PODCAST · business
Your CMO Mentor
by The Marketing Meetup
What if you could borrow the brain of a world-class marketer for half an hour?That’s the idea behind CMO Mentor. Each week, a senior marketing leader - from places like Meta, Samsung, LinkedIn, Barclays and more - takes on real questions from you.You’ll get quickfire lessons, deeper dives into their craft, and the sort of honest, lived advice you rarely hear on a stage. No chest-beating or “back in my day” stories, plenty of useful answers to the problems you’re facing right now.Brought to you by The Marketing Meetup.
Episodes
-
Creative boundaries: how to build a brand playground
How do you keep a brand consistent without holding your creatives back? In this one, Jason Wood, Brand & Creative Lead at BT Group, joined us to talk about creative boundaries and how to build a brand playground.We got into how brand consistency works across the brands in BT Group, brand modes…
more -
Rebranding Lloyds, stories from a 260-year-old brand with Vish Kapoor
Your rebrand is live, but the app still looks like the old brand. In this one, Vish Kapoor, Design Language and Visual Design Lead at Lloyds Banking Group, joined us to talk about how to run a rebrand across brand, design, and product teams.We got into what it took to reimagine a 260-year-old...
-
How to convince your skeptical board by using research
Most of us know market research matters, but how many of us actually make time for it? In this one, Johann Wrede, CMO at UserTesting, joined us to talk about market research across the funnel.We got into why curiosity might be the one trait every good marketer needs, why going slow can actually...
-
Stop telling people what to do. Tell them why to do it.
How do you build a marketing team from scratch? Nathan Rawlins, CMO at Lucid Software for over nine years, joined Joe to share exactly how he'd approach it, along with the leadership lessons that have kept him in the same role well past the average three-year CMO tenure.What Nathan covers:How to...
-
Pip & Nut | AI won't replace great marketers - but it will change how they work
Everyone's talking about AI. Far fewer people are talking about how to actually use it well.In this episode of Your CMO Mentor, Joe sits down with Jacq, CMO of Pip & Nut, to explore where AI genuinely creates value and where human judgment, strategy, and creativity remain irreplaceable.Fresh from...
-
THIS is how you grow a brand | Jodie Gillary, Kantar
When times get tough, the temptation to discount is almost irresistible. A quick promotion, a short-term volume spike, a CFO who's happy for five minutes. But what's it actually costing you?In this one, Jodie Gillary, Head of Brand Activation at Kantar, joined James to talk about why discounting…
more -
Measuring what Matters with the MD of Data, Measurement and Analytics at Google UK
Biren Kalaria, Managing Director of Data, Measurement and Analytics at Google UK, joined us to talk about one of the most requested topics in the community: how to prove the value of marketing to a sceptical boss. It's a question that came up again and again in our State of Marketers research…
more -
The illusion of productivity in the AI era | Duarte Garrido - DOJO AI
Duarte Garrido, co-founder of DOJO AI joined us to explore the capabilities of large language models, highlighting their significant role in boosting workplace efficiency. We discussed how these ai tools are primarily designed for ai content creation, facilitating more output at a faster...
-
The cost of constant organisational change | Patrick Brown, Adobe
Joe sat at the Adobe Summit in Las Vegas with Patrick Brown, VP of Marketing at Adobe, to discuss the pervasive issue of "change fatigue", emphasising its impact on team management across various company sizes. Patrick shares important leadership insights on how to navigate this common…
more -
The ecosystem that makes high performers thrive | Naomi Walkland
Most marketers are told to project confidence even when they don't feel it. But what if the better move is just being honest about what you don't know?Naomi Walkland, CMO at Motorway and formerly VP of Marketing at Bumble, joined us live at The Marketing Meetup conference for a live episode of…
more -
How great CMOs think about brand, risk and leadership with Jon Evans
Jon Evans, host of the Uncensored CMO podcast, joined us to share what seven years of interviewing marketing leaders has taught him about what great CMOs actually do differently. Jon has spoken with hundreds of senior marketers and been a CMO himself, which makes his perspective genuinely rare —...
-
How to build a brand with real purpose, with Bronwen Foster-Butler, CMO of Finisterre
In this webinar, Bronwen Foster-Butler, CMO of Finisterre, joined us to talk about what brand purpose actually means in practice, how it went so wrong in 2018, and what a more grounded, commercial version of it looks like today.Bronwen is one of the clearest thinkers on this topic we've had on…
more -
How marketers can use consumer testing to make braver, smarter decisions
In this webinar, Anna Henwood, CEO of Stickybeak, joined us to talk about something a lot of marketers quietly struggle with: how to make confident decisions when you’re working with limited time, noisy opinions, and a gut feeling you can’t quite back up. Anna brings a rare mix of perspectives.…
more -
The new science of TV advertising with Kate Waters from ITV
Performance marketing can feel like you’re squeezing harder and harder for the same results. CPAs creep up. Growth slows. And suddenly, the next move isn’t about optimisation — it’s about expansion.In this episode, James and Joe sit down with Kate Waters, Commercial Director at ITV, to explore…
more -
How to run smarter marketing experiments (behavioural science explained)
What if half of advertising’s problems come down to this: we keep asking people why they do things… and they genuinely don’t know?In this episode of Your CMO Mentor, we’re joined by Richard Shotton (behavioural science author of The Choice Factory and The Illusion of Choice) to unpack what…
more -
How marketing can lead AI transformation in your company
When we spoke to Jessica Cobarras, CMO of Asana, her passion for people really came through. In this podcast episode, we talk about how centring people at the heart of what she does has allowed Jessica to create an environment where teams can do their best work, grow their careers, and feel...
-
How to justify brand marketing spend (and build trust with leadership)
Brand is one of the hardest things for marketers to justify, especially when budgets are tight, pressure is high, and leadership wants results now. Today, we’re joined by Matt Herbert, Co-Founder of Tracksuit, to talk about how marketers can make more confident cases for brand and use measurement...
-
How to balance brand and demand without wasting budget or credibility
Many marketers are told they have to choose: brand or demand.More leads now, or long-term impact later.In this episode of Your CMO Mentor from The Marketing Meetup, Jessica Shapiro (CMO at LiveRamp, former marketing leader at Starbucks and SAP) explains why that framing is broken and what…
more -
How to Measure Creator Marketing (Without Follower Count)
Creators aren’t a channel to buy. They’re people to partner with.In this episode of Your CMO Mentor, we’re joined by Brit Starr, CMO at CreatorIQ, to break down what marketers need to understand about the creator economy and how to build creator programs that drive brand love + measurable…
more -
How to build a data-driven marketing strategy
How do you build a marketing strategy that your CEO and CFO can actually get behind, without turning marketing into a spreadsheet hobby?In this episode of Your CMO Mentor, we sits down with Jamie Jamie Domenici, CMO of Klaviyo, to unpack how she uses data to set clear goals, run smarter...
-
How to push back when everyone wants to copy competitors
Short-termism. AI slop. “Can we just copy our competitors?” If you’re a senior marketer wrestling with all of that, this one’s for you.In this episode of Your CMO Mentor, Ben Moore, US MD at BeReal (ex-TikTok, Walmart, Havas), breaks down how to grow without losing your soul – or your…
more -
Samsung's CCO reveals: what really makes customers stay
How do you shift from a product-first mindset to a genuinely people-first organisation? In this episode of Your CMO Mentor, Deborah Honig, Chief Customer Officer at Samsung UK and Ireland, shares how the world’s biggest brands stay close to their customers, build trust and turn real human insight...
-
The Visibility Playbook: PR, SEO, content, and brand aligned
AI is reshaping search faster than anyone expected, but according to Semrush CMO Andrew Warden, this isn’t the end of SEO. It’s the biggest opportunity marketers have seen since Google was founded.In this episode of Your CMO Mentor, Andrew breaks down what’s actually happening with AI search, how...
-
How this VP turned a failing fitness brand around with no budget
Big-brand impact. Tiny marketing budget. VP of Marketing at Freeletics, Ellie Hughes, shares the story of how she turned around a flatlining fitness brand in one of the most competitive categories in tech.In this episode of Your CMO Mentor, Ellie shares honest lessons on:- Why brand repositioning...
-
How to lead marketing that drives growth, with the CMO of Meta
To help you level up, we get marketing’s biggest brains to open up!What’s it really like being the CMO of Meta? And what lessons can we steal for our own day-to-day?In this episode of Your CMO Mentor, we sit down with Alex Schultz, Chief Marketing Officer at Meta, for a no-nonsense deep dive into...
-
How to build brand on LinkedIn, with their VP of Marketing
To help you level up, we get marketing’s brightest brains to open up! What’s the real secret to building a brand on LinkedIn, from someone running it?In this debut episode of Your CMO Mentor, we sit down with Andrew Monu, VP of Marketing at LinkedIn, to explore how modern B2B brands build trust,...
-
Your CMO mentor: real-world marketing advice from the brightest brains in the game
Welcome to Your CMO Mentor, a podcast series from The Marketing Meetup To help you level up, we get marketing’s brightest brains to open up! In this new series, we bring you honest, practical marketing mentorship from the people running the world’s biggest brands. From Meta to LinkedIn, Adobe to...
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
ABOUT THIS SHOW
What if you could borrow the brain of a world-class marketer for half an hour?That’s the idea behind CMO Mentor. Each week, a senior marketing leader - from places like Meta, Samsung, LinkedIn, Barclays and more - takes on real questions from you.You’ll get quickfire lessons, deeper dives into their craft, and the sort of honest, lived advice you rarely hear on a stage. No chest-beating or “back in my day” stories, plenty of useful answers to the problems you’re facing right now.Brought to you by The Marketing Meetup.
HOSTED BY
The Marketing Meetup
Loading similar podcasts...
Frequently Asked Questions
How many episodes does Your CMO Mentor have?
Your CMO Mentor currently has 27 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Your CMO Mentor about?
What if you could borrow the brain of a world-class marketer for half an hour?That’s the idea behind CMO Mentor. Each week, a senior marketing leader - from places like Meta, Samsung, LinkedIn, Barclays and more - takes on real questions from you.You’ll get quickfire lessons, deeper dives into...
How often does Your CMO Mentor release new episodes?
Your CMO Mentor has 27 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Your CMO Mentor?
You can listen to Your CMO Mentor on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Your CMO Mentor?
Your CMO Mentor is created and hosted by The Marketing Meetup.
URL copied to clipboard!