WP Product Talk

Most product marketing assumes customers are actively searching for a solution, but what happens when your ideal customers don't even realize a solution exists? On June 24th, Matt Cromwell and Zack Katz sit down with Alex Standiford to explore one of the toughest challenges in product marketing: helping potential customers recognize a problem before they begin looking for an answer. In this discussion on Product Positioning for WordPress Plugins, Alex shares strategies for creating customer "aha" moments, communicating value for innovative products, and guiding prospects from awareness to action. Learn why educational content, compelling use cases, customer stories, and effective demos often outperform feature-focused marketing when introducing WordPress products that solve problems customers haven't yet identified.

Join us live on Wednesday, June 17, 2026, at noon Eastern for WP Product Talk as we welcome Gina Gindorf of Loya for an important conversation about why so many online stores struggle to turn first-time buyers into loyal customers. In "The Retention Gap: What WordPress Stores Are Missing," we'll explore practical lessons from real merchants and uncover what actually drives repeat purchases. If you're focused on sustainable growth, this episode will help you rethink how you approach Customer Retention for WooCommerce and why acquisition alone isn't enough. Gina joins co-hosts Matt Cromwell and Katie Keith to share insights on loyalty, post-purchase experiences, and low-friction strategies that can help WordPress store owners increase customer lifetime value.

AI is rapidly changing how support and troubleshooting work—but how do you introduce it without losing trust? In this episode, Drew Wilde, Director of Product Management at GoDaddy, joins us to share how his team built an AI Troubleshooter inside managed hosting for WordPress. Together, we explore how AI can proactively detect, diagnose, and resolve issues like downtime, performance degradation, and common WordPress errors—while still keeping humans in the loop. Drew also shares the product decisions behind balancing automation, control, reliability, and transparency. This episode offers practical lessons for WordPress product teams, hosting providers, plugin authors, and SaaS platforms looking to introduce AI-powered support responsibly—plus what surprised the team and what they’d do differently next time.

AI is rapidly reshaping the e-commerce landscape, but what does that actually mean for store owners and product builders? In this episode, Bryce Adams, founder of Metorik, joins us to discuss the current state of e-commerce and how AI is changing everything from analytics and automation to customer experience and growth strategies. Bryce shares what he’s seeing across thousands of stores, where AI is already making an impact, and where the hype still outweighs reality. Whether you're building eCommerce products, running an online store, or supporting clients, this conversation offers practical insights into how AI is shaping the future of eCommerce and what to pay attention to next.

What does vibe-coding look like for a WordPress website? In this episode, Andy Peatling joins us to explore a new approach to building with AI using Miles, an AI Design Partner for WordPress. Miles acts as your AI design partner, helping you create a fully custom block-based design in minutes, then refine it collaboratively. No templates, no page builders, and no shortcuts—just fast, flexible design powered by conversation. We dive into what vibe-coding really means for WordPress builders, how AI is changing the design workflow, and what this could mean for agencies, freelancers, and product teams. If you’re curious about the future of AI-assisted WordPress development, this conversation offers a practical look at what’s possible right now.

Curious how AI product teams are shipping faster and staying ahead? Join us for Lessons from Docsbot Week and Rapid AI Releases, where we unpack the power of Docsbot Week and what it teaches about modern AI product development. We’re joined by Josh Dailey, Chief Growth Officer at DocsBot.ai, to explore how rapid release cycles and build-in-public strategies are reshaping how products come to life. Live on Wednesday, May 6 at 12pm Eastern, Josh teams up with co-hosts Katie Keith and Zack Katz to share real-world insights on how AI startups ship products faster, validate ideas quickly, and build stronger customer relationships. If you're building WordPress AI products or exploring AI startup strategies, this conversation will give you practical ideas you can apply right away.

Running a product on the side sounds exciting, but it comes with real challenges. Our guest Yuri Gerasymov shares his 8-year journey of building and maintaining a product while working a full-time developer job and raising three kids. He will break down how to find ideas, how to get started, and what it takes to keep momentum without burning out. Whether you're a web developer or agency owner considering building your own product, this episode explores when to outsource, what to keep in-house, and how a side gig can either make you — or break you.