PODCAST · business
WinsDay
by Jessie Lizak
The LIVE show that brings Sales and Marketing together like NEVER BEFORE!Reveting's WinsDay brings sales and marketing professionals as well as founders and executives together for personal and professional development that is fun and engaging.It broadcasts live on LinkedIn, Youtube, Facebook, Twitch and Twitter weekly.
Episodes
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Build a Brand People Trust
In this episode of the Winsday Podcast, host Jessie Lizak sits down with Sònia Victoria Werner, CEO of Lighthouse Ladies, and Jason Turner, CEO of Incenva, to explore how businesses can build stronger brands, create meaningful customer experiences, and earn trust in an increasingly AI-driven…
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What Modern Marketing Can No Longer Ignore
In this episode of the Winsday Podcast, host Jessie Lizak sits down with Jody Flournoy, Co-Founder of Scanley, and Keren Unrad Rosenblum, Founder & CMO of PinkLight Marketing, to explore what modern marketing can no longer ignore. From AI visibility and customer research to conference strategy…
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Building Relationships AI Cannot Replace
AI can automate more of marketing than ever. But it cannot replace every relationship that makes a business valuable. That is the idea behind our next WinsDay conversation. Jessie Lizak is joined by MaryAnn Pfeiffer, Founder & Mailchimp Pro Partner at 108 Degrees Digital Marketing, and Kelci...
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How Growth Gets Ahead of Buyer Demand
In this episode of the Winsday Podcast, host Jessie Lizak sits down with Daniel Burrus, CEO of Burrus Research, and Julie Thomas, President and CEO of ValueSelling Associates, to explore how businesses can get ahead of buyer needs, create measurable value, and build more relevant growth…
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When Personal Visibility Becomes Business Leverage
In this episode of the Winsday Podcast, host Jessie Lizak sits down with Taurea Vision Avant, Co-Founder & CEO of BookRich, and Matthew A. Schneider, CEO of Building Inc., to explore how personal visibility, authentic storytelling, and thought leadership can become powerful business assets.…
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How to Get More Eyes on Your Brand and Turn Attention Into Leads
In this episode of the Winsday Podcast, host Jessie Lizak sits down with Nikita Khandheria, Founder & CEO of ERIA, and Lynn Tickner, Founder and Brand Strategist at Ink and Key, to explore how businesses can turn visibility and attention into meaningful leads. Drawing from their experiences in...
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Your Marketing Needs Trust, Not Just Reach
In this episode of the Winsday Podcast, host Jessie Lizak sits down with Pierce Kafka, CEO of Kafka Media Group, and Rabih Elkhodr, TEDx Speaker and author of The Way Out of Burnout, to explore why trust may be more valuable than reach when it comes to building a lasting brand. The conversation...
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AI Is Changing Your Buyer. Is Your Marketing Ready?
In this episode of the Winsday Podcast, host Jessie Lizak sits down with Courtney Holloway Henry, Founder of GrowthMinded Strategy, and Keith Zubchevich, President and CEO of Conviva, to explore how AI is reshaping marketing, shopping, and the roles of sales and marketing professionals. Courtney...
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Stop Wasting Money on the Wrong Marketing Channels
In this episode of the Winsday Podcast, host Jessie Lizak sits down with Summer Poletti, Founder of Rise of Us, and Rocco Baldassarre, Head of Business Development at Shirofune, to unpack what it really takes to build an effective modern marketing strategy. The conversation explores why there is…
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Why Your Marketing Isn't Driving Revenue
In this episode of the Winsday Podcast, host Jessie Lizak sits down with Chrissy Bernal, CEO & Publicist of Be a Better Brand, and Shampaigne Graves, Founder of BOLDIFI® Accredited Executive Microschool for Women Entrepreneurs, to discuss what it really takes to turn marketing and visibility into...
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How to Close More Sales and Grow a Niche Brand with Affiliate Marketing
In this episode of the Winsday Podcast, host Jessie Lizak sits down with Ray Higdon, CEO of The Higdon Group, and Erica Buyalos, CEO of Blue Planet Optics, to discuss the evolving relationship between sales, marketing, and trust in today's competitive marketplace. Drawing from their experience in...
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Turning Buyer Attention Into Action
In this episode of the Winsday Podcast, host Jessie Lizak sits down with Kevin A., Enterprise Sales Expert, and Bianca Wilk, Senior Product Marketing Manager at Chili Piper, to discuss how AI is transforming the buyer's journey and what sales and marketing teams must do to stay ahead. Drawing…
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How Human Brands Win AI Search
In this episode of the Winsday Podcast, host Jessie Lizak sits down with Lisa Williams, CEO of Hello Again Products and Founder of The TOKE Agency, and Jimi Gibson, VP of Brand Communication at Thrive Internet Marketing Agency, for a conversation about what it takes to build authentic brands in…
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Human-First Marketing in the Age of AI Search
In this episode of the Winsday Podcast, host Jessie Lizak sits down with Shana Ayabe, Founder & CEO of Grace Media Digital, and Chris Rodgers, Founder & CEO of CSP Agency, to explore how artificial intelligence is transforming the future of marketing without replacing the human element that makes...
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Building Trust and Clarity in the Age of Human-AI Marketing
In this episode of the Winsday Podcast, host Jessie Lizak sits down with Charlie Sells, Founder and Brand Architect of Clarity Over Everything, and Jeff Chen, Founder & CEO of The Odyssey Films, for a conversation about what it takes to build an authentic brand in the age of AI. Drawing from…
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Product-Market Fit, Personal Brands, and Offers That Convert
In this episode of the Winsday Podcast, host Jessie Lizak sits down with Syeda Shah, Founder of Self Canada, and Erin Pelicano Cauble, Founder & Advisor of The Venture Project LLC, to discuss what it really takes to build a business that can scale sustainably. Drawing from their experiences as...
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How AI, Automation, and GEO Are Driving Marketing Growth
In this episode of the Winsday Podcast, host Jessie Lizak sits down with Micah Stone, CEO of Open Signal, and Molly McKinley, Owner of Redtail Creative, for a conversation about how today's marketing leaders are adapting to rapid changes in technology, search, and customer engagement. Drawing…
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Why More Leads Won’t Fix Your Sales Problem
In this episode of the Winsday Podcast, Jesse sits down with Scott Finkelstein, Founder and CEO of Sales Scalers, and Chandler Lyles, Co-Founder of High Beam Marketing, for a conversation about what really drives business growth. While many companies believe they have a lead generation problem,...
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How to Drive Pipeline and Revenue with Behavior-Based Marketing
Marketing performance is no longer defined by how creative a campaign looks, but by whether it actually drives action.Many teams are still investing heavily in creative and awareness, yet struggling to see a direct impact on pipeline and revenue. As buyer behavior evolves, the gap between what...
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Turning Brand and Visibility Into Revenue Growth
B2B growth is becoming harder to earn, not because companies lack good products, but because they struggle to be clearly understood, consistently visible, and easy to find.Buyers are no longer relying on one channel or one interaction. They are researching, validating, and forming opinions long...
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What’s Working Right Now: Events, Outbound, and Brand Growth
Growth looks a lot more different right now.What used to work in marketing and sales doesn’t always translate the same way anymore. Teams are testing new channels, reworking old strategies, and trying to figure out what actually drives consistent results.On this WinsDay episode, Jessie Lizak is...
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AI PR and Buyer-Focused Growth for B2B Brands
A lot of founders are pouring money into marketing right now and still wondering why nothing is really clicking.The messaging feels flat.The leads aren’t converting the way they used to.And a lot of businesses still don’t understand how much AI is changing visibility, PR, and buyer behavior in…
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AI PR and Buyer-Focused Growth for B2B Brands
A lot of founders are pouring money into marketing right now and still wondering why nothing is really clicking.The messaging feels flat.The leads aren’t converting the way they used to.And a lot of businesses still don’t understand how much AI is changing visibility, PR, and buyer behavior in…
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Clear Messaging, Collaboration & Revenue Growth Strategies
A lot of businesses are posting content consistently but still struggling to build trust, create momentum, and turn attention into real business growth.The issue usually isn’t effort. It’s clarity, execution, and whether the message is actually connecting with the right people.On this WinsDay,...
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AI Sales and Search: What’s Changing in B2B Buyer Behavior
Most B2B teams still operate like buyers need to speak to them before making a decision.That’s not really how it works anymore.Buyers are doing their own research. They’re using AI to evaluate vendors, compare options, and form opinions long before a sales conversation ever happens.That doesn’t...
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AI Won’t Save Your Marketing Strategy
AI is being added to marketing teams everywhere. New tools, faster workflows, and more automation are becoming the norm. Expectations are rising just as quickly. But the connection to real results isn’t always clear. The gap between AI and ROI shows up in how strategy, content, and execution come...
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From First Deals to $50M+ and Beyond
Getting to your first wins feels like momentum. Scaling past $50M exposes everything that is not built to last. On this episode of WinsDay, Jessie Lizak sits down with Kris Rudeegraap, Co-CEO and Co-Founder of Sendoso, and Mariam Slimane, CMO and Growth Marketing Advisor at CX Fractional…
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AI, Content, and Modern B2B Growth
B2B growth has shifted as AI accelerates execution while buyers become more informed, selective, and self-directed throughout the decision-making process. Traditional playbooks built around volume, funnels, and isolated campaigns no longer hold the same weight, creating a need for more precise,...
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Why Trust Is the New Competitive Advantage
Attention is easy to buy. Trust is harder to earn, and even harder to keep. On this episode of WinsDay, Jessie Lizak sits down with Gal Borenstein, Founder and CEO of The Borenstein Group, and Seva Ustinov, Founder and CEO of Elly Analytics and Plurio AI Agent, to unpack what brand trust looks…
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Marketing That Drives Revenue and Results
Revenue problems rarely start in sales. They start upstream In positioning. In the pipeline structure. In lifecycle gaps. In marketing teams that generate activity but not accountability. On this WinsDay episode, with Taja M. Graham, Founder and CEO of OpsIQ, and Javier Lozano Jr., Fractional CMO...
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LinkedIn, Influencers, and B2B Brand Growth
B2B marketing continues to evolve. LinkedIn has become a primary platform for sales strategy and personal branding. Influencer marketing now drives measurable revenue across both B2B and CPG brands. Founders are rethinking how branding, research, and partnerships fuel long-term growth. On this...
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AI Search, CAC, and the Future of Marketing
Marketing is changing fast, and most leaders are still figuring out what that actually means for their business. On this episode of WinsDay, Jessie Lizak sits down with Andrea Dyan Brown, Chief Strategy Officer, and Olivia Yates, Co-Founder of HumanFirst Accelerator, for an honest conversation...
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Fixing Sales Conversions with Better Messaging and Testing
Sales not converting? Before you blame the market, your team, or the algorithm… it might be your messaging. Or the way you’re testing it. This episode of WinsDay is all about fixing sales conversions with smarter messaging and structured experimentation. Joining Jessie Lizak: Dr Diane Dye…
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How Modern Brands Win With SEO, Strategy, and Creativity
Modern brands are not winning because they post more. They’re winning because their SEO, product strategy, and positioning actually work together. On this episode, Jessie Lizak is joined by two founders who understand how to turn creativity and strategy into real revenue. Jacinta Devlin, CEO of...
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Future-Focused Leadership and Marketing in Web3 and Tech
The way we lead and market in tech is changing fast. Founders, executives, and marketers are navigating constant disruption. AI. Web3. Regulation. New buyer behavior. More noise than ever. The question is no longer just how to grow, but how to lead and build with clarity in the middle of it all.…
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Winning the Digital Shift: From Performance Ads to Ethical AI
Profit and performance don't have to be at odds with ethical leadership. The key is knowing which levers to pull and when to automate with integrity. In this upcoming episode, we’re bringing together two experts who are redefining how brands scale and how leaders manage in an increasingly…
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Purpose, Positioning, and Sales: Turning Interest Into Action
Purpose alone doesn’t pay the bills. Positioning and clear pathways do. In this upcoming episode, we’re bringing together two founders who are building values-driven businesses without losing sight of sales, systems, and sustainability. Erica Buyalos, CEO of Blue Planet Optics, is changing how...
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Agency Growth Without Burnout Fixing Metrics Conversion and Retention
Agency growth shouldn’t feel exhausting, confusing, or fragile. Yet many founders are burned out, chasing the wrong metrics, overloading their offers, and struggling to retain clients early on. This upcoming WinsDay brings together two leaders who see agency growth through the lenses of clarity,...
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Fractional Leadership, AI Strategy, and Influencer-Led B2B Growth
Business growth is changing fast, and the teams that win are the ones blending smart leadership with AI that supports the work. For this upcoming WinsDay, we’re joined by two guests who live at the intersection of strategy, execution, and modern growth. Debra Andrews is the President and Founder…
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Women, Leadership, and Growth in Business
Leadership rarely follows a straight line. Sometimes it’s shaped by loss, responsibility, and the decision to step forward when there’s no playbook. In this upcoming WinsDay conversation, we’re joined by Andi Shaughnessy and Danielle Carter, Co-CEOs and Owners of ExpressIt Delivery, to talk about...
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How B2B Brands Win Attention Through Media, Events, and Story
B2B attention is harder to earn than ever. Buyers are overwhelmed with content, events are competing for real engagement, and brands are fighting to be remembered, not just seen. Winning today is not about shouting louder. It is about earning trust, telling sharper stories, and showing up in the...
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Marketing or Manipulation? Building Ethical Brands with Measurable ROI
Where is the line between influence and manipulation? In today’s world of marketing noise and manufactured consent, brands face a new challenge: how to connect with integrity while still driving impact. In this upcoming WinsDay episode, Jessie sits down with Amira K.S. Barger, MBA,CVA,CFRE,...
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Sales Hiring, GTM Impact, and Leadership That Drives Real Growth
Revenue teams are under more pressure than ever. More tools, more activity, more noise, yet the same question keeps coming up: what actually drives pipeline and growth? This WinsDay, we are joined by two leaders who know how to cut through the noise and build teams that perform. Colleen Goepfert,...
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StorySelling and Smarter Sales: The New Era of Organic Growth
Everyone has a story, but not everyone knows how to sell it. And not everyone knows how to sell without ads, either. This WinsDay, we’re bringing two guests who live and breathe the future of storytelling and sales. First up, Mellissa Tong, Chief StorySeller at DuckPunk Productions, Inc. After...
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Organic Growth and Emotional Marketing: The Future of Sales
Funnels are out. Feeling is in. This WinsDay, we’re diving into how emotion, authenticity, and creativity are redefining modern marketing and sales. Joining Jessie Lizak are two guests who know how to build trust and revenue, without relying on massive ad budgets or gimmicks. Susan Miles, who is…
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Future Growth Strategies: Content, Trade, and Technology for Modern Brands
The way brands grow is shifting fast. Between evolving trade landscapes, smarter tech, and changing content habits, the playbook for standing out looks nothing like it did a few years ago. This WinsDay, we’re joined by two innovators who are shaping what modern growth really means: Ricky Ho, CEO...
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Trust Over Tactics: Building Brands That Scale Organically
In this episode of WinsDay, we’re exploring what it really takes to build brands that last, without the megaphone, the paid ads, or the shortcuts. Joining Jessie Lizak are two amazing women who’ve built brands rooted in trust, connection, and strategy: Dylan Jahraus, CEO and Founder of The…
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Building Smarter Visibility in the Era of AI and Local Search
The search landscape is changing faster than ever, rewriting the rules for visibility, trust, and growth. This WinsDay episode, we’re diving into what AI-powered search and local visibility really mean for brands trying to stand out. From Google’s AI Overviews to the new ways customers discover...
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The Next Era of Marketing: Platforms, SEO, and Learning in Action
As technology and AI reshape the way we work, sell, and communicate, the gap between marketing, enablement, and education is closing fast. This WinsDay, Jessie Lizak is joined by two leaders shaping how teams adapt, grow, and stay visible in a world built on smarter systems and evolving search....
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AI Mentions, Brand Building, and Demand in a Post-Click Era
AI search is changing the rules of visibility. Links still matter, but brand mentions, reputation signals, and personal authority are quickly becoming the new ranking factors. If you want to be discovered in AI-driven answers and not just traditional search results, you need more than keywords.…
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ABOUT THIS SHOW
The LIVE show that brings Sales and Marketing together like NEVER BEFORE!Reveting's WinsDay brings sales and marketing professionals as well as founders and executives together for personal and professional development that is fun and engaging.It broadcasts live on LinkedIn, Youtube, Facebook, Twitch and Twitter weekly.
HOSTED BY
Jessie Lizak
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