All Episodes
WP Product Talk — 117 episodes · page 1 of 2
WordPress to Shopify: Smart Expansion or Expensive Distraction?
Pricing for Growth: How to Charge More and Grow Faster
Building an Influencer Marketing Strategy for Tech Products
SPECIAL EPISODE: Why Products Grow (Part 2)
SPECIAL EPISODE: Why Products Grow (PART 1)
Oops! How to (Accidentally) Become a Plugin Developer
Building Better Product Sites for WordPress Plugins & Themes
Strategy Before Software: What Organizations Should Clarify Before Building
Building Beyond Expertise
What Agency Owners Need to Know Before Buying a Plugin
Monetizing a Free WordPress Plugin without Paywalling the Core
Data-Driven Product Decisions
The Point of No Return for WordPress Agencies
Why Reliability Is the Ultimate Product Moat
When Your Best Customers Don’t Know They Need You Yet
The Retention Gap: What WordPress Products Are Missing
Site Troubleshooting with AI for WordPress
The State of E-Commerce and AI
The State of Vibe-Coding a WordPress Website
How to Run a Successful Launch Week
Your Side Gig Can Make You or Break You
EmDash: New Plugin Opportunity or Threat?
Market Fit Matters More Than the Product When Moving From Services to SaaS
Streamlining Agencies from Fragmented and Disconnected Tools
Growth Marketing
Avoiding AI Failures by Using AI First Principles
Shift from SEO to Founder-Led Marketing
Lean Startup Tactics for WordPress Product Owners
AI for Operations: Building Better Internal Systems Behind the Scenes
Using AI to 4x Your Support Team
Turning UX Thinking into Better Products
How WordPress Plugins can Leverage Core AI Technology
Meeting Modern User Expectations in WordPress
How WooCommerce MCP Unlocks the Next Wave of Product Innovation
All About Product Positioning
Making WordPress Weird: Nick Hamze on Building for Fun in WordPress
Blocks, Boundaries, and Breakthroughs: Product Development in Modern Woo
The Unpopular Opinion: Why Non-Subscription Pricing Can Win
How WooCommerce MCP Unlocks the Next Wave of Product Innovation
Built on Borrowed Ground: Lessons from Add-On Creators
Maximize Your WordPress Sales This Cyber Monday: Proven Strategies
Listening Without Overbuilding: The Art of Handling Feature Requests
AI in Support: What Works, What Doesn’t, and What’s Next
The Prioritization Playbook: Lessons from Multi-Product Businesses
Who Are You Building For? Enterprises, Agencies, or End Users
Lifetime Deals: The Shortcut Every New Founder Dreams Of (But Few Survive)
AI Search is Here: How to Make Your Content Stand Out
SPECIAL GUEST: Matt Mullenweg on his vision of AI in tech and WordPress
Deep-Diving Into AI Automations
Stage-Based Pricing: The Secret to Profitable Product Growth
The Current State of the Block Theme Market
How to Leverage the Customer Feedback Loop for Your Product’s Roadmap
The Agency Advantage: Lessons from Shopify for WordPress Product Makers
Let’s Talk Tooling: Building Your Product Business Infrastructure
The Realities of Selling WordPress Products Internationally
AI + WP – The Future of WordPress
WordPress in 2025 (& How it Affects Product Builders)
How to Decide: Diversify Your Product Line or Double-Down on Your Bread-Winner
How to Balance Paying Yourself as a Founder While Still Investing in Your Growing Product Business
How to Create a Go to Market Strategy that Drives Sales on Day One
How to Choose a Business and Pricing Model for your Product
How to Develop your Product From Alpha to Launch
How to Create a Logo for your Next WordPress Product
How to Fund your Next WordPress Product
How to Choose What Digital Product to Build
Pricing WordPress SaaS: Balancing Value and Growth
Are You A/B Testing for Maximum Conversions?
From Zero to SEO Hero: Building Organic Growth for WordPress Products
The Plugin Directory: What Should Freemium Product Owners Do About WordPress.org?
Why Email Marketing Sucks and How to Make It Not Suck
How Your Business Can Thrive With Partnerships
The Power of Personal Branding
How Pre-Launch Marketing can help HYPE your Next Product Launch
Is the WordPress Market Share Declining and What to do about it?
Should you list your product in a marketplace?
Marketing Problems? How to Reverse your Declining SEO
Building Better Product Experiences in WordPress
What’s the Deal with Web Apps?
How to Expand your WordPress Business with Affiliate Marketing
The Unique Challenges of Marketing to the WordPress Audience
Special Episode with Matt Mullenweg: “What Would Matt Do?”
Building a Product that Goes Beyond WordPress
Navigating Refunds and Renewals in WordPress Businesses
Giving Away the Farm! How many features should you put in your Freemium plugin?
Finding Product Market Fit
Why your plugin needs to follow WordPress Coding Standards
Scaling your WordPress product business
Do what you love, outsource the rest
Building a Community around your Product
Designing your Products to look Native to WordPress
Get Your Products Ready for the European Accessibility Act
How to Grow Your Influence in WordPress with Effective Public Relations
What does it mean to be Customer-Centric?
Content marketing with YouTube takes you to strange places!
Audience Growth: Unlocking More Customers for Your WordPress Product
Growing and Nurturing Email Lists for WordPress Product Businesses
How to Increase Software Sales by Switching From Product Videos to Process Videos
How to Use Podcasting as a Marketing Tool for WordPress Product Businesses
Growing your Sales with Pre-Sales Calls & Webinars
Product UX and the Allure and Problems with Deceptive Patterns