PODCAST · education
Wedding Content Creator - The Build
by Darina McCabe
“Real talk, real strategies, and weekly behind-the-scenes lessons from the wedding world to help you grow a wedding content creation business you’ll love.”
Episodes
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Ep 10: Stop Getting Ghosted as a Wedding Content Creator
Are your wedding content creator enquiries going quiet after you reply? If you’re a wedding content creator struggling with enquiries that disappear, ghosting couples, or awkward follow-ups, this episode will change how you handle every enquiry from now on. In this episode, I explain why couples...
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Ep 09: "Where to Start: 5 Steps for Wedding Content Creators Building a Business"
How to start a wedding content creation business in 2026. Ready to turn your side gig into a real, sustainable business? In this episode, we're breaking down the 5 essential places to start as a wedding content creator who's ready to build something that lasts. If you've been creating wedding...
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Ep 08: Wedding Content Creation is going to explode in 2026
The demand for wedding content creators is skyrocketing — and 2026 is set to be the biggest year yet. In this episode, Darina McCabe shares how to prepare for the upcoming boom so you can book more weddings, attract higher-paying couples, and grow your content creation business with confidence....
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Ep 07: Why Wedding Content Creators Should Stop Giving Away Freebies (and What to Do Instead)
Too many wedding content creators think giving away free packages is the only way to get bookings. The problem? Freebies don’t pay the bills, and they don’t teach couples to value your work. In this episode, Darina McCabe shares a simple 4-step plan you can use instead: run short, smart special...
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Ep6: Why Wedding Content Creators Struggle to Get Found Online
Does it ever feel like you’re posting and posting… but no one new is noticing? No enquiries, no couples reaching out — just silence. You’re not alone, and in this episode I’m breaking down exactly why this happens — and how to change it. Here’s what you’ll learn: How to actually get your posts...
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Ep5: The Truth About Pricing No One’s Teaching Wedding Content Creators (Until Now)
Most Wedding Content Creators were never shown how to set profitable prices — and that’s exactly where we’re starting. Inside this episode, I’ll walk you through: Why pricing is the first thing we’re building together in my new course What most people get wrong when they set their packages How I...
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Ep4: The Smartest Way to Grow as a Wedding Content Creator
In this episode, I’m sharing why creating a local wedding content creator business is the smartest way to grow. Want to learn more - sign up for my weekly emails: Here! Destination weddings and nationwide travel might sound glamorous, but they’re usually one-and-done with no referrals afterwards....
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Ep 3: 5 Ways to Get Your Name Out There as a Wedding Content Creator
Getting known in your local wedding industry is the first step to steady bookings — but how do you actually make that happen? In this episode, I’m sharing 5 clever moves you can start using right now to get your name out there as a Wedding Content Creator. These are practical, personal strategies…
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Ep 2: Your Bio Is Probably Costing You Bookings — Let’s Fix That!
If your Instagram bio isn’t pulling in enquiries, it’s not doing its job. In this episode, we’re going to fix that — so couples land on your profile and instantly know you’re the one for them. I’ll walk you through what actually makes a bio work, the small tweaks that make a big difference, and…
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Ep 1: She's Just a Girl with a Phone
Ever been dismissed as “just a girl with a phone”? In this very first episode of Wedding Content Creator – The Build, I’m sharing a personal story I’ve never told publicly—how gender bias in the wedding industry changed the course of my own business. Whether you’ve felt underestimated by vendors,...
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