PODCAST · business
Your Marketing Dude
by Mike Cuevas
Mike Cuevas has scripted, edited, and distributed over 2,000 videos for small business owners across the country. He builds full‐service video marketing systems — handling message strategy, editing, ads — so business owners don’t need large teams to grow.His mission is to help people amplify their voice with authenticity and consistency, turning video marketing from overwhelming to manageable.
Episodes
-
Video Marketing for Real Estate Agents: How to Be Authentic on Camera and Build Trust That Converts With Paul Gordon
Video marketing for real estate agents is no longer optional — but most agents are still getting it wrong. Not because their lighting is bad or their editing is amateur. Because they don’t mean it. Buyers and sellers can feel the difference between an agent who’s performing for the camera and one...
-
AI SEO for Real Estate Agents: How To Get FOund on ChatGPT, Perplexity, & Google AI
AI SEO for real estate agents is no longer a future problem. It’s happening right now — and most agents have no idea they’re already invisible on it. When a potential client opens ChatGPT and types ‘who’s the best real estate agent in [city]’ or ‘what should I look for in a listing agent’ — who...
-
Why Your Real Estate Marketing Isn’t Working: Fix Your Message & You’ll Stop Competing On Price
The Bottom Line Why is real estate marketing not working for most agents? According to Holly Chantal, high-ticket offer specialist and brand messaging strategist, the answer is almost always the same: the message is too generic to mean anything. Saying you will take great care of your clients…
more -
Are Short Sales Making A Comeback? | What Real Estate Agents Need To Know In 2026
The Bottom Line Are short sales coming back in 2026? Yes, and the data confirms it. Short sale transactions jumped 16% year over year in Q1 2026, foreclosure filings hit 227,548 US properties in the first half of the year up 21% from a year ago, and FHA delinquencies reached 11.88% while VA...
-
Build A Referral Power Team With BNI Groups with Michael Winter
The Bottom Line How do real estate agents build a referral network that consistently sends warm, pre-sold clients? According to Michael Winter, Associate Broker at 1st Class Real Estate SD with over 25 years of experience, the answer is a structured combination of BNI groups and intentional power...
-
Build Your Real Estate Personal Brand With Client Events You’re Excited About
The Bottom Line How do real estate agents use client events to build their personal brand and generate referrals? According to Nathan Schiess, personal branding strategist and founder of RE Personal Branding, the agents who get the most out of events are not the ones throwing generic client...
-
Google Business Profile for Real Estate Agents | Get Found in AI Search
The Bottom Line How does a Google Business Profile help real estate agents get found in AI search? According to Bobby Kerr, serial entrepreneur and local market authority expert with nearly $500 million in revenue generated across real estate and related industries, your Google Business Profile…
more -
Tax Deductions for Real Estate Agents | S Corp Tax Write Offs That Save You Thousands
The Bottom LineWhat tax deductions can real estate agents actually take? According to Leland Gross, CFP and enrolled IRS agent and founder of PeaceLink Financial Planning and Accounting, most agents are overpaying by thousands every year not because they’re doing something wrong but because…
more -
How to Rank on ChatGPT as a Real Estate Agent
The Bottom Line: How do real estate agents rank on ChatGPT and other AI search platforms? According to Robb Fahrion, CEO of Flying V Group and one of the leading voices in generative engine optimization, the answer is not more content. It is more trust. AI platforms like ChatGPT, Perplexity, and...
-
Real Estate Agent Burnout? Hustle Isn’t The Problem, Alignment Is
Real Estate Agent Burnout? Hustle Isn’t The Problem, Alignment Is The Bottom Line Why do real estate agents burn out? According to Deborah Stellingwerff, a leadership coach, former award-winning REALTOR and bestselling author, it starts with something most agents never think to work on: leading...
-
Real Estate Listing Appointment Tips | The Seller Conversations Nobody Teaches You
The Bottom LineWhat are the best real estate listing appointment tips for handling difficult seller conversations? According to Debbie De Grote, one of North America’s most recognized real estate coaches with over 100,000 private coaching calls in her career, the answer starts before the problem...
-
Stop Working In Your Business & Start Leading It
The Bottom Line: How do founders stop getting stuck in the day-to-day of their business? According to business coach Lynea Carver and Mike Cuevas of Your Marketing Dude, the answer starts with recognizing that burnout is a systems problem, not a willpower problem. Entrepreneurs who cannot get out...
-
The Kitchen Table Close: How to Build a Referral Real Estate Business | w/ Amanda Divito Parle
The Bottom Line: How do real estate agents build a business on referrals instead of leads? According to Amanda DiVito Parle, leader of DiVito Dream Makers and one of Colorado’s top-producing teams, the answer is relationships built through simple, consistent actions repeated over a long period of...
-
AI Can Replace A Lot. It Will Never Replace Your Relationships
The Bottom Line– Can AI replace the relationships that drive a real estate business? No. According to Mike Cuevas, founder of Your Marketing Dude, this is the one thing AI cannot touch no matter how advanced it gets. AI can write content, build a property website, and automate follow-up. It…
more -
There’s No Deal Problem. There’s a Deal Structure Problem. Creative Financing with Chris Prefontaine
Is there still opportunity in today’s real estate market for agents and investors? According to Chris Prefontaine, founder of Smart Real Estate Coach and a 4 time best selling author, the answer is yes, but the opportunity looks different than it used to. Through strategies like owner financing,...
-
The Niche Everyone Overlooks: How to Build a Real Estate Business Serving Seniors with Debbi DiMaggio
🔥 Episode Summary The Bottom Line How do real estate agents build a business in the senior niche? According to Debbi DiMaggio, a top 1.5% nationwide agent with 35 years of experience, and Mike Cuevas of Your Marketing Dude, the answer is to lead with service and education before sales. Seniors…
more -
Stop Trying to Sound Perfect. People Want the Real You.
The most common mistake real estate agents make with their marketing has nothing to do with their budget, their platform, or their posting frequency. It’s this: they try to sound like a real estate agent instead of sounding like themselves. They copy the scripts. They use the industry phrases.…
more -
How to Win Clients Your Competitors Don’t Know Exist with Jan Roos
Most businesses think they need more leads. They’re wrong. You’re already getting leads. People are calling, filling out forms, shooting you a DM. The problem isn’t that nobody knows you exist. The problem is what happens after they reach out. Somewhere between “I’m interested” and “I’m a…
more -
What People Really Expect from Their Agent with Tori Keichinger
🔥 Episode Summary In this episode of Your Marketing Dude Podcast, Tori Keichinger breaks down what today’s consumers actually expect from their real estate agent—and why so many professionals are missing the mark. Drawing from her experience leading marketing at Century 21, Tori shares how…
more -
How to Get Your Website or Landing Page to Convert With Irwin Hau
🔥 Episode Summary In this episode, host Mike sits down with Irwin Hau, the “Website Whisperer,” to break down why most websites fail to generate leads. Irwin explains that high-converting websites aren’t built on design alone—they’re built on conversion psychology and how the human brain…
more -
AI vs Human Touch | How Much Is Too Much? with Gwen Hammes
🔥 Episode Summary In this episode of Your Marketing Dude Podcast, Mike sits down with Gwen Hammes, co-CEO of Cro Metrics, to explore the delicate balance between leveraging AI and maintaining the human touch in modern business. As companies rush to automate everything—from phone systems to…
more -
How To Psychologically Connect Your Brand To Their Brain with Paul Larche
🧠 Episode Summary In this powerful episode, branding expert Paul Larche dives deep into the psychology behind how people connect with brands. Drawing from decades of experience in broadcasting and marketing, Paul explains how human decision-making is driven not by logic—but by emotion rooted in...
-
There Are 5 Prices To Every Listing with Deb Odom Stern
🔥 Episode Summary In this episode of Your Marketing Dude Podcast, we dive into one of the most challenging conversations in real estate: pricing a home in a shifting market. Deb Odom Stern shares her powerful and practical framework—the “5 Prices to Every Listing”—designed to eliminate…
more -
People Don’t Remember What You Do, They Remember How You Do It with Ryan Speltz
🔥 Episode Summary In this episode of Your Marketing Dude Podcast, we sit down with mortgage expert and relationship-driven marketer Ryan Speltz, also known as the “Kick Butt Mortgage Guy.” Ryan shares how he’s thriving in a crowded and contracting market—not by competing on rates or services…
more -
How to Transform Clients into Raving Fans with an Unforgettable Client Experience with Vance Morris
In this episode of Your Marketing Dude Podcast, we sit down with customer experience expert Vance Morris, who spent a decade leading operations at Walt Disney World before becoming a sought-after consultant and speaker. Vance shares the powerful lessons he learned from Disney’s legendary customer...
-
Getting Over The Uncomfortable in Content with Eric Ritenour
If you’re invisible in business, you’re forgotten. In this episode of Your Marketing Dude Podcast, host Mike Cuevas sits down with veteran real estate professional Eric Ritenour (The RITE Realtor) to talk about stepping outside your comfort zone, creating authentic content, and staying…
more -
AI Taught Me How Bad We Were At Closing – Christopher Watters
🧠 Episode Summary In this powerful episode, Mike Cuevas sits down with real estate team leader and tech innovator Christopher Watters to discuss a brutally honest realization: AI exposed how bad even top-performing agents were at closing. Christopher, whose team sells 60–120 homes per agent...
-
Survival Guide For Sales People Who Hate Sales with Dan Rochon
🧠 Episode Summary In this episode, Mike Cuevas sits down with sales expert and author Dan Rochon to talk about a topic most entrepreneurs secretly struggle with — selling. If you hate being pushy, feel awkward asking for the sale, or avoid difficult sales conversations altogether, this episode...
-
From Agent to Media Company: The New Way to Win in 2026 with Tara Polley
🧠 Episode Summary In this episode, Mike Cuevas sits down with Tara Polley, a veteran real estate agent turned media entrepreneur, to explore how building a personal brand through video content can transform your business. Tara shares her journey from being camera-shy to creating a local media...
-
Who Has Time To Create 30 Videos A Month? Why I Love Video Ads
Episode Title: Who Has Time To Create 30 Videos A Month? Why I Love Video Ads 🧠 Episode Summary In this episode, Mike Cuevas challenges the common belief that you must create massive amounts of content to succeed on social media. Instead of producing 30 or more videos every month, Mike explains...
-
7 Steps To Creating Raving Fan Relationships With Eric Gillman
If you want more repeat business, referrals, and long-term client loyalty — this episode delivers a powerful blueprint. Mike sits down with Eric Gillman, known as “The Sharpest Guy You Know,” to break down how successful professionals stop chasing leads and start building raving fan relationships...
-
The Self Image Shift. How To Find Your Super Power with Kevin Yoder
In this episode, Mike sits down with high-performance mindset coach Kevin Yoder to explore why most entrepreneurs struggle with visibility, consistency, and confidence — and why the real issue isn’t strategy, but self-image. Kevin explains how your internal identity determines your income…
more -
Why Every Business Needs an Invisible Audience
If you’re invisible online, you’re invisible to buyers — plain and simple. In this solo episode of Your Marketing Dude Podcast, Mike Cuevas breaks down what he calls the “Invisible Audience” — the thousands of people quietly watching your content, visiting your site, and forming trust long before...
-
The End of Lead Chasing: Building a Referral-First Business with Garrett Maroon
In this episode of Your Marketing Dude, Mike sits down with top-producing real estate agent and referral marketing expert Garrett Maroon, who has closed over 650 homes without cold calling, buying leads, or running open houses. Garrett breaks down why referral-based businesses outperform...
-
You Must First Define Your Story Before You Can Build A brand John Elbing
In this episode of Your Marketing Dude, Mike sits down with brand strategist and communications expert John Elbing, founder of Standpoint, to explore why clarity of story is the foundation of every successful brand. John explains why most businesses struggle not because of poor marketing…
more -
Launch A Podcast & Become Locally Famous with Nick Woodard
In this episode of Your Marketing Dude, Mike sits down with Nashville real estate agent and podcast host Nick Woodard to break down how launching a local podcast can turn you into the go-to authority in your market. Nick shares how The 615 Podcast helped him build relationships, stay top of mind,...
-
You Can’t Build A Business Without A Personal Brand with Christian Ray Flores
In this episode of Your Marketing Dude, Mike sits down with entrepreneur, author, and global speaker Christian Ray Flores to unpack why personal branding is no longer optional for business owners, leaders, and creators. Christian shares his journey from international pop star to purpose-driven...
-
Meta Andremeda A/I Takeover | How TO Navigate Meta Ads in An A/I World
In this episode of Your Marketing Dude, Mike breaks down Meta’s massive shift into its new AI-driven advertising system, Andromeda, with special guest Scott Desgrosseilliers, founder and CEO of Wicked Reports. Scott explains how Meta’s AI now controls targeting, creative categorization, campaign...
-
Cracking Google’s New Code: SEO Strategies for the AI Era With Cameron LiButti
In this episode of Your Marketing Dude, Mike sits down with SEO expert Cameron LiButti to break down how SEO is evolving in the era of AI-driven search. With Google Gemini, ChatGPT, and AI overviews reshaping how people discover businesses, Cameron explains what still matters in SEO, what has...
-
If They Don’t Know Or Trust You, They Wont’ Buy From You. Video Solves That….
In this episode of Your Marketing Dude, Mike dives into why attention is the most valuable currency in business today and how video is the fastest way to build trust, authority, and recognition in any industry. He breaks down why individuals can outperform full companies in 2025, the psychology...
-
How to Turn Storytelling Into Brand Authority with Jake Isham
Tired of shooting self-serving videos that get zero engagement? Mike and filmmaker Jake Isham reveal the two pillars of storytelling marketing you must master to build true authority. Learn the Hook-Body-Resolution framework to turn your struggles into compelling content and understand why…
more -
How Referable Are You With Stacey Brown Randall
In this episode of Your Marketing Dude Podcast, Mike Cuevas chats with referral expert Stacey Brown Randall about creating client experiences that make people rave and refer. Discover how to build lasting relationships, stand out authentically, and grow your business without ever asking for...
-
Stop Letting Your Business Run You: Building Systems That Actually Work
In this episode of Your Marketing Dude, Mike Cuevas sits down with Joshua Pono, a 16-year real estate industry veteran known as “the systems guy.”Josh shares how most business owners — not just in real estate — are trapped working in their business instead of on it, and how the right systems can...
-
Consistency: The Real Secret Behind Content That Pays Off
After an 18-month break, Mike Cuevas — The Marketing Dude himself — is back with a story that reignited his drive to create. When Gary Vaynerchuk unexpectedly mentioned Mike’s podcast on Tom Ferry’s show, it became a powerful reminder of what consistency really does for your brand. In this…
more -
The Final Episode- The Attract & Retain Formula
Well folks all good things come to an end and this is the final episode of The Real Estate Marketing Dude podcast. The last 10+ years of doing this show has been a wild ride and todays episode breaks down the universal truths I’ve come to learn through content creation as an individual, business,...
-
Farming, SOI Nurturing & Attracting With Direct Mail (ft. Janine Sasso)
In this episode of the Real Estate Marketing Dude podcast, we sit down with direct mail expert and top-producing real estate agent Janine Sasso to break down the power of geographic farming and how agents can consistently generate business by staying top of mind. If you’re struggling to maintain…
more -
What’s Your One Thing That Makes You Different?(ft. Steve Haddadin)
People don’t hire your broker or bank, they hire you, but why. In a sea of Realtors or lenders, what is it that makes you stand out. What do you do differently? On this week’s episode we discuss exactly that! Check out Steve’s website and his Instagram. The post What’s Your One Thing That Makes…
more -
Simplify Your Sales Strategy (ft. Doug Brown)
Consistently chasing after “now” business week in and week out can eventually burn you out. I don’t care if you wear a cape and are the world’s greatest salesman, if you’re constantly prospecting vs attracting business, at some point, you will break. This is why you need to simplify your sales...
-
Are You A Sales Person Or An Entrepreneur?
Over the next 12-18 months we’re going to see who’s a sales person vs an entrepreneur. With commission compression and NAR lawsuit, outside sources are doing everything they can to eliminate the need of using a real estate agent or lender. It’s in times like these that HUGE opportunities come up,...
-
Become The Neighborhood Realtor Realtor Everyone Knows
Farming, does it still work? That’s one of the first things you think of when you think of becoming the neighborhood Realtor everyone knows. You pick a certain neighborhood and send direct mail (farm) to its residents every month for an indefinite amount of time. Yes, it still works, but sending...
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
ABOUT THIS SHOW
Mike Cuevas has scripted, edited, and distributed over 2,000 videos for small business owners across the country. He builds full‐service video marketing systems — handling message strategy, editing, ads — so business owners don’t need large teams to grow.His mission is to help people amplify their voice with authenticity and consistency, turning video marketing from overwhelming to manageable.
HOSTED BY
Mike Cuevas
Loading similar podcasts...
Frequently Asked Questions
How many episodes does Your Marketing Dude have?
Your Marketing Dude currently has 270 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Your Marketing Dude about?
Mike Cuevas has scripted, edited, and distributed over 2,000 videos for small business owners across the country. He builds full‐service video marketing systems — handling message strategy, editing, ads — so business owners don’t need large teams to grow.His mission is to help people amplify their...
How often does Your Marketing Dude release new episodes?
Your Marketing Dude publishes regularly with 270 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Your Marketing Dude?
You can listen to Your Marketing Dude on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Your Marketing Dude?
Your Marketing Dude is created and hosted by Mike Cuevas.
URL copied to clipboard!