PODCAST · business

What’s It Worth? Rethinking Value, Price, and Power

by What’s It Worth? Rethinking Value, Price, and Power

In business, we often talk about cost. But cost is only one side of the story. In this 30-minute episode, Nabil Kassam interviews Professor Das Naryandas, who challenges leaders to reframe how they think about pricing—not as a markup over cost, but as a reflection of value, trust, and leverage.Drawing from years of learning alongside Harvard Business School faculty and firsthand experience across dozens of companies, Nabil & Das break down the frameworks that have shaped Zynik’s thinking on value creation and price strategy. You'll hear practical insights on:Why cost-plus pricing leaves money on the tableHow to quantify what customers are really paying forThe “value stick” and how to use it to uncover hidden marginReal-world stories from RPS Composites, Mastergrain, and Lake FoundryHow to map your customers using the 2x2 matrix of loyalty vs. cost-to-serveWhat startups get wrong about growth and why profitability comes firstThis isn’t a pricing tutorial—it’s a conversation abou