What's Orange?

Greg Daake joins the show to talk about the how is formed, the components that make it up, and how it can start to drift over time.

Greg Daake joins the show to talk about purpose-built brands, their ability to project confidence, and to outgrow comparison.

Greg Daake joins the show to talk about the logo's place in a rebrand and all of the strategic work that it represents.

Greg Daake joins to discuss magicians and the magic of working with brands to find the most authentic way to express themselves.

"Greg Daake joins the show to discuss what it means to be authentic, whether that’s belting out classic rock or expressing your brand personality."

“Greg Daake joins the show to discuss what it takes for brand leadership to take big bold leaps and follow through.”

"Greg Daake joins the show to discuss how assembling a movie trailer mirrors the art of brand building."

We're honored to welcome to the podcast Tammy Williams, Creative Director of FNBO. Listen in as Greg Daake and guest host Max Mentzer talk with Tammy about her philosophies on brand building, storytelling, and the principles that have made her and the bank successful.

We're honored to welcome Dr. Jeffrey P. Gold, M.D., president of the University of Nebraska system and former chancellor of the University of Nebraska Medical Center, to the show. Listen in as Greg Daake and Dr. Gold reflect on the process and impact of the UNMC rebrand ten years later.

In a very special 50th episode, author, designer, and brand adviser Marty Neumeier joins Greg Daake to discuss the importance of prioritizing modesty over posturing.

"Greg Daake joins the show to discuss the specialized nature of branding and the recipe for doing it the right way."

"Greg Daake joins the show to discuss the magic mixture of talent, experience and intuition that go in to creating great work."

Greg Daake joins the show to discuss the time, attention, and vision that goes into creating and maintaining a successful brand.

Greg Daake joins the show to discuss balancing strong leadership with collaboration. 

Greg Daake joins the show this month to discuss how brand sentiment is formed and how it can be addressed. 

Greg Daake joins the show to offer some New Year's resolutions for brands still needing a good one.

Greg Daake joins the show to talk Kung fu and the keys to finding your creative flow.

Greg Daake joins the show to discuss the future of advertising and branding in the next decade and beyond.

Greg Daake joins the show to discuss the best way to give feedback and respond to it.

Greg Daake joins the show to discuss where the fundamentals of branding and improvisation overlap.

Greg Daake joins the show to talk about the importance of listening to customers and the conversation around your brand.

Greg Daake joins the show to discuss the importance of having a brand story and the effectiveness of wormholes.

Greg Daake joins the show to discuss good and bad reasons to take on a rebrand.

Greg Daake joins the show to talk about the importance of being genuine as a brand.

Greg Daake joins the show to talk about the impact of empathy in branding and our interactions. He also offers up a new Looney Tunes impression.

Greg Daake joins the show to talk through the impact of A.I. on creativity and our daily lives.

Smithy and Greg look ahead to 2023 and back at the other topics discussed in 2022, including branding, culture and....potpourri.

Greg Daake joins the show to discuss the importance of band and brand leadership and getting input from all levels of the organization.

Greg Daake joins the show to tolerate a few jokes and to remind us all about the gifts of being grateful year-round.

Greg Daake joins the show to break down the components of a brand that people see and those beneath the surface. 

Greg Daake joins the show to answer some trivia and explain how classic Jungian archetypes can be used during a brand audit.

Greg Daake joins the show to talk candy bars and cohesion between agencies and clients.

Greg Daake joins the show to talk about how rebranding can help spark curiosity.

Greg Daake rejoins the show to talk about the impact that brands have on our life.

Rob Heggen joins the show to talk about the impact and process of creating a custom website.

Greg Daake joins the show to talk more about the importance of a brand story and less about Lenny Kravitz.

Greg Daake joins the show to explain the elements of a brand that go beyond the logo.

Greg Daake joins the show to talk soup and the importance of asserting control over your brand's fortunes.

Greg Daake joins the second show of the year to talk through face tattoos and the true meaning of the word “brand.”

Greg Daake joins the first show of the year to talk through the feeling of renewal in the air and how we can capitalize on it. NOTE: Smithy wears a shirt throughout.

Greg Daake helps close 2020 with a discussion about renewal and the fight against cynicism. There's also some choice Egg Nog tips inside.

Greg Daake joins the show to discuss how to best approach brand purpose, vision, and mission. We also discuss something called Cheese Demon. 

Greg Daake returns to the show to discuss the pitfalls of brand extension and its relation to this big giant old bird we all eat around the holidays. 

Lisa Healy, Senior Brand Strategist at Daake, joins the show to help us all avoid MLMs and to talk about the effect of honesty and authenticity in a company's culture and branding.

Dave Webster, Emeritus-Emeritus at Daake, joins the show to talk about communication constants and wild tales of extinct hairstyles.

Greg Daake returns to the show to discuss the value of a brand purpose when it comes to brainstorming new ideas and directions. Listen in and subscribe! 

Greg Daake returns to the show to discuss the pitfalls of snap judgments and the importance of being open to new ideas. Listen in and subscribe! 

Greg Daake is back on the show to discuss pivotal moments and knowing when to make the big brand change and when to pivot. Note: Creed was a late-90s, post-grunge rock band. 

Steven Valish, a Senior Design Director at Daake, joins the show to talk about the importance of athletic branding and Daake's approach to each project. And after some begging he endorses the show!

Katie Divine Turner, a Senior Design Director at Daake, joins the show to talk about how design can help people move forward and bring them together. But yeah, it's mostly about flags.