What The Fab Podcast
by Elise Armitage
The What the Fab podcast is a show where empowered women empower women through candid conversations, inspiring stories, and tangible life tips. Focused on amplifying women's voices and helping you be the best version of yourself, host Elise Armitage is a digital creator who left her 9-5 job at Google to chase her dreams of being an entrepreneur. Let's get into some real talk.@wtfab / whatthefab.com
Episodes
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Building a Personal Brand and a Business That Supports Your Lifestyle (Esp When Sh*t Hits The Fan), with Nicole Nieves
70: In this episode, I’m chatting with my brilliant and talented friend Nicole Nieves. Nicole is a brand marketing and business consultant who helps entrepreneurs amplify their message and elevate their personal brands to attract their dream clients and scale their businesses. We get into: - Her...
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The State of the Influencer Economy with Erica Gatlin
Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!). 69: Today we’re chatting with Erica Gatlin, an OG…
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From Concept to Product: How COVRY Is Changing the Game With Their Inclusive Eyewear
68: Today we’re chatting with the founders of COVRY, an inclusive eyewear brand with a focus on comfort and design. I’m personally obsessed with their Asian-fit sunglasses and have been wearing them all the time—it’s been a gamechanger! Athina Wang and Florence Shin met in high school and have…
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My Journey with Therapy + Using Cognitive Behavioral Therapy to Deal with Worry
67: In today's solo episode, I'm sharing details on my personal journey with therapy—how/why I started it years ago, including the good, the bad, and the ugly, as well as why I think therapy is a powerful tool for growth. I also get into some specific techniques I've been learning and practicing...
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Mindset Shifts & Quantum Leaps: Achieving Sustainable Success with Holistic Business Coach Tiffany Napper
66: We have a fire conversation for you today with Tiffany Napper, a holistic business coach who helps turn overwhelmed creative business owners into thriving CEOs. Tiffany is one of my business besties and a friend of mine from a mastermind group. I've gotten such great advice and tips from her...
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Top 5 Skincare Tools I’ve Tested Over the Years and Am Obsessed With
65: For today's episode I'm switching things up from my usual BTS business convos and sharing my top five favorite skincare tools. I've tested A LOT of skincare tools over the years, and these are my holy grail ones that I've been using for years. These tools WORK and in this episode I go into…
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Pushing the Boundary of an Upper Limit: How Hitting 300K Monthly Pageviews Triggered My Subconscious Self-Sabotage
Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!). 64: I'm doing a solo episode today and chatting...
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The Burnout Epidemic: A Deep Dive Into Personal Care With Burnout Management Coach Emily Ballesteros
63: Today we have a fire conversation for you with burnout management coach Emily Ballesteros! We did a deep dive on how to actually manage and prevent burnout. She shares some amazing insights and strategies (beyond like, take a bubble bath). Listening to her share tips and advice gave me so…
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10 Email Hacks + Mental Shifts About Your Inbox That Will Change Your Life & Productivity
62: I'm doing a solo episode today and sharing 10 tips, hacks, and mental shifts I've made when it comes to how I manage email and my relationship with my inbox. I have FINALLY gotten to a good place with how I manage my inbox and the amount of time I spend on emails, and these hacks have helped…
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Turning Lemons into Lemonade: Erika Altes' Journey from Business/Friendship Breakup to Blogging Success
61: We're chatting with Erika Altes from @whiskeyandlace about her brand's origin story—and the difficulties of losing a close friend in the process. I think we can all relate to going through a friendship breakup, but it's not something that's openly talked about and feels a bit taboo. Erika…
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Behind The Scenes of My $20k SEO Course Launch
60: Today I'm peeling back the curtain and taking you behind the scenes on something I spent a half a year working towards in 2022—the launch of my signature program, Six-Figure SEO! We get all into the details of preselling my course to beta students, how the live launch went, and what's next!...
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Top 10 Tools I Use to Run My Business as a Content Creator
Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!). 59: In today's episode, I'm breaking down my top…
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A Look Into My Website Redesign + How I Surpassed 200K Monthly Pageviews
Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!). 58: In today's episode, I'm sharing an inside…
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Set Your 2023 up for Massive Success: Join the Foundations Email Challenge
57: You're invited to my Foundations Email Challenge! To help you kick 2023 off right and make this your most successful year yet, I’m sending out seven emails over the course of a week, each one focused on a different theme with helpful tips and actionable steps. I know it’s going to be really...
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2022 Income Report: Why I’m Ok With Making $113K Less in Brand Campaigns This Year & How I’m Building/Growing Entirely New Revenue Streams
Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!). #56: I'm back with my annual income report, this...
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Let's Get Intentional - Join Me & My Biz Besties to Kick Your 2023 Off Right!
#55: Happy New Year! The What The Fab Podcast is back and we're kicking off Jan with an invite to a very special virtual event I'm hosting with my business besties—Let's Get Intentional: Money, Mindset, & Marketing. This virtual workshop is going to be jam-packed with sessions that will help you...
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How to Succeed on Your Own Personal Growth Journey: Three Essential Components and Where to Find True Magic
#54: In this episode, we're chatting about building success in your personal growth journey with Olena Mytruk. After several wake up calls from the Universe, Olena opened her heart and mind to not having to live in a box. She realized she could live an exceptional life led by purpose, meaning…
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Why You Should Try Deleting Instagram From Your Phone for a Few Days—It Just Might Change Your Life
Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!). #53: In this episode, I share the importance of...
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How to Prepare for a Recession: 10 Things Content Creators + Online Biz Owners Can Do Right Now
Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!). #52: In this episode, I share the top 10 things…
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Talking Burnout With Ginger Jones: What Actually Causes It, How to Deal With It, and Trusting the Process
#51: We're chatting all about burnout with Ginger Jones, a speech-language pathologist and the Founder and CEO of Jones Therapy Services, a pediatric therapy clinic with 10 locations in Tennessee, that she sold in January of 2022. After running her business for 12 years and employing hundreds of...
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Q2 2022 Income Report: How I Kept My Revenue Stable While Launching a New Product and Making Less From Brand Campaigns, Plus Thoughts on How Content Creators Will Be Impacted by a Recession
Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!). #50: I'm continuing with my quarterly income…
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10 Things I’ve Learned From 10 Years of Blogging
Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!). #49: In this episode, I’m sharing my top 10…
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Spilling all the Juicy Secrets When it Comes to Digital Behaviors and Content Strategies with Jamila Ali from Chloe Digital
Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!). #48: Join me for a conversation with Jamila Ali,...
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AAPI History Month Conversation with Asian-American Creators and Quotient
#47: Join me for a conversation with AAPI content creators and influencer marketing platform Quotient. We get into: - How brands can better diversify their brand campaigns and how we'd like to see them working with Asian-American content creators - What internal and external obstacles we face…
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How We Can Uplift and Empower Other Women to Unlock Their Fullest Potential, with Author Jane Finette
#46: Join me for a conversation with Jane Finette, author of Unlocked and founder of The Coaching Fellowship. We get into: - The importance of having a network and how to grow yours (without going to networking events—who actually likes those??) - Obstacles faced in the workplace and how to be an...
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Cliffnotes: Stillness Is the Key - How to Make Stillness a Part of Your Practice & Use This Secret Weapon to Find Clarity & Happiness
#45: I’m diving deep into Ryan Holiday’s book Stillness Is the Key and bringing you another cliff notes style episode so you can get all the best insights and tips from his book and create more stillness in your life. In this episode, I get into: - How stillness gives us the ability to think...
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Let’s Talk About Burn Out and Getting Out of A Funk
Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!). #44: In this episode, we’re talking about burnout.…
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Sharing All My Media Kit Secrets to Land That Dream Partnership and Increase Your Credibility
Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!). #43: This episode is a little more niche to all my...
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Q1 2022 Income Report: Breakdown of My Revenue, Comparing Last Year's Profits, & How I'm Diversifying
Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!). #42: I’m back with another income report, focusing...
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How Ellen Yin Went From “Cubicle to CEO” & Took Her Business to 7 Figures, Paving the Way for More Financial Transparency for Women
#41: Join me for a conversation with Ellen Yin, founder of Cubicle to CEO. Ellen has an incredible company and runs her business like a well-oiled machine, all at the ripe young age of 27. I've learned so much from her and she's inspired me to make tangible changes within my business that have...
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My 7 Best Tips for Hiring: Efficiency Tips, Finding the Right Talent, Weeding People out (Before You Even Spend Time Looking at Their Resume), and More
Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!). #40: Join me in this episode where I share all my...
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How Annette & Sarah From "Thanks for Visiting" Kill It in the Short-term Rental Space & As Entrepreneurs
#39: Join me for a conversation with Annette and Sarah, founders of Thanks for Visiting. Whether you’ve been thinking about starting a short-term rental business or are just in the mood to get inspired by a couple of bad-ass female founders, you're going to love this conversation! Sarah and…
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Q&A With My Husband Omied: How We Keep Things Spicy, Managing Money Together, and Spilling Our Pet Peeves
#38: In this episode, I’m joined by my amazing husband Omied where we get real and answer all of your JUICY questions. If you’ve been curious about the man behind the camera of What The Fab or want a little peek into our relationship we get into: - How we met and our love story - Keeping things...
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To Have Babies, or Not To Have Babies? That is the Question. A Convo between Three Girlfriends
#37: Join me for a conversation with two of my blogger besties (Kara from @thewhimsysoul and Kelsey from @blondesandbagels), as we chat candidly about our three different current headspaces when it comes to having babies. From TTC (trying to conceive) to team #nobabies, we get into several...
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12 Tips for Beating Imposter Syndrome: My Tried and True Practices
Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!). #36: In this episode, I'm chatting about a topic...
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Listen in on My Psychic Reading
#35: I did a psychic reading for a brand campaign and received a lot of questions about how it went and what we chatted about, so I'm sharing the whole conversation today on the podcast! Whether you "believe" in psychics or not (I'm not sure if I do), if you're anything like me, you can't help…
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2021 Income Report: Spilling the Tea on My Total Revenue, Expenses, and Lessons Learned
Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!). #34: Curious about how much money a blogger can...
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Hypnosis, Dealing with Imposter Syndrome, and NLP With Renee Bowen
Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!). #33: In this episode, I’m joined by my friend…
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How to Organize and Declutter Your Space for Mental Clarity With Christina Giaquinto
#32: In this episode, I'm joined by Christina Giaquinto where we talk about the importance of organizing and how it can bring you happiness. Christina is a brand ambassador for Modular Closets and an organizational coach that believes an organized life is a necessity, not a luxury. We get into: -...
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How to Get Yourself out of a Cortisol Spike by Practicing Gratitude
#31: Join me in this solo episode, where I'm sharing some raw and in-the-moment feelings from a crappy situation, and how I was able to shift my mindset and physical anxiety by practicing gratitude. I get into: - Having to drop $1000 on getting my towed car back, and the physical manifestations…
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2022 Goal Setting + Visioning: How You Can Identify What Truly Matters, Set Goals, and Actually Meet Them
#30: In this episode, I'm talking all about my best tips for setting new goals for the year, and the strategies I use to actually accomplish them. 2021 has been a crazy year filled with lots of ups and downs, I get into: - Reflecting on my 2021 goals and what I was able to accomplish - How you…
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Travel Day From Hell: How We Almost Got Stuck in the Czech Republic
#29: In this episode, I'm sharing my recent travel horror story from my trip to Austria and the Czech Republic. Grab your favorite snack and boozy drink because this one is a stressful one. I'm spilling all the tea on the less glamorous side of travel—the stuff most influencers leave out on the...
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Trauma Therapy, Healing from an Eating Disorder, and Fat Fetishization with Casey from Streets Beats Eats
#28: In this episode, I dive deep into a very open conversation with Casey Brown from Streets Beats Eats, an incredible body positivity blogger. We chat about her experiences with opening up on her platform about her healing from her eating disorder, and how that helped create an amazing…
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Being a Travel Blogger in the Age of COVID: Sharing Challenges, Wins, and Being an Expat in Lebanon With Malikah Kelly
#27: In this episode, I'm joined by Malikah Kelly where we talk about the challenges of being a travel blogger during the pandemic. Malikah also shares her experience moving to Lebanon this past year. We get into: - How we got started as travel bloggers - How our content shifted during the…
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Everything You Ever Wanted to Know about CBD, with Equilibria's CEO, Coco Meers & Dosage Specialist, Maia Reed
#26: In this episode, I'm talking all about my experience with CBD, and how it's become my post-panny must-have. I interview one of Equilibria's Dosage Specialists, Maia Reid, on everything you'd ever want to know about CBD—How does it work? Can you overdose? Is it legal? We deep dive into all of...
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How to Kill it at New York Fashion Week as a Blogger, with Greta Hollar
#25: In this episode, I'm joined by my friend Greta Hollar where we talk about all the ins and outs of attending New York Fashion Week as a blogger. Greta is a pro at Fashion Week, and we get into: - Our best Fashion Week tips and tricks - How to plan for your first New York Fashion Week - How to...
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I Had an Online Stalker: How Lauryn Hock and I Were Stalked for Years by the Same Man
#24: In this episode, I'm talking with my friend Lauryn Hock about how before we knew each other, we were both stalked by someone online. Years later, Lauryn and I met and found out that we were being stalked by the same person. In this episode we're talking about: - Our experiences with being...
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How I Was Able to Work Full Time at Google and Run my Blog as My Side Hustle: Tips & Tricks + Mindset Shifts
Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!). #23: In this episode, I'm doing a deep dive into…
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Cliffnotes: The Big Leap - How to Move Past Your Upper Limiting Beliefs & Live a Happy, Successful Life
#22: In this episode, I'm breaking down Gay Hendrick's book The Big Leap and bringing you the cliff notes version of it so you can get all the highlights! In this episode we discuss: - How to identify your Upper Limit Problem—we all have one problem that holds us back from success and happiness -...
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How to See Giving and Receiving Feedback as a Gift
#21: In this episode, I'm talking about something that can give us a pit in our stomachs, but is actually so important and necessary: giving and receiving feedback. Feedback is definitely something that can be scary and cause us to sweat. But through my career, I've learned that feedback is the...
About this show
The What the Fab podcast is a show where empowered women empower women through candid conversations, inspiring stories, and tangible life tips. Focused on amplifying women's voices and helping you be the best version of yourself, host Elise Armitage is a digital creator who left her 9-5 job at Google to chase her dreams of being an entrepreneur. Let's get into some real talk.@wtfab / whatthefab.com
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Elise Armitage
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