PODCAST · business
Women at WIRC
by Endeavor Business Media
A podcast for and about the women in residential construction (WIRC), remodeling and design, brought to you by Custom Builder, Pro Remodeler, and ProBuilder magazines.
Episodes
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Linda Cirigliano on Advocating for the Client
On this episode of Women at WIRC, we talk to Linda Cirigliano, founder of LC Three, a New York-based owner's representation firm. She tells us about the gap she's seeing in the industry for owner's representatives who can not only advocate for their client but can also understand the ins and outs...
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Stephanie Lemek on Managing Mental Health in Construction
As Construction Suicide Prevention Week approaches, the founder and CEO of The Wounded Workforce and executive director of its Center for Construction Mental Health helps builders and contractors create a safe haven to manage mental health.
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Can Employee Ownership Help Solve Construction's Labor Problem?
Groundworks Chief Human Resources Officer Laura Mueller joins the Women at WIRC podcast to discuss employee ownership, workforce development, and the challenge of finding and retaining skilled construction workers. Groundworks, a foundation repair and water management company with roughly 7,000...
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Who Moved My Cheese? Managing Change in Remodeling
At a recent Women in Residential Construction Conference, Allison Guido, the president of Almar Building & Remodeling in Hanover, Massachusetts, spoke about the "Who Moved My Cheese?" effect. The topic comes from a book of the same name, and Allison walks us through the story of the four central...
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Laura Sullivan on a Healthier Approach to Home Design
This episode features Laura Sullivan, founder of design firm ID.ology in Asheville, N.C., talking about the importance of thinking beyond what’s beautiful in residential design and focusing on how the built environment can support overall wellbeing.
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Gena Hoyt on Promoting Building Science Education
On this episode of Women at WIRC, we sat down with Gena Hoyt, owner of Big Dog Construction and Executive Director of BS and Beer Canada, for a discussion on the origins of her company, how she navigates her role as a woman in construction, and the importance of building science education.
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Writing the Book on AI for Residential Construction
In this episode of Women at WIRC, architect, contractor, tech expert, and author Grace Mase demystifies integrating AI to help boost predictability and profitability.
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Using AI to Streamline Workflow and Meet Client Needs
In this episode of Women at WIRC, we talk to Ashley Sheaffer, principal of the Maitland, Fla.-based remodeling and design firm KBF Design Gallery. Sheaffer shares with us how AI is helping improve their performance and better meet client needs.
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Why Transitioning Service Members Might Solve Construction's Hiring Crisis
Labor remains a critical challenge in residential construction. We just don't have enough boots on the ground. At the same time, thousands of service members are transitioning into civilian life each year. With the exact discipline and leadership skills that the trades are seeking. Joining us…
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Rebuilding Better and Stronger Communities
In this episode of Women at WIRC, you'll hear from three women working in rebuilding and recovery in different parts of the country. DXA Studio's Allysa Taylor, lowernine.org's Laura Paul, and KAA Design Group's Lisa Copeland, share their stories, experiences, and strategies that help them create...
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Wellness is About More Than Amenities, With Liz Miles of WELL for Residential
We spend 90% of our time indoors—but how much thought do we give to how our homes affect our health? In this episode, Pauline Hammerbeck sits down with Liz Miles, Vice President of Residential at the International Well Building Institute (IWBI), to explore how the built environment passively...
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Failing Forward: Do's and Don'ts of Launching a Construction Service Division
In this episode of Women at WIRC, Mary Peters, founder of Sasquatch Contracting in Boise, Idaho, shares how failing twice helped her build a successful new service division, Yeti Services. It's a candid look at missteps, lessons learned, and, ultimately, how those failures ultimately shaped a...
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Michal Porter on Building Products that Lower Environmental Impact
In our latest episode of Women at WIRC, Michal Porter, senior lead scientist at Dupont's performance building solutions business, including their Corian Design brand, spoke with us about her work in advancing sustainable building materials and practices and what other businesses can do to lower...
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Sara Jorgensen on Designing Homes For Everyone
Sara Jorgensen, senior designer at Harrell Design + Build believes that homes should be designed to adapt with owners as they age. In this episode of the Women at WIRC podcast, Jorgensen discusses the pros of universal design for all homeowners, no matter their age or ability.
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The Rise of the Construction Concierge with Melissa Kennedy
In this episode, Pauline Hammerbeck of Custom Builder talks with Melissa Kennedy, president of Meadowlark Design Build in Southeast Michigan, about the evolution of project management in custom homebuilding. They discuss the rise of the “construction concierge” model, how client expectations have...
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Continuing Conversations After WIRC With Camille Jenkins
The 2025 Women in Residential Construction Conference wrapped on Sept. 26, but the work is not over. On the final day of the conference, attendees heard from Camille Jenkins, who provides coaching and consulting services through her business, Camille's Keys. Having attended WIRC over the past...
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The Post-Covid Home: What Fresh Research Reveals About Buyer Demands
In this episode of Women at WIRC, we sit down with Teri Slavik-Tsuyuki of tst ink and Nancy Keenen, CEO of Dahlin Architecture, Planning, and Interiors, to unpack the just-released findings from the America at Home Study. The data shows what many in housing are missing: the pandemic permanently...
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Managing Client Expectations With Houzz's Liza Hausman
Liza Hausman, vice president of industry marketing at home remodeling and design platform Houzz, knows her way around the client. From understanding client expectations to helping housing industry professionals navigate ever-changing AI tools, Hausman has experience with it all. In this episode…
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Passive Building: Misconceptions, Costs, and the Future with Kat Klingenberg of Phius
Kat Klingenberg, founder of passive building non-profit Phius, discusses the explosive growth in passive building interest. From building the first certified passive house in Champaign, Illinois, to working on 53-story towers in Brooklyn, she explains how the movement has evolved beyond energy...
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Launching a New Division in a Design-Build Business With Mary Peters
Mary Peters, owner of Sasquatch Contracting in Boise, Idaho, discusses a new division of her business: Yeti Services, launched this year to deliver small home improvement and home maintenance work. Her diligence in verifying the market need, building a dedicated team, and effectively...
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Cammie Beckert's Journey from Production Building to Cameron Custom
Cammie Beckert, managing director and co-owner of Cameron Custom in Scottsdale, Arizona, shares her experience of transitioning from a highly successful, family-owned luxury production builder to leading the start-up (and suffering the growing pains) of a new division with a very different…
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Leading a New ESOP with Candice Rania of LEFF Design Build
In this episode of Women at WIRC, Candice Rania, president of LEFF Design Build, discusses the transition of the company to an Employee Stock Ownership Plan (ESOP) from a sole ownership model. With LEFF two years into this change, Candice shares insights into the cultural transformation,...
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Building to Move the Industry Forward with Woman of the Year Alaina Money-Garman of Garman Homes
In this episode of Women at WIRC, Editor Caroline Broderick interviews Alaina Money-Garman, CEO and co-founder of Garman Homes (garmanhomes.com), who was honored as Woman of the Year at the WIR+CC Conference (womensconstructionconference.com). Alaina believes that accepting projects that don't...
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Neuroaesthetics: How Good Design Can Heal with Ginger Curtis of Urbanology Designs
In this episode of Women at WIRC, Custom Builder Online Editor Caroline Broderick interviews Ginger Curtis, founder and CEO of Urbanology Designs, about the emerging field of neuroaesthetics. Ginger shares her personal journey through significant life challenges, including her daughter's leukemia...
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Transforming West Baltimore with Bree Jones of Parity Homes
In this episode of Women at WIRC, Bree Jones, founder and CEO of Parity Homes, shares her transformative journey from Wall Street to affordable housing development. Driven by incidents of racial injustice and gentrification in her Bronx neighborhood, Bree purchased and renovated an abandoned...
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No More Boring Meetings! with Morgan Thomas of LEFF Design Build
LEFF Design Build Director of Operations Morgan Thomas is tired of ineffective, boring meetings. At LEFF, Thomas has learned—and taught—how to maximize everyone's time through engaging, productive meetings. After all, design-build remodeling thrives on communication, so you better do it…
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Bonus Track: Stephanie Dailey Shares Her Instagram Story + Tips for Contractors
Stephanie Dailey of Steven Dailey Construction has more than 110,000 followers @stephaniebuildsit on Instagram—and most of that happened within the past year. On this bonus track for Women at WIRC, Dailey shares her Instagram growth story and actionable tips for contractors looking to up their...
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Selling Your Company’s Unique Story with Stephanie Dailey of Steven Dailey Construction
Every business needs a story. Steven Dailey Construction's story is its people, its reputation, and its community. On this episode of Women at WIRC, Vice President Stephanie Dailey shares how the contractor shares its story to gain clients through its website, community involvement, social media,...
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Revamping Your Pre-Construction Process with Bridget Bacon of Red House Design Build
On this episode of Women at WIRC, Bridget Bacon, development manager at Red House Design Build (https://redhousecustombuilding.com/), discusses the journey she underwent to systematize the pre-construction process at the Rhode Island-based remodeling company. Bacon identified issues all…
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Leading with Effective Communication with Laura Burnes of Adams + Beasley Associates
Laura Burnes is the director of project planning and design at Adams + Beasley Associates in Carlisle, Mass. On this episode, Laura delves into her approach to leadership and project management, which relies on an emphasis of effective communication, in addition to sharing insights into the...
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Preparing for Remodeling Business Contraction with Kourtney Davis of Medford Remodeling
Remodeling goes through ups and downs, depending on the economy. It’s inevitable. But not everyone can withstand those ups and downs. But Medford Remodeling can, as long as they follow their plans. The company uses its airtight systems, detailed analytic tracking, and thorough scale up and scale...
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Strategically Growing a Remodeling Business with Alison McLennan of McLennan Contracting
On this episode of Women at WIRC, Alison McLennan joins us to talk about making the decision to strategically grow a remodeling business. Though McLennan co-founded the business, McLennan Contracting (https://www.mclennancontracting.com/), with her husband, she remained in a supporting role for…
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Transitioning Out of the Business Through Leadership Teams with Dolores Davis of CG&S Design-Build
Dolores Davis of CG&S Design-Build (https://www.cgsdb.com/) joins us on this episode of Women at WIRC. Dolores chats about her approach to transitioning out of the business through developing leadership teams. We talk about the best ways to get buy in from employees, why this approach works for…
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Balancing Work/Life in Your Family-Run Business with Jessica Cargile of North Ridge Contracting
Jessica Cargile is the Co-Owner & CFO of North Ridge Contracting Inc, a Custom Home Design/Build firm operating out of North Idaho, which she and her husband Dale own and operate together. That dynamic requires an ongoing effort to strike a healthy work/life balance, especially when running a...
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Artificial Intelligence and Home Building with Karlie Fike of Togal.AI
As head of marketing, operations, and investor relations at Togal.AI, Karlie Fike is introducing artificial intelligence to the home building industry as a tool that she says isn't meant to replace jobs, but to make them easier. "AI is not going to replace you, but the person using AI will be the...
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Delivering the Best Customer Experience with Heather Tankersley of Tankersley Construction
Repeat and referrals are everything for a remodeling company, and with a great customer experience comes a great reputation. On this episode of Women at WIRC, Heather Tankersley of Tankersley Construction shares how she and her crew go the extra mile to ensure superb customer service. "One of the...
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Defining and Executing Profitable Growth with April Bettinger of Nip Tuck Remodeling
Today, we’re defining profitable growth with April Bettinger of Nip Tuck Remodeling (https://niptuckremodel.com). Keep listening to learn more about April, her business, and key elements to successful financial planning. "that's really the mindset, I think that a lot of contractors don't have is...
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Leading Your Construction Company with HEART with Allison Iantosca of F.H. Perry Builder
Welcome back to Women at WIRC, a podcast featuring influential women in the residential construction industry, brought to you by Pro Remodeler and Pro Builder magazines. On this episode, we talk to Allison Iantosca, owner and president of F.H. Perry Builder. Allison recently published her first...
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The Top Legal Issues Facing Contractors with Karalynn Cromeens of The Cromeens Law Firm
Welcome back to Women at WIRC, a podcast brought to you by Pro Remodeler and Pro Builder magazines. On this podcast, the editors talk to standout women in residential construction to highlight the vast experiences and expertise women in the industry offer. On this episode, we talk to lawyer...
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Running Process Improvement Plan Meetings with Diana Pauro of Rebel Builders
Diana Pauro loves process. The founder of Rebel Builders in Newton, Mass. brought much of her passion for process from the construction industry in Argentina. One way she improves process at her company is through applying lean thinking. We welcome Pauro this episode who talks to us all about how...
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The Power of Mentorship with Emma Wilson of Marathon Craftsmen
Welcome back to Women at WIRC, a podcast by Pro Remodeler and Pro Builder magazines highlighting standout women in residential construction. Today, we welcome a special guest, Emma Wilson. Emma is a 19-year-old foreman whose journey into carpentry was highlighted by Mike Rowe, and whose story...
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New Home Sales and Online Selling with Anya Chrisanthon of Anewgo
Anya Chrisanthon is the Chief Brand Officer at Anewgo. Anewgo helps home builders carry out their shopping journeys online with interactive digital content, data analytics, and sales conversion tools. Anya is a host of Anewgo of New Home Sales—a weekly podcast where she discusses the hottest...
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Filtering Out Red Flag Clients with Allyson Anderson of Integro Builders
By asking the correct questions and listening at the correct times, you can filter out red flag clients fast. Allyson Anderson, owner of Chicago and Michigan-based Integro Builders, says it can be difficult for contractors to deny potential clients, but by doing so, contractors will save…
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Home Builder Marketing and The House that SHE Built with Mollie Elkman of Group Two
Mollie Elkman is the owner and president of Group Two, a full-service marketing partner for home builders. She is the author of the best selling children’s book, The House That She Built, published by NAHB BuilderBooks in collaboration with The Professional Women in Building Council and NAHB’s...
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Rebranding a Legacy Company with Lisa Sten of Harrell Remodeling
Lisa Sten is CEO of the Palo Alto-based Harrell Remodeling. The iconic company is undergoing a rebrand, so Sten sits down with Pro Remodeler Managing Editor Caroline Broderick to give insight into the decision. "It is a namesake brand, but we're in many ways a different company, and in many ways,...
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Infusing the Soul in Building with Nancy Keenan of DAHLIN Architecture | Planning | Interiors
Nancy Keenan has led expert design teams in the development of architectural and planning solutions across three decades and multiple continents. The president and CEO of DAHLIN Architecture | Planning | Interiors, Nancy is passionate about finding thoughtful, creative ways to infuse the soul of...
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Sustainability as Part of Company Culture with Lindsay Helmick of Allen Construction
Santa Barbara-based Allen Construction focuses on sustainable construction, and they've made it a strong part of their company culture. On this episode of Women at WIRC, CFO Lindsay Helmick talks the benefits of a uniting core value, strengthening it within the company, and women's role in...
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Taking Over the Family Business and Pivoting with Lena McNally of HIVEX Basement Finishing Co.
On this episode of Women at WIRC, Lena McNally of HIVEX Basement Finishing Co. shares her perspective of her family company's ownership transition and how she made the company her own. Changes include going from an all-encompassing home improvement company to a specialty basement contractor—a...
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Qualifying Leads Quick in Today’s Market with Jenny Rice of Icon Building Group
On this episode of Women at WIRC, Pro Remodeler's Director of Content Erika Mosse takes over with guest Jenny Rice, co-owner of Chicagoland-based Icon Building Group. Rice's work at Icon resulted in a 300% backlog increase in just two years, and on a day-to-day basis, she focuses on sales and...
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Women in Buildings Products with Stephanie Martin of 84 Lumber
Stephanie Martin currently serves as the Controller of 84 Lumber Company. In this role, she is responsible for the controllership and financial reporting activities for 84 Lumber Company and its related entities. 84 Lumber is located in Eighty Four, Pennsylvania and is the nation's largest...
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ABOUT THIS SHOW
A podcast for and about the women in residential construction (WIRC), remodeling and design, brought to you by Custom Builder, Pro Remodeler, and ProBuilder magazines.
HOSTED BY
Endeavor Business Media
CATEGORIES
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Frequently Asked Questions
How many episodes does Women at WIRC have?
Women at WIRC currently has 72 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Women at WIRC about?
A podcast for and about the women in residential construction (WIRC), remodeling and design, brought to you by Custom Builder, Pro Remodeler, and ProBuilder magazines.
How often does Women at WIRC release new episodes?
Women at WIRC has 72 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Women at WIRC?
You can listen to Women at WIRC on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Women at WIRC?
Women at WIRC is created and hosted by Endeavor Business Media.
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