PODCAST · business
Work Less, Earn More
by Gillian Perkins
Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!
Episodes
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EP 352: How my FIRST VIDEO went VIRAL
The very first video I posted on my YouTube channel went viral. It wasn’t professionally shot, I was nervous on camera, and I filmed it in my living room with the camera on auto. So what made it take off? In this episode, I’m taking you behind the scenes of how that video went from a handful of...
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EP 351: The Happiness Trap (And How to Finally Escape It) with Sam Vander Wielen
What happens when you get everything you worked for and it still isn't enough? That's exactly where this week's guest, Sam Vander Wielen, found herself. Sam spent years building a career as an attorney, only to discover that the title, the salary, and the respect that were supposed to make her...
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EP 350: 3 Surprising Lessons From a $164,464.40 Launch
I used to believe raising my price would scare buyers off. Then I tried raising them, and... my conversion rate went from 6% to 13%! This episode breaks down what happened during our second $100K Mastermind launch. Second launches are usually the weakest, because they don't have the hype of a…
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Ep 349: Everything I wish I knew before trying to sell online courses
I put all my effort into building an amazing course and thought that alone would be enough. Well, it wasn't- and it cost me a year or two of spinning my wheels before anything sold. In this episode, I'm breaking down everything I wish I knew before I ever tried to sell an online course. After...
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Ep 348: We Really Simplified Our Businesses! Here's How & Why (with Stefanie Gass)
In this episode, podcast coach and God-Led Business host Stefanie Gass joins me for an honest, unscripted conversation about the changes we've each made in our businesses over the last year - new platforms, overhauled teams, and product lines we simplified (or didn't, lol). If you're running an...
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Ep 347: YouTube Views Are About to Go WAY UP
This week I'm breaking down a policy change YouTube announced a few weeks ago that's about to reshape how every creator reads their own analytics. It's a quick, practical episode for anyone who publishes on YouTube - or watches their view count as a signal of how they're doing. In This Episode, I...
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Ep 346: 3 Files That Make Your AI 10x Smarter (with Kimberly Ann Jimenez)
Everyone's using AI to make more content, but Kimberly Ann Jimenez has taken a different path - she used it to rebuild how her entire business runs, and now she does more in half the time with a smaller team than ever. Today I'm sitting down with Kimberly to talk about her AI strategies and...
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Ep 345: The 3 Questions That Make Delegation Finally Work (with Gina Cotner)
What if you could reclaim 10+ hours a week without working harder, waking up earlier, or finally finding the perfect productivity system? Grab my free 10-episode series, The $100K Method, for the systems that let me build a business that doesn't need me in every corner of it:...
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Ep 344: Why Your Launches Aren't Converting (and What's Actually Working in 2026) with Shannon Matson
If your launches have been underperforming, the problem probably isn't your offer — it's the strategy around it. Today I'm sitting down with Shannon Matson, founder of The Social Bungalow and former corporate VP of marketing, to talk about what's actually working in online business launches right...
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Ep 343: How I turned one digital product into a $100K/year business
In this episode, I'm telling the full story of how one $27 live class turned into a $100,000/year business, and breaking down the exact process I'd recommend if you want to do the same with your own idea. In This Episode, I Cover: Why testing beats planning when you're picking your first product...
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Ep 342: What's the Best Funnel Software? (the answer might surprise you)
Wondering which funnel platform to finally commit to - ClickFunnels, Kajabi, GoHighLevel? Before you pull out your credit card, listen to this. 👉Grab my free $100K Method audio course here: https://www.gillianperkins.com/100k-method-signup After nine years and just about every funnel setup you…
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Ep 341: The 'just be consistent' advice is keeping you broke — here's why.
Work with Gillian Perkins: 👉 Apply for 1:1 coaching to grow your audience past 5,000 followers in 6 months: https://gillianperkins.com/apply-to-grow Everyone repeats the same advice: just be consistent and everything will click. I followed it for 2 years - posting as consistently as I could…
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Ep 340: Why Hiring an Assistant DIDN'T WORK (But Hiring an OBM Did) with Sarah Noked
Most people hire help too early, delegate the wrong things, and wonder why they're somehow busier than before. I've made every one of those mistakes - so this episode is the conversation I wish I'd heard back when I was hiring my first team members. This one's a little different. My friend Sarah...
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Ep 339: 3 Reasons Your Audience Isn't Growing (Biggest 2026 Audience Growth MISTAKES)
Is your online business making as much as you hoped it would? If not, listen to my free private podcast series: 👉 Stuck at Zero: Why Your Online Business Isn’t Making Any Money (And What to Do About It) 🔗 https://gillianperkins.com/stuck Most people who are trying to grow their audience aren't...
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Ep 338: Stop Creating New Content — Why 12 Posts Beats Publishing Forever (with Jana Osofsky)
In today's episode, I’m sharing a conversation with content strategist Jana Osofsky all about how to simplify your content marketing strategy while increasing conversions. Jana explains her “capsule blog library” approach — a system built around creating a small collection of intentional…
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Ep. 337: $75 MILLION with Amazon KDP?? Here's how this guy did it. (with Chandler Bolt)
Is your online business making as much as you hoped it would? If not, listen to my free private podcast series: 👉 Stuck at Zero: Why Your Online Business Isn’t Making Any Money (And What to Do About It) 🔗 https://gillianperkins.com/stuck Want to grow your business without a massive personal…
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Ep. 336: Why Your Instagram Followers Aren't Buying From You (and How to Fix it)
Is your online business making as much as you hoped it would? If not, listen to my free private podcast series: 👉 Stuck at Zero: Why Your Online Business Isn’t Making Any Money (And What to Do About It) 🔗 https://gillianperkins.com/stuck If you've built any kind of following on Instagram — even…
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Ep 335: Best Free & Affordable Online Course Platforms 2026
Is your online business making as much as you hoped it would? If not, listen to my free private podcast series: 👉 Stuck at Zero: Why Your Online Business Isn’t Making Any Money (And What to Do About It) 🔗 https://gillianperkins.com/stuck In today's episode, I’m breaking down the best free and...
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Ep 334: Do THIS Today If You Want to Start a Business "Someday"
Is your online business making as much as you hoped it would? If not, listen to my free private podcast series👉 Stuck at Zero: Why Your Online Business Isn’t Making Any Money (And What to Do About It) 🔗 https://gillianperkins.com/stuck In today's episode, I’m sharing the one simple thing you...
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Ep 333: The NEW YouTube Strategy Dominating in 2026
YouTube has changed more in the past year than in any year before it — and it's mostly because of AI. Not just creators using AI to make content, but YouTube itself using AI to power the algorithm. That means a lot of the advice you've been following? It's already outdated. In this episode, I'm...
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Ep 332: I tried every kind of online business so you don't have to.
In this episode, Gillian Perkins breaks down her real-world experience trying over a dozen different online business models—sharing what worked, what didn’t, and which ones are actually worth your time today. From affiliate marketing and dropshipping to courses, memberships, and YouTube, she…
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Ep 331: Six Figures per MONTH as a Solopreneur?? I don't know about that... (w/ Moe Choice)
An audience is the #1 thing that will make or break your business's success... but do you have one? If not, check out this early release video (not yet available on YouTube) about the biggest reasons your audience might NOT be growing: https://gillianperkins.com/early-access/ In today's episode,...
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Ep 330: Business & branding PHOTO SHOOTS for fun and profit! How to Plan Your First (or Next!) Business Photo Shoot
In this episode, Gillian Perkins highlights the transformative effects of professional photography on branding. Sharing her own journey, she discusses how quality images boosted her confidence and improved her brand perception. Gillian offers essential tips for planning a shoot and addresses…
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Ep 329: Captivate ANY Audience and Use Public Speaking to Grow Your Brand (w/ Jen Gottlieb)
In today's episode, I’m sharing an inspiring conversation with Jen Gottlieb all about building visibility, becoming a confident communicator, and using public speaking to grow your brand and business. Jen shares her journey from actress to sought-after keynote speaker, along with practical...
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Ep 328: How to Transition Out of Your Day Job in 2 Months
In today's episode, I’m sharing a step-by-step plan to transition out of your 9–5 in as little as two months—without building an audience, creating a product, or investing much money. You’ll learn how to leverage a simple high-ticket service model to replace your income quickly by landing just a...
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Ep 327: Are online courses still selling? The honest truth.
In today's episode, I’m sharing an honest, behind-the-scenes look at what’s really happening in the online course industry right now. With so much noise, skepticism, and changing strategies, it’s easy to feel uncertain about whether digital products are still worth pursuing. I break down how the...
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Ep 326: Online Marketing Has Fundamentally CHANGED in 2026 (with Alex Cattoni)
In this episode, I speak with Alex Cattoni about her business evolution from client work to educational initiatives in copywriting and marketing. Anticipating a return to high-level strategy by 2026, she emphasizes keynote speaking and personal branding. Cattoni reflects on her transformative...
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Ep 325: How to Make Money from Your Phone Instead of Scrolling
In this episode, Gillian Perkins shares practical ways to turn the time you’d normally spend scrolling on your phone into time that actually makes you money. She breaks down a wide range of opportunities—from simple microtasks you can do in minutes, to client services and local gigs, all the way…
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Ep 324: 5 Reasons Your Customers Aren't Buying From You - and It's NOT Your Product (with Andee Hart)
In this episode, Gillian Perkins talks with sales expert and entrepreneur Andee Hart about the real reasons customers aren’t buying—and why it’s usually not your product that’s the problem. Andee shares insights from her 17-year career in corporate sales and her experience building a…
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Ep 323: From Tumblr Blog to Celebrity Events (w/ Dianuh Aerin)
In this episode, Gillian Perkins talks with watercolor artist Dianuh Aerin about how she turned a creative side hustle into a high-end, in-demand business serving major brands and celebrity events. Dianuh shares the key shifts that made the difference—moving from saying yes to everything to…
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Ep 322: How to Launch a Membership Site in 2026 with a *Small Audience*
In this episode, I share how I built a successful membership site, attracting 300 members and generating $10,000 in monthly revenue within a week of launch. I debunk the myth that a large audience is necessary, focusing instead on starting with a manageable launch list and delivering just enough...
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Ep 321: Membership Sites 101: How to Create the Content, Get Members, and GROW
In this episode, I discuss the transformative power of membership sites for entrepreneurs, using as a springboard my journey from limited earnings to a five-figure per month income via membership site. I address four key questions for creating a successful membership site: how to produce content,...
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Ep 320: Revenue Rehab: Fix Your Funnel in 60 Minutes
In this episode, I share practical strategies for diagnosing and fixing leaks in sales funnels, which are critical areas where potential customers and revenue are often lost. I discuss the four key stages of a sales funnel: traffic, leads, sales, and retention... and I highlight common pitfalls…
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Ep 319: How to Prioritize When EVERYTHING Feels Important
In this episode, I tackle the overwhelming challenge of managing a lengthy to-do list as a business owner or content creator. I introduce a practical five-step prioritization system that helps differentiate between what is genuinely important and what feels urgent. By organizing tasks by project…
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Ep 318: Why the Marketing Course I Bought Didn't Help Me (w/ Rebecca Tracey of The Uncaged Life)
In this episode, I sit down with Rebecca Tracey, founder of The Uncaged Life, to discuss the common pitfall of purchasing online courses that fail to meet expectations. We uncover the shared frustration among entrepreneurs regarding wasted investments and emphasize the importance of making…
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Ep 317: EVERYONE Should Have a YouTube Channel -- Here's Why
In this episode, I talk about why I believe starting a YouTube channel has so much potential right now, despite concerns about AI and market saturation. You don't need fancy equipment or a studio; you can make genuinely good content with nothing more than your smartphone. A channel can improve…
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Ep 316: Get ChatGPT to Suggest Your Videos? (here's how)
In this episode, I delve into optimizing YouTube videos for visibility through AI recommendations, particularly from ChatGPT. I start with a checklist I received from a brand sponsor and critically assess each point's validity with ChatGPT's insights and my own experience. First, I explore…
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Ep 315: How to Start a SIDE-HUSTLE... and Turn It Into Your Full-Time Thing
In this episode, I tackle the common challenges of time management faced by aspiring entrepreneurs, offering insights from my extensive experience of running multiple businesses while raising six children. I emphasize that feeling overwhelmed is not a barrier but a stepping stone to action, and I...
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Ep 314: How to Stop Being the Bottleneck: Build a Business That Thrives Without You (with Laurie Stirling)
In this episode, I talk with business exit strategist Laurie Sterling about building self-sustaining businesses that allow entrepreneurs to step back and enjoy life. Laurie shares her personal journey, emphasizing the importance of independence and her "Step Back to Scale" framework. Key…
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Ep 313: How to Find "Good People" & Build a Powerful Team
In this episode, I explore the transformative journey of assembling a powerful team that can elevate your business to new heights. I share crucial insights on the paradigm shift required for effective hiring, advocating for an approach that not only seeks potential employees but fosters an...
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Ep 312: Beyond "Time Management" - Creating a LIFE-GIVING SCHEDULE, with Lissa Figgins
In this episode, I speak with Lissa Figgins, a scaling strategist who helps entrepreneurs reclaim their time and combat burnout. Lissa shares her transformative journey from being overwhelmed by hustle culture to embracing heart-centered time management, emphasizing a shift from managing time to...
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Ep 311: The Biggest LEGAL MISTAKES New Business Owners Make (w/ Attorney Sam Vander Wielen)
In this episode, I talk to Sam Vander Wielen, a lawyer turned entrepreneur and best-selling author, about legal essentials for new business owners. We delve into the often-overlooked legal frameworks necessary for safeguarding entrepreneurial ventures and share actionable advice to help you avoid...
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Ep 310: Scaling 101 – What It Really Means to Scale + How to Do It
In this episode, I redefine the concept of scaling in entrepreneurship and dive into how to expand your businesses efficiently while maintaining your personal well-being. I challenge the misconception that scaling equates to simply increasing employee headcount or ad spend, instead emphasizing a...
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Ep 309: This NEW Instagram Launch Strategy Is Changing Digital Marketing (with Brittany Roberts)
In this episode, I interview Brittany Roberts, the mastermind behind the Instagram Launch Lab, about her innovative product launch methods that emphasize simplicity and creativity. Brittany helps online coaches and creatives build launches that everyone wants a piece of — by turning Instagram…
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Ep 308: How to Find a Profitable Product Idea
In this episode, I explore the vital first step in entrepreneurship: identifying a profitable product idea, which is crucial for building a successful online business. I emphasize the iterative nature of product development and the importance of tapping into market needs through personal...
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Ep 307: How to SIMPLIFY YOUR MARKETING Without Losing Momentum
In this episode, I tackle the critical need to simplify marketing strategies for online business success. Amidst an overwhelming array of marketing options, complexity can sabotage your efforts. I'm here to show you how to take a streamlined approach instead. I begin by addressing the most common...
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Ep 306: Plan Out Your Content for the ENTIRE YEAR (in Just 24 Minutes)
In this episode, I get into the importance of efficiency in entrepreneurship, which is critical for me as a business owner managing multiple ventures while raising five children. With only 20 hours a week dedicated to my four businesses, I have developed practical strategies to enhance…
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Ep 305: Why EVERYONE should start a YouTube Channel
In this episode, I chat with Brittany Roberts of the Social Britify about my journey from running a local music school to becoming a successful YouTuber and marketing strategist. Key highlights include: - Overcoming Challenges: I reflect on my initial YouTube struggles and the turning points that...
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Ep 304: The FAST TRACK FUNNEL: Why We Switched All Our Systems to This New Strategy
In this episode, I introduce the "Fast Track Funnel," an innovative strategy designed to optimize sales outcomes in today's saturated digital marketing environment. We have seen a lot of success since switching our sales funnels over to this system 18 months ago, so I want to share with you my...
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Ep 303: The "boring" side hustle making millennials $5,000 extra per month—no special skills required
In this episode, I challenge the glamorous myths surrounding the "laptop lifestyle" and reveal a more attainable truth about making money online. I want to reassure you that success doesn't require advanced coding skills or influencer charm but can still be quite lucrative without high barriers…
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ABOUT THIS SHOW
Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!
HOSTED BY
Gillian Perkins
CATEGORIES
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Frequently Asked Questions
How many episodes does Work Less, Earn More have?
Work Less, Earn More currently has 362 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Work Less, Earn More about?
Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares...
How often does Work Less, Earn More release new episodes?
Work Less, Earn More publishes regularly with 362 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Work Less, Earn More?
You can listen to Work Less, Earn More on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Work Less, Earn More?
Work Less, Earn More is created and hosted by Gillian Perkins.
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