PODCAST · business
WP Elevation WordPress Business Podcast
by WordPress business specialist Troy Dean featuring Seth Godin, Michael Gerber, Guy Kawasaki, Joe Pulizzi, Andrew Warner, James Schramko, Brian Clark, Ed Dale, Dan Norris and many more.
The WP Elevation podcast is the premier WordPress business podcast. We bring you interviews with successful entrepreneurs in the WordPress industry to help you build a successful WordPress business.
Episodes
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Episode #242 - 2019 Recap: The Top 10 Episodes, WP Elevation Milestones and More
In the final episode for 2019, Troy looks over the past year and celebrates milestones both within and outside the walls of the podcast studio. But that’s not all. He recaps the top 10 episodes of the WP Elevation podcast along with all the really cool resources and insights that came out of…
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Episode #241 - How to Measure the Health of Your Business with Simon Kelly
In this episode of the podcast, Simon Kelly and Troy Dean reunite to talk about how to measure the health of your business with five key metrics. But it’s not just about measuring positive or negative cash flow. The scorecard they present assesses both the health of your business as well as you…
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Episode #240 - Annie Wright’s Tips for Using Neuroplasticity to Overcome Impostor Syndrome
If you’ve never heard the term “neuroplasticity” before, this episode of the WP Elevation podcast will change that. Psychotherapist and coach Annie Wright join Troy to explain how negative self-talk and beliefs can affect every aspect of our lives, including our businesses. She breaks down the...
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Episode #239 - Content Marketing 101 with Jeff Bullas
So to help you with your content marketing, we've dived back into the vault and found this incredibly helpful podcast where I interviewed my good friend Jeff Bullas who is the man when it comes to blogging, content marketing and gaining maximum exposure. This is a republish of a post from 2017…
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Episode #238 - How to Manage Your Money to Grow Your Business With Nev Harris
When it comes to the finances of your business, would you say that you have a complete handle on it? Most agency owners don't. And there are so many reasons why. Firstly, you're not an accountant and you don't have time to become one right? Secondly, it's scary, overwhelming, confusing... and can…
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Episode #237 – The Benefits of Hiring a Team According to Mario Peshev
Mario Peshev, the founder and CEO of WordPress development agency DevriX, sheds some light on how he’s handled hiring a team, from the early days of the agency to today. With a team of about 50 people working for the agency, Mario has also had to focus on creating processes and systems to ensure...
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Episode #236 - Kim Barrett Shares the Keys to Business Success
Kim Barrett is the founder of Your Social Voice, a social media lead generation agency and a best-selling author and speaker. But that’s not really what he came to the WP Elevation podcast to talk about. Instead, he and Troy touch upon his entrepreneurial beginnings as well as how he’s found...
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Episode #235 - Joshua Strebel on Pagely’s Origins and Its Future
As Pagely moves into a new era with serverless application hosting, CEO and co-founder Joshua Strebel takes a trip down memory lane in this episode of the WP Elevation podcast. He and Troy talk about managed hosting, chasing the top of the stack, using revenge as fuel as well as Joshua’s...
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Episode #234 - Noah Britton Shares His WP Elevation Success Story
If you’ve been on the fence about WP Elevation, there’s no better way to get off it than by hearing a first-hand account of what it’s like. In this episode of the WP Elevation podcast, Noah Britton talks about his business before and after WP Elevation, and how better processes and a change in...
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Episode #233 - Glen Carlson Wants to Help Business Owners Find Their Superpower
Glen Carlson is the co-founder Dent Global, who run structured accelerator programs that produce entrepreneurs that stand out, scale up and make a positive impact in the world. They’re best known for the award winning ‘Key Person of Influence’ program, acknowledged by INC.COM as “One of the top...
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Episode #232 - Product and Time Management Tips from Liquid Web’s Christie Chirinos
In this episode of the WP Elevation podcast, Troy is joined by Christie Chirinos, the product manager of managed WooCommerce hosting at Liquid Web. There’s more to this episode than just talk of managed hosting though. Tune in if you want to learn more about what product managers do as well as to...
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Episode #231 - Nir Eyal Talks About the Psychology of Distractions and How to Overcome Them
Have you ever thought about how much more productive you’d be or how much money you could make if only you kept your hands off of your phone or your mind from wondering what’s happening on Facebook? In this episode of the WP Elevation podcast, Nir Eyal talks about the research he’s done on the...
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Episode #230 - Brian Casel Explains Why Productised Services Rule
Serial entrepreneur and full-stack product designer/developer Brian Casel visited the WP Elevation podcast to talk about the value of selling productised services. And although his background is in design, Brian has created a wide variety of products, including a website-as-a-service, a...
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Episode #229 - Why We Need Higher Quality Backups According to Akshat Choudhary
As a WordPress consultant, you’re always on the lookout for solutions to make your job easier while helping you get your clients better results. But you have to be careful about adopting new tools. Use the wrong one and it could cause more issues than there were before. That’s why Akshat…
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Episode #228 - Dana Malstaff Shares the Secret to Creating the Perfect Content Strategy
If you attended WP Elevation’s live event in Santa Monica earlier this year, you’ll recognise Dana Malstaff as one of the guest speakers. She’s the CEO and founder of Boss Mom and a content strategist extraordinaire. In this episode of the podcast, she and Troy talk about the value of having a...
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Episode #227 - Email Marketing & List Hygiene Masterclass with Paul Sokol
In Part 1 of his email marketing masterclass on the WP Elevation podcast, Paul Sokol talked about campaign planning and automation. In today’s episode, he dives into Part 2 and the subject of list hygiene. Follow along as Paul demonstrates various strategies for assessing the health of your list...
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Episode #226 - David Wood Discusses the Importance of Personal Growth and the Role Coaches Play
David Wood has not only coached hundreds of entrepreneurs, coaches and corporations, he’s gone through his own journey of professional and personal growth (which continues to this day). In this episode of the WP Elevation podcast, he and Troy discuss the scepticism some feel about coaching and…
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Episode #225 - How Suraj Sodha Found Success in Recurring Revenue
WP Elevation alumnus Suraj Sodha tells the story of how he found great value (and profitability) in recurring revenue business models. But he didn’t stop at selling WordPress maintenance plans to clients. Suraj created WP Maintain, a WordPress maintenance company solely dedicated to providing...
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Episode #224 - Samantha Hearne on How to Get a Happy Mind & Beat Impostor Syndrome
As you strive to elevate your business, do you ever feel like you’re fighting an uphill battle that you can’t possibly win? Or worry that you’re just not cut out for entrepreneurship? It’s not uncommon to be apprehensive and maybe even a little sceptical of what the future holds. But, as Samantha...
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Episode #223 - How Amber Hinds Made Her Dream a Reality & Took Her Life on the Road
Before 2015, Amber Hinds was working as a freelancer and her husband Chris was working in the restaurant industry. They knew what they wanted their life to look like, but it was impossible to achieve it with the choices they’d made. So, they entered the Blueprint program, adopted a clear niche…
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Episode #222 - What Ivica Delic Is Doing to Make the WordPress Community A Better Place
Once you’re inside the WordPress community, people welcome you with open arms and provide guidance and insights you wouldn’t otherwise be able to glean on your own (at least, not easily). And that’s exactly why Ivica Delic decided to leave his 20-year banking career to become a WordPress…
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Episode #221 - An Introduction to Influencer Marketing with Shane Barker
The first half of this episode of the WP Elevation podcast is chock-full of wisdom about resilience and resourcefulness. So, even if you’re not interested in getting in on the influencer marketing game, tune into the episode to learn how these two characteristics and mindsets have helped both…
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Episode #220 - Campaign Planning and Automation Master Class with Paul Sokol
This episode of the WP Elevation podcast is not like the typical episode you’ll find here. That’s because I'm joined by Paul Sokol, a former Infusionsoft campaign builder and current thought leader and marketing automation nerd. Rather than cover the usual “where have you been?” and “what do you…
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Episode #219 - Important Lessons About Online Privacy from the Termageddon Team
How much thought do you give to online privacy when building websites for clients? According to the team behind Termageddon, an auto-updating privacy policy generator, this needs to be something that agency owners take very seriously… and spend less time managing. Hear what they have to say about...
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Episode #218 - Selling WordPress Plugins and Themes with Freemius with Vova Feldman
When it comes to selling WordPress plugins and themes, are you making as much money as you possibly can? Vova Feldman talks about how Freemius helps developers maximise this opportunity on this episode of the WP Elevation podcast. To read the full show notes for this episode, visit...
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Episode #217 - Vito Peleg Introduces Us to His First Product: the WP Feedback Plugin
Consider this episode of the WP Elevation podcast part “Meet an Elevator” and part “Ooh, look! A shiny new tool!”. You’re going to get an introduction to Vito Peleg, hear a bit about his journey from rocker to Elevator and learn all about his new WordPress plugin that’s set to revolutionise the…
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Episode #216 - Pete Everitt Reveals How to Manage a Successful Agency (and More)
Finding the right tools to manage your business, hiring the right team members to support it, and having enough hours in the day to get everything done — sounds familiar, doesn’t it? Pete Everitt of SO... Digital Communications sheds light on how to manage a successful agency, its team, and the...
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Episode #215 - How to Use Sales Funnels to Level Up Your Business with Dave Foy
I know, I know… “Sales funnel” is a bit of a buzzword at the moment. But this episode of the WP Elevation podcast — featuring brilliant teacher Dave Foy — is going to change how you view sales funnels and how you use them in your business. More specifically, you’re going to learn how to use sales...
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Episode #214 - James Schramko Reveals His Tips for Success with Team Management
James Schramko from SuperFastBusiness See omnystudio.com/listener for privacy information.
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Episode #212 - Matt Diggity Reveals the SEO Tips and Tools to Get to #1 in Google
In this episode of the WP Elevation podcast, Matt Diggity tells Troy about his journey from electrical engineer to SEO. He also reveals a number of SEO tips he uses to get websites to the #1 position in Google SERPs (and hold them there). To read the full show notes for this episode, visit...
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Episode #211 - Keith Perhac on Calculating the Actual Value of Your Leads
Have you ever wondered how much a new lead is actually worth to your business? And, more specifically, whether you have a particular funnel or channel that brings in more valuable leads over others? It can be frustrating trying to glean these kinds of insights from a tool like Google Analytics...
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Episode#210 - How Great Support and Content Helps Kinsta Grow with Brian Jackson
In this episode of the WP Elevation podcast, Troy talks with Brian Jackson, the Chief Marketing Officer of Kinsta. Don’t expect this to be a typical chat about WordPress hosting though. This is an in-depth examination of how Kinsta has leveraged great support and content from Day 1 to grow its...
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Episode #209 - Chris Lema Reveals the 4 Stories That Help You Get the Right Clients
If you missed the opportunity to see Chris in Santa Monica or you simply want more juicy tips on how to use storytelling to get the right clients, give this episode a listen. To read the full show notes for this episode, visit https://www.wpelevation.com/209 See omnystudio.com/listener for…
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Episode#208 - Larry Kim on Business Growth and the Power of Partnership
This episode of the WP Elevation podcast features Larry Kim, who recently sold his first company for a not-so-small sum of $150 million. As he’s now in the early stages of building a new company called MobileMonkey, there’s no better time to pick his brain about business growth. To read the full...
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Episode #207 - Daniel Daines-Hutt on the Key to Making More Effective Content
In this interview, Daniel talks about how he got into the marketing space and what tips he has for content marketers and others trying to make a meaningful impact with their content. To read the full show notes for this episode, visit https://www.wpelevation.com/207 See omnystudio.com/listener…
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Episode #206 Kim Doyal on Content Marketing, Products, and the Value in Failure
In this episode, we talk about Kim’s migration away from her old identity as The WordPress Chick and her foray into content marketing product development. To read the full show notes for this episode, visit https://www.wpelevation.com/206 See omnystudio.com/listener for privacy information.
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Episode #205 Kate Toon Kate Toon on the Benefits of Productising Her SEO Business
Kate Toon is an award-winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing. Originally from the UK but now based just outside Sydney. She has worked with big brands such as eHarmony, Curash and Kmart. And she’s helped...
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Episode #204 Kim Barrett on How a Business Misstep Led to a Productised Service
Kim Barrett, the founder and CEO of Your Social Voice sheds some light on what the impetus was to hastily start his own business, some missteps he made along the way, as well as how he productised his service as a result. To read the full show notes for this episode, visit...
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Episode #203: Finding Success and Maintaining Your Mental Health with Paul Lacey
Do you find it hard to admit to those around you that you're not doing ok? Perhaps even admitting it to yourself if difficult. Today's guest has been there and come through the other side to tell you his story. Paul Lacey is the co-founder of The Dickiebirds Studio, which is an award-winning...
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Episode #202: Grow Your Digital Marketing Agency with Micky Mellen
What does it take to build a successful digital marketing agency from the ground up? On this week’s episode we are joined by Mickey Mellen, who is a veteran WP developer and co-founder of GreenMellen Media. We talk about choosing your niche, hiring, vetting clients, making sales easy, and much...
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Episode #201: From Developer to Consultant with Philip Morgan
Do you ever wish you could move away from just taking orders from others about what they want from a WordPress site? Or maybe become known as a thought leader instead of just another developer? This week’s guest has a plan for building authority and finding your voice as a consultant. In this...
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Episode #200: Authenticity and Digital Marketing with Miles Beckler
It’s easy to get distracted from crazy headlines and overnight success stories. The truth is, that these stories almost always just focus on the highlights and disregard the challenges and hardships people go through. Today’s guest, Miles Beckler truly represents a rags-to-riches journey. Miles...
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Episode #199: How to Optimise User Experience with Neil Patel
Neil Patel has been on my wishlist of podcast guests for quite some time now. He’s the co-founder of so many amazing tools that all of us digital marketers use, like Kissmetrics, Crazy Egg, and Ubersuggest. He gets over 3 million hits on his website per month! And if I had known inviting him was…
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Episode #198: Thrive In a World Full of Extroverts with Matthew Pollard
At leas one-third of the people we know are introverts. Should introverts push themselves to become extroverts or can they stay in their comfort zones and still build successful businesses? Today we speak with Matthew Pollard, the “Rapid Growth Guy” and self-professed introverted entrepreneur. In...
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Episode #197: Build a Website in a Weekend with Matthew Averkamp
We all want to build better WordPress websites. Unfortunately, they don’t always end up looking great. If there was a way that you could bundle it all and build a website in, say, a weekend, would you take it? Well then, brace yourself, because it IS possible to build a WordPress site in a…
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Episode #196: Everything You Need To Know About Starting and Growing a Podcast with Joe Casabona
Should you start a podcast or are you already too late? There's a lot that goes into running a podcast, but Joe Casabona is here to help us out. Joe is a Wordpress developer, podcaster and online course creator. Joe also teaches computer science and literacy at the the University of Scranton....
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Episode #195: Building a World-Class Remote Team with Rob Rawson
From an individual standpoint, it's easy for a lot of us to see the appeal of working remotely; you can work from home, from the coffee shop, on the road or even in the air. But when it comes to working as a team, remote work can pose a few extra challenges. This week's guest is here to talk to…
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Episode #194: Making LinkedIn Part of Your Sales Process with John Bellamy
Many of us have a love-hate relationship with LinkedIn; we’ve all got profiles, and we get connection requests, sure—but do we really know what we’re doing with it? With a decade of experience, todays’s guest, John Bellamy is here to show how to profit from LinkedIn and turn it into a money…
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Episode #193 - From Freelancer to Starting Your Own Agency with Alex Price
How do you go from dropping out of university and paying bills by doing odd freelance jobs to running an award-winning WordPress development agency? 93Digital founder and managing director Alex Price is here to tell us how. After breaking into the world of freelance development at just 19 years...
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Episode #192 - Bet On Your Strengths and Find Your Community with Nathan Ingram
One of the best things about WordPress is the tight-knit, supportive community of designers and developers that has sprung up around it over the years—so how can you make the most of it for your business? Nathan Ingram, WordPress business coach and head of training at iThemes, is here to tell us....
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ABOUT THIS SHOW
The WP Elevation podcast is the premier WordPress business podcast. We bring you interviews with successful entrepreneurs in the WordPress industry to help you build a successful WordPress business.
HOSTED BY
WordPress business specialist Troy Dean featuring Seth Godin, Michael Gerber, Guy Kawasaki, Joe Pulizzi, Andrew Warner, James Schramko, Brian Clark, Ed Dale, Dan Norris and many more.
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