PODCAST · society
Why Meaning Matters
by Story Studio Network, Ujwal Arkalgud, Jason Partridge
Why Meaning Matters is a weekly podcast series that explores how meaning shapes our experience and sets our expectations. When meanings shift, our economic, political and cultural landscape shifts along with it. Cultural anthropologist, Ujwal Arkalgud and Motivbase President, Jason Partridge will tell you perception and meaning are the primary pressure points that shape and create the world we live in.
Episodes
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The Future of Menstrual Health - The Meaning of Human Hygiene
We’re wrapping up season two with a conversation about the changing meaning of menstrual health and hygiene that demonstrates just how connected we all are. In today’s episode of Why Meaning Matters, Erin, Jason and Ujwal talk about what hair ‘down there’ and free bleeding mean to today’s…
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The Future of Quality of Life - The Meaning of Cell Phones
Consumers are tethered to their smartphones everyday but what are the culture dynamics at play? In today’s episode of Why Meaning Matters, Erin, Jason and Ujwal put down their smartphones to talk about the myths and changing meaning of cell phones. Welcome to Why Meaning Matters. A Story Studio...
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The Future of “Big Cannabis” - The Meaning of Cannabis Culture
In today’s episode of Why Meaning Matters, Erin, Jason and Ujwal continue the conversation on the myths and meaning of cannabis use in today’s Western culture including the newly prominent work from home lifestyle, perception and consumer buying power. Welcome to Why Meaning Matters. A Story…
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The Future of Consuming Cannabis- The Meaning of Cannabis Usage
In today’s episode of Why Meaning Matters, Erin, Jason and Ujwal bridge the connections between sleep and pain to cannabis. They explore the use of cannabis for managing inflammation, how it interacts with other supplements, and how it’s being used on a daily basis for general health and…
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The Future of Sleep - The Meaning of Getting a Good Night’s Rest
In today’s episode of Why Meaning Matters, Erin, Jason and Ujwal discuss the shifting meaning of sleep. From consumer concern for tolerance to sleep aids and drugs to holistic sleep support and how living with chronic pain impacts sleep. Welcome to Why Meaning Matters. A Story Studio Network...
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The Future of Oral Care- The Meaning of Healthy Teeth
In today’s episode of Why Meaning Matters, Erin, Jason and Ujwal discuss the meaning of premium oral health. There are three areas that consumers and companies in the oral care industry are concerned with: sustainability, formulation or ingredients, and ease of use. Consumers are overwhelmed by…
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The Future of Cow Farts and Climate Change - The Meaning of Methane
Erin, Jason and Ujwal have tackled some heavy topics up to this point but in today’s episode of Why Meaning Matters, they discuss the topic to end all topics: Cow farts. Join giggling children everywhere as they dive into the meaning and value we place on methane and climate change. Consumers…
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The Meaning of Wellness and Altruism - A Case Study
In this episode of Why Meaning Matters, Erin invites Jason and Ujwal to discuss the results of a report produced from a recent partnership with Nielsen IQ where MotivBase was tasked with decoding the implicit meaning of altruistic purpose when it comes to health and wellness. What is altruism in...
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The Future of Skincare - The Meaning of Healthy Skin
In this episode of Why Meaning Matters, Erin, Jason and Ujwal explore what it means to have healthy skin in today’s society. MotivBase and folks in the skincare industry have been tracking and waiting for the meaning and importance of skin health to become mainstream and now it has! Our hosts…
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The Future of Community Immunity- The Meaning of Infection and Disease
In this episode of Why Meaning Matters, we shift our conversation from the exterior of home and fashion to the interior of the human body as Erin, Jason and Ujwal explore the changing meaning and consumer understanding of infectious disease. Infection and disease has been seen by North Americans…
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The Future of Fashion - The Meaning of Luxury Apparel
In this episode of Why Meaning Matters, Erin, Jason and Ujwal delve into the meaning of fashion by exploring size inclusivity, the second-hand market and sustainability. Our homes and the way we dress are huge indicators of our values and our personalities. And, just like in the conversation…
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The Future of Interior Space - The Meaning of Home Decor & Design
We start off season two with a challenge! Join our hosts as we go deeper into the world of Meaning and apply it to, as one listener put it, just about anything. The first topic: Home decor and design. Throughout the pandemic the meaning of ‘Home’ and the space we live (and work) in has shifted....
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The Future of Meaning
Welcome to Why Meaning Matters. A Story Studio Network podcast hosted by Erin Trafford with MotivBase cultural anthropologist, Ujwal Arkalgud and MotivBase president, Jason Partridge. Our hosts wrap up season one with the question, “Where to next?” With the world opening up to the deeply academic...
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How do we Measure Meaning?
Welcome to Why Meaning Matters. A Story Studio Network podcast hosted by Erin Trafford with MotivBase cultural anthropologist, Ujwal Arkalgud and MotivBase president, Jason Partridge. Our hosts explore how data collection facilitates measurement of Meaning and the trust and privacy issues that...
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Studying Meaning - How does it work?
Welcome to Why Meaning Matters. A Story Studio Network podcast hosted by Erin Trafford with MotivBase cultural anthropologist, Ujwal Arkalgud and MotivBase president, Jason Partridge. In this episode, our hosts put the nuanced conversations of previous episodes into context, discussing how…
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The ‘All Natural’ Myth
Welcome to Why Meaning Matters. A Story Studio Network podcast hosted by Erin Trafford with MotivBase cultural anthropologist, Ujwal Arkalgud and MotivBase president, Jason Partridge. Our hosts jump right into what phrases like “natural”, “non-chemical”, or “made from natural source material”…
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Going Green- The (Undefined) Meaning of Sustainability and Why it Matters
Welcome to Why Meaning Matters. A Story Studio Network podcast hosted by Erin Trafford with MotivBase cultural anthropologist, Ujwal Arkalgud and MotivBase president, Jason Partridge. Our hosts dive into the meaning of Sustainability and how it remains undefined. It has such little consensus...
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The Culture of ‘Kids’ and The Myth of the Superhero
Welcome to Why Meaning Matters. A Story Studio Network podcast hosted by Erin Trafford with MotivBase cultural anthropologist, Ujwal Arkalgud and MotivBase president, Jason Partridge. Our hosts dive into culture and meaning for children framed by the myth of the Superhero. From the symbolism of…
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How does your self-care and emotional energy fit into your workplace?
Welcome to Why Meaning Matters. A Story Studio Network podcast hosted by Erin Trafford with MotivBase cultural anthropologist, Ujwal Arkalgud and MotivBase president, Jason Partridge. The pandemic has illuminated the notion of emotional energy and self-care, the rhythm of being human in the...
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FEMINISM: It's still an F-word for marketers and retailers
Welcome to Why Meaning Matters. A Story Studio Network podcast hosted by Erin Trafford with MotivBase cultural anthropologist, Ujwal Arkalgud and MotivBase president, Jason Partridge. In episode five, Erin continues with the mini episode arc around the topic of the changing meaning of gender and...
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From Bathrooms to Brand Impact- Why gender matters to Organizations
Welcome to Why Meaning Matters. A Story Studio Network podcast hosted by Erin Trafford with MotivBase cultural anthropologist, Ujwal Arkalgud and MotivBase president, Jason Partridge. In episode four, Erin begins by reminding listeners of episode three’s conversation around the changing meanings…
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Gender’s Multiple Meanings- Changing the narrative for a new truth
Welcome to Why Meaning Matters. A Story Studio Network podcast hosted by Erin Trafford with MotivBase cultural anthropologist, Ujwal Arkalgud and MotivBase president, Jason Partridge. In episode three, Erin begins by highlighting the changing meaning of gender and asking Ujwal and Jason how they...
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A Cultural Turning Point- Courage for the next 10 years
Welcome to Why Meaning Matters. A Story Studio Network podcast hosted by Erin Trafford with MotivBase cultural anthropologist, Ujwal Arkalgud and MotivBase president, Jason Partridge. In episode two, Erin begins by asking how we know we’re at a pivot point and what shifts might take place over…
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How Meaning Changes Over Time - and why that matters
Welcome to the inaugural episode of Why Meaning Matters. A Story Studio Network podcast hosted by Erin Trafford with MotivBase cultural anthropologist, Ujwal Arkalgud and MotivBase president, Jason Partridge. In episode one, Erin poses the question, why does meaning matter? And, what do coffee…
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Let’s explore Why Meaning Matters.
Cultural anthropologist, Ujwal Arkalgud and Motivbase President, Jason Partridge will tell you perception and meaning are the primary pressure points that shape and create the world we live in. “Why Meaning Matters” is a weekly podcast series that explores how meaning shapes our experience and…
more
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ABOUT THIS SHOW
Why Meaning Matters is a weekly podcast series that explores how meaning shapes our experience and sets our expectations. When meanings shift, our economic, political and cultural landscape shifts along with it. Cultural anthropologist, Ujwal Arkalgud and Motivbase President, Jason Partridge will tell you perception and meaning are the primary pressure points that shape and create the world we live in.
HOSTED BY
Story Studio Network, Ujwal Arkalgud, Jason Partridge
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Frequently Asked Questions
How many episodes does Why Meaning Matters have?
Why Meaning Matters currently has 25 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Why Meaning Matters about?
Why Meaning Matters is a weekly podcast series that explores how meaning shapes our experience and sets our expectations. When meanings shift, our economic, political and cultural landscape shifts along with it. Cultural anthropologist, Ujwal Arkalgud and Motivbase President, Jason Partridge will...
How often does Why Meaning Matters release new episodes?
Why Meaning Matters has 25 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Why Meaning Matters?
You can listen to Why Meaning Matters on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Why Meaning Matters?
Why Meaning Matters is created and hosted by Story Studio Network, Ujwal Arkalgud, Jason Partridge.
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