PODCAST · education
Writing for Strategic Communication
by Karen Morath
Writing for Strategic Communication is a practical subject that provides an overview of the various forms of professional writing in strategic communication. These include writing for websites and blogs, tweeting, newsletter copy, letters and memos, media releases, feature articles and more. Students develop their own blogs, learn interviewing and note-taking techniques and conduct a face to face interview with a professional communicator. Students are encouraged to explore the concept of ‘great writing’ as a construct for developing their own writing skills.
Episodes
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Review and Reflect
This is the last lecture in the Writing for Strategic Communication series. (Thanks for your time and interest.) It reviews the 12 previous lectures and reflects on the most important aspects from each lecture including the lecturer's favourite aspects of written communication - clear objectives,...
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Speechwriting
If you are the speech writer, and that is not unusual in strategic communication jobs, then you will need to learn to put words into someone else's mouth. That means understanding the role and power of speeches, the differences between the written and the spoken word and finding just the right...
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Visualisation and Gamification
While writing may still be the 'main game' in strategic communication, this lecture explores how it is being joined by visuals and games in one of the most significant changes to the practice since forever. This lecture also looks at the impact of content marketing and citizen journalism.…
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Writing as Thought Leadership
Bold and authoritative strategic communication writing can be the key to establishing a platform as a thought leader for an individual or an organisation. This lecture looks at the notion of thought leadership, some examples of thought leaders and key aspects of building a leadership platform....
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The Role of Media Releases
This lecture describes the elements of writing a media release, what to include, things to avoid, some tips from George Orwell and more. Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.
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The Writer’s Toolbox – Some ‘How-To's’
We look at media releases next lecture but here are the other key calling cards of strategic communication writers. This lecture looks at interviewing, note-taking and quoting and writing feature articles and profile pieces. Copyright 2013 Karen Morath / La Trobe University, all rights reserved....
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The Professional Writing Process
One of the balancing acts of strategic communication writing is meeting the needs and wants of the client or the boss while writing something that actually meets its strategic objective. This lecture explores the professional writing process from taking a brief to delivering the finished work....
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The Professional Writing Process (handout)
One of the balancing acts of strategic communication writing is meeting the needs and wants of the client or the boss while writing something that actually meets its strategic objective. This lecture explores the professional writing process from taking a brief to delivering the finished work....
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Writing for Print
The impact of social media is seeing a decline in the use of print in strategic communication but this also represents an opportunity for communicators. This lecture looks at the strategic use of letters, writing for print media and for print production. Copyright 2013 Karen Morath / La Trobe...
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Writing for Social Media
Is tweeting a profession now? Hell yeah. And writing for social media is about to become shift work. This lecture looks at the changing role of strategic communicators in organisations and how writing for blogs, FaceBook and Twitter, amongst others, is different from print. It also discusses some...
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Tone, Style and... Punctuation
Can strategic communication achieve world peace? But of course. Nothing else can or will. Hence the importance of developing written strategic communication skills and using them to achieve good in the world, starting with where you work right now. Copyright 2013 Karen Morath / La Trobe…
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Who are Strategic Communicators?
Can strategic communication achieve world peace? But of course. Nothing else can or will. Hence the importance of developing written strategic communication skills and using them to achieve good in the world, starting with where you work right now. Copyright 2013 Karen Morath / La Trobe…
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Who are Strategic Communicators? (handout)
Can strategic communication achieve world peace? But of course. Nothing else can or will. Hence the importance of developing written strategic communication skills and using them to achieve good in the world, starting with where you work right now. Copyright 2013 Karen Morath / La Trobe…
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Great Writing. What is it? What Does it Achieve?
To be able to apply our written strategic communication skills, first we need to understand the power of the written word to MOVE people. From Elvis and Mark Twain to the principles of persuasion, we explore what makes writing ‘great’ and how it is used as a tool of strategic communication....
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Writing for Strategic Communication
In this introductory lecture, we look at what strategic communication is and the role writing plays in effective strategic communication. We discuss some examples of types of strategic communication writing and do some media analysis to seek to identify the impact strategic communication writing...
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ABOUT THIS SHOW
Writing for Strategic Communication is a practical subject that provides an overview of the various forms of professional writing in strategic communication. These include writing for websites and blogs, tweeting, newsletter copy, letters and memos, media releases, feature articles and more. Students develop their own blogs, learn interviewing and note-taking techniques and conduct a face to face interview with a professional communicator. Students are encouraged to explore the concept of ‘great writing’ as a construct for developing their own writing skills.
HOSTED BY
Karen Morath
CATEGORIES
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Frequently Asked Questions
How many episodes does Writing for Strategic Communication have?
Writing for Strategic Communication currently has 26 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Writing for Strategic Communication about?
Writing for Strategic Communication is a practical subject that provides an overview of the various forms of professional writing in strategic communication. These include writing for websites and blogs, tweeting, newsletter copy, letters and memos, media releases, feature articles and more....
How often does Writing for Strategic Communication release new episodes?
Writing for Strategic Communication has 26 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Writing for Strategic Communication?
You can listen to Writing for Strategic Communication on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Writing for Strategic Communication?
Writing for Strategic Communication is created and hosted by Karen Morath.
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