PODCAST · business
What Consumers Want
by Shift Forward Health
What Consumers Want brings the voice of the consumer to the healthcare conversation. Are you interested in getting outside the healthcare echo chamber? Using research and insights, we explore key healthcare opportunities through the eyes of the end consumer. We examine trends outside of healthcare that are driving consumer expectations, as well as what consumers expect from brands now and in the future. This podcast is brought to you by MDRG, a market research firm that unlocks the whole mind for deeper insights.
Episodes
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Providing Consumers With Better Mental Wellness Solutions
The MDRG team explores mental health and its increasingly important role to consumers. Sondra Brown speaks with Chris Hemphill, Sr. Director, Commercial Intelligence at Woebot, as they dig into the role of empathy in providing consumers with better mental health solutions and experiences. Outside...
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Consumers Want Inclusive Healthcare
Consumers want equitable healthcare, and in this episode, we explore the visionary leaders and grassroots start-ups leading the change: Hear from Karen Ashley of Providence about their strategic plan for Diversity, Equity, and Inclusion Learn about healthcare startups advocating for better…
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Eyes On the Future
Consumers are looking for wellness solutions that are accessible and simple. They are ditching complex systems of treatment in favor of easy tools for prevention. What’s more, they expect these health tools to fits seamlessly into their day and are delighted when they exist outside of traditional...
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How Different is Marketing in Healthcare Anyway?
Join host Stephanie Douglass as she speaks with former CMO of Bed Bath & Beyond and current CMO at Atlantic Health System, Eric Steinberger. We also hear from consumers on what empathy means to them as we gear up to launch MDRG's 4-part empathy series: Elevate Your Brand with Empathy. This show…
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Where Engagement Fits In the Experience Equation
Disruptors see engagement as a leading indicator to revenue. So why does it feel so hard to execute sometimes? Join host Stephanie Douglass as she dives deep on engagement strategies. We go out to the public and ask them what they think about when they hear the term "brand engagement" MDRG’s…
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How Providers and Disruptors Treat Patients as Consumers
Welcome to our jam-packed first episode! Join host Stephanie Douglass as she guides us through a deep dive into consumer experience. We go out to the public and ask them about their biggest pain point when it comes to their healthcare experiences. We go in depth with a provider organization and a...
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ABOUT THIS SHOW
What Consumers Want brings the voice of the consumer to the healthcare conversation. Are you interested in getting outside the healthcare echo chamber? Using research and insights, we explore key healthcare opportunities through the eyes of the end consumer. We examine trends outside of healthcare that are driving consumer expectations, as well as what consumers expect from brands now and in the future. This podcast is brought to you by MDRG, a market research firm that unlocks the whole mind for deeper insights.
HOSTED BY
Shift Forward Health
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Frequently Asked Questions
How many episodes does What Consumers Want have?
What Consumers Want currently has 6 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is What Consumers Want about?
What Consumers Want brings the voice of the consumer to the healthcare conversation. Are you interested in getting outside the healthcare echo chamber? Using research and insights, we explore key healthcare opportunities through the eyes of the end consumer. We examine trends outside of healthcare...
How often does What Consumers Want release new episodes?
What Consumers Want has 6 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to What Consumers Want?
You can listen to What Consumers Want on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts What Consumers Want?
What Consumers Want is created and hosted by Shift Forward Health.
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