PODCAST · business
Your Business In Digital
by Tamara Mon Louis, Michele Gordon, Andrea Ragoo & Michael Wiltshire
Your Business In Digital is a thoughtfully curated video podcast that aims to bridge the gap between finance, sales operations, and marketing teams to create a unified and impactful approach for your business in the digital space. We bring together bright minds, industry leaders, and success stories of businesses that have made a splash online - all to deliver actionable advice tailored for fast-moving small and medium businesses SMBs like yours.
Episodes
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Corporate Career to Small Business Success with Special Guest Glenda Lee
It is true, that many corporate professionals are leaving the desk to establish their small businesses. According to experts, the corporate culture is no longer attractive to the new generation of workers. This week's guest is Glenda Lee, an entrepreneur who successfully transitioned from the...
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Strategies for Success: Preparing Your Small Business for Summer
As summer approaches, small to medium businesses have an opportunity to capitalize on the changing season. While some industries see a boom, others face a lull in customer traffic. However, this slowdown isn’t a negative. By strategically revamping marketing campaigns, sales tactics, and…
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Hot Topics in Digital for Your Small to Medium Business
This special episode of Your Business in Digital was all about the hottest topics in the digital space! We discussed the latest trends in digital technology, artificial intelligence, and even pop culture. More importantly, we explained what these trends mean for you and your small to medium...
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Leveraging Brand Advocacy in the Integrated Sales Funnel Journey
An integrated sales funnel helps bring different departments together for business growth and is a key part of your business plan. In the last episodes, we discussed the different stages of the integrated sales funnel, brand awareness, interest, decision, and customer conversion. Although all…
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Platform Takeover: Trends and Best Practices
The digital space is constantly changing, and it's important for your small to medium business to stay up-to-date with the latest trends and innovations. This includes changes in advertising platforms, new technologies, and even the implementation of AI. By staying informed, you can adjust your...
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Closing the Gap: Optimizing Customer Conversion Stage in Your Sales Funnel
The conversion stage of your sales funnel is where potential customers make their decision, where they take action. Whether it's making a purchase, signing up for a newsletter, or requesting a quote. Calls to action (CTAs), well-designed landing pages, and a well-crafted user experience are all...
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Content Consistency and Building Confidence On-Camera with Angela Willoughby
Leveraging video content in your small to medium business can help you increase engagement, build trust, and improve SEO. In this episode, Emmy award-winning TV producer and entrepreneur, Angela Willoughby will share insights on how to be consistent with your videos and feel confident on camera.…
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Closing the Deal: Strategies for Success in the Decision Stage
The sales funnel is designed to move customers from stage to stage, ultimately ending up at the decision stage. After they’ve considered their purchase, looked at reviews, and conducted research, customers are ready to make a purchasing decision. However, the sales funnel doesn't end here. Today…
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Crafting Compelling Emails: Strategies for Small Business
Email marketing is a powerful marketing channel that directly connects your small to medium business with potential and existing customers. It is a direct line to promote your products, share special offers, and keep your audience engaged. Email marketing also integrates seamlessly with marketing...
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Beyond Awareness: Driving Engagement in the Interest Stage
In the interest stage, the goal is to get potential customers to learn more about the business and its offerings. This can be done through a variety of means, such as providing free resources, offering consultations, or giving away samples. It is important to track the KPIs (key performance...
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Analyzing Q1 Performance: Key Metrics and Insights for Small Businesses
With the first quarter (Q1) complete, it's time to analyze your small business's performance. This data holds valuable insights to propel you forward. By examining your analytics, you can identify areas that are thriving and pinpoint those needing improvement. This knowledge empowers you to make...
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Maximizing Growth with Integrated Sales Funnels
Siloed departments in your small to medium business can hinder your ability to maximize sales. Imagine marketing crafting stellar content to attract leads, only to have compliance delays or a sales team unable to capitalize. An integrated sales funnel can bridge this gap, harnessing the strengths...
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The Integrated Sales Funnel: Collaborative Strategies for Small Business Success
A sales funnel captures and describes the journey that potential customers go through, from complete awareness of your brand to becoming a paying customer. This visualization helps different teams within your organization (sales, marketing, finance, operations) work together to optimize each…
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The B2B Customer Journey Blueprint: From Curiosity to Conversion!
Crafting a customer-centric journey in the B2B sector is akin to conducting an intricately planned guided tour, where every step is designed with the customer's needs, preferences, and decision-making processes in mind. This journey navigates through various stages, from the initial awareness to...
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Optimizing the Customer Journey: Tailored Strategies for Your Buyer Persona
Buyer personas and customer journeys are like a map and compass for your small business. Personas pinpoint your ideal customer, while customer journeys chart their path from discovery to becoming a loyal fan. By understanding these elements, you can craft targeted marketing, optimize your sales...
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From Keyword to Creation: The Content Creation Checklist Guide
Content creation is the process of creating various forms of media that appeal to your target audience. It involves multiple steps, from generating an initial idea to promoting a published piece. For small businesses and executives, mastering content creation is key to engaging your audience and...
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Utilizing A.I for Small Business Success
Artificial intelligence (AI) is rapidly transforming the business landscape. It can be used for automated targeting, lead generation/nurturing, content creation, social media management, etc. Artificial intelligence can be utilized for multiple purposes, but the potential to be more efficient is...
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Increase Conversion Rates with Personalized Digital Marketing: The CRM Advantage
CRM, or customer relationship management, is a powerful tool that can be leveraged to significantly boost your SMB digital marketing efforts. CRM systems can track customer interactions, personalize customer experiences, build brand loyalty, and generate more leads. As technology advances…
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Dollars and Clicks: The Interplay between Finance and Digital Marketing Strategies
Finance plays a critical role in supporting and driving the success of your SMB's digital marketing initiatives. By providing financial expertise, setting strategic direction, and collaborating effectively with marketing teams, finance helps ensure that digital marketing efforts are financially...
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Strategic Lead Nurturing: Optimizing Workflows for Business Growth
B2B lead nurturing services help you build relationships and nurture potential customers, keeping your small to medium business (SMB) top-of-mind until they're ready to buy. By leveraging b2bleadnuturing, you can build trust, convert more leads into paying customers, and ultimately achieve your...
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Behind the Scenes of a Successful Campaign: Strategies for Executives
In our previous episode, we delved into the intricacies of planning a successful campaign for your small business. Now that you've gained key insights into how this process works, let's explore what a fully planned and successful campaign looks like—introducing the campaign: 50 Days to 50 - A...
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Sales in the Digital Age: Overcoming Common Pitfalls
Achieving sales success is crucial, yet common pitfalls like neglecting lead nurturing, overlooking diverse touchpoints, or failing to adapt to customer needs can impede progress. To maximize ROI, it's essential to consistently evaluate and refine sales strategies, to ensure that no money is left...
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Concept to Conversion: Building a Successful Campaign Strategy
For a small online business, planning and running successful campaigns really matter. Having a well-thought-out campaign strategy can help your small business reach its target audience, boost engagement, increase sales, and gain valuable insights - all while staying ahead of your competition and...
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Data-Driven Assessments for a Winning Digital Marketing Strategy
Unlock digital marketing success with a deep-dive analysis! We research and evaluate your business, audience, and competitors to craft custom digital marketing solutions. A digital marketing analysis researches and evaluates your business, audience, and competitors to build a custom, data-driven...
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Season 3 Recap: Key Takeaways for Small Business Success
This season, we discussed the various digital strategies for your small businesses. We explored everything from innovative marketing strategies to financial management tips. Notable industry experts joined us, offering their invaluable insights and shedding light on the latest trends. In this...
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Elevate Your Business: Mastering SEO in Digital Marketing with Favour Obasi-ike
Are you making Search Engine Optimization (SEO) a marketing priority to remain visible and competitive? SEO means optimizing your online content and web pages to rank higher in search engine results pages (SERPs). And, higher SERP rankings directly translates to more website traffic and revenue....
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Best Practices and Digital Platform Trends for Small Business Success in 2024
Being aware of platform trends and best practices is not merely an indulgence but a necessity for small businesses looking to make their mark in today's digital economy. It's crucial, now more than ever, to stay informed and implement these best practices and trends in your digital marketing...
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Mastering the Digital Landscape: Insights from Estee Santoni on Digital Marketing for Small Business
Small businesses face a significant challenge in achieving visibility in a highly competitive market. With digital marketing, however, there lies a wealth of opportunities to outpace your competitors. But to truly reach your customers and boost revenue, mastering the digital landscape and...
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Digital Buzz: Hot Topics and Trends in the Digital World
In this special episode of Your Business in Digital, we are diving headfirst into the industry's hottest topics. We're turning up the heat and spilling the beans on the most explosive trends in the online world. And most importantly we will discuss what it means for your small business. Chapters...
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Small Business Success Stories in the Digital Age with Saidah Farrell
In the burgeoning digital era, small businesses are leveraging the power of digital marketing to achieve success, and a case in point is our esteemed guest - Chef Saidah Farrell. Digital marketing has played a pivotal role in Saidah's story, driving customers and revenue. In today's show, we...
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Why Digital Marketing Fails: Unveiling Common Pitfalls and Crafting Strategies for Success
Businesses of all sizes turn to digital marketing strategies to reach their target audience. However, despite its potential for success, many companies struggle to see results from their digital marketing efforts. In this show, we will dive deep into the common pitfalls of digital marketing and...
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How the East Orlando Chamber of Commerce Harnesses the Power of Digital with Dorothy Hardee
Small businesses face a unique set of challenges when it comes to marketing their products or services. With a limited budget and resources, it can be difficult to gain visibility and attract customers. That's where the East Orlando Chamber of Commerce (EOCC) makes a real difference. Today, we…
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Navigating the Future: Preparing Your Business for 2024 Success
2024 is around the corner and businesses are gearing up to face a highly competitive and technologically advanced business environment. Marketing in 2024 will be a fusion of technology and people-focused strategies. Businesses that use conversational AI, immersive technologies like VR and AR, and...
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Data-Driven Decisions: The Key to Digital Marketing Optimization
As technology continues to advance at a rapid pace, a robust online presence is essential for your business to remain competitive and reach its audience. To achieve this, it is imperative to constantly analyze and refine your digital marketing efforts to ensure they are delivering the best…
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Lead Nurturing: Long Sale Cycles and Workflows
As CEOs, CMOs, and CFOs, you know that a longer sales cycle can be both frustrating and challenging for your business. But what if we told you that digital marketing can help support and streamline this process? With data and analytics at your fingertips, you can track and measure each touchpoint...
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Digital Marketing for Business Growth with Dr. Vernice Richards
Welcome to our latest episode where we deep dive into the world of digital marketing for small businesses. Our special guest, Dr. Vernice Richards, a human performance specialist, joins us to share her transformative journey of leveraging the power of digital marketing to expand her business....
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Optimizing Digital Ecosystems for Effective B2B Lead Generation
Every aspect of your business's online presence plays a role in lead generation. With B2B decision-makers increasingly using digital channels to research products and services, having an optimized digital infrastructure is essential. So how can your business ensure that its digital ecosystem is...
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Small Business Advertising: Making Every Ad Dollar Count in the Online Arena
The world of advertising is constantly evolving, and with the rise of technology, one avenue that businesses have come to rely on is online advertising. This has opened up a whole new realm of possibilities for small businesses looking to get their brand out there. However, competing with larger...
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Outsourcing Digital Marketing: The Key to Scaling Your Business
Outsourcing your digital marketing can give your business a competitive edge by allowing you to focus on what you do best. With the multitude of digital channels, it’s more challenging than ever to manage a solid digital marketing plan. Outside eyes and talent may be just the investment you need....
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How SEO Can Help You Achieve Your Digital Marketing Goals
Search Engine Optimization (SEO) can significantly bolster your digital marketing efforts by enhancing the visibility of your website in search engine results. One of the most significant developments in the world of SEO is the emergence of artificial intelligence (A.I.). SEO is a complex and...
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Users are Savvy: How to Understand and Meet the Needs of the Modern Customer
Modern consumers are savvy and have high expectations from the brands they engage with. They have access to more information and options than ever before, and they're not afraid to use them. To succeed in today's competitive landscape, it's crucial to understand the underlying customer behavior…
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Streaming to Success: Small Business Insights with Deborah Mitchell
Whether it's short-form videos for social media or long-form content for your website, video has become a primary tool for content marketing. Pre-recorded videos and live events are also an effective way for your brand to connect with your target audience. Deborah Mitchell, owner of Deborah...
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Content Distribution Best Practices for a Seamless Customer Journey
Content distribution can either fuel or derail a seamless customer journey. To ensure success, it's vital to put buyer needs and preferences at the center of your content strategy. Rather than pushing your sales model, trust in your customers and aim to provide them with timely, relevant, and...
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Empowering Resilience: Harnessing the Power of Digital Tools in Times of Adversity
As we recognize Breast Cancer Awareness Month, we want to shed light on one of our very own, Jamila Bannister. As a Brand and Marketing strategist, who was recently diagnosed with cancer. Jamila has been an integral part of Monivan Digital's team, helping clients through her expertise in…
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Dominate the B2B Arena: Cutting-Edge Digital Marketing Strategies
B2B digital marketing strategies can be complex, as the buyer journey for SMBs involves many touchpoints. This journey can include research and evaluation by multiple stakeholders before a final purchase decision is made. To navigate this journey successfully, it is crucial to create an impactful...
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The Digital Advantage: Leveraging Technology for Business Success with Dr. Shevon Joseph
To gain a competitive edge, it is crucial to leverage the latest digital tools and technologies to optimize operations, reach new customers, and maximize efficiency. Dr. Shevon Joseph, a successful business owner and thought leader in the medical field, knows this all too well. In today's show…
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Building a Strong Q4 Foundation: Lessons from Last Season
Season 3 is finally here, bringing a wealth of valuable insights and strategies to help you achieve Q4 success. Building on the success of previous seasons, we're excited to unveil the top 5 topics from Season 2. Our first episode looks back at strategies that can help your business, including...
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Building Small Business Success through Social Media with Content Creator Juma Bannister
Social media platforms offer a direct line of communication between your business and its target audience. By producing engaging and relevant content, as a CMO you can create a deeper connection with consumers and build brand awareness without breaking the bank. But social media marketing…
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Digital Marketing for Small Business: Recap of Your Business in Digital Season 2
Throughout this season, we explored a plethora of digital marketing strategies that have proven to be game-changers for small and medium-sized businesses (SMBs). By leveraging the power of digital marketing, your business can witness remarkable growth and success in the current digital landscape....
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New SEO Trends: How A.I will Change Search ft. SEO Expert Eric Davis
Just like any other marketing strategy, the field of search engine optimization is always evolving, with new trends emerging every year. One of the most significant developments in the world of SEO is the emergence of artificial intelligence (AI) and its impact on the search. In today's show SEO...
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ABOUT THIS SHOW
Your Business In Digital is a thoughtfully curated video podcast that aims to bridge the gap between finance, sales operations, and marketing teams to create a unified and impactful approach for your business in the digital space. We bring together bright minds, industry leaders, and success stories of businesses that have made a splash online - all to deliver actionable advice tailored for fast-moving small and medium businesses SMBs like yours.
HOSTED BY
Tamara Mon Louis, Michele Gordon, Andrea Ragoo & Michael Wiltshire
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Frequently Asked Questions
How many episodes does Your Business In Digital have?
Your Business In Digital currently has 74 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Your Business In Digital about?
Your Business In Digital is a thoughtfully curated video podcast that aims to bridge the gap between finance, sales operations, and marketing teams to create a unified and impactful approach for your business in the digital space. We bring together bright minds, industry leaders, and success...
How often does Your Business In Digital release new episodes?
Your Business In Digital has 74 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Your Business In Digital?
You can listen to Your Business In Digital on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Your Business In Digital?
Your Business In Digital is created and hosted by Tamara Mon Louis, Michele Gordon, Andrea Ragoo & Michael Wiltshire.
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