PODCAST · business
YOUmanize™ Your Brand
by Joshua B. Lee and Rachel B. Lee
Welcome to YOUmanize™ Your Brand, a podcast for business professionals, entrepreneurs, executives, business owners and creators who want to bring the YOUman back into branding, business, and life. We've spent years helping brands and leaders scale, hit revenue goals, and grow their influence and learned something along the way: growth without authenticity doesn’t last. That’s why YOUmanize™ exists. We believe that brand trust is the only currency that matters in the AI era.Our mission is simple, help you grow your voice, earn real trust, and build success without losing your soul.
Episodes
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Who Owns Your Voice in the Age of AI? From Matthew McConaughey to LinkedIn Creators
Who really owns your voice in the age of AI? In this bold, timely episode, we tackle one of the biggest questions in modern branding: who owns your voice when AI creates your content? The conversation was sparked by Rachel’s Instagram video hitting 100,000 views. That moment opened the door to a...
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Is Working With Your Partner a Power Move or a Risk? What Actually Works and What Breaks
What if love, business, and identity collide? In this candid, funny, and deeply practical episode, we pull back the curtain on what it actually takes to build a company with your spouse, without losing your marriage, your sanity, or your identity. From joking about “Love and Marriage” (yes, the...
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Why Isn’t Your Audience Listening? Attention spans are 2.9 seconds, storytelling beats AI
What if your voice is exactly what the world needs right now, but you’ve been holding it back? In this unfiltered episode, we sit down with Sara Connell, 5x bestselling author and founder of Thought Leader Academy, for a powerful conversation on storytelling, thought leadership, AI, and building...
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Why Does Trust Drive More LinkedIn Growth Than Impressions or Leads?
What if growth is not about more leads, but better relationships? In this episode of Humanize Your Brand, Rachel and Joshua break down why niche audiences outperform broad ones on platforms like LinkedIn. They discuss how automation and demand generation pushed brands toward volume, often at the...
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Is Your LinkedIn Profile Ranking in Google, Even If You Haven’t Updated It in Years?
Is your profile visible? In Episode 19 of YOUmanize™ Your Brand, let us break down why your LinkedIn profile SEO is no longer optional in a zero-click world. We will unpack Answer Engine Optimization (AEO), how Google indexes LinkedIn, and why your profile can show up as a top result even if you...
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DO YOU TRUST YOUR BRAND? Trust, AI, and Alignment in 2026
What happens when technology moves faster than integrity? In this episode of YOUmanize™ Your Brand, Joshua B. Lee and Rachel B. Lee examine how rapid AI adoption is reshaping credibility and presence online. They unpack the growing disconnect between digital perception and internal truth, and why...
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Renowned Neuroscience Doctor Reveals How Parents Can Regulate the Nervous System and Raise Calm Kids
In this eye-opening episode, we sit down with Dr. Brooke Weinstein, occupational therapist and neuroscience-based nervous system expert. She is the founder of a radically different approach to regulation, parenting, and mental health. Dr. Brooke shares her journey from working inside a broken...
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Will AI Replace Humans? Personal Branding, AEO, and the Future of Work in 2026
In this episode of YOUmanize™ Your Brand, Rachel B. Lee and Joshua B. Lee go deep on the evolution of personal branding. Where it’s been, where it’s going, and why authenticity is now your greatest competitive edge. We unpack what’s shifting in 2026 and beyond, especially with AI, AEO (Answer...
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AI and Marketing Jobs in 2026 | SEO to AEO Explained | Joshua B. Lee| Rachel B. Lee
In this episode of YOUmanize™Your Brand, Rachel B. Lee and Joshua B. Lee break down what AI really means for marketing jobs, trust, and visibility as we head toward 2026. From “SEO to AEO” (Answer Engine Optimization) to why sloppy AI use is quietly killing credibility, this is a grounded...
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Celebrating the 2025 holidays as business owners & a blended family of 5 - Christmakah
In this heartfelt holiday episode of YOUmanize™ Your Brand, Rachel B. Lee and Joshua B. Lee dive into the realness of being a blended family during the holidays. With humor, honesty, and a bit of festive sparkle, they unpack how they celebrate both Hanukkah and Christmas, navigate their…
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YouTube CEO & AI Founder Reveals How To Grow on YouTube in 2026
In this powerful episode of YOUmanize™ Your Brand, we dive into the world of YouTube advertising, AI-powered ad strategies, and authentic influence with Aleric Heck, founder and CEO of AdOutreach and co-founder of keywordsearch.com. From filming app reviews on a first-gen iPod Touch at 12 years…
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Personal Branding for Introverts (Full Breakdown) With Author + Cancer Survivor Goldie Chan
In this inspiring episode of YOUmanize™ Your Brand , we sit down with the vibrant and wise Goldie Chan, known as the “Oprah of LinkedIn”, and we get into personal branding, storytelling, and the introvert's superpower. And most importantly about her new book PERSONAL BRANDING FOR INTROVERTS. From...
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The Human Algorithm vs AI - change how you market | Joshua B. Lee | Rachel B. Lee | YOUmanize™ Your Brand | Episode #011
📥 Download 3 Hidden LinkedIn Signals Guide here - https://standoutauthority.com/3hiddensignals 👊 Get started now: https://standoutauthority.com/brandlaunchpad In this episode of YOUmanize™ Your Brand, Rachel B. Lee and Joshua B. Lee get real about the noisy world of modern marketing. Joshua B....
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Emotional labor and the invisible load of "women's work" | Joshua B. Lee | Rachel B. Lee | YOUmanize™ Your Brand | Episode #010
📥 Download 3 Hidden LinkedIn Signals Guide here - https://standoutauthority.com/3hiddensignals 👊 Get started now: https://standoutauthority.com/brandlaunchpad In this episode of YOUmanize™ Your Brand, we’re getting real about the invisible load so many of us carry, especially in marriage,...
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Oversharing Online? When Authentic Becomes TMI | Joshua B. Lee | Rachel B. Lee | YOUmanize™ Your Brand | Episode #009
📥 Download 3 Hidden LinkedIn Signals Guide here - https://standoutauthority.com/3hiddensignals 👊 Get started now: https://standoutauthority.com/brandlaunchpad In this episode of YOUmanize™ Your Brand, we’re peeling back the layers on personal branding, family privacy, and company boundaries.…
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Can AI Fake Trust? John Assaraf, NeuroGym Founder, Explains Top Neuroscience Secrets Every Small Business Owner Should Know
Download 3 Hidden LinkedIn Signals Guide here → https://standoutauthority.com/3hiddensignals Get started now → https://standoutauthority.com/brandlaunchpad This episode features the legendary John Assaraf - brain science expert, serial entrepreneur, and founder of NeuroGym. John goes deep into…
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How to Use AI for YOUR LinkedIn Content Strategy | Joshua B. Lee & Rachel B. Lee | Episode #007
📥 Download 3 Hidden LinkedIn Signals Guide – https://standoutauthority.com/3hiddensignals 🚀 Start building your brand – https://standoutauthority.com/brandlaunchpad In this episode, Rachel and Josh dive into the intersection of artificial intelligence (AI), LinkedIn content creation, and…
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Alex Cattoni: What Does it REALLY Take to Grow a Brand Authentically? | Joshua B. Lee & Rachel B. Lee | YOUmanize™ Your Brand | Episode #006
📥 Download 3 Hidden LinkedIn Signals Guide here → https://standoutauthority.com/3hiddensignals 👊 Start building YOUR brand → https://standoutauthority.com/brandlaunchpad In this episode, we’re joined by marketing powerhouse Alex Cattoni, founder of Copy Posse, empathy empire builder, and one of...
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Balancing Business, Growth and Family | Joshua B. Lee & Rachel B. Lee | YOUmanize™ Your Brand | Episode #005
📥 Download 3 Hidden LinkedIn Signals Guide here https://standoutauthority.com/3hiddensignals 👊 Start building YOUR brand https://standoutauthority.com/brandlaunchpad Laying it all on the line and getting vulnerable about what it's really like to raise a family while growing a brand. In this...
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The Power of AI in Capturing Brand Voice on LinkedIn | Episode #004
📥 Download 3 Hidden LinkedIn Signals Guide – https://standoutauthority.com/3hiddensignals 🚀 Start building your brand – https://standoutauthority.com/brandlaunchpad In this episode of YOUmanize™ Your Brand, Joshua B. Lee (The Dopamine Dealer of LinkedIn) and Rachel B. Lee (LinkedIn Top Voice...
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Working with Your Spouse: Business Couple Dynamics & Boundaries in Business | Episode #003
📥 Download 3 Hidden LinkedIn Signals Guide – https://standoutauthority.com/3hiddensignals 🚀 Start building your brand – https://standoutauthority.com/brandlaunchpad What happens when marriage, life, and leadership collide? Running a business with your spouse is either the ultimate power move or...
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The LinkedIn Algorithm Just Changed. Here's What Works Now (September 2025) | Episode #002
📥 Download 3 Hidden LinkedIn Signals Guide – https://standoutauthority.com/3hiddensignals 🚀 Start building your brand – https://standoutauthority.com/brandlaunchpad What if the real algorithm on LinkedIn has nothing to do with hacks, dwell time, or posting every day?In this punchy episode…
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Brutally Honest Personal Branding Advice to Fix Your Sh*t Content
Download 3 Hidden LinkedIn Signals Guide here - https://standoutauthority.com/3hiddensignals Get started now: https://standoutauthority.com/brandlaunchpad Joshua B. Lee, founder of 17 businesses, author, and the Dopamine Dealer of LinkedIn, and his wife and business partner Rachel B. Lee, a Texas...
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ABOUT THIS SHOW
Welcome to YOUmanize™ Your Brand, a podcast for business professionals, entrepreneurs, executives, business owners and creators who want to bring the YOUman back into branding, business, and life. We've spent years helping brands and leaders scale, hit revenue goals, and grow their influence and learned something along the way: growth without authenticity doesn’t last. That’s why YOUmanize™ exists. We believe that brand trust is the only currency that matters in the AI era.Our mission is simple, help you grow your voice, earn real trust, and build success without losing your soul.
HOSTED BY
Joshua B. Lee and Rachel B. Lee
CATEGORIES
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Frequently Asked Questions
How many episodes does YOUmanize™ Your Brand have?
YOUmanize™ Your Brand currently has 23 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is YOUmanize™ Your Brand about?
Welcome to YOUmanize™ Your Brand, a podcast for business professionals, entrepreneurs, executives, business owners and creators who want to bring the YOUman back into branding, business, and life. We've spent years helping brands and leaders scale, hit revenue goals, and grow their influence and...
How often does YOUmanize™ Your Brand release new episodes?
YOUmanize™ Your Brand has 23 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to YOUmanize™ Your Brand?
You can listen to YOUmanize™ Your Brand on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts YOUmanize™ Your Brand?
YOUmanize™ Your Brand is created and hosted by Joshua B. Lee and Rachel B. Lee.
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