What About The Music
by SoStereo
SoStereo's mission is to enable video creators to unlock the power of music. In this intimate guest speaker series, executives from the advertising & marketing industries share unparalleled access to music stories in the ad world you’ve never heard before.More on SoStereo:SoStereo makes it fast and easy for brands/agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com
Episodes
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S6 Episode 4 - Played By Humans
In this episode, SoStereo Founder Beto Azout and CEO Lindsey Camerota are joined by Pedro Perez and Bert Marissen of TBWA\Chiat\Day to discuss Played by Humans, an open-source movement that helps identify human-created music, giving listeners the transparency to make informed choices. Together,...
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S6 Episode 3 - Jane Cronk
In this episode of the What About The Music? podcast, host Beto Azout sits down with Jane Cronk, Executive Creative Director at BBH USA, to talk about the role music plays in creating unforgettable advertising. Jane shares insights from her work across creative production, music supervision, and...
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S6 Episode 2 - Julian Cohen
In this episode of What About The Music, we sit down with Julian Cohen, Creative Director at nice&frank, to explore the role sound plays in shaping creative ideas, selling concepts to clients, and ultimately bringing campaigns to life. If you're a creative, marketer, or filmmaker, this episode...
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S6 Episode 1 - Claire Jordan
What if brands have more power to launch artists than record labels or streaming platforms? In this episode of What About The Music, Claire Jordan, Executive Creative Director at Proof Advertising, joins us to unpack a major shift in the creative industry. Brands now have the reach, budgets, and...
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S5 Episode 6 - Matt Heath
In this episode, SoStereo founder Beto Azout sits down with Matt Heath, co-founder and creative at Partyland, to explore the power of sound and the art of original music in advertising. Matt shares insights from standout campaigns produced by his agency, revealing how custom-composed music shapes...
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S5 Episode 5 - Dan “Monty” Montalto
Join us on this episode of What About The Music? as we sit down with Monty Montalto, Head of Global Marketing at Etsy, for an inside look at the world of Etsy. Monty shares insights on creativity, marketing strategies, and the brand’s unique collaborations with artists like Kacey Musgraves and...
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S5 Episode 4 - Trenton Ubben
In this episode of What About the Music (Podcast), SoStereo Founder Beto Azout sits down with Trenton Ubben, Founder and Director at The Rec League, to unpack the creative vision behind the new campaign for '47 and more. Whether you're a music supervisor, creative director, or just love a good...
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S5 Episode 3 - Brian Siedband and Gordy Sang
In this episode of What About the Music, SoStereo co-founder Beto Azout sits down with Brian Siedband and Gordy Sang, co-CCOs and co-founders of the creative agency Quality Meats, to talk about the role of music in advertising and why a song can make or break the feeling of a spot.
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S5 Episode 2 - Jeff Cruz
In this episode, Beto Azout sits down with Jeff Cruz, Global Executive Creative Director at MRM, to explore how music transforms advertising and creates lasting emotional connections. They discuss the role of music in shaping iconic ad campaigns, from Pontiac’s unforgettable soundtracks to...
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S5 Episode 1 - Colin Jeffery
In this episode, Beto Azout sits down with Co-Founder and Chief Creative Officer of Wolfgang, Colin Jeffery to talk about the journey through his career, how to convince clients to take risks with music as well as AI as a tool and the need for human authenticity.
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S4 Episode 4 - Lora Schulson
In this episode, 72andSunny's Head of Production for North America, Lora Schulson lays out a playbook for directors, producers and creatives on how to organize, plan, and execute music in their campaigns. She also doubles down on why music is so important and the positive outcomes it can create...
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S4 Episode 3 - Mo Said
In this episode, Mo Said founder of Mojo Supermarket shares how his early passion for music and film led him to discover the world of advertising and the evolution of music's role in the space. The two discuss using an unreleased Mr. Rogers song in a Google campaign, current reliance on stock...
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S4 Episode 2 - Orlando Wood
This week’s guest is Orlando Wood - Advertising Effectiveness Author, Researcher and Chief Innovation Officer at System1. Orlando’s research and publications have helped shape the advertising space for many years and has garnered numerous awards. Orlando is also the co-host for the advertising...
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S4 Episode 1 - Frank Garcia
This week’s guest - Frank Garcia is Executive Creative Director at Golin. As a musician and creative, for over a decade Frank has been helping lead ad creative for brands like Coach, WhatsApp and Under Armour. His work has been featured on CNN, The New York Times, SNL, and has received numerous...
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S3 Episode 8 - Tanya LeSieur
With 20+ years of production experience; Tanya LeSieur is working at the intersection of culture, marketing, creativity, technology, and media. Tanya is currently the head of production of MUH-TAY-ZIK / HOF-FER and has worked for brands like Sonos, Audi, Staples and many others. Episode…
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S3 Episode 7 - Tasha Cronin
Ad Age Small Agency of the Year’s Tasha Cronin, head of production at Mojo Supermarket, joins the podcast to break down the significance of music in advertising. With deep experience in the world of production working with brands like Meta, HBO, and even working on an award winning campaign for...
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S3 Episode 6 - Veronica Beach
Veronica Beach, co-founder & partner of the poolhouse, joins Beto Azout to unlock the marketing power of music. Previously the Director of Production at Pereira O’Dell and a founding member & Head of Global Production at DAVID, she has worked with many brands like Burger King, Coca Cola, and...
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S3 Episode 5 - Bryan Barnes & Shannon Murphy
Award winning Creative Directors Bryan Barnes & Shannon Murphy at adam&eveDDB join the podcast to break down the music-for-ads industry. With experience working with brands like JetBlue, Volkswagen, Molson Coors, and Mountain Dew, the pair dive into tackling music from a creative perspective....
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S3 Episode 4 - Michele Arnese
Founder and CEO of amp Michele Arnese joins Beto Azout to discuss all things sonic branding. With decades of experience in the advertising sector, Michele is one of the world’s foremost experts in the audio branding industry. The pair discuss the development of sonic identity awareness and the...
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S3 Episode 3 - Jon Drawbaugh
Award winning industry executive Jon Drawbaugh, Head of Production at Argonaut, joins Beto Azout to unlock the power of music. With a history of producing high-quality creative, Jon has worked for some of the industry’s top creative shops including FCB West, DDB San Francisco, Mullen LA, and…
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S3 Episode 2 - Bernice Chao
Award winning creative, speaker, author, and host Bernice Chao joins Beto Azout to discuss the importance of music in advertising and current trends. In this week’s episode of ‘What About The Music,’ the Head of Integrated Creative at Zambezi shares the prominence of music in her career and the...
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S3 Episode 1 - Ola Sars
Soundtrack Your Brand’s Founder, CEO & Chairman Ola Sars needs no introduction. Previously co-founder and COO of Beats Music, acquired by Apple and transformed into Apple Music, and co-founder of Pacemaker, the world’s first DJ driven music platform, Ola joins the podcast to deliver extraordinary...
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S2 Episode 9 - Chris Clark & Julie Nichols
Squeak E. Clean Executive Creative Producer Chris Clark and Creative Director Julie Nichols join the podcast to deliver unparalleled insights on the music-for-ads industry. In this unique episode, the Windy City duo shares key perspectives on guiding the creative process for brands and agencies,...
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S2 Episode 8 - Amani Duncan
A-List 2022 Agency Executive of the Year Amani Duncan, CEO of BBH USA, is putting her nearly three decades of diverse experience across music, entertainment and consumer brands to work to shake up the advertising world with big ideas and inspiring initiatives. In this week’s episode of ‘What…
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S2 Episode 7 - Tim LeGallo & Robin Oksenhendler
Publicis and Saatchi NY dynamic duo Tim LeGallo, Director of Integrated Publication, and Robin Oksenhendler, Director of Business Affairs, join SoStereo EP Joey Netter to discuss all things music. The pair explores the future of music as the social media landscape evolves and touches on their...
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S2 Episode 6 - Cheri Anderson
This week, we’re joined by Cheri Anderson, Head of Production at JOAN Creative & Managing Director at JOAN Studios. With a career defined by best in class production work and the procurement of unique talent, Cheri has undoubtedly made her mark in the industry. She discusses her extensive...
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S2 Episode 5 - Bianca Guimaraes
Emmy-winning creative Bianca Guimaraes has made global noise with prominent campaigns, pushing the creative envelope in the advertising industry. She has been named one of Business Insider’s ’30 Most Creative People in Advertising Under 30’ four times and is currently Partner & Executive Creative...
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S2 Episode 4 - Theresa Notartomaso
VMLY&R North America Executive Music Producer Theresa Notartomaso is a leader who sees talent in unexpected places - ensuring that the role of music gets the love it deserves. She touches on her entrance into the world of advertising, explores her creative process when approaching a new brief…
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S2 Episode 3 - Mike Ladman
Helping lead Droga5 to win over 25 music & advertising industry awards, Senior Music Supervisor Mike Ladman needs no introduction. Mike shares his passion for music, elaborates on his creative process, and discusses the stories behind several Meta campaigns. Episode Highlights: 10:27 - Mike…
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S2 Episode 2 - Berry English
Condé Nast Executive Creative Director (US/UK) Berry English joins the podcast to talk about the role of music in all forms of storytelling. He dives into his creative process, discusses the benefits of leveraging emerging artist music on branded content, and talks about a global electronic music...
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S2 Episode 1 - Hunter Hampton & Jeph Burton
Johannes Leonardo's Group Creative Directors Jeph Burton and Hunter Hampton join us to kick off Season 2 of 'What About The Music'. Together with SoStereo Co-Founder Beto Azout, they discuss their background in music-heavy campaigns, such as the recently launched 'La Dolce Velveeta' and…
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What About The Music Best of 2021
In this special episode, we've compiled some of our favorite moments of 2021. From first hand accounts of large-scale music licensing projects, to extraordinary insights on music in the film and advertising industry, this is an episode you don't want to miss.
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S1 Episode 11 - Colleen Dahlstrom
Colleen Dahlstrom Music Producer at McCann NY, shares her thoughts on how music is an integral part of supporting the message behind a campaign.
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S1 Episode 10 - Casey McGrath
We chat with Casey McGrath, award-winning creative director and filmmaker. As Night After Night’s Chief Creative Officer, he currently oversees all work for the agency’s clients with a focus on creating authentic music experiences at the intersection of brands, bands, and consumers.
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S1 Episode 9 - Alec Stern
Alec Stern, Director of Music for Global Agency DDB needs no introduction. He has licensed some of the biggest songs in music history and oversees music for some of the largest brands in the world, including McDonald’s, Miller Lite, Capital One, State Farm, Skittles, The U.S. Army, and many more.
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S1 Episode 8 - Casey Brown
Casey Brown, Sr. Manager, Partnerships and Legal at 72andSunny shares his take on why music is so important.
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S1 Episode 7 - Natalie Zeller
Natalie Zeller, Associate Producer at Saatchi & Saatchi New York shares her experiences, and first-rate anecdotes of her time in the music in advertising space so far.
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S1 Episode 6 - Michael Saltsman
SoStereo CoFounder Beto Azout talks with Michael Saltsman, Music Supervisor & Audio Producer at Ralph Lauren.
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S1 Episode 5 - Chloe Saintilan
We talk with Chloe Saintilan, Global Creative Director at Afterpay’s Brand Studio and the co-founder of Merch Aid. With a portfolio spanning global campaigns, products and initiatives, she's made everything from a music video for a Grammy Award-winning artist, to a Matchbox car for girls...
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S1 Episode 4 - Marshall Kuresman
Marshall Kuresman Director of Production at draftLine NYC, the in-house agency for Anheuser-Busch tells the story of how he got to where he is today.
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S1 Episode 3 - Michelle McKinney
Michelle McKinney, Founder and CEO of Hailstorm talks about her wealth of experience in the increasingly complex and ever expanding role of business affairs.
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S1 Episode 2 - Chip Herter
SoStereo Co-Founder Beto Azout speaks with Chip Herter, Music Director at Deutsch LA about the trials and tribulations of our industry.
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S1 Episode 1 - Melissa Tifrere
In this opening episode we talk to Melissa Tifrere, Head of Production at Havas about her journey in the advertising world and her dealings with music so far.
About this show
SoStereo's mission is to enable video creators to unlock the power of music. In this intimate guest speaker series, executives from the advertising & marketing industries share unparalleled access to music stories in the ad world you’ve never heard before.More on SoStereo:SoStereo makes it fast and easy for brands/agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com
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SoStereo
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