PODCAST · business
WIT Podcast Whatever It Takes
by Brandon James
Introducing the WIT Podcast: Whatever It TakesLife has been a wild ride for me—full of ups and downs, wins and losses. 6.5 years ago, I walked out of prison with nothing. I was given another chance at life, and I made a promise to myself and to God: I would give it everything I've got, hold nothing back, and leave it all on the field. I committed to doing Whatever It Takes.Since then, the journey has been nothing short of extraordinary. From scaling a business from $0 to $55 million, navigating setbacks, closing private equity deals, and helping others grow, I've learned that success isn't just about the wins—it's about failing forward, staying consistent, and relentlessly pursuing growth.The WIT Podcast isn't just about professional growth; it's about real, raw experiences—the kind that transform every area of your life. We're here to share the hard truths, the strategies that work, and the lessons learned from doing Whatever It Takes.This isn't just a podcast; it's a blueprint fo
Episodes
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116. Your Family Deserves Financial Freedom, Not A Fake Image
On this episode of the Whatever It Takes Podcast, Joey Yak and Brandon J tackle one of the biggest financial traps entrepreneurs face: making more money without ever building real financial freedom. Brandon shares his journey from starting over with a 300 credit score to becoming a...
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115. A Real American Entrepreneur | From a $300 Camaro to Million-Dollar Builds - Scott Griffin
What happens when you finally build the business you've always dreamed of, only to realize you're miserable running it? On this episode of the Whatever It Takes Podcast, Joey Yak and Brandon J sit down with Scott Griffin, owner of Griffin Automotive Design, for an inspiring conversation about...
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114. Would You Bet Your Family's Future on Your LEADERSHIP?
Everybody wants to be a leader until it's time to carry the responsibility that comes with it. In this episode of the Whatever It Takes Podcast, Brandon J breaks down what real leadership looks like—and why it has very little to do with a title, position, or telling people what to do. Great...
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113. Your Past Does NOT Decide Who You Become with Andy Elliott
What if the life you think will take years to build is closer than you realize? In this episode of the Whatever It Takes Podcast, Brandon J sits down with Andy Elliott for a powerful conversation about transformation, leadership, faith, and what it actually takes to completely change the…
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112. Q&A With Brandon J - Faith Under Pressure, Emotional Maturity & Staying Hungry
What happens when you've done the work, stayed committed, and the results still aren't showing up the way you expected? On this episode of the Whatever It Takes Podcast, Joey Yak sits down with Brandon J for a Q&A about faith, adversity, emotional maturity, identity, and what it takes to keep...
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111. Strong Men Still Need Help | Bart Pietrzak
What happens when the people who are used to pushing through everything are finally forced to slow down? On this episode of the Whatever It Takes Podcast, Brandon J sits down with Bart Pietrzak, owner of Project Power Gym, for an honest conversation that hits much deeper than business, fitness…
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110. Your Next Level Requires a Different Version of You
Getting to the next level is one thing. Becoming the person capable of staying there is another. In this episode of the Whatever It Takes Podcast, we take you inside one of Brandon J's team meetings for a conversation about sustainable success, personal growth, and the identity required to build...
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109. The Discipline to Do What You Said You'd Do | Find the Gaps That Are Holding You Back
It's easy to talk about the life you want. It's a completely different thing to consistently take the actions required to build it. On this episode of the Whatever It Takes Podcast, Brandon J takes the team inside a raw Monday Meeting about accountability, discipline, and one uncomfortable...
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108. The Year Isn't Over! Everyone Else Is Slowing Down. This Is When You Attack.
The year isn't over just because things haven't gone according to plan. On this episode of the Whatever It Takes Podcast, Brandon J and Joey Yak challenge you to stop looking at where you thought you'd be and start focusing on what you're going to do with the time you still have. Whether you're...
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107. How To Prepare For The Right Private Equity Partnership
Private equity can completely change the future of your business—but only if you build the right company and choose the right partnership. On this episode of the Whatever It Takes Podcast, Brandon J and Joey Yak break down what business owners should be thinking about long before they ever…
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106. From Rock Bottom to a Life I Never Thought I Could Have
On this solo episode of the Whatever It Takes Podcast, Brandon J shares his story from the beginning—the parts of his life that are easy to see today and the ones that aren't. Long before the business, success, or life he has now, Brandon spent years believing that a better future simply wasn't...
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105. Leadership Isn't a Title. It's a Responsibility.
On this episode of the Whatever It Takes Podcast, Brandon J breaks down what it really means to become a leader—and why leadership has far less to do with a title and everything to do with influence, responsibility, and example. Using the five levels of leadership as a framework, Brandon explains...
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104. How to Stop Being Your Own Worst Enemy
On this episode of the Whatever It Takes Podcast, Joey Yak and Brandon J go beyond business and into a battle that affects every area of life: the one happening inside your own mind. Brandon opens up about spending the first half of his life as his own worst enemy—running from hard things,...
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103. Stuck at $5M? Here's What I Would Change
On this episode of the Whatever It Takes Podcast, Joey Yak puts Brandon J in the hot seat for a new Business Breakdown—taking a real business owner's challenges and asking one question: What would Brandon do if this were his company? The business is generating over $5 million in annual revenue…
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102. How To Learn The Long Game Of Wealth
On this episode of the Whatever It Takes Podcast, Brandon J sits down with longtime friend and mentor Jeff Garner for a conversation about what it actually takes to build wealth that lasts. Jeff shares lessons from decades of making money, losing money, rebuilding, and completely changing the way...
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101. The Broke Millionaire Trap: Why Looking Rich Keeps You Poor
On this episode of the Whatever It Takes Podcast, Joey Yak sits down with Brandon J to tackle a financial trap Brandon sees everywhere: people making more money than ever while working even harder to look wealthy instead of actually becoming wealthy. Brandon shares how his own approach to money...
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100. How to Build A Stronger Business In A Slow Market
On this episode of the Whatever It Takes Podcast, Brandon J and Joey Yak break down what it takes to keep building when the market slows down and the targets you set at the beginning of the year suddenly feel out of reach. Brandon explains why a down year doesn't mean your business has to stop...
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99. How Great Leaders Lead | The Pace Car Principle
On this episode of the Whatever It Takes Podcast, Brandon J shares a powerful leadership message about what it truly means to become the standard. He explains why leadership isn't about a title or position—it's about living in a way that inspires others to follow. Every habit, decision, and…
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98. The Truth About Success, Sobriety & Marriage - 4 Questions That Could Change Your Life | Q&A
On this episode of the Whatever It Takes Podcast, Brandon J answers some of the most requested questions from the WIT community in an honest and unfiltered Q&A. From overcoming addiction and maintaining sobriety to staying hungry after success, protecting your marriage while building a business,...
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97. Why Most Men Feel Like a Shell of Themselves
In this solo episode of the Whatever It Takes Podcast, Brandon J dives into one of the most important conversations men need to have—but rarely do. Why do so many men feel like they've lost themselves? Brandon explains that it isn't because they're lazy or incapable. It's because they've become...
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96. From the Truck to a $12M Plumbing Business | Charlie Beis
On this episode of the Whatever It Takes Podcast, Brandon J sits down with Charlie Beis, founder and owner of Beis Plumbing, to discuss what it really takes to build a thriving home service business from the ground up. Charlie shares how he spent years trying to escape the plumbing industry…
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95. Why Most Leaders Create Followers Instead of Leaders
On this episode of the Whatever It Takes Podcast, Brandon J and Joey Yak tackle one of the biggest mistakes business owners and leaders make—creating followers instead of developing leaders. Brandon shares why leadership begins with humility, personal accountability, and the willingness to become...
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94. How to Build a Dominant Local Brand
On this episode of the Whatever It Takes Podcast, Brandon J and Joey Yak break down what it truly takes to build a dominant local brand. Brandon shares how Brandon J Roofing grew from one truck and a personal story into a trusted company recognized across its market—not through one viral post or…
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93. He Died—and Came Back With a New Purpose | Jason Nemes
On this episode of the Whatever It Takes Podcast, Brandon J sits down with Summit Roofing owner Jason Nemes for a powerful conversation about entrepreneurship, leadership, personal growth, and receiving a second chance at life. Jason shares how he went from door-to-door sales and building a...
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92. The Secret to Sustaining Success
On this episode of the Whatever It Takes Podcast, Brandon J and Joey Yak tackle one of the biggest challenges high performers face: how to sustain success once you've achieved it. Reaching a new level is one thing, but staying there requires a completely different mindset. Brandon shares why...
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How to Build Leaders Who Build Winning Teams
On this episode of the Whatever It Takes Podcast, Brandon J is joined by three of Brandon J Roofing's top sales leaders—Ryan Anderson, Adam Wilson, and Avery Doscher—for a candid conversation about what it really takes to build leaders who create high-performing teams. Rather than discussing...
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90. How to Build a Strong Sales Team Lead
On this episode of the Whatever It Takes Podcast, Joey Yak sits down with Brandon J to answer one of the biggest questions growing businesses eventually face: How do you build a strong sales team leader? Brandon shares the leadership lessons he learned while scaling his company, explaining why...
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89. How To Build A Strong Sales Team
On this episode of the Whatever It Takes Podcast, Joey Yak sits down with Brandon J to break down what it really takes to build a high-performing sales team. Too many companies create "lead babies"—salespeople who sit around waiting for opportunities instead of creating them. Brandon shares why...
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88. The Weight of Success
On this episode of the Whatever It Takes Podcast, Brandon J dives into a side of success that most people never talk about—the weight that comes with leveling up. Everyone dreams about bigger goals, bigger opportunities, and bigger wins, but very few people prepare themselves for the...
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87. Become the Leader You're Meant to Be | Brandon J, Ben Newman & Matt Adams
On this episode of the Whatever It Takes Podcast, we're bringing together three of our most impactful leadership conversations into one powerful compilation. Brandon J starts by breaking down why leadership begins with identity, explaining that before you can reach the next level in business or...
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86. The Standard Behind The Success
EP 86: The Standard Behind The Success In Episode 86 of the WIT Podcast, Brandon breaks down what really creates success — and it is not just the deals, the money, the roofs, or the results. It is the standard behind all of it. This episode is about building leaders, protecting the opportunity,...
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85. How to Recover and Come Back Better Than Ever
On this episode of the Whatever It Takes Podcast, Joey Yak sits down with Brandon J to explore what it truly means to recover and come back stronger than ever. Whether you're recovering from addiction, trauma, failure, divorce, financial hardship, or simply a difficult season in life or business,...
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84. Avenues to Revenue | Stop Waiting and Start Creating Opportunities
On this episode of the Whatever It Takes Podcast, Joey Yak sits down with Brandon J to break down a concept that every salesperson, entrepreneur, and business owner needs to understand: Avenues to Revenue. Brandon shares the exact mindset and strategies that helped build an $85 million company,...
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83. The Reason Your Company Culture Is Failing
On this episode of the Whatever It Takes Podcast, Joey Yak sits down with Brandon J to tackle a hard truth that many leaders avoid: if your culture is struggling, the problem starts with you. Brandon shares the lessons he learned while building his company, including the realization that culture…
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82. The Power of We | Why Great Leaders Never Win Alone
On this episode of the Whatever It Takes Podcast, Joey Yak sits down with Brandon J to discuss one of the most powerful forces behind sustained success: The Power of We. Brandon shares why individual talent can only take you so far, and how the right environment, culture, and accountability can...
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81. When Success Becomes The Enemy
On this episode of the Whatever It Takes Podcast, Joey Yak sits down with Brandon J to discuss one of the most overlooked threats to growth: success itself. While most entrepreneurs spend their lives trying to achieve success, very few are prepared for what happens once they get it. Brandon…
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80. The Top 5 Reasons Businesses Fail
On this episode of the Whatever It Takes Podcast, Joey Yak sits down with Brandon J to break down one of the most important questions every entrepreneur should be asking: Why do businesses fail? From startups that never gain traction to established companies that lose momentum after years of...
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79: The DNA of a Scaling Company
On this episode Brandon J and Joey Yak break down what actually creates a company that can scale. Too many business owners chase growth without building the leadership, systems, standards, and culture required to sustain it. Brandon shares lessons from growing Brandon J Roofing, opening new...
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86. The Standard Behind The Success
EP 86: The Standard Behind The Success In Episode 86 of the WIT Podcast, Brandon breaks down what really creates success — and it is not just the deals, the money, the roofs, or the results. It is the standard behind all of it. This episode is about building leaders, protecting the opportunity,...
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78: The Power of Staying Narrow & Deep
On this episode Brandon J and Joey YAK dive deep into one of the biggest reasons most entrepreneurs never reach the next level — lack of focus. Brandon breaks down why staying "narrow and deep" changed everything for him, from walking away from multiple business opportunities to going all-in on...
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77: The Game of Leadership & Identity | Why Most People Can't Sustain Success
On this episode Brandon J and Joey Yak kick off a brand new series called The Game — a deep dive into what it really takes to build yourself, lead people, and create success that actually lasts. This conversation goes far beyond business tactics. Brandon J breaks down the importance of…
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76: 17 Years in Roofing: What Actually Builds a Sustainable Business
On this episode Brandon James and Joey YAK sit down with Josh Steinberger of Next Gen Restoration for one of the most honest conversations yet around entrepreneurship, leadership, private equity, and what it actually takes to build a sustainable business. Josh breaks down his 17-year journey in…
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75: How To Actually Build Financial Freedom
On this episode Brandon James and Joey Yak break down the truth about money that most entrepreneurs never learn — and why making money doesn't mean you're actually building wealth. They dive into the reality that a lot of business owners are living closer to broke than they think… even while…
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73: A Day With Ed Mylett
On this episode Brandon James and Joey Yak dive deep into Brandon's experience spending the day with Ed Mylett at an exclusive mastermind event — and the powerful lessons that came from it. Brandon opens up about what it was like learning directly from someone he considers one of the greatest...
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72: This Is What Real Leadership Looks Like (Raw Monday Meeting)
On this episode Brandon James and Joey Yak bring you something different — a real, unfiltered look inside a Monday morning sales meeting with the team. Joey gives you a rare peek behind the curtain, capturing Brandon in real time as he leads, develops, and challenges his team. This isn't a…
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71: The Stages Of Scaling Your Business
On this episode Brandon James and Joey Yak break down the real stages of scaling a business—from the early grind to building a company that can sustain massive growth. They start by unpacking what it actually looks like to go from $3M to $5M, where most entrepreneurs get their first taste of real...
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The 5 Levels of Leadership (And Why Most People Get Stuck at Level 2)
On this episode Brandon James and Joey Yak break down what leadership actually looks like beyond the title—and why most people never make it past the early stages. They dive into the 5 Levels of Leadership and unpack the difference between having authority vs. earning real influence. Brandon…
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69. The Hard Truth About Building a Business
On this episode Brandon James sits down with Joey Yak to break down what it actually takes to start, build, and scale a business the right way. They dive into the reality behind entrepreneurship and why social media has made business look easier than it really is. Brandon shares the foundational...
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68. You'll Never Outgrow the Identity You Still Believe
On this episode Brandon James breaks down one of the most important—and often overlooked—drivers of success: identity. He dives into why vision, goals, and discipline alone aren't enough if your identity doesn't match where you're trying to go. Brandon shares personal stories from coming home…
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67. The Truth About AI, CRMs, and Growing a Real Business
On this episode Brandon James and Jon Paramore break down the truth about AI, technology, and what actually matters when it comes to building and scaling a real business. With so many tools, CRMs, and automation options available today, it's easy to get distracted and focus on the wrong things....
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ABOUT THIS SHOW
Introducing the WIT Podcast: Whatever It TakesLife has been a wild ride for me—full of ups and downs, wins and losses. 6.5 years ago, I walked out of prison with nothing. I was given another chance at life, and I made a promise to myself and to God: I would give it everything I've got, hold nothing back, and leave it all on the field. I committed to doing Whatever It Takes.Since then, the journey has been nothing short of extraordinary. From scaling a business from $0 to $55 million, navigating setbacks, closing private equity deals, and helping others grow, I've learned that success isn't just about the wins—it's about failing forward, staying consistent, and relentlessly pursuing growth.The WIT Podcast isn't just about professional growth; it's about real, raw experiences—the kind that transform every area of your life. We're here to share the hard truths, the strategies that work, and the lessons learned from doing Whatever It Takes.This isn't just a podcast; it's a blueprint fo
HOSTED BY
Brandon James
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Frequently Asked Questions
How many episodes does WIT Podcast Whatever It Takes have?
WIT Podcast Whatever It Takes currently has 114 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is WIT Podcast Whatever It Takes about?
Introducing the WIT Podcast: Whatever It TakesLife has been a wild ride for me—full of ups and downs, wins and losses. 6.5 years ago, I walked out of prison with nothing. I was given another chance at life, and I made a promise to myself and to God: I would give it everything I've got, hold nothing...
How often does WIT Podcast Whatever It Takes release new episodes?
WIT Podcast Whatever It Takes publishes regularly with 114 episodes available. Check the episode list for the typical release schedule.
Where can I listen to WIT Podcast Whatever It Takes?
You can listen to WIT Podcast Whatever It Takes on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts WIT Podcast Whatever It Takes?
WIT Podcast Whatever It Takes is created and hosted by Brandon James.
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