PODCAST · business
Wrong Story Short
by Braithwaite Communications
"Wrong Story Short" is Braithwaite Communications' podcast that takes brief looks into why certain marketing communications don’t work, can’t work and won’t work as constructed. Then, we talk about how some simple adjustments can take those wrong concepts, executions or deliveries of marketing and communications and turn them into something that succeeds.
Episodes
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The Art of Client Rebranding
On the latest episode of “Wrong Story Short,” Braithwaite’s Jake Borer and Nicole Oronzio tackle Braithwaite’s specialty in client rebranding while examining the recent change from HBO Max to Max. This episode discusses the ins-and-outs of the HBO Max rebrand, including why the rebrand is…
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Media Training - Joe McIntyre
On our latest episode of "Wrong Story Short," Braithwaite's Allen Vickers and Joe McIntyre highlight the importance of media training. The pair take a deep dive into how ensure your interview goes as smoothly as possible. Lack of preparation before an interview could be the difference in looking...
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Sustainability Messaging Do’s and Don’ts
On our latest episode of "Wrong Story Short," Braithwaite's Allen Vickers, Kim Cox and Katie Rosenberger explore the topic of sustainability and how companies can better represent themselves. Using real-world examples, our hosts discuss what big brands are saying from a sustainability…
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Navigating Content Marketing and Analyzing the Benefits of a Community Focused Marketing Campaign
On our latest episode of “Wrong Story Short,” Braithwaite’s Allen Vickers, Jason Rocker, and Alessia Brunori discuss the positive impact a community oriented marketing campaign can produce. They discuss the various benefits a business can receive when prioritizing the community and how crises can...
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Exploring Rebranding and Discussing the Importance of Knowing Your Audience
On our latest episode of "Wrong Story Short," Braithwaite's Allen Vickers, Joe McIntyre and Bryan Soder discuss the importance of knowing your audience. They dig into what some brands get wrong about what their audience wants, even when they’ve spent decades talking to and marketing to these...
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The Wrong Way to Create a Podcast for Business or a Brand
On our 10th episode of "Wrong Story Short" Braithwaite's Sarah Promisloff Ross and Joe McIntyre discuss how businesses and brands can create a podcast, who should create a podcast, and what it takes to podcast successfully. They talk about some of the wrong reasons businesses develop their own...
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The Wrong Way to Think About SEO
On our 9th episode of "Wrong Story Short" Braithwaite's Megan Matthews and Joe McIntyre discuss search engine optimization or SEO, including what exactly it is, how it works from Google's perspective, and what companies get wrong when they want to "optimize" their websites.
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The Wrong Way to Think About Content Marketing
On our 8th episode of "Wrong Story Short" Braithwaite's Ben Cooper and Joe McIntyre discuss the wrong ways to think about content marketing. Content marketing is no longer just articles written by companies. It's everything from infographics, to short-form and long-form videos, to eBooks, to...
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The Wrong Way to Critique Design
On our 7th episode of "Wrong Story Short" Braithwaite's Lisa Suszek and Joe McIntyre discuss the wrong ways to critique design. From the differences between critiquing art and design (there is a significant difference), to some of the key questions to ask when thinking about the effectiveness of...
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The Wrong Way to Announce a New B2B Product
On our sixth episode of "Wrong Story Short" Braithwaite's Jamie Haynes and Joe McIntyre discuss the wrong ways to make a B2B product announcement and talk about how even small- and mid-size B2B companies can stand out when announcing a new product.
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The Wrong Way to Run a Trade Show Booth
On our fifth episode of "Wrong Story Short" Braithwaite's Freddy Braithwaite and Joe McIntyre discuss the wrong ways to run a trade show booth and chat about how to actually create leads as well as media coverage without spending an arm and a leg on a spectacular booth.
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The Wrong Transition Communications
On our fourth episode of "Wrong Story Short" Braithwaite's Alex Dalgliesh and Joe McIntyre discuss what mistakes companies make when communicating to employees and other internal stakeholders during a merger or acquisition. And of course, they discuss the right way to handle M&A from a...
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The Wrong Way to Apologize in Crisis
On our third episode of "Wrong Story Short" Braithwaite's crisis expert Steve Wanczyk and Joe McIntyre discuss the wrong ways to apologize during times of company crisis and if it's actually possible to apologize too much (it is).
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The Wrong Content Marketing
On our second episode of "Wrong Story Short" Braithwaite's Alex Irwin and Joe McIntyre discuss content marketing—what it is, why it's often done wrong, and what it takes to create the really good stuff people actually enjoy reading.
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The Wrong Media Relations
On this episode, Braithwaite's Sarah Promisloff Ross joins host Joe McIntyre to discuss media relations and specifically, what qualifies as a bad media pitch and what actually goes into creating a good one.
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ABOUT THIS SHOW
"Wrong Story Short" is Braithwaite Communications' podcast that takes brief looks into why certain marketing communications don’t work, can’t work and won’t work as constructed. Then, we talk about how some simple adjustments can take those wrong concepts, executions or deliveries of marketing and communications and turn them into something that succeeds.
HOSTED BY
Braithwaite Communications
CATEGORIES
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Frequently Asked Questions
How many episodes does Wrong Story Short have?
Wrong Story Short currently has 15 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Wrong Story Short about?
"Wrong Story Short" is Braithwaite Communications' podcast that takes brief looks into why certain marketing communications don’t work, can’t work and won’t work as constructed. Then, we talk about how some simple adjustments can take those wrong concepts, executions or deliveries of marketing and...
How often does Wrong Story Short release new episodes?
Wrong Story Short has 15 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Wrong Story Short?
You can listen to Wrong Story Short on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Wrong Story Short?
Wrong Story Short is created and hosted by Braithwaite Communications.
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