Women Conquer Business
by Jen McFarland
Are you overwhelmed by marketing? Look no further. Our kind, approachable small business marketing show covers marketing news you need to know, can't-miss apps, and a deep dive into a marketing topic designed to motivate you and inspire you to take action. This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Episodes
-
Jen & Shelley Signing Off
Join us for the last episode of Women Conquer Business We've helped you create consistent content, start a blog, create a live stream, and get insights on some of the biggest apps on the market. We love our partnership. And it's time to close this body of work as we each embark on new projects…
more -
2022 Year in Review: Top 8 Shows + Bloopers
Top 8 Shows for Women Conquer Business in 2022 0:00 Music and Intro 0:57 The Women Conquer Business Mission 2:19 Top 8 Best and Most Popular Shows of 2022 8:54 Quips and Quotes 20:28 Our funniest moments from 2022 28:39 Looking ahead to 2023 Connect with Us Podcast Production Podcast hosting:...
-
Score Lifetime Deals on AppSumo to Save Marketing Costs
Using AppSumo to Save Marketing Costs On this episode of Women Conquer Business, we dive into the world of AppSumo and its various tools and features for businesses. A new AI writing tool, ChatGPT, is discussed along with concerns about plagiarism and the loss of personal writing style. The host...
-
[BONUS] 2022 Word of the Year with Liz Zirk
Bringing back a listener favorite from 2018-2020: Word of the Year with Jen McFarland and Liz Zirk! Enjoy this Christmas Week Bonus Episode with my dear friend, Liz. ~ Jen Sources: Word of the Year Metaverse, Oxford English Dictionary (second place) Gaslighting, Meriam Webster Jen's appearances…
more -
Write Persuasive Copy without Feeling Icky
Persuasive Copy Writing persuasive copy is one of the most important skills you can have in business. It allows you to influence people and get them to take action. However, it can be difficult to master, especially when you get all the feels and run to take a hot shower afterward to wash off the...
-
Product Bundle Campaigns: How to Grow Your List the Remarkably Easy Way
Collaborating on a Product Bundle Have you ever seen a deal where for one low price, you can get dozens of courses, books, and master classes? That's called a product bundle. Product bundles can be great email list-building experiences. This week, learn how you can collaborate with other industry...
-
Why Curiosity Improves Your Products and Marketing
Curiosity Improves Your Business Want to make better products? Get your marketing message on point? Curiosity has the power to change everything — for the better. It drives invention, innovation, and discovery. It is the driving force behind progress. Why? When your business has a curious…
more -
Amazing Benefits: Genuine Gratitude in Life & Marketing
Learn why gratitude is a yearlong celebration of others, why you need more gratitude in your life, and how to incorporate gratitude into your marketing without feeling icky. Special Edition Gratitude Episode Gratitude: a yearlong celebration Gratitude improves your attitude How to get started…
more -
Delegation: 5 Things You Must Stop Doing
Learn the first 5 things you should delegate, including how to identify what will make the biggest impact on your business. Delegate to Accelerate Your Business Delegating tasks takes practice, but the benefits to your business are huge. It allows you to grow your business without having to do...
-
Create Your First Evergreen Webinar Funnel
Learn how to create your first evergreen webinar funnel, including the apps we use, how to set it up and what to talk about during your webinar. Evergreen Webinar Funnel In our recent episode, How to Find the Perfect Opt-In to Boost Sales, we touched on the next-level marketing tactic of using an...
-
How to Build a Profitable Email List + 3 Must-Send Emails
Everyone says the money is in the list, but how do you build a profitable email list? Learn what you can do today to engage your readers and guide potential customers to convert. Profitable Email List You know you need an email list and maybe you’ve even started building one. But how do you build...
-
Powerful Product Ladders to Boost Client Attraction
Product ladders make it easier for potential customers to get a sampling of your work or to jump in all the way. Learn how to get started. Product Ladders: Something for Everyone A product ladder is a range of products varying in price and features. Product ladders make it easier for potential...
-
Find Your Perfect Opt-In to Boost Sales
Learn the power of generating leads by creating the perfect opt-in. What's the Perfect Opt-In? The top marketing experts tell us to build our “business home” on “owned property,” not the “rented land” of social media. That means we need to establish and grow an email list where our most loyal and...
-
Launching a New Product or Service? Your 4 Most Important Questions
We uncover your 4 MOST IMPORTANT questions you MUST ASK before you start something new. Why? Because it saves you time and money. Ask This Before Your Next Launch As business owners, we LOVE to chase our ideas. What's better than attracting our customers with a new offering? BUT have you asked…
more -
Marketing FOMO: The Power of Patience in Marketing
Do you have Marketing FOMO? Marketing changes Every.Single.Day. If you're always jumping to the newest tactics learn why patience is a marketing virtue. Follow Me, Chicken, I have the Corn Do you have marketing FOMO? Shiny object syndrome? Marketing changes Every.Single.Day. AND, it's easy to...
-
Streamline Content Creation with Batching: How to Batch Your Content
Learn how to carve out time for content batching, including setting up a structure for creating batches of content all at once, repurposing, and how that can reduce stress and so you will shine online. Content Batching If you feel like you never have time to create content for your audience, we…
more -
Business Burnout: Get Your Marketing Mojo Back
When you're feeling burned out it's hard to focus on anything — let alone marketing. This episode will help you overcome burnout so you can get your marketing mojo back. Business Burnout It's hard to succeed when you're not motivated. It's hard to get motivated when you're burned out. This week…
more -
What if Social Media Disappeared? Marketing without Social Media
Are you overly reliant on social media? What if social media disappeared? Get great ideas for marketing without social media. What If Social Media Disappeared? Are you overly reliant on social media? What if social media disappeared? What would you do? Our show talks a lot about creating content...
-
Dropshipping for Beginners: Transform Services into Products
Learn the easiest ways you can transform your podcast, creative content, or your online services into tangible, physical products you can sell online. Dropshipping for Beginners If you don't know what dropshipping is, it's basically selling physical products without having to worry about stocking...
-
Create Your Course Online: Best Online Course Platforms
Online courses are a great way to promote your business, products, and services. Get the details on the best online course platforms. Best Online Course Platforms With the rise of self-publishing and the success of platforms such as YouTube, blogging, and podcasting, there is now a tremendous...
-
E-commerce Beginner’s Guide: Create Your First E-commerce Strategy
Learn to create your first e-commerce strategy, based on your offer: physical products, digital products, online services, or a hybrid. E-commerce Beginner’s Guide Every business is starting to sell online. With the e-commerce market growing at a fast pace, there is every reason to set up your…
more -
Recession-Proof Your Business with Creative Revenue Streams
Want a recession-proof business? Learn about passive and active revenue streams, and how to open up new pathways to earning revenue. Create a Recession-Proof Business Having only one revenue stream means taking a chance that it will never fail. When the economy experiences changes that affect…
more -
Podcast Guesting: Be a Great Guest and Promote Your Business
Shelley gives us the scoop on how to find and reach out to podcast hosts. Learn how to be a great guest, find the RIGHT podcasters to collaborate with, and why promotion is the key to success. How do collaborations help you expand your audience? Podcast guesting is one of the BEST ways to promote...
-
Content Creator Collaboration for Audience Growth
How do creator collaborations help you expand your audience? The fastest way to grow your audience is to join forces through collaboration with other creators. There are as many ways to do that as there are imaginative people to collaborate with, but how do you get started? Who can you…
more -
Social Media Automation: Best Productivity Boosting Marketing Tools
Social Media Automation: Best Productivity Boosting Marketing Tools Are you sick of wasting hours every day on social media? Does it feel like you're not getting anything accomplished because of all the time you spend posting on your social media accounts? That's exactly how we felt. If you're...
-
How to Expand Your Reach on Social Media with Effective Engagement
How to Expand Your Reach on Social Media with Effective Engagement How do you increase your engagement and reach on social media in 2022? The purpose of social media Brand awareness Customer Service Sharing fun and interesting posts Thought leadership (blogs, podcasts, articles written by others)...
-
Monetize Your Content: From Content Creator to Content Entrepreneur
Transitioning to a Content Entrepreneur The content entrepreneur drives the creator economy through the content-first/audience-first strategy. How do you know when your content creation hobby is ready to transition to a content entrepreneur business? What are the steps you must take to build a...
-
Skyscraper Pages and Pillar Posts: How to Create Powerful, Authority-Building Content
Skyscraper Pages Last week, we talked about topic clusters, making lists of topics or content themes based on your expertise. A list is nice, but what do you do with it? This week we're detailing skyscraper pages. Sometimes called pillar posts, or the skyscraper technique, think of this as the...
-
Topic Clusters: Fresh Ideas Based on Expertise
If you want to know the SECRET to reach the right audience with your expertise, the solution is within YOU. Learn about creating Topic clusters (AKA content themes) based on your expertise. Topic Clusters and Content Themes We've talked A LOT about researching content based on customer…
more -
Create a Successful Business Blog
When creating content for your business, you have so many choices: podcasting, videos, social... it's easy to forget about blogs. Don't snooze on this content powerhouse. How to Create a Successful Blog for Your Business When creating content for your business, you have so many choices…
more -
How to Start with YouTube: Beginner’s Guide
Learn how to set up your channel, the basics of how to use YouTube to grow your business, and get started live streaming. How to Start with YouTube Hey everyone! Today, Shelley and I guide you through how to start with YouTube, the second largest search engine and most popular social media…
more -
Create Video Script Templates to Increase Content Quality
Creating a video script template helps you create a plan and stick to it, while also keeping you focused on your point. Here's how to create one. Video Script Templates Make Your Life Easier Creating a video series or podcast is a great way to build an audience, share your content and grow your...
-
How to Get More Comfortable on Camera
Video content can be the most powerful way to connect with your audience. But only when you’re comfortable on camera. This episode is all about getting you grounded and ready to film. Getting Comfortable on Camera Video content is more important than ever, and this new era of content marketing…
more -
DIY Video Recording Studio: Essentials to Get Started
Get your DIY video home recording studio setup up and running, including options for a bare-bones budget, and the first upgrades to consider. Video Home Recording Studio Setup If you'd like to create videos to support your business, look no further. This episode covers the essentials to get your...
-
How Content Marketing Supports Your Business Goals
If you’re curious about content marketing, or specifically how content marketing supports your business goals, you’re in the right place. Content Marketing to Support Your Goals If you’re curious about content marketing, or specifically how content marketing connects to your business goals…
more -
Content Marketing 101: the Art of Stopping the Scroll
Content marketing is one of the few things that can help a small business build a loyal following and generate leads. This episode covers the basics, including content marketing 101. Content Marketing 101 Content marketing is one of the few things that can help a small business build a loyal...
-
Marketing Campaign Ideas That Help You Get Traction
Marketing Campaign Ideas You want to launch your new product or service, but how do you get attention from the right people at the right time? What is the secret that successful entrepreneurs know and use to gain visibility and credibility for their brand and business? In this week's episode,...
-
Marketing Campaigns 101: 7 Winning Strategies
How to effectively let people know about your content, products, and services to generate interest and build trust. Summary: Marketing Campaigns 101 Creating content is great... but growing your audience (and influence) starts with marketing campaigns. In other words, you have to let people know...
-
Spring Cleaning Your Small Business in 4 Easy Steps
Spring is here! If you're sprucing up your house with a little spring cleaning, it's also a great time for spring cleaning your small business. Summary: Spring Cleaning You Small Business Spring is here! If you're sprucing up your house with a little spring cleaning, it's also a great time for...
-
Productivity Tips for Entrepreneurs: Do Apps Work?
Apps are hot productivity tips for entrepreneurs. But do they work? We review some of the most popular tools, including when (or if!) you need them. Productivity Tips for Entrepreneurs Episode Summary Productivity, especially for entrepreneurs is often a big challenge. This is where productivity...
-
Increase Business Productivity with Automation
Learn how to automate daily tasks to boost your business productivity. Business Productivity: Episode Summary Productivity is the speed of your business. How quickly do you deliver products to be sold? And, is it a repeatable process? When you look at it this way, increasing your business...
-
How Productivity is Calculated: Smart Tips to Save You Time
Productivity is important for any business to be successful. But… how is productivity calculated? We explore that along with time-saving tips on this episode. How Productivity is Calculated Episode Summary Productivity is important for any business to be successful, especially if it's a small one...
-
Why is Productivity Important in Business?
Whether you’re a solopreneur or leading a small team, productivity is crucial to your business growth. We discuss what productivity is and why it’s important to your business. Productivity in Business Summary Whether you’re a solopreneur or leading a small team, productivity is crucial to your...
-
Fight Information Overload and Start Marketing
In this inspirational and coaching episode, we talk about ways information overload can prevent small businesses from taking action, especially when it comes to marketing your business. Information Overload Episode Summary In this inspirational and coaching episode, we'll talk about ways...
-
Should I Create Online Courses to Expand My Brand and Business?
Have you been thinking about creating online courses to expand your brand and increase revenue in your business? Get simple steps to designing and generating digital courses to transform your ideal clients and increase your impact and income. Online Courses Strategies Summary Have you been…
more -
5 Most Effective Organic Digital Marketing Strategies
Every entrepreneur and small business owner needs effective digital marketing strategies that are easy to implement and work for any stage of business. Digital Marketing Strategies Summary Every entrepreneur and small business owner needs effective digital marketing strategies that are easy to...
-
How to Boost Business Visibility with Community Engagement
Learn why it's important to be active in communities to reach a new audience, increase brand awareness, and build relationships. Business Visibility Episode Summary Are you ready to boost your business visibility? It's important to be active in communities to reach a new audience, increase brand...
-
Repurpose Content to Promote Your Business
Repurposing content takes something you’ve created and shares it in a new way to give it new life. Get simple steps for creating content that can easily be repurposed in other formats and the strategies we use to multiply and leverage your original work. Repurpose Content Episode Summary Have you...
-
Find the Right Marketing Tools in 3 Easy Steps
Great marketing tools increase reach, communication, and ROI. Get simple steps for finding the right marketing tools to grow your business. Marketing Tools Episode Summary The best marketing tools help you to reach a wider audience, stay in touch with your customers, connect with prospects, and...
-
Create Consistent Content for Your Small Business
Create consistent content for your small business by following social media and content marketing trends like shoppable posts. Consistent Content Episode Summary We're excited to announce a new show format and exciting changes to the show. The biggest things you'll get are two hosts (twice the...
About this show
Are you overwhelmed by marketing? Look no further. Our kind, approachable small business marketing show covers marketing news you need to know, can't-miss apps, and a deep dive into a marketing topic designed to motivate you and inspire you to take action.
This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Hosted by
Jen McFarland
Categories