PODCAST · business
WORKING MEDIA with Rafael Bracero
by Rafael Bracero
"WORKING MEDIA with Rafael Bracero" is the 1st podcast by marketers for marketers in the trenches of creating, running, and tracking breakthrough marketing campaigns at a top practitioner's level. This is not just about what the CMO or C-Suite is up to, but rather about the brand managers, agency account planners, marketing analytics and digital media specialists who work the marketing gears. This podcast is all about how to make YOU a better marketer.
Episodes
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#14 - Narrative Ads Founder Francisco Cheng
#14 - Narrative Ads Founder Francisco Cheng
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#13 - Inside the CPG Convergence Conference with Chirag Sagar & Subriana Pierce
The ultimate challenge for modern CPG startups isn’t just creating a great product—it’s navigating growth, retail distribution, and fundraising simultaneously. In Episode #14, Rafael Bracero brings together the brilliant minds behind the upcoming CPG Convergence Conference (taking place June 25,...
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#12 - At the Nexus of Economics & Media Advertising - Brian Weiser - Founder, Madison & Wall
#12 - At the Nexus of Economics & Media Advertising - Brian Weiser - Founder, Madison & Wall OUR GUEST: Brian Weiser - Founder, Madison & Wall; xCMO at Simulmedia; xGroupeM; xDeutche Bank. OUR CONVO: BRIAN WEISER, often called “Madison Avenue’s De Facto Chief Economist” and a highly respected...
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#11 - Celebrating Women Who Tell Our Stories - Marissa Gomes - Senior Director of Marketing, Kiva Brands; xMattel; xDelMonte
OUR GUEST: Marissa Gomes - Senior Director of Marketing, Kiva Brands; xMattel; xDelMonte OUR CONVO: In honor of Women's History Month, Marissa joins us in the podcast to tell the story of her career journey as a female marketing leader in CPG and drops some great nuggets of wisdom for…
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#10: The Hero's Journey - Ida Abdalkhani - CEO & Chief Catalyzer, Ability to Engage; Board Member, Women Presidents' Organization; Speaker, TEDx; Global Brand Manager, Secret, P&G
#10: The Hero's Journey - Ida Abdalkhani - CEO & Chief Catalyzer, Ability to Engage; Board Member, Women Presidents' Organization; Speaker, TEDx; Global Brand Manager, Secret, P&G OUR GUEST: Ida Abdalkhani - CEO, Ability to Engage; Board Member, Women Presidents' Organization; Speaker, TEDx…
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09: Brand Innovation - Nikki Mamuric - NPD Director & Fmr. Brand Director, Sargento Foods; Fmr. Marketing Director, L'Oreal; P&G Alum
Editor's Note: After a year-long family-related sabbatical, the WORKING MEDIA podcast is back and stronger than ever. We are kicking it off with an interview we conducted last Fall with the multi-talented Nikki Mamuric. There are a lot of exciting upgrades to share about the new & improved…
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08: Mid-Career Advice for Brand Marketers - Kris Holmes - Author, "Ignite Your Career!: Strategies and Tactics to Unleash Your Potential"
OUR GUEST: Kris Holmes Author of "Ignite Your Career!: Strategies and Tactics to Unleash Your Potential" Principal & Executive Recruiter, O'Connell Group, LLC OUR CONVO: Kris returns to the podcast by popular demand to offer a deep-dive conversation into career best practices for mid-career...
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O7: Performance CTV - MNTN - Dan Terek, Dir. of CTV/OTT Strategy & Mouton Hennessee, Account Exec / Partnerships
OUR GUESTS: Dan Terek, Dir. of CTV/OTT Strategy, MNTN Mouton Hennessee, Account Exec / Partnerships, MNTN OUR CONVO: Performant CTV & recent rebranding of Steelhouse to MNTN CONTACT INFO: DAN TEREK [email protected] https://www.linkedin.com/in/dan-terek https://nrfconverge.nrf.com/ Webinar: "The...
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O6: Programmatic Advertising - Austin Strauss, Director of Programmatic, iNvolved Media
OUR GUEST: Austin Strauss, Director of Programmatic, iNvolved Media OUR CONVO: Programmatic Advertising - Present & Future Trends GUEST CONTACT INFO: linkedin.com/in/austin-strauss-b329bb168 [email protected]
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05: Clubhouse, Cause Marketing & Micro-Influencers - Aparna Mukherjee (JSK Stanford Community Impact Fellow)
OUR GUEST: Aparna Mukherjee, JSK Stanford Community Impact Fellow; Civic Technologist aka Hypewoman for Local + Democratic Voice; Priors: @NYTimes @Bloomberg @WSJ @McKinsey OUR CONVO: Clubhouse, Cause Marketing & Micro-Influencers GUEST CONTACT INFO: @aparnamuk (Twitter; IG)...
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04: Entertainment & Market Research - Mike Burkenbine (CEO, Becket Film Fund)
OUR GUEST: Mike Burkenbine, CEO of Becket Film Fund OUR CONVO: We discuss Mike's impressive CPG & entertainment market research career (Nielsen, Kellogg, Dole, Sony Pictures Entertainment, Activision) culminating in his current venture as CEO of the Becket Film Fund which focuses on independent...
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03: Marketing Career Pro Tips - Kris Holmes (Executive Recruiter & Author of "Ignite Your Career!: Strategies and Tactics to Unleash Your Potential")
OUR GUEST: Kris Holmes (Principal & Executive Recruiter, O'Connell Group, LLC) OUR CONVO: We discuss marketing career best practices from veteran marketing recruiter Kris Holmes and her best selling book "Ignite Your Career!: Strategies and Tactics to Unleash Your Potential". GUEST CONTACT INFO:...
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02: AI & CX - Varun Ganapathy (DMI)
OUR GUEST: Varun Ganapathy, Director Of Strategic Partnerships - Conversational AI at DMI (Digital Management, LLC) OUR CONVO: Varun works at the intersection of AI and customer experience and we discuss the changing landscape of CX (and its key role in managing brands) and how AI is enabling new...
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01: Data Science & Marketing - Rodney Gurdal (Mattel)
OUR GUEST: Rodney Gurdal (Mattel Licensing) OUR CONVO: Rodney Gurdal is our guest. Rodney is a Marketing MBA turned Data Scientist, with knowledge of a wide range of analytical tools and techniques, backed by over 20 years of real-world business application across several industries. Experience...
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ABOUT THIS SHOW
"WORKING MEDIA with Rafael Bracero" is the 1st podcast by marketers for marketers in the trenches of creating, running, and tracking breakthrough marketing campaigns at a top practitioner's level. This is not just about what the CMO or C-Suite is up to, but rather about the brand managers, agency account planners, marketing analytics and digital media specialists who work the marketing gears. This podcast is all about how to make YOU a better marketer.
HOSTED BY
Rafael Bracero
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