PODCAST · business
Your Dairy Checkoff
by Don Schindler
The Your Dairy Checkoff podcast is a collaboration between national and local checkoff organizations to showcase examples of how dairy promotion programs are working together to build dairy sales and consumption as well as consumer trust in today's changing marketplace to maximize dairy farmers checkoff investment.Each episode will be hosted by dairy farmers or industry experts. Listeners will hear dairy farmer conversations on local, national, and global dairy promotion including consumer research, dairy nutrition, science, and issues updates. Farmers will help guide the selection of topics through listener feedback.To listen, subscribe to the Your Dairy Checkoff podcast on your favorite podcast platforms including Stitcher, Spotify and iTunes.
Episodes
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Episode 50 - From Brain Health to Shopping Carts: How Dairy Marketing Reaches Today's Families
How does dairy checkoff turn nutrition science into consumer action? In this episode of the Your Dairy Checkoff Podcast, Scott Wallin sits down with Aris Georgiadis to discuss the consumer marketing strategies helping build trust and grow dairy sales. From the First 1,000 Days initiative and...
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Episode 49 - Building Trust in Dairy Through Physician Education
How can dairy checkoff build trust in dairy by connecting healthcare professionals with credible nutrition information? On this episode of the Your Dairy Checkoff Podcast, Theresa Reps talks with Sandra Selby, a registered dietitian and board-certified sports nutritionist with United Dairy…
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Episode 48 – How Lactose-Free Milk in Schools Increased Dairy Consumption
What happens when schools offer students a lactose-free milk option? In this episode of Your Dairy Checkoff Podcast, Theresa Reps sits down with Scott Higgins for a Regional Rundown Segment to discuss a groundbreaking pilot program in Cincinnati Public Schools that is helping more students choose...
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Episode 47 – The Dairy Industry Isn't Guessing - How Checkoff Uses Data to Build Demand
DMI's Gail Legaspi-Gaull, Group EVP of Strategic Insights and Planning, joins DMI's Scott Wallin to break down how strategic intelligence is helping the dairy industry stay ahead of change. From analyzing consumer behavior and market trends to forecasting what's next, Gail explains how these...
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Episode 46 - From Momentum to More: Dairy's 2025 Wins & 2026 Vision
What did dairy checkoff achieve in 2025—and where is the industry headed next? In this episode of Your Dairy Checkoff Podcast, dairy farmer and DMI Chair Marilyn Hershey sits down with DMI President and CEO Barb O'Brien to reflect on the past year and look ahead to the opportunities shaping…
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Episode 45 - What You Should Know About The 2025 Dietary Guidelines For Americans and Whole Milk In Schools
DMI's Kuda Lamin-Bangura, Senior Vice President of Scientific Affairs, and Katie Bambacht, Vice President of Nutrition Affairs at the National Dairy Council, chat with DMI's Scott Wallin about what the 2025–2030 Dietary Guidelines for Americans, which strongly affirm dairy's role as an essential...
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Episode 44 - Behind the Numbers: The True Impact of the Dairy Checkoff
In this episode of Your Dairy Checkoff Podcast, economist Dr. Oral Capps of Texas A&M University breaks down more than a decade of independent research measuring the impact of the dairy checkoff. Speaking from the 2025 Joint Annual Meeting, Dr. Capps shares how checkoff investments across food...
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Episode 43: The Dairy Difference: Advocating for Better School Meals With Smart Swaps
DMI's Katie Bambacht, Vice President of Nutrition Affairs at the National Dairy Council, speaks with DMI's Scott Wallin about how the checkoff is working directly with schools to improve school lunches (with dairy being front and center) by collaborating with the School Nutrition Association.…
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Episode 42: Winners Drink Milk: How Dairy Shines at the Indianapolis 500
In this Regional Rundown segment of the Your Dairy Checkoff Podcast, host Theresa Reps talks with Brooke Williams, Director of Communications for the American Dairy Association Indiana, about the deep connection between dairy farmers and the Indianapolis 500 tradition. Williams explains how the...
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Episode 41 - Whole Milk's Comeback: What Checkoff-Led Science Reveals
Discover the Latest Milk Fat Research on Whole Milk and Dairy Foods DMI's Dr. Chris Cifelli, Senior Vice President of Nutrition Research at National Dairy Council, speaks with DMI's Scott Wallin about how the checkoff is expanding the body of science around whole milk, cheese, and yogurt. With…
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Episode 40 – Revitalizing the Dairy Aisle: How ADANE Boosts Sales & Strengthens Retail Partnerships
In this inaugural Regional Rundown segment of the Your Dairy Checkoff Podcast, DMI's Theresa Reps is joined by Nick DePalma and Kim Villani from the American Dairy Association Northeast (ADANE) to spotlight their impactful work with retailers. They discuss two major initiatives – the Dairy Aisle...
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Episode 39 – Where Does U.S. Dairy Want To Win Worldwide?
Learn About The Top Global Markets Targeted by the U.S. Dairy Export Council DMI's Scott Wallin explores how your dairy checkoff resources are driving global demand for U.S. dairy with Becky Nyman, a fourth-generation California dairy farmer and chair of the U.S. Dairy Export Council (USDEC), and...
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Episode 38 - Strong Hope For Dairy's Future: Key Findings From the latest State of the Industry Report
Barb O'Brien, CEO of DMI, discusses the State of the Industry report with its authors, Will Loux, analyst with NMPF and U.S. Dairy Export Council, and Mike McCully, DMI consultant. DMI commissioned the report in early 2024 and highlights the unprecedented $8-10 billion in new and expanded dairy...
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Episode 37 - Domino's Partnership Growing School Pizza Sales
Domino's leaders, Jim Zimmer and Kris Holley, along with DMI's Rebecca MacKay Allen, speak with DMI's Scott Wallin about the success of the Domino's Smart Slice program with schools. They highlight the 16-year partnership, which has grown from 300 to 21,000 schools, serves over 59 million slices…
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Episode 36 - The Future of Milk: Innovation and Consumer Trends Reshaping Consumption
DMI's Anne Marie Splitstone, EVP for Growth Platforms and Partnerships, and Silvia Robles, VP for Growth Platforms and Partnerships, speak with DMI's Scott Wallin about the evolution of fluid milk innovation since 2015, emphasizing consumer insights and industry partnerships. They highlight the...
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Episode 35 - Making Every Drop Count: How Farmers Guide And Drive Checkoff Success
Minnesota dairy farmer Charles Krause and DMI's Jessica Learman speak with DMI's Scott Wallin about how the checkoff builds sales and consumer trust for dairy farmers and importers who fund the checkoff. They discuss the importance of transparency in dairy checkoff programs and highlight the...
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Bonus 8 - What Is YoBark? Check Out The New Dairy Product Innovation Created By The Dairy Checkoff and General Mills Partnership
DMI's Chris Urban speaks with DMI's Scott Wallin about the new dairy product innovation, YoBark, created with General Mills. YoBark targets teens and tweens who tend to leave the yogurt category due to a desire for on-the-go, shareable snacks. The product was developed through consumer insights…
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Episode 34 - How Dairy Is Critical For Kids In The First 1000 Days
DMI's Megan Maisano and Aris Georgiadis speak with DMI's Scott Wallin about how the checkoff is sharing dairy's impact on children with the "First 1000 Days". She also explains how the checkoff is promoting this research through our nutrition and health professionals and to consumers via trusted...
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Bonus 7 - How Is The Checkoff Building Demand For U.S.Dairy Through International Pizza Partnerships
DMI's Nancy Gannon speaks with DMI's Scott Wallin about the dairy checkoff's international strategies for increasing U.S. cheese exports globally, focusing on partnerships with pizza chains like Pizza Hut. In Indonesia, Pizza Hut's innovative Limited Time Offers, such as the "Cheese Overflow" and...
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Episode 33 - Is There A Dairy Renaissance Coming? YES!
Barb O'Brien, CEO of Dairy Management Inc., and Marilyn Hershey, a Pennsylvania dairy farmer and Chair of DMI, discuss the "dairy renaissance" in US, driven by increased consumer engagement, health professional recommendations, and innovative social media campaigns. O'Brien emphasizes the "Now,...
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Bonus 6 - Limited Time Offers Drive Dairy: Freddy's and Midwest Dairy Three-Year Partnership
Listen as Erin Walter, Vice President of Brand Marketing for Freddy's Frozen Custard & Steakburgers, shares how Midwest Dairy's local partnership helps drive new dairy product innovations through Limited Time Offers (LTOs). With over 500 restaurants and growing, Freddy's loves using LTOs to grab...
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Bonus 05 - Fresh Ideas For School Milk: How The National Dairy Council Helps To Innovate And Educate Kids And Nutrition Professionals Through The School Nutrition Association
Listen as Katie Bambacht, Vice President for Nutrition Affairs, shares how the National Dairy Council educates, innovates, and supports the School Nutrition Association in getting kids to understand and consume healthy meals at school. They discuss the strength of our relationship with the School...
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Episode 32 - How Checkoff Helps Taco Bell With Dairy Product Innovations
Listen in as California dairy farmer and United Dairy Industry Association board member Arlene Vander Eyk has a conversation with Mike Ciresi, Vice President and On-site Dairy Scientist for Dairy Management Inc. about working at Taco Bell's test kitchen. They discuss into Taco Bell's approach to...
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Bonus 04 - Worlds Collide: Behind the Scenes with a Farmer and Comedian
Listen as Sarah Hetke, Director of Farmer Outreach, interviews Tyler Beck, owner of Beck Farms in New York, about his family's experience in hosting Vanessa Bayer, a comedian and actress, on the farm for the filming of the Dairy Diaries. This video series follows Vanessa as she is thrust into the...
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Bonus 3 – How Does Checkoff Promote Dairy Through Online Retailers
Listen as Scott Wallin, Vice President of Farmer Relations, chats with Beau Hayden, vice president of strategic intelligence, about his work with online retailers such as Instacart and Amazon. They will also discuss promotional partnerships with both local checkoffs and retailer, Dollar General…
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Episode 31 - How Is Dairy Changing? The Truth About U.S. Dairy Consumption
Is U.S. dairy consumption going up or down? What is the current dairy product mix and how has it changed over time? What are some of the latest product trends that dairy is part of? Listen in as New York dairy farmer and National Dairy Board member Val Lavigne asks two legendairy experts, Madlyn...
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Bonus 2 - Why Is Food Safety A Checkoff Priority?
Why would the checkoff be involved in dairy food safety? How does this help dairy farmers sell more dairy? Listen as Scott Wallin, Vice President of Farmer Communications, discusses how the checkoff is helping the dairy industry increase food safety education with Tim Stubbs, Senior Vice…
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Bonus 01 - What Did Dairy Showcase At Expo West 2024?
Where do global food companies find the next big innovative consumer food product? They attend the Natural Products EXPO WEST conference, where over 65,000 attendees check out over 3,000 food vendors' innovations. Listen as Marla Buerk, Executive Vice President of Global Innovation and Insights…
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Episode 30: How Do You Get Consumers To See Dairy Differently?
Do consumers think that dairy is sustainable? Does this influence their purchasing of dairy products? What's the checkoff doing about it? Listen as MVP Dairy's Director of Marketing and Communications Allison Ryan discusses how the checkoff is sharing the dairy farmer sustainability story with...
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Episode 29: What Did Farmers Want To Know About Dairy Exports At The Joint Annual Meeting?
What trends are we seeing with dairy products developed for exports? Does unique branding and logos for dairy products make a difference in the exports market? Can you tell us more about the new Singapore Dairy Center of Excellence? These were a few of the questions dairy farmers asked during the...
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Episode 28: What Is In Store For Dairy Exports In 2024?
How did U.S. dairy exports affect the market in 2023 and what does the future hold for dairy exports in 2024 and beyond? What is the checkoff doing globally to help promote and grow international consumer trust in U.S. dairy? Listen as Minnesota dairy farmer and Farmer Relations Committee Chair...
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Episode 27 - What Has The Checkoff Done In 2023 and What To Look Forward To In 2024
Listen as Marilyn Hershey, DMI's chair, and Barb O'Brien, DMI's CEO and President, discuss the 2023 National Dairy Checkoff Year-In-Review with Scott Wallin, DMI's VP of Industry Media Relations. They will go over the highlights and challenges of this year's checkoff programs including our...
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Episode 26 - Growing Cheese Sales With Pizza Partnerships
A new dairy checkoff growth program, in collaboration with pizza partners, is set to boost cheese consumption by over 12 million pounds, primarily focusing on international markets. On the domestic front, Domino's has introduced Pepperoni Stuffed Cheesy Bread to its menu. Dairy Management Inc....
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Episode 25 - How Has Dairy Consumption Changed In Schools And Kids? New Youth Wellness Research Focuses Industry Direction.
Much has changed in the world since the pandemic, including dairy consumption at schools. Has it gone up or down? How does dairy consumption at school affect home consumption and vice versa? What should the dairy industry be focused on when it comes to children's nutrition and youth wellness?…
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Episode 24 - How Dairy Sustainability Became A Priority For Dairy Farmers And The Dairy Checkoff
Sustainability is a term that gets used often in food marketing, by politicians and thought leaders but what does it really mean to dairy farmers and the dairy checkoff. Listen as Georgia dairy farmer Adam Graft has a conversation with former National Dairy Board member and California dairy…
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Episode 23 - What Is Really Going On With Dairy In Marketplace?
You may have heard that dairy is dead but this couldn't be further from the truth. Dairy is a powerhouse in marketplace. Listen as Maine dairy farmer Jenni Tilton-Flood talks with Paul Ziemnisky, Executive Vice President of Global Innovation Partnerships at Dairy Management Inc., and Madlyn…
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Episode 22 - Do Global Consumers Really Want U.S. Dairy?
We know that U.S. diets contain a lot of dairy but do international consumers crave our U.S. cheese, yogurt, butter, ice cream, etc…? Washington dairy farmer Lynn Wheeler Rainey talks with Rebecca MacKay Allen, Senior Vice President of Global Innovation Partnerships at Dairy Management Inc., and...
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Episode 21 - eCommerce: Does Dairy Have A Future?
Dairy sells in stores, but does it sell online? Hear from Beau Hayden, Vice President of Insights, Sales and Trust for Dairy Management Inc., and Stephanie Taylor, Director of Business Development for Dairy Management West, share how the dairy checkoff has worked with partners like Amazon,...
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Episode 20 - Dairy industry experts answer a dairy farmer's sustainability questions
Tune in as Indiana dairy farmer Jill Houin facilitates a discussion with three dairy industry sustainability experts from a policy group, a large processor and a dairy risk management company. Recorded live at the 2022 Joint Annual Meeting, this group talks about how consumers view dairy...
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Episode 19 - What Happened With Dairy Promotion In 2022?
Hear from Pennsylvania dairy farmer and Dairy Management Inc. Chair Marilyn Hershey and Missouri dairy farmer and National Dairy Board Chair Alex Peterson discuss the 2022 checkoff's dairy promotion highlights including gaming advertising to Gen Z, exports, new retail and restaurant partners, new...
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Episode 18 - Do Social Media Influencers Convince Consumers To Buy Dairy?
Tune in with our dairy farmer hosts, Wisconsin's Becca Hilby (@beccahilby) and New York's Val Lavigne (@DairyGalVal), as they talk with Indianapolis Colts mascot "Blue" Trey Mock (@blue) and Philip Fryman (@southernfatty) about how they became social media influencers and how they work with the...
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Episode 17 - Why is the dairy checkoff involved in sustainability?
Tune in with our dairy farmer hosts, Missouri's Alex Peterson and Virginia's Joanna Shipp, as they talk with Heather Oldani, EVP, Dairy Management Inc. Corporate Communications and, Dan Peerless, Global Sustainable Sourcing Lead For Dairy, Meat, Poultry, and Eggs for Nestle, about how the dairy...
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Episode 16 - Should farmers be worried about the dairy case at the grocery store?
Tune in with our dairy farmer hosts, Indiana's Jill Houin and California's Erin Nutcher, as they talk with Mike Brown, Sr., category manager for Kroger, and Tim Cooley, chief operating officer for American Dairy Association North East, talk about the present state and future of the dairy case…
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Episode 15 - Why Do Large Food Companies Need Checkoff To Drive Dairy Sales?
Tune in with our dairy farmer hosts, Michigan's Ashley Messing-Kennedy (@messykennedy) and Minnesota's Rita Vander Kooi, as they talk with Paul Ziemnisky, executive vice president for domestic partnerships at Dairy Management Inc., and Amy Wagner, executive vice president for international...
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Episode 14 - Do the Dietary Guidelines Help or Hurt Dairy? You May Be Surprised.
Listen in with our dairy farmer hosts, New York's Audrey Donahoe and Georgia's Jennifer Glover, as they talk with registered dietitians Katie Brown, Senior Vice President at National Dairy Council, and Abigail Copenhaver of Farmstead Nutrition & Consulting about what the dietary guidelines are…
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Episode 13 - Remember Got Milk? Where Are Dairy Ads Now?
Listen in with our dairy farmer hosts, Virginia's Brittany Jones (@richlandsdairy) and New York's Kathryn Bosley (@cow_nerd), as they talk with Suzanne Fanning, SVP from Dairy Farmers of Wisconsin, CMO for Wisconsin Cheese, and Jeff McCrory, Strategy for Mischief USA, about how traditional...
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Episode 12 - Is Your Dairy Prepared For A Crisis?
No dairy farmer ever wants to think about a significant issue impacting his farm, much less a crisis. This episode of Your Dairy Checkoff Podcast is hosted by two dairy farmers who have faced such impacts on their own farms. Listen in as Wisconsin's Amber Horn-Leiterman and Florida's John Larson...
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Episode 11 - How do you get consumers to trust you? Farmers talk about what works.
In this episode of Your Dairy Checkoff Podcast, dairy farmer hosts, Connecticut's Amanda Freund (@cowpots) and Washington's Austin Allred (@royalfamilyfarming), as they have a conversation with dairy farmers, New Mexico's Tara Vander Dussen (@taravanderdussen) and Kansas's Melissa Hildebrand Reed...
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Episode 10 - How Do Exports Impact U.S. Milk Markets?
In this episode of Your Dairy Checkoff Podcast, Mississippi dairy farmer Michael Ferguson and Idaho dairy farmer John Brubaker discuss the importance of exports with Krysta Harden, CEO and President of U.S. Dairy Export Council. In 2021, 18% of all milk produced in the United States was sold...
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Episode 9 - Dairy Innovation: Who is doing it and how does it work?
In this episode of Your Dairy Checkoff Podcast, California dairy farmer Tyler Riberio and New York dairy farmer Emma Andrew-Swarthout chat with Michelle McBride, founder and CEO of GoodSport Nutrition, and Bill Graves, SVP of Product Research at Dairy Management, Inc. about dairy product...
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ABOUT THIS SHOW
The Your Dairy Checkoff podcast is a collaboration between national and local checkoff organizations to showcase examples of how dairy promotion programs are working together to build dairy sales and consumption as well as consumer trust in today's changing marketplace to maximize dairy farmers checkoff investment.Each episode will be hosted by dairy farmers or industry experts. Listeners will hear dairy farmer conversations on local, national, and global dairy promotion including consumer research, dairy nutrition, science, and issues updates. Farmers will help guide the selection of topics through listener feedback.To listen, subscribe to the Your Dairy Checkoff podcast on your favorite podcast platforms including Stitcher, Spotify and iTunes.
HOSTED BY
Don Schindler
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Frequently Asked Questions
How many episodes does Your Dairy Checkoff have?
Your Dairy Checkoff currently has 92 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Your Dairy Checkoff about?
The Your Dairy Checkoff podcast is a collaboration between national and local checkoff organizations to showcase examples of how dairy promotion programs are working together to build dairy sales and consumption as well as consumer trust in today's changing marketplace to maximize dairy farmers...
How often does Your Dairy Checkoff release new episodes?
Your Dairy Checkoff has 92 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Your Dairy Checkoff?
You can listen to Your Dairy Checkoff on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Your Dairy Checkoff?
Your Dairy Checkoff is created and hosted by Don Schindler.
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