PODCAST · business
WOI Unfiltered
by WOI Communications
WOI Unfiltered is a weekly podcast on PR, marketing, and the campaigns shaping culture. Partners Jenna Matthews and Emily Fisher bring sharp takes on brands, strategy, and what impact actually looks like.
Episodes
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Full Throttle: How Storytelling Fuels the Corvette Legacy with Ryan Eichler
Buckle up! This week on WOI Unfiltered, we're joined by Ryan Eichler, senior marketing and communications executive at the National Corvette Museum, to explore the power of storytelling in preserving one of America's most iconic automotive legacies. From shifting consumer behaviors to evolving...
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The “I'm Fine” Era: How Brands Are Tackling Burnout - Epi 34
The conversation focuses on the challenges faced by working families, including the mental load of balancing work and family responsibilities, and highlights campaigns from brands like Southwest and Lancome that address these issues. The discussion emphasizes the importance of recognizing mental...
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PR 101 & The Changing Media Landscape - Epi 33
The conversation takes a look at what brands have recently had wins (Dunkin, LL Bean, Taco Bell), and which have faced controversy (Lufthansa, Converse), along with the need for a paid, owned and earned model and the rapidly changing media landscape.
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Should We Have Made That Ad? Why Reputation Management is a Must - Epi 32
The conversation delves into the controversy surrounding Good Good Golf and Callaway, highlighting the importance of reputation management in the age of content creators and exploding social channels.
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Back to School Buying Trends - Epi 31
It's officially back to school and consumers are amping up spending. This episode takes a look at the latest spending data and how families are navigating the season - from brand influences to in-store experiences and the challenges of balancing costs and kids preferences.
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The Great Blur: Bleisure, Brand Archives & Door Dash in the Air? - Epi 30
The conversation covers the theme of 'The Great Blur' which includes discussions about the blurred lines between work and personal life. It delves into the concept of 'Bleisure' which explores the blending of business and leisure travel, brand archives and anniversaries, and the evolving role of...
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The Evolution of Celebrities & Branded Content w/ Tracy Parker- Epi 29
In this episode the team speaks with Tracy Parker about her career in media, the evolution of print magazines from editorial, advertising and hollywood stars "they're just like us," to today's celebrity (think bravo-lebrity and social influencers) and executing branded content and partnerships -...
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Crisis Comms - The 3 Questions to Ask - Epi 28
The conversation delves into the topic of crisis communication outlining the three questions that need to be asked in every crisis through a look at current examples with Taylor Farms, Taco Bell and Fairlife.
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Taco Bell, KFC and the latest in Pet Tech! - Epi 27
Today's chat dives into the latest in the news, specifically with Quick Serve Restaurants. We take a look at Taco Bell's latest challenges, KFCs popcorn chicken announcement (a classic fave) and they latest data around pet ownership.
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Cannes Lions Takeaways with Margaux Pepper - Epi 26
In this conversation with Margaux Pepper, we dive into some of the top trends from Cannes Lions 2026, the role of PR and influencers in today's creative landscape, which challenger brands came out of top, and of course the most important question: is it "can" or "con"?
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A Look Cannes Lions & Who Won Big - Epi 25
Part one of a two part look at how Cannes Lions became the most notable award show of our industry and some of the 2026 winning campaigns.
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BONUS Epi - A Second Look at America 250 + World Cup
It's SUMMER! With America 250 and the World Cup still dominating headlines we're taking another look at the latest and greatest.
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Crisis Comms with Zach Keating
In this episode the team speaks with Zach Keating, former Public Affairs officer for the U.S. Navy SEALs, about crisis communications and issues management. The conversation looks at the common threads between his role with the Navy and in corporate America as well as how to define and manage a...
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Pride Month with Alon Rivel - Epi 22
Its Pride Month and we have a special guest, Alon rivel, talking about how brands are getting it right....and wrong when marketing to the LGBTQIA+ community, as well as the parallels between marketing to families, highlighting the importance of representation and authenticity in marketing...
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Soccer Soccer Soccer - Epi 21
A look at how brands are getting in on the World Cup action with campaigns, events and more!
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Brett Farmiloe Talks HARO, Featured and the future of PR
In this episode Jenna and Emily talk with Brett Farmolo, founder of Featured and CEO of HARO, about the relaunch of HARO and Connectively, and the future of PR with the revamp of Featured.
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Culture Tapping & America's 250 - Epi 19
Culture tapping Dunkin' gets culture tapping right with the Dirty Soda, and America's 250 gains steam.
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Content is King - Epi 18
The ladies talk about content marketing and brand storytelling with the Adidas World Cup video and more
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Healthcare PR and the impact of AI - Epi 17
The conversation with Kelly Katapotis covers her journey from consumer PR to healthcare communications, focusing on her role at Blue Cross Blue Shield of Massachusetts, the impact of AI in healthcare, and the evolving consumer behavior in the healthcare space.
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Devil Wears Prada 2 - Epi 16
The girls discuss Devil Wears Prada 2 brand collaborations, the fast rise of Gruns, and the power of Ulta Beauty World, with a deep dive into how retro, IRL and influencer continue to lead as powerful themes and tools.
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The Kit Kat Heist, Cell Phone Bans & Community - Epi. 15
Join the ladies as they talk about Kit Kat's PR win after the heist, the banning of cell phones in some restaurants + schools and how that's shifting communications strategies, and how brands are creating strong communities (hint: it's increased IRL activations).
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Hospitality PR with Anna Stancioff - Epi. 14
Join us as we talk to hospitality PR expert, Anna Stancioff. Anna covers how she got into the industry, some of her favorite campaigns, and the shifting tides with social media and new platforms like Substack.
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Working & Parenting in Today's Society - Epi. 13
A recap of the Boston Globe Working Mothers Conference, including thoughts on the unique time we're living in, the impacts of anxiety and role of social media, and the importance of putting yourself out there.
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How GLP-1s are Impacting the Food & Bev Industry - Epi. 12
Join us for some personal chatting + how GLP-1s are proving to be beneficial for some companies and a challenge for others.
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The Power of Social Done Right - Epi. 11
The ladies welcome entrepreneur, Meghan Block, to the pod for an engaging conversation about the evolution of social media marketing, the importance of authenticity and engagement, and the impact of micro-influencers.
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Fun Friday - Episode 10
Join the ladies as the talk through this week's eye-catching campaigns, including updates from Target and the latest happenings in the airline industry.
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A Deep Dive into the Beverage Industry - Epi. 9
WOI Unfiltered welcomes its first guest, Renee Barone Brooks, SVP at Praytell. Renee takes time to catch us up on the beverage industry as well as one of our favorite new campaigns from Burger King.
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Hot Takes on the Super Bowl Ads - Epi. 8
Join us as we chat about some of this years ad trends during the Super Bowl and our favorite spots.
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Super Bowl Predictions & McDonalds Caviar - Epi 7
Jenna & Emily chat before the Big Game about current teasers, shifts in daytime talk shows and a fun new campaign from McDonalds.
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Snow Days & IRL Events - Epi 6
Emily & Jenna talk snowpocalypse 2026, a shift toward IRL events, reaching Gen A, and more.
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Influencer Marketing & Brand Integrations - Epi 5
Join us to chat brand integrations, influencer marketing, the power of Starbucks and our fave new campaign from Heinz.
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Food and Bev Trends - Epi 4
Hear the latest food and beverage trends of 2026 along with thoughts on Aldi, McCormick and more.
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Holiday Survival, Gifting & Resolutions - Epi. 3
Jenna and Emily talk holiday vacations, gifting trends, the rise of retro, and New Year’s Resolutions
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Holiday Trends and Denny's Sticky Kicks - Epi. 2
Jenna and Emily talk holiday gifting trends, financial considerations, gifting ideas, and the Denny's Sticky Kicks campaign.
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Welcome to WOI Unfiltered - Epi. 1
Introducing WOI Unfiltered. We'll chat about the intentions of WOI Unfiltered, the Omnicom Merger and what's ahead.
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Frequently Asked Questions
How many episodes does WOI Unfiltered have?
WOI Unfiltered currently has 35 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is WOI Unfiltered about?
WOI Unfiltered is a weekly podcast on PR, marketing, and the campaigns shaping culture. Partners Jenna Matthews and Emily Fisher bring sharp takes on brands, strategy, and what impact actually looks like.
How often does WOI Unfiltered release new episodes?
WOI Unfiltered has 35 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to WOI Unfiltered?
You can listen to WOI Unfiltered on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts WOI Unfiltered?
WOI Unfiltered is created and hosted by WOI Communications.
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