PODCAST · business
You should know
by James Duran
People, things, and practices you should know in the world of digital marketing and business. We will explore various digital marketing and business topics in an interview style format to create actionable takeaways for you to implement, delegate or ponder upon.
Episodes
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Koffee with Ke Acronyms Part 2
This is the second part of the acronyms discussion on the acronyms with Mari and James. If there is an acronym you don't think we have covered, let us know!
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Koffee with Ke Acronyms Part 1
James and Mari breakdown the most used acronyms used in marketing, or at least those we come across on a regular basis. This is part 1 of 2 as we breakdown two dozen acronyms.
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Koffee with Ke with Guest Janel Roker
In this episode, Mari meets with Janel one-on-one and talks about business, marketing, and everything in between.
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Koffee with Ke with Guest Blake Martin
Blake Martin - The Heartland Franchise Guy sips coffee and talks about franchise and marketing.
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Koffee with Ke with Guest Steven Newlon
This week Mari and James talk with another digital agency owner out of Oklahoma. Steven owns and operates Syn3rgy Creative Group. We talk about the current state of digital, what makes our agencies different and of course - Coffee!
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Koffee with Ke with Guest Toby Asplin
Learn more about Toby Asplin, an entrepreneur here in the Omaha metro area and someone who has been involved in marketing the companies that he owns over the years, with the most recent business being an ecommerce business. In the end, Toby relays his thoughts on 3 things that entrepreneurs need…
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Marketing Trends 2023 vs 2024
Mari and James explore what were the hits and misses of 2023 marketing and what may be on the horizon for 2024
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Annual Marketing Plan Breakdown
In this episode, Mari and James discuss the process and things to consider when building an annual marketing plan. We rate coffee from A Catered Affair!
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Koffee with Cola Henderson
With the rebranded podcast moving from You Should Know to Koffee with Ke, we are meeting with Cola Henderson with Mylo Brand Studio formerly known as Soul and Swag. Since they just went through a major rebrand, how fitting as our first guest in the new format.
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Networking Tips and Tricks!
This week we change it up a little bit and Mari and Judy talk more on their experience in networking over the years.
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What analytics and metrics should you look at when gauging your digital marketing success?
James and Mari discuss the analytics and metrics that really matter when talking about digital and web results.
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Why we love working with small and medium businesses
Mari and James spend a few minutes talking about why we choose to still serve small and medium businesses after all these years.
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Objections and Frequently Asked Questions
Mari and James go through the most common objections and FAQ's that they face from clients and prospects around digital marketing and marketing in general.
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Search Engine Marketing - SEM with Alex
James and Mari spend some more time with Alex, our internal SEO/SEM guru. In this episode, we break down SEM!
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What is SEO anyway?
Alex, Mari and James talk about the ins and outs of SEO.
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Budgeting for marketing in your small or medium sized business
Mari and James review how to think about setting a budget for your business and how it can be allocated, as well as what outsourcing can do for your time.
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Are franchisees local businesses?
Mari and James discuss a sensitive topic around the fact of franchisees being considered local businesses.
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Marketing Myths Debunked
In this episode, our first one back after a long break - Mari and James visit and talk through 6 marketing myths.
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You Should Know Courtney McGann
In this episode we talk with the longest tenured employee of KreativElement. Courtney has grown the social team and the processes and procedures to get Ke to where we are now.
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You Should Know Maura Vankooten
This episode we continue our series speaking with employees of KreativElement on their background, why they chose marketing and some actionable steps you might want to consider if you are looking at this as a career choice or change.
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You Should Know Taylor Kammerer
This episode we shift gears a bit and start a series speaking with employees of KreativElement on their background, why they chose marketing and some actionable steps you might want to consider if you are looking at this as a career choice or change.
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You Should Know Brent Rasmussen
In this episode we talk with Brent about his business Mortgage Specialist and some of the other things that have helped get him to the success he has now.
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You Should Know Chris Andersen
In this episode we talk with Chris Andersen of SunCo and some stories over the nearly 30 years in business.
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You Should Know Jill Slupe
In this episode we talk to Jill Slupe and learn more about her, and her new venture Exit Playbook!
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You Should Know Michael Maley
This episode we talk with Michael Maley and his various ventures!
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You Should Know Patti Jaynes
We get to know our long time friend Patti Jaynes a little better in this episode, focusing around sales and growth.
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You Should Know Jason Feldman
We explore Jason's transition from law enforcement to community activities to real estate in ep. 2 of the You Should Know podcast.
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You Should Know Elizabeth Hallgren
The You should know podcast is a product of KreativElement - The digital marketing experts in the Midwest - This podcast is focused around the People, things, and practices you should know in the world of digital marketing and business. We will explore various digital marketing and business…
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ABOUT THIS SHOW
People, things, and practices you should know in the world of digital marketing and business. We will explore various digital marketing and business topics in an interview style format to create actionable takeaways for you to implement, delegate or ponder upon.
HOSTED BY
James Duran
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Frequently Asked Questions
How many episodes does You should know have?
You should know currently has 28 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is You should know about?
People, things, and practices you should know in the world of digital marketing and business. We will explore various digital marketing and business topics in an interview style format to create actionable takeaways for you to implement, delegate or ponder upon.
How often does You should know release new episodes?
You should know has 28 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to You should know?
You can listen to You should know on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts You should know?
You should know is created and hosted by James Duran.
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