PODCAST · technology
WP Product Talk
by WP Product Talk
This is WP Product Talk, the place where every week, we interview an experienced WP product owner on strategies, tips, experiences, failures, and successes of running successful and thriving WordPress product businesses.
Episodes
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WordPress to Shopify: Smart Expansion or Expensive Distraction?
Should your WordPress product business expand to Shopify? For plugin and SaaS owners, Shopify can look like a compelling opportunity to reach a new market—but expanding to another ecosystem also brings new technical challenges, customers, competitors, marketplaces, and support demands. On October...
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Pricing for Growth: How to Charge More and Grow Faster
Pricing is one of the biggest growth levers for a WordPress product business, yet it’s easy to get wrong. Price too low and you leave revenue on the table or attract customers who aren’t a great fit; price too high and you may limit the market you can reach. Jason Cohen, founder of WP Engine,...
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Building an Influencer Marketing Strategy for Tech Products
Influencer marketing can be powerful for tech products, but the playbook isn’t quite the same as it is for fashion, lifestyle, or consumer brands. On September 30 at noon Eastern, Britt Celata of Automattic joins WP Product Talk with co-hosts Katie Keith and Matt Cromwell to take us behind the...
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SPECIAL EPISODE: Why Products Grow (Part 2)
What does it actually take for a WordPress product company to grow year over year? In this special WP Product Talk panel, we’ll bring together product businesses that are successfully growing to unpack what’s working, what’s changed, and which strategies are driving their results. Rather than...
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SPECIAL EPISODE: Why Products Grow (PART 1)
Growth looks different for WordPress product businesses than it did a few years ago. Google organic search is becoming less dependable, AI is changing how people discover and build software, and simply adding more features isn’t necessarily translating into more sales. So what is working? In this...
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Oops! How to (Accidentally) Become a Plugin Developer
What happens when you accidentally become a WordPress plugin developer—and then keep going? Jonathan Hall of BerryPress joins WP Product Talk on September 9 with co-hosts Ian Misner and Matt Cromwell to share the winding path from an unplanned venture into plugin development 11 years ago to...
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Building Better Product Sites for WordPress Plugins & Themes
Your WordPress product website has a big job: it needs to build trust, explain your product, demonstrate its value, and ultimately convince visitors to buy. But what actually makes a product website work for a WordPress plugin or theme? On September 2 at noon Eastern, Imran Siddiq of Web Squadron...
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Strategy Before Software: What Organizations Should Clarify Before Building
Before a single line of code is written, the most important product decisions have already been made. Join us on August 12th as Zack Katz and Ian Misner welcome Brad Griffith of Buckeye Innovation for a conversation about why so many digital projects fail long before development begins. From...
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Building Beyond Expertise
Artificial intelligence is changing the role of software developers in ways that go far beyond code generation. On August 5, Katie Keith and Zack Katz welcome Ross Morsali to explore how AI research workflows are helping developers tackle problems that once seemed far outside their expertise,...
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What Agency Owners Need to Know Before Buying a Plugin
Most WordPress product founders start by building a plugin from scratch. Blake Whittle took a different path. As the owner of a WordPress agency managing hundreds of client sites, he acquired Infinite Uploads and Big File Uploads, inheriting an established product, an existing customer base, and…
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Monetizing a Free WordPress Plugin without Paywalling the Core
What happens when you challenge one of the most established business models in WordPress? On July 22, Matt Cromwell and Zack Katz sit down with Rémi Corson, founder of SEOPress and creator of Milo, to discuss a different approach to plugin monetization: keeping the core product completely free...
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Data-Driven Product Decisions
Every WordPress product owner has opinions about what drives growth, but what if your analytics told a different story? On July 15, Zack Katz and Katie Keith welcome Derek Ashauer, founder of Conversion Bridge and Sunshine Photo Cart, to discuss how conversion tracking data shapes the decisions...
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The Point of No Return for WordPress Agencies
Are WordPress agencies approaching a point of no return? On July 8, Matt Cromwell and Ian Misner welcome Vito Peleg, founder of Atarim, to discuss the growing divide between agencies that are embracing AI and those struggling to keep pace. As automation reshapes how websites are built, managed…
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Why Reliability Is the Ultimate Product Moat
WordPress is often dismissed as a tool for small websites, but behind thousands of successful agencies lies a growing ecosystem of mission-critical infrastructure. On this episode of WP Product Talk, Katie Keith and Ian Misner sit down with Aurelio Volle, co-founder of WP Umbrella, to explore how…
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When Your Best Customers Don’t Know They Need You Yet
Most product marketing assumes customers are actively searching for a solution, but what happens when your ideal customers don't even realize a solution exists? On June 24th, Matt Cromwell and Zack Katz sit down with Alex Standiford to explore one of the toughest challenges in product marketing:...
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The Retention Gap: What WordPress Products Are Missing
Join us live on Wednesday, June 17, 2026, at noon Eastern for WP Product Talk as we welcome Gina Gindorf of Loya for an important conversation about why so many online stores struggle to turn first-time buyers into loyal customers. In "The Retention Gap: What WordPress Stores Are Missing," we'll...
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Site Troubleshooting with AI for WordPress
AI is rapidly changing how support and troubleshooting work—but how do you introduce it without losing trust? In this episode, Drew Wilde, Director of Product Management at GoDaddy, joins us to share how his team built an AI Troubleshooter inside managed hosting for WordPress. Together, we…
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The State of E-Commerce and AI
AI is rapidly reshaping the e-commerce landscape, but what does that actually mean for store owners and product builders? In this episode, Bryce Adams, founder of Metorik, joins us to discuss the current state of e-commerce and how AI is changing everything from analytics and automation to…
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The State of Vibe-Coding a WordPress Website
What does vibe-coding look like for a WordPress website? In this episode, Andy Peatling joins us to explore a new approach to building with AI using Miles, an AI Design Partner for WordPress. Miles acts as your AI design partner, helping you create a fully custom block-based design in minutes…
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How to Run a Successful Launch Week
Curious how AI product teams are shipping faster and staying ahead? Join us for Lessons from Docsbot Week and Rapid AI Releases, where we unpack the power of Docsbot Week and what it teaches about modern AI product development. We’re joined by Josh Dailey, Chief Growth Officer at DocsBot.ai, to...
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Your Side Gig Can Make You or Break You
Running a product on the side sounds exciting, but it comes with real challenges. Our guest Yuri Gerasymov shares his 8-year journey of building and maintaining a product while working a full-time developer job and raising three kids. He will break down how to find ideas, how to get started, and...
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EmDash: New Plugin Opportunity or Threat?
Matt "TK" Taylor, and Matt Kane from Cloudflare join WP Product Talk to discuss EmDash. Is it an opportunity for WordPress products to expand their reach, or a threat to our ecosystem? In this special episode of WP Product Talk recorded live at PressConf in Tempe, Arizona, hosts Matt Cromwell and...
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Market Fit Matters More Than the Product When Moving From Services to SaaS
Moving from client services to SaaS sounds like a technical challenge—but what if the real hurdle is market fit? In this episode, Matt Schwartz, Founder of Checkview, shares how his biggest lessons weren’t about code, but about deeply understanding customers, shaping a roadmap, and questioning...
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Streamlining Agencies from Fragmented and Disconnected Tools
Behind every “simple” website is a complex WordPress agency tech stack—often made up of 10 to 30 disconnected tools for hosting, security, backups, reporting, and more. In this episode, Emmanuel Khoury, Co-founder of WPStaq, pulls back the curtain on what’s really happening inside agencies and…
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Growth Marketing
Join us for an upcoming episode of WP Product Talk titled “All about Growth Marketing” with Stuart Brameld, founder of GrowthMethod, on March 18 at 6:00 PM CET. Matt Cromwell and Ian Misner will dig into what growth marketing for software products really looks like when you’re trying to build...
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Avoiding AI Failures by Using AI First Principles
Most teams are rushing to bolt AI onto existing workflows, but that often just scales the dysfunction faster. In this episode of WP Product Talk, we explore AI first principles with Anthony Franco, Executive Director and Founder of FirstStrategy.ai, and why operationalizing AI starts with...
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Shift from SEO to Founder-Led Marketing
For years, SEO was the default marketing playbook for WordPress plugin and product businesses. Build content, rank on Google, get traffic. It worked - until it didn't. AI is changing how people search for information, and organic traffic that took years to build is starting to erode. If your...
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Lean Startup Tactics for WordPress Product Owners
In this episode of WP Product Talk, Ben Sibley, co-founder of Independent Analytics, joins Matt and Ian for an honest, tactical conversation about what it really takes to run and grow a profitable WordPress product business with just two people. Ben shares why he intentionally rejected the “grow…
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AI for Operations: Building Better Internal Systems Behind the Scenes
AI is everywhere right now, but most conversations stop at content, marketing, or features. This episode goes behind the scenes. Michael Eisenwasser, Co-Founder of Rapyd Cloud, joins Katie Keith and Matt Cromwell for a show-and-tell style conversation about how each of them is using AI behind the...
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Using AI to 4x Your Support Team
In today's WordPress product landscape, support can make or break your business. But growing queues and a commitment to providing a great experience, your teams are often juggling multiple top priorities. In this episode of WP Product Talk, hosts Ian Misner and Zack Katz are joined by Ben…
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Turning UX Thinking into Better Products
In today’s WordPress product landscape, UX is no longer a nice-to-have. It is often the difference between a product people tolerate and one they genuinely want to use. In this episode of WP Product Talk, hosts Katie Keith and Ian Misner are joined by Devin Walker, recently appointed Artistic...
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How WordPress Plugins can Leverage Core AI Technology
WordPress is moving fast on AI, and plugin builders need to keep up. On Jan 21 at 6pm UTC+1, WP Product Talk sits down with Jason Adams, Core AI Team Lead at Automattic, to unpack how plugins WordPress AI efforts are shaping what’s possible right now. Jason joins Zack Katz and Matt Cromwell for a...
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Meeting Modern User Expectations in WordPress
Today's users expect speed, clarity, and polish by default. In this episode of WP Product Talk, we dig into Product User Expectations and what WordPress product owners need to stop ignoring if they want to stay relevant. Carl Alexander joins Paul Carter, CEO of BuiltFast, to talk honestly about...
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How WooCommerce MCP Unlocks the Next Wave of Product Innovation
In this episode of WP Product Talk, hosts Zach Katz and Ian Meisner dive into the potential of MCP (Model Context Protocol) for WooCommerce product builders. Joined by Nik McLaughlin from SkyVerge, the discussion covers how MCP enables apps, tools, and AI models to communicate, its readiness for...
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All About Product Positioning
Product positioning is one of those things everyone talks about, but very few get right, especially when a product’s value isn’t immediately obvious. In this episode of WP Product Talk, we’re going all in on what product positioning really means and how to make it work in the real world. Nathan...
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Making WordPress Weird: Nick Hamze on Building for Fun in WordPress
Join us for Making WordPress Weird: Nick Hamze on Building for Fun in WordPress, as we explore what happens when you stop taking things so seriously and start creating just because it’s fun. Nick Hamze is known for his playful, unconventional approach to building and his relentless push to keep…
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Blocks, Boundaries, and Breakthroughs: Product Development in Modern Woo
Join us for Blocks, Boundaries, and Breakthroughs: Product Development in Modern Woo as we dive into the future of WooCommerce development with the brilliant Kathy Darling, known for her deep expertise in building powerful Woo extensions. We’ll explore how Woo’s shift toward blocks is shaping...
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The Unpopular Opinion: Why Non-Subscription Pricing Can Win
In a market where subscription pricing has become the default, choosing a one-off model can feel almost rebellious. In this episode of WP Product Talk, hosts Katie Keith (Barn2 Plugins) and Matt Cromwell (GiveWP/StellarWP) sit down with Rodolfo Melogli from Business Bloomer and Checkout Summit to...
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How WooCommerce MCP Unlocks the Next Wave of Product Innovation
WooCommerce is promoting the Model Context Protocol (MCP) as a new way for apps, tools, and AI models to communicate. For WooCommerce product builders, that promise is compelling: AI-powered workflows, merchant-aware extensions, and deeper, more meaningful integrations between WooCommerce and AI...
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Built on Borrowed Ground: Lessons from Add-On Creators
Hosts Katie Keith (Barn2 Plugins) and Zack Katz (GravityKit) are joined by Melissa Love from thedesignspace.co, who builds and sells Kadence add-ons, to explore what it takes to succeed when your product relies on someone else’s platform. We’ll unpack the realities of building an add-on business...
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Maximize Your WordPress Sales This Cyber Monday: Proven Strategies
It’s that time of year again—Black Friday and Cyber Monday are almost here, and WordPress product owners are gearing up for their biggest sales season. Join us for Black Friday Strategies for WordPress Products, a special episode where our co-hosts share proven tactics, lessons learned, and…
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Listening Without Overbuilding: The Art of Handling Feature Requests
As product founders, we LOVE when customers share ideas…but how do you decide which requests to act on and which to let go? In this episode, Robby McCullough and Justin Busa from Beaver Builder join us to talk about finding that balance between listening and overbuilding, how Beaver Builder...
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AI in Support: What Works, What Doesn’t, and What’s Next
AI is changing how WordPress product teams handle customer support—but not every experiment delivers results. Join us for “AI in Support: What Works, What Doesn’t, and What’s Next” as Aaron Edwards, Founder of Docsbot, sits down with co-hosts Matt Cromwell and Zack Katz to share real lessons from...
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The Prioritization Playbook: Lessons from Multi-Product Businesses
Running multiple WordPress products under one roof can be both an opportunity and a challenge. In this episode of WP Product Talk, hosts Katie Keith (Barn2 Plugins) and Matt Cromwell (GiveWP/StellarWP) sit down with Ian Misner, Co-Founder and General Manager of Kestrel, to explore how product...
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Who Are You Building For? Enterprises, Agencies, or End Users
When you build a product, the first and most important question isn’t what features should we add? — it’s who are we building for? In this episode of WP Product Talk, we’re joined by Robert Abela of Melapress to explore how your audience shapes every decision you make. From enterprises that…
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Lifetime Deals: The Shortcut Every New Founder Dreams Of (But Few Survive)
Lifetime deals often look like the perfect launch strategy — quick cash, loyal early adopters, and momentum out of the gate. But what happens after the rush? Join us as Lesley Sim, fresh off launching her new product Event Koi, shares the behind-the-scenes of kicking off with a lifetime deal....
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AI Search is Here: How to Make Your Content Stand Out
In this episode of WP Product Talk, hosts Katie Keith (Barn2 Plugins) and Zack Katz (GravityKit & TrustedLogin) are joined by James Baldacchino, Head of Strategy & SEO at Ellipsis, to dig into how AI is reshaping content strategy for WordPress products. James shares Ellipsis’ groundbreaking...
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SPECIAL GUEST: Matt Mullenweg on his vision of AI in tech and WordPress
We’re joined by WordPress Co-Founder Matt Mullenweg to explore his vision for how AI is reshaping the WordPress ecosystem. From the Core AI initiative to Elementor’s “Angie,” to the WP Ai builder and new AI-powered browsers, Matt has been vocal that this is one of the most exciting moments in...
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Deep-Diving Into AI Automations
In this episode, Zack sits down with Jack Arturo, founder of Very Good Plugins and WP Fusion to dig into the real-world impact of AI automations. We go beyond theory and talk about: How Jack is already using AI to streamline customer support and business operations What’s working today in AI...
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Stage-Based Pricing: The Secret to Profitable Product Growth
In this episode of WP Product Talk, hosts Amber Hinds and Kaite Keith sit down with Ionut Neagu, founder of Themeisle to dive deep into the art and strategy of pricing your product based on its stage in the market. We explore why pricing is one of the most powerful levers you have to increase...
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ABOUT THIS SHOW
This is WP Product Talk, the place where every week, we interview an experienced WP product owner on strategies, tips, experiences, failures, and successes of running successful and thriving WordPress product businesses.
HOSTED BY
WP Product Talk
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Frequently Asked Questions
How many episodes does WP Product Talk have?
WP Product Talk currently has 117 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is WP Product Talk about?
This is WP Product Talk, the place where every week, we interview an experienced WP product owner on strategies, tips, experiences, failures, and successes of running successful and thriving WordPress product businesses.
How often does WP Product Talk release new episodes?
WP Product Talk publishes regularly with 117 episodes available. Check the episode list for the typical release schedule.
Where can I listen to WP Product Talk?
You can listen to WP Product Talk on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts WP Product Talk?
WP Product Talk is created and hosted by WP Product Talk.
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