PODCAST · business
What's The Word
by Katie Walley-Wiegert
Get all the chitty chat on what separates meh from magnetic when it comes to reputation building and influence. This is space for support, experience swapping and the sanity checks storytellers need.
Episodes
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WTW: State Of Trades
Before we succumb to the holiday haze and commit to “circling back” to whatever’s left on our lists in 2026—Katie’s taking a beat to talk about the state of our industry trade outlets and organizations. Many of which have experienced layoffs, leadership transitions and expanded remits under…
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WTW: Big Game
In this episode, special guest Ad Age Creativity Editor Tim Nudd joins the chat to unpack the most scrutinized marketing event of the year, the Big Game. Listen in to hear how coverage priorities have shifted, why previewing work is a non-negotiable, how recent public outcries might impact...
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WTW: PR Awards
Katie’s keeping the conversation about awards going—this time turning all focus on PR-centric programs and categories. What makes PR a wow factor in an initiative versus just headlines? Hear from global powerhouses who’ve steered multimillion dollar amplification efforts and haver served on…
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WTW: Agency Of The Year Awards
Move over pumpkin spice, it's actually Agency of the Year Award season. Entering the chat are MM+M Editor In Chief Jameson Fleming and former ad trade journalist and senior communications consultant Shannon Miller. They discuss the non-negotiables for winning entries, what makes for compelling…
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Frequently Asked Questions
How many episodes does What's The Word have?
What's The Word currently has 4 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is What's The Word about?
Get all the chitty chat on what separates meh from magnetic when it comes to reputation building and influence. This is space for support, experience swapping and the sanity checks storytellers need.
How often does What's The Word release new episodes?
What's The Word has 4 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to What's The Word?
You can listen to What's The Word on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts What's The Word?
What's The Word is created and hosted by Katie Walley-Wiegert.
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