn more about Jacob at https://firstrank.ca/. If you have a small business in Canada, get listed for...
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Writing Web Copy That Sells
Sean interviews expert copywriter Lorri Yurkowski on the right strategies and approach to write your website text in a way that will appeal to your best customers. Learn more about Lorri at https://www.lorriyurkowski.com/. If you have a small business in Canada, get listed for free in the fastest...
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Quick & Dirty Strategies To Build Your Biz Online
Sean takes you through two ways (one for B2C and one for B2B) that you can get better exposure on the web. If you have a small business in Canada, get listed for free in the fastest growing website directory of the country: https://websites.ca/ Music from https://filmmusic.io "Loopster" by Kevin...
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Creating Killer Emails For Your Business
Sean lets you in on some of the top email marketing strategies. If you have a small business in Canada, get listed for free in the fastest growing website directory of the country: https://websites.ca/ Music from https://filmmusic.io "Loopster" by Kevin MacLeod (https://incompetech.com) License…
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Preparing For Website Emergencies
Wildfire Special! As Canadian residents deal with potential home evacuations over fires, we thought it was timely to discuss some of the foundational preparations you can put in place for your website and online presence in case of a future digital emergency. If you have a small business in…
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Free Online Tools: Calendly & Skyvia
Ryan and Sean discuss some of their favorite free online tools to enhance your website or internet presence. On this episode they cover the booking/calendar service Calendly, and the cloud data integration service Skyvia. If you have a small business in Canada, get listed for free in the fastest...
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Managing Business Seasonality Via Website User Experience
Ryan and Sean discuss how you can tap your web team to aid seasonal changes in your industry. They also start the conversation off with a support issue over Google's Page Speed ranking and why you should worry about basic user experience instead. Here is the article mentioned in that convo:...
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Is It Worth Paying For Content Creation?
Go behind the scenes with our copywriter and marketing consultant Sean, to see if online content creation will actually help your business. Many hosting or website service packages come with an add-on option for "content creation". This usually means writing articles for your website. All too...
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All About The Photos For Your Website
Ryan and Sean discuss managing your images, to get the best website results (across all browsers and devices), with the least back and forth. With modern mobile phones we are all equipped to take high-quality photos. But there are a few steps you need to take after that, to ensure they work...
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How To Streamline Your Website
Ryan and Sean discuss ways to streamline your site. Starting from a strategic perspective, and then getting down into the details of some dead-weight modules/features that can be safely deleted from 99% of business websites. And finally, why it’s okay that pages require scrolling. If you have a...
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Contact Forms & Other Options
Ryan and Sean talk about the pros and cons of contact forms on your website. The main complaint people have is spam, but there are some important things to know about how to handle that. They also discuss alternatives like Chat Boxes, including a free one you can use from Facebook Messenger. If…
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Discover Domain Name Facts & Myths
Ryan and Sean discuss domain names and what they affect in terms of SEO, how many you need, how hard they are to transfer, and more. If you have a small business in Canada, get listed for free in the fastest growing website directory of the country: https://websites.ca/ Music from...
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Giving Clients Options That Suit Their Personality
Ryan is back to discuss small business website concerns heading into winter 2020. He and Sean talk about Google My Business reviews, and the alternatives for people who don't have or can't setup a Google account. They also talk about simple website order forms (in addition to phone and email...
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Choosing The Best Online Ad Platform - Websitesca Talk Ep.9
Sean discusses the 3 major online ad platforms (Google, Facebook, LinkedIn) and when you should use each. If you have a small business in Canada, get listed for free in the fastest growing website directory of the country: https://websites.ca/ Music from https://filmmusic.io "Loopster" by Kevin...
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Build An Ad Campaign Landing Page - Websitesca Talk Ep.8
With Ryan away, Sean talks about some latest internet news (new Google ranking factors), and then discusses the situations when you should create a unique landing page, and how to structure such a landing page. If you have a small business in Canada, get listed for free in the fastest growing...
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ABOUT THIS SHOW
Insider tips on what works (and what fails) for Canadian small businesses online. If you have a small business in Canada, get listed for free in the fastest growing website directory of the country: https://websites.ca/ If you need a new website, check out: https://websites.ca/
HOSTED BY
Websites.ca Web Design
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Frequently Asked Questions
How many episodes does Websites.ca Talk have?
Websites.ca Talk currently has 57 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Websites.ca Talk about?
Insider tips on what works (and what fails) for Canadian small businesses online. If you have a small business in Canada, get listed for free in the fastest growing website directory of the country: https://websites.ca/ If you need a new website, check out: https://websites.ca/
How often does Websites.ca Talk release new episodes?
Websites.ca Talk has 57 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Websites.ca Talk?
You can listen to Websites.ca Talk on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Websites.ca Talk?
Websites.ca Talk is created and hosted by Websites.ca Web Design.
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