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Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes

Small Podcast lessons (less than 9 minutes) with big value to help you plan, launch, and grow your podcast from Hall of Fame Podcaster Dave JacksonThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

  1. 241

    Why Feedback and Self-Review Are Essential for Podcast Growth

    Today I’m digging into the importance of honest self-review and seeking feedback from your listeners to make your show even better. Inspired by an interview I heard with Geddy Lee of Rush by Rick Biato, I’ll share how even the pros take time to reflect on their work and look for ways to improve. I’ll talk about why it’s crucial to revisit your older episodes, ask your audience the right questions, and be open to constructive criticism, even if it stings a little. My goal is to help you move beyond just being “good enough” and become someone’s favorite. Let’s get started on how you can make every episode better than the last!You Need Fresh EarsGeddy talks about how when you're making the music, you're not listening to the whole song. This is true of podcasters. We are paying to the details, but not the whole episode. We aren't paying attention to the flow, or the tease, or any other ingredients that might be missing.We may have been up against a deadline, and decided to "just push publish" well now with some time between the date it was published and the current date, you may hear with a new mindset that sees way you could improve.Get CreativeThe beauty of podcasting is it's YOUR SHOW. You can do whatever you want. You may lose some of your audience, but you might also gain a whole lot more. If you want to try something, try it.Only One Way To Find OutThere is only one way to know if it will work. Saturday Night Live does a dress rehearsal and if that audience doesn't laugh (even if all the writers thought it was great) it doesn't make it to the show. The content is shaped by feedback.Get Some Honest FriendsI've worked with clients and I'll spot some pretty easy tings to fix to improve their show, and they will say "Oh man, my friends said it was amazing." That doesn't mean the show wasn't good, but "amazing" may be a stretch.Eventually Rush Found Their AudienceThe band Rush was about to lose their record deal. They could have listened to the record label and tried to make hits. Instead they followed their guy, and made a very experimental record called 2112. Then the audience heard it, and they told a friend, who told a friend. That audience lead to them being able to do whatever they wanted for the rest of their careers. This wouldn't have happened without some experimentation and feedback from their fans.Need Help With Your Show?I have a podcast review service currently called "Podcast Hot Seat" and you can get your episode and/or website review to let you know what you're doing right (so you can do more of it) and what might need some tweaking.Let the passion to serve your audience outweigh your fear of feedback. Feedback is the breakfast of champions. Do what others are too afraid to do, and you will stand yards ahead of them.I'm here to help.Takeaways:When creating podcast content, regularly review your old episodes to find areas for improvement.Engaging your audience through surveys can reveal what they truly want from your show.Listening back to your own recordings helps you notice things you might have missed during the live recording.Don't be afraid of constructive feedback; it's essential for growing your podcast and serving your audience better.Just like bands need to evaluate their live performances, podcasters should do the same to enhance their shows.Your podcast should resonate with listeners, not just exist because there's nothing else available.More Links Mentioned In the ShowJoin the School of PodcastingRick Beato Interview Geddy Lee of RushMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

  2. 240

    Measuring Success: The Secret Sauce for Podcasters

    I Can't Tell What Is Working!When you just promote your podcast everywhere, it's hard to tell what is working. One way that makes it easy to see what's working is to track the links you share. Newsletters like Kit, Beehiz, Mailerlite enable you to see what is getting clicked on. I use Fathom stats on my website so I can see where my traffic is coming from (and enables to see where I get more traffic from my newsletter than social media). This content may contain affiliate links, meaning I earn a small commission if you purchase through these links at no additional cost to you. I only recommend products or services I trust and believe will provide value to you. Thank you for your support!Resources MentionedSwitchy Link TrackerWhispr FlowSchool of PodcastingWhat is A Link Shortener/Tracker?There are tools like bit.com but my favorite is called Switchy (as you are switching out links). It does a ton of stuff:Creates tracking links for things you shareMakes it easy to organize you data so you can see what is workingMakes trackable QR codes (which I use in my slides when I speak)Can make a "Linktree" type website (all with trackable links)It's only $39 for a lifetime deal at App SumoTakeaways:Starting a podcast takes more time than you think, especially at the beginning.Using tools like Switchy helps track what works for your podcast and what doesn’t.Exercise can do wonders, like biking, which also relates to consistency in podcasting.Measuring your efforts in podcasting allows you to focus on what actually brings in listeners.Changing multiple things at once in your podcast can confuse results, stick to one at a time.Your newsletter might outperform social media for traffic, so don’t overlook it.Mentioned in this episode:Your Voice is Your LegacyYou have lived things that need to be heard. You can help other people, and I'm here to help. Don't let your story die within you, release your legacy today and start your podcast. I've helped hundreds (thousands?) of podcasters and I can help you. It's time to do it.School of PodcastingThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

  3. 239

    Treat Your Podcast Like a Book: Why Listeners Don’t Come Back for Chapter Two

    My Podcast is Great, but It's Not GrowingEver feel like you’re pouring your soul into your podcast and the audience just isn’t showing up? Yeah, me too. In this episode, we tackle that painful realization that sometimes, the problem isn’t with the promotion, but with the content itself. We take a hard look at what happens when listeners start dropping off like flies. Is it that they’re just not your target audience? Or maybe, just maybe, your content isn't hitting the mark?Take It Outside of PodcastingWe draw some hilarious parallels between podcasting and other forms of media – like writing a book or even making a movie – because when you take it out of the podcasting bubble, things start to look a lot clearer.The Fear of FeedbackWe also discuss the absolute necessity of getting feedback from your audience and how terrifying that can be. But hey, if you’re not asking, you’ll never know what’s working and what’s not. So, buckle up as we dissect the ups and downs of podcasting, and how a little feedback can turn your ship around. You’ll leave this episode ready to engage with your listeners like never before!Takeaways:Podcasting advice sometimes makes more sense when you think outside of the podcasting bubble.Don't just assume your content is great; ask your audience what they really think.If your audience isn't coming back, maybe your content isn't hitting the mark anymore.Promoting isn't the only solution; feedback from listeners can be the real game changer.Taking a step back and comparing your podcast to books or films can clarify your approach.Remember, it’s not about the numbers; it’s about resonating with your true audience.Podcasting ObservationsSchool of PodcastingMentioned in this episode:Join the School of Podcasting CommunityUnlock your podcasting potential with the School of Podcasting, where your voice takes center stage. Whether you're a beginner eager to launch your first show or an experienced podcaster looking to refine your craft, our resources and supportive community are here to guide you every step of the way. I have expertly crafted courses on everything from choosing the right equipment to mastering audience engagement, and enjoy personalized coaching that tailors success strategies to what YOU need. Join a vibrant network of fellow creators dedicated to sharing knowledge and inspiring growth. Elevate your podcast to new heights—your journey starts hereSchool of PodcastingThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

  4. 238

    Goals, Energy, and Podcasting: A Wild Ride

    Why Am I Podcasting Again?Have you ever stopped and wondered if you're podcasting for the right reasons?Sometimes it can feel like we're shouting into the void while the rest of our lives demand our attention. Between work, family, and everything else competing for our time, it's easy to look at your podcast and wonder if it's still worth the effort.When Life Gets in the WayIn this episode, I talk about the challenge of keeping your podcast momentum alive when life gets messy. Not every season of podcasting is exciting. Sometimes you're tired, overwhelmed, or simply questioning whether the time you're investing is paying off.Those moments happen to all of us, and they often force us to reevaluate why we started podcasting in the first place.The Passion vs. Profit QuestionOne conversation really stood out to me. I spoke with a client who had been podcasting for four years but had never seriously considered how to monetize their show. Their goal was simply to share helpful content and make a positive impact.But after four years, they started asking a different question: "Is this still enough?"That question opened the door to a deeper discussion about goals, expectations, and what success actually looks like.Sometimes the Goal Needs to ChangeOne of the biggest lessons from this conversation is that it's okay for your goals to evolve.Maybe you started podcasting as a hobby. Maybe you wanted to build a community, grow your business, or simply have meaningful conversations. As your circumstances change, your reasons for podcasting can change too.A fresh perspective can reignite your enthusiasm and help you see opportunities you may have overlooked.Finding New Energy for Your PodcastIf you've been feeling stuck, frustrated, or uncertain about your podcast's future, this episode is a reminder that you're not alone. Sometimes the solution isn't quitting. Sometimes it's simply redefining what you're trying to accomplish.By revisiting your goals and being honest about what you want from your podcast, you may discover a new sense of purpose that makes the journey exciting again.Keep This in Mind When Monetizing Your ShowAs someone who wrote a book about making money with your podcast, you need to keep in mind you don't monetize a podcast, you monetize audience (and often yours is too small as 3% of your audience will take action). Final ThoughtsPodcasting today can feel overwhelming. There are endless platforms, constant changes, and enough advertisements to make anyone question their sanity. But when you reconnect with your "why," the path forward often becomes much clearer.If you've ever wondered whether your podcast is still serving you—or whether you're serving your podcast—this episode is for you.Takeaways:Babies are like the ultimate podcasting nemesis, demanding all your attention and time.Monetizing your podcast can feel like a nasty uphill battle, trust me on that one.If you're not making money, don't lose sight of the joy your podcast brings you.Changing your goals can light a fire under you and bring back that energy and enthusiasm.Links referenced in this episode:schoolofpodcasting.comThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

  5. 237

    How to Promote Your Podcast in Groups Without Getting Banned

    Are you eager to promote your podcast but worried about breaking the rules in online groups? In this episode of "Your Podcast Consultant," I share practical advice on how to approach forums, Facebook groups, and Reddit communities the right way. Drawing from my own stories and hard-earned lessons, I explain why simple self-promotion often leads to bans—and what you can do instead to build genuine connections and grow your audience. Whether you're just starting out or looking to expand your reach, this episode is packed with small lessons that deliver big value for every podcaster.Takeaways:When promoting our podcast, we often make rookie mistakes that come back to bite us later.Self promotion in forums usually gets you banned, like, seriously, just don't do it.Always check the forum rules before posting about your podcast, or you'll regret it.Making friends before promoting your podcast can actually help you gain listeners and avoid bans.Consider reaching out to moderators first; they might even want to join your podcast.If you need help growing your podcast, there are plenty of resources available for you.Links referenced in this episode:schoolofpodcastingpodmatchpodcastguestsredditfacebookguestexchangeThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

  6. 236

    What Happens When All Podcasters Use the Same AI Interview Prompts

    In this episode, I share some insights from the world of podcast interviews, sharing surprising experiences from a marathon of guest appearances on brand-new shows. Maybe Not Use AI ResearchDiscover the pitfalls of relying too heavily on AI-generated questions, the importance of audio quality, and why genuine research and thoughtful preparation make interviews truly valuable. Whether you're a podcasting newbie or looking to sharpen your hosting skills, I've got some practical advice and candid insights to help you create interviews that stand out, and get shared.Takeaways:Using AI for podcasting is all about how good your prompts are, so don't skimp on that.New podcasters often have terrible audio quality, just buy a decent microphone already.If you're interviewing someone, do your homework and ask unique questions, please.Podcasters need to realize that repetitive questions make for boring interviews, spice it up!When you have better audio than your guest, it’s time to reconsider your setup, trust me.Researching your guest before the interview is not crazy prep, it's called being a pro.Mentioned in This EpisodePodmatchPodcast GuestsSamson Q2U MicrophoneThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

  7. 235

    Seriously? People Still Say 'New Episode Out'?

    How is this still happening?You ever have one of those moments where you see something so ridiculous you can’t help but roll your eyes? That’s basically the theme of this episode. I’m talking about the world of podcasting and, honestly, it’s kind of wild. It’s 2026, and people are still posting “New episode out! (and that's it)” on social media like that’s some kind of marketing strategy. Seriously?Yes, It's Better Than Nothing...In this episode, I talk about why podcasters need to stop doing the bare minimum when promoting their shows. If you’re going to post on social media, at least make it interesting. Lead with a question. Share a bold statement. Give people a reason to stop scrolling and pay attention. Don’t just announce your existence, do something to spark curiosity.Use a HookI also dig into the importance of using hooks when sharing episodes. In today’s world of endless content, you need something that grabs attention immediately. Whether it’s a thought-provoking question, a surprising opinion, or a compelling claim, the goal is to invite people into a conversation, not just tell them your episode exists.There is No Excuse for "New Episode Out"And honestly, with all the AI tools available now, there’s really no excuse for lazy promotional posts anymore. AI can help you come up with stronger captions, better hooks, and more engaging content in seconds. If your entire strategy is still “new episode out,” it might be time to rethink things.Throughout the episode, I share practical tips on how to create social posts that actually connect with your audience and make people want to listen. I also invite listeners to join the School of Podcasting community, where we do listener parties, personal coaching, and help podcasters grow their shows in smarter ways.If you’re serious about podcasting and want your marketing to stand out, this episode is your reminder to stop being basic and start being intentional. Podcast promotion doesn’t have to be boring — and honestly, it shouldn’t be.Takeaways:In this episode, we discuss how just saying 'new episode out' is the laziest way to promote your podcast, so let's spice it up!Every podcaster should lead with a hook that actually grabs attention, otherwise, what's the point of even posting?We emphasize the importance of creating engaging social media posts instead of the bland standard phrases that nobody cares about.It's shocking to see how many people still use outdated promotional tactics like 'find me wherever you find your podcasts' – just stop it already!If you want your episode to stand out, it needs a compelling claim or question that makes people want to listen and engage.Utilizing AI tools can help you generate better social media content than the typical 'new episode out' post, so why not give it a shot?This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

  8. 234

    Targeted Podcast Promotion: Going Where Your Audience Already Hangs Out

    Podcast promotion breaks down to this:Identify who your audience isGo to where they are (online and offline)Make friends with themTell them about your showDon't Overthink itSo a person on Reddit mentioned they wanted to grow their podcast about horror movies.Let's see.... where could I find a bunch of people who like horror movies... if only there was a place where people who like horror MOVIES go. If only......Go to Where They AreSo go to the movie cineplex, if you want to go all out have a t-shirt made for you with your logo and URL on the shirt (see Stickermule), and have some business cards made with your logo and website address, and a QR code (I use switchy for that. It not only makes QR code and a whole lot more but I can track how many times that QR code was used).Then as people are entering the building ask them, "Are you hear to see (scary movie title)?" and if they say "Yes," then give them a card and say "I do a podcast for people just like you."ExpectationsYes, some will throw the card away. Some will put it in their pocket. Other will be bored sitting through endless advertisements waiting for the movies to start and will point their phone at the QR code (which takes them to my follow page).Keep in mind you build you audience one person at a time.And often that one person hangs out with other people who also like what they like, and word of mouth starts to grow your show. Now, word of mouth is effective. We know it is. It ranks high in all the ways to promote your podcast, but we also know it is slow. If you are looking for a giant switch to give you 30,000 downloads an episode, that just doesn't happen.The More You Do It The better You Get At itI know for me, selling my book, Profit From Your Podcast, in person is always a little uncomfortable, but the more I did it, the better I got at it and the more books I soldDo You Need Help Growing Your Podcast?If you need help growing your show, come visit me at schoolofpodcasting.com. One of the features we have there are listener parties where a group of us will get together and you get to watch us listen to your show. This way you can see if we laugh when we're supposed to laugh and cry when we're supposed to cry. If it's not working, you'll know immediately and it's time to go back and do some basic editing. Check it out at schoolofpodcasting.com.Mentioned In This EpisodeStickermule (T-shirts and more)Canva (business Cards)Design Crowd (crowd source your business card or t-shirt design)Switchy (QR codes that are trackable)This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

  9. 233

    How to Not Look Stupid While Podcasting (Trust Me)

    July 4th was supposed to be a festive day filled with fireworks, but instead, it turned into a disaster for me.Picture this: I’m all set to enjoy the show, but as I step out, the sky starts drizzling. Naturally, I whip out my phone to scroll through social media, because who doesn’t love seeing what everyone else is up to while ignoring the world around them?Fast forward a few moments, and bam! My foot hits an uneven sidewalk, my phone goes flying, and I’m face-first in the concrete. My knees did not fare well. Everyone around me thinks it’s a scene from a slapstick comedy, and I’m just trying to play it cool, you know?But here’s the kicker: this little escapade has everything to do with podcasting. Yeah, you heard me right. Looking stupid while starting a podcast? It’s practically a rite of passage. We’ll dive into how to embrace that awkwardness and turn it into something valuable. So, buckle up; it’s going to be a wild ride!We've Looked Stupid BeforeI live near Cleveland Ohio and if I go into a room of 30 adults and scream, "Here we go brownies here were go!" they will answer with RUFF RUFF! Grown adulst will bark like a dog.Also being Ohio means you must stand and spell your state when someone plays the song Louie Louie.My favorite is the "Chicken Dance" at weddings how this tradition of some demonic polka got started I will never know, but again everyone is willing to look stupid.When you venture into podcasting one of two things will happen. You will have a successful show that you love doing, you'll have that story about the time you started a podcast.I Can HelpTakeaways:So, if you're thinking about starting a podcast, brace yourself, because looking stupid is basically part of the package.People worry too much about looking dumb on a podcast; trust me, we all do it sometimes, and it’s totally fine.You can learn from your own mistakes, but learning from others is even better, so listen up, folks.In the end, podcasting is about having fun and sharing stories, not about being perfect.When you finally start your podcast, remember: you might end up with a great show or a hilarious story about your failed attempts.If you want to avoid looking stupid, just don’t do stupid stuff, but let’s be real, we all mess up sometimes.Links referenced in this episode:schoolofpodcasting.comThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

  10. 232

    YouTube Demonetization is on the rise.

    I've been researching the current challenges creators are facing on YouTube, particularly with demonetization issues. I share my thoughts on why YouTube, as great as it is for discovery and stats, can be risky for creators—especially those who rely on it for income.I spotlight the story of Steven song, a talented animator who invested hundreds of thousands of dollars and over a decade into his channel, only to be demonetized without warning. You’ll hear how the lack of human customer support at YouTube is affecting creators’ mental health, and why relying solely on YouTube revenue might not be the best strategy.All Your Eggs in One BasketI talk about the importance of diversifying your income streams and caution against tying essential expenses to unpredictable YouTube payouts. I also offer some practical advice on making your content more discoverable, like focusing on great episode titles and eye-catching thumbnails, while reminding you that YouTube’s algorithm can be both a blessing and a curse.If you’re thinking about starting a video or audio podcast, or simply want to learn about the realities of growing on YouTube in today’s landscape, this episode gives you valuable insights and honest advice from my years in the industry.Ready to take your podcast to the next level? Visit schoolofpodcasting.com and use the coupon code “listener” for a special deal. I look forward to helping you succeed!The secret reasons Youtube is demonetizing channels (video)I got demonetized it's over. (video)This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

  11. 231

    Choosing Your Podcast Day: Does It Even Matter?

    What Day Should I Publish My Podcast?We're diving into the age-old question that plagues all budding podcasters: when should I drop my episodes? I mean, it’s not like we’re all sitting around waiting for the next serial to drop, right? Shoot For the Empty Day of the Week StrategySo, here’s the scoop: you could play the spreadsheet game, tracking when your competition releases their episodes. Picture it: you’ve got a spreadsheet with a bunch of podcast names and dates. You notice that Wednesdays are as empty as my fridge on a Sunday night, so why not slide in and claim that day? How Many Shows Do You Listen to on THE DAY it Releases?But let’s be real here—does it even really matter? Most of us listen to shows whenever we feel like it, not at the crack of dawn on release day. It’s not like we’re tuning in live like it’s a radio show or something. Consistency in Schedule and VALUESo, consistency is key, folks. Pick a day that works for you and stick with it. If it’s Thursday, then it’s Thursday. If you want to release on Wednesday but your life screams Thursday, record a few episodes in advance. The world won’t end if you miss a ‘prime’ day. So, in the end, just do what works for you, and let your audience find you.Takeaways:So, when should you launch your podcast? Honestly, it doesn't really matter all that much.Consistency is key, folks. Pick a day and stick to it like glue, alright?Wednesdays are golden! Everyone's back in the groove and looking for fresh content.Check out your competition, find the gaps, and seize the day—like a podcast ninja!Recording episodes ahead of time is a smart move. Get that backlog going, my friend.In the end, do what fits your life best. Your podcast should suit you, not the other way around.Links referenced in this episode:schoolofpodcasting.com/startThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

  12. 230

    The Great Outdoors: Where Your Podcast Dreams Go to Die

    Should Your record Your Podcast Outside?Ever tried recording a podcast outside? Yeah, it's like trying to juggle flaming torches while riding a unicycle on a tightrope. You think, "Hey, this'll be fun!" Then the wind starts howling, dogs are barking, and your neighbor decides it's the perfect time to mow his lawn. Welcome to the chaotic, unpredictable world of outdoor podcasting! Survivor: Podcast EditionSo, I’m sharing my past outdoor recording adventures, where I quickly realized that my audio setup was about as reliable as a chocolate teapot. I went from dreaming of crisp, clear conversations to battling wind noise and random passersby. Who knew that just being outside could turn into a full-blown episode of 'Survivor: Podcaster Edition'? I mean, at this point, I might as well just start a podcast about how to survive recording in the wild—complete with tips on how to dodge pesky lawn mowers and barking dogs. But it’s not all doom and gloom! Control What You CanI chat about how to make your outdoor recording experience a bit more bearable. Spoiler alert: It's all about controlling what you can. Invest in some good windscreens, keep your mic close, and sometimes you just have to roll with the punches (or the background noise). And let’s be real, if you’re going for that authentic vibe, a little chaos can actually add character. I mean, who doesn’t want to hear the sound of nature while listening to a podcast? Just be prepared to accept the reality that it’s not going to be studio-perfect. So grab your gear, your patience, and maybe a helmet, because outdoor podcasting is a wild ride!Takeaways:Recording outside is a wild ride with unpredictable audio issues, just embrace the chaos.Wind noise and random background sounds are the new normal when podcasting outdoors, get used to it.If you want to record outside, patience is key; Mother Nature doesn't always cooperate.Sometimes, leaving in background noise is better than trying to edit it out; just roll with it!You might want a good windscreen for your mic if you're going to brave the outdoors.Consider recording in a car for better sound; just don't freeze or risk carbon monoxide poisoning!Links referenced in this episode:schoolofpodcasting.comThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

  13. 229

    Pursuing my podcast as a business

    Is your podcast just a fun side gig, or could it be something more? We tackle this question head-on, inspired by a listener who’s got a budding podcast and some serious self-doubt creeping in. Podcast Reality CheckWe break down the reality of podcast growth and the often disappointing truth of monetization. Let’s face it, just because you’ve got listeners doesn’t mean you’re rolling in dough. We dive into strategies for gauging your audience’s engagement and the importance of asking them for feedback. You’ll hear how to avoid the common pitfall of spreading yourself too thin (because nobody wants to end up burnt out and bitter). You Monetize an Audience - Not a PodcastAnd hey, if you’re dreaming of making a living off your podcast, we’ve got some tough love for you. It’s all about building an audience first, and that takes time and effort. So let’s keep it real and maybe have a laugh while we figure out how to turn that hobby into something that might just pay the bills.Takeaways:Podcasting can start as a fun hobby, but it might evolve into something more serious over time.Engagement metrics are key; knowing how far listeners stick around helps gauge interest.If you're thinking about monetizing, remember: you're really monetizing the audience, not just the podcast itself.Consistency in content is crucial; it's all about providing value and keeping your audience engaged.Links referenced in this episode:schoolofpodcasting.com/starttoggl.comThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

  14. 228

    How to Fix Your Podcast When Numbers Take a Nose Dive

    Back in 1980, Robert Palmer was already trying to figure things out with his jam, "I'm Just Looking for Clues." Fast forward to today, and here we are, diving into the murky waters of podcasting where someone is asking why their downloads are nosediving. This isn't just a casual inquiry; it’s a cry for help amidst the chaos of the podcasting world! The Gut Punch of RealityI mean, who hasn’t felt that gut punch when you realize your audience is slipping through your fingers like sand? So what do we do? We go on a hunt for those elusive clues, just like Palmer did, except our clues are more about audience retention than romance. As we dig deeper, we realize that now is NOT the time to pump up promotions. Yeah, you heard me right. If your downloads are dropping like it’s hot, the last thing you wanna do is throw money at ads. It’s like trying to sell a broken car; nobody’s gonna bite. Why Is Your Leaving?Instead, let’s focus on the core issue: why are people bailing? It’s a classic case of ‘fix the holes in your ship before you set sail again.’ Let’s talk about asking your listeners directly: Are we still vibing? Did I lose you at minute 10? You’d be surprised what a simple survey can tell you about your audience’s listening habits. Look at Your Podcast Completion PercentageAnd trust me, if your retention is below 70%, that’s not just a warning sign; it's a full-blown emergency! We also touch on how the podcasting game is a lot like stand-up comedy. You don’t just jump on stage and hope for the best; you gotta test those jokes first! Just like comedians tweak their routines based on audience reactions, we need to refine our content based on listener feedback. If you’re not willing to do the groundwork, you’re basically setting yourself up for a flop. Get The Content Working Before Your PromoteSo, buckle up, because before we throw our next promotion, we need to ensure that what we’re offering is something that listeners actually wanna stick around for. Remember, the key to growth isn’t just about shouting louder; it’s about crafting something worth listening to.Takeaways:In podcasting, if your audience is dropping, it's not the time to promote.You should ask your listeners what they think about your show to get feedback.Tracking listener engagement is super important, and stats can help you understand why they leave.Promoting a podcast with declining numbers is like trying to sell a bad movie; it just doesn't work.Audience feedback is key; knowing where they tune out can help fix your show.You want your completion rate above 70%, but aiming for 80% is the golden ticket.Links referenced in this episode:podcastsconnect.apple.comcreators.spotify.comSchool of PodcastingThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

  15. 227

    Podcasting 101: Don’t Leave Your Fans Hanging!

    Imagine this: you’ve got a podcast that’s hotter than a summer sidewalk, and then—bam!—you decide to take a little 'me time' and vanish. That’s exactly what happened to our friend from a horror movie review channel. He thought he could whip up a slasher flick and come back to a fanfare. But spoiler alert: he forgot the most important thing—keeping his audience in the loop. Now, he’s got a loyal fanbase that’s gone MIA. Turns out, if you ghost your audience, they might just ghost you right back. Communication is KeyIf you’re not talking to your listeners, they’re not waiting for your return like a kid waits for Christmas. They’re out there finding new shows, and by the time you come back, they might not even remember your name! It’s like when your best friend suddenly stops texting you—it’s not cool, man. Keeping your audience informed about your journey is crucial. If he had shared the behind-the-scenes action of making that movie, his fans would have been eagerly waiting to see it, not just left in the dark wondering where he went. Avoiding Podcast BurnoutWe also tackle the reality of podcasting burnout. It’s real, folks. If you’re trying to squeeze your life into your podcast schedule, you’re just asking for trouble. The trick is to let your podcast fit into your life. With a sprinkle of planning and a dash of strategy, you can keep the content flowing and the audience engaged, avoiding the dreaded ‘abandonment’ label. So, if you’re feeling the weight of the world on your podcasting shoulders, take a breath, reevaluate, and remember: your fans are like friends—don’t leave them hanging!Takeaways:Stopping your podcast doesn't mean your audience will forget you; they might just move on.One of the biggest blunders in podcasting is simply abandoning your show for too long.If your podcast becomes part of someone's routine, they won't easily forget it.Planning ahead is key to avoiding burnout and keeping your podcast consistent and fresh.Taking breaks can lead to losing your audience to other shows, so keep them engaged.Your podcast should fit into your life, not the other way around, or you'll regret it.Links referenced in this episode:schoolofpodcasting.comThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

  16. 226

    Guests Ghosting You? Here's How to Handle It!

    Let’s get real for a minute. Nothing stings quite like getting left hanging by a podcast guest, right? Guest now shows are frustrating.I heard someone talk about his no-show problem, he tossed out this idea of a $500 cancellation fee. That's not gonna work, folks. Life is unpredictable—people get sick, kids break arms, and sometimes, they just don’t feel like it. Instead of turning into the Podcast Police, we suggested a friendly reminder email on the day of the interview. Make it personal. Because who wants to show up for a chat with someone who just sees them as a dollar sign? Pick Better GuestsThis episode also gets into the value of knowing your audience and picking the right guests. I mean, if you’re getting ghosted left and right, it’s time to take a long, hard look in the mirror. Maybe you’re not asking the right questions, or maybe your guests just don’t see the value in chatting with you. And hey, interviews are great for networking, but they can also lead to a mountain of editing. Is It Time to Go Solo?So, weigh your options. A solo show might save you time and make you the star of the show! Just remember, if someone doesn’t want to be on your podcast, they shouldn’t feel pressured to say yes—because being polite is not an excuse for wasting your time.Takeaways:Scheduling conflicts are inevitable; life happens, so prepare for guest no-shows.Sending a reminder email on the day of the interview can really help confirm attendance.Charging a cancellation fee might not be effective if the guest doesn't care about your show.Building a network is crucial; follow up with guests even after the interview is over.Solo shows can save time and often allow for more creative control than interviews.Guests rarely promote episodes, so don't rely on them to grow your audience.Links referenced in this episode:schoolofpodcasting.comTidycal (one time fee scheduling tool)This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

  17. 225

    Why Combining Shows is a Recipe for Disaster

    I saw on Reddit where someone was potentially making the classic blunder of podcasting: mixing unrelated shows into one feed. You know, like if you went to a restaurant for a burger but ended up with sushi on the same plate. I point out that our buddy Joey has a bi-weekly podcast that covers both video games and TV shows. With a measly two downloads per episode, Joey's mixing it up like a bad cocktail. The main takeaway? Split those shows! Seriously, if someone clicks on a gaming episode expecting a deep dive into Mario Kart, they don’t want to suddenly hear about the latest Netflix binge. We’re all about giving the audience choices here, folks. Keep it simple, keep it focused, and let them pick what they want to listen to. It’s like letting them pick their own adventure instead of forcing them to read the whole book. So, if you’re in this boat, don’t wait for a big audience to fix it. Tweak it now, while the stakes are low. Trust me, you’ll thank yourself later when you’re not scrambling to split your shows down the line. And with the right media host, like Captivate or Transistor, you can have multiple shows without breaking the bank. Why wait until it’s a mess?Takeaways:Don't make the rookie mistake of merging unrelated podcast topics into one show, just don't.Split your podcast episodes into separate feeds to give listeners their power of choice, ya know?Tuning your podcast like a guitar should happen when you have fewer listeners, not a packed house.Using the right media host can save you from the headache of splitting up your shows later on.Links Mentioned:School of PodcastingCaptivateTransistorThis content may contain affiliate links, meaning I earn a small commission if you purchase through these links at no additional cost to you. I only recommend products or services I trust and believe will provide value to you. Thank you for your support!This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

  18. 224

    Getting Out of Your Own Way: Finding the Courage to Podcast

    Hey, it’s Dave Jackson. In this episode, I’m talking directly to those of you who want to start a podcast but feel paralyzed by fear, perfectionism, or that nagging voice telling you you’re not good enough. I share my personal tips for getting your content out of your head and into the world—without letting things like criticism or imperfect editing stop you.I start by reflecting on a post I saw on Reddit, where someone struggled with overthinking, fear of criticism, and worrying about making mistakes. This resonated with me because I've definitely felt the same way. I break down how I personally organize my thoughts: writing a blog post, reading it several times to get the overall message, and then distilling it into bullet points I riff on while recording—just like I’m talking to a friend across the desk.Do People Care About Ums?I address the big question: do people actually care if you ramble, or if your audio isn’t perfect? The truth is, people only care if you waste their time. An “um” here or there isn’t the problem—what matters is not losing their attention or making the show all about you with no lesson or value.It Doesn't Have to Be PerfectI also highlight the importance of starting small and being okay with imperfection. Your first episode won’t be as good as your tenth, and that’s totally normal. Focus on your audience and what they need to hear, rather than dwelling on your own fears. When your need to serve outweighs your fear of looking silly, you'll finally press record and publish.I Have A ColdI even recorded this episode while I had a cold—proof that you don’t have to be perfect to provide value! If you need feedback, consider joining a listener party at the School of Podcasting, where you can get constructive, uplifting advice on your episode before going live.If you want help or someone to listen to your work, visit schoolofpodcasting.com and use the coupon code "listener" for a discount. Thanks for joining me, and remember: don’t let perfectionism keep you from creating a truly great podcast. I’d love to see what happens when we work together.My WorkFlowThis is what works for me.:Write a blog.This helps me figure out what I'm trying to say and how I want people to feel.Read Your blog Three times.This helps you get it into your brain. Not to memorize, but to "get the gist of it." Do not cheat. read the whole thing from top to bottom three times.Boil it down to bullet pointsThis is the map to attempt to keep you on trackPress Record and Talk To Your FriendMuch like a phone call, press record and talk to the invisible person on the other side of your desk and "riff" on your bullet points.EditAnything that went off the rails too much, edit out. That starts with knowing who you are talking to.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

  19. 223

    Overthinking Your Podcast Posting Schedule

    I'm back from Podfest, and today, I want to talk about a strategy that gets way more attention than it needs: When to publish your podcast episodes.Recently, while browsing Reddit, I spotted a question about the best time to post — specifically, whether 5:00 pm is a good time. The person wanted to launch a podcast focused on creepy stories and thought evening uploads would create the right mood. However, most advice online suggested otherwise, which led them to ask if evening uploads are uncommon, and whether others have succeeded with that schedule.The Magic of time ShiftingHere’s what I’ve learned over the years: I personally follow at least 30 podcasts, but only two of them matter to me in terms of their schedule, and that’s because they’re news shows. For those, I want the latest information right away. For everything else, it doesn’t matter when the episode drops. Thanks to apps like Pocket Casts, new episodes go to the top of my list, and I listen whenever I want.That’s one of the biggest perks of podcasting—it’s all about convenience for the listener. Most people aren’t refreshing their phone, waiting for your episode to appear. So you don’t need to obsess over the perfect release time, unless you have a news show or something that’s truly time-sensitive.Going the Extra MileIf you want to do a little extra homework, you could check out podcasts similar to yours. See when they publish, create a spreadsheet to spot days with less competition, and pick a time that works for you. But ultimately, the most important factor is finding a schedule that fits your life and allows you to be consistent.For example, I have one show I catch on Fridays just because that aligns with my grocery shopping routine—but that’s rare for most podcasts I listen to. Unless it’s a news-based format, when you publish has far less impact than you might think.So my advice: Don’t get hung up on the specifics. Pick a time that works for you, stick to it, and focus on delivering great content. Consistency in both schedule and quality matters far more than the exact day or hour you hit publish.Get Your Podcast Questions AnsweredIf you have more questions about podcasting, come join me at schoolofpodcasting.com. We’ve got step-by-step tutorials, an amazing community, and hours of consulting to help you succeed. I’m Dave Jackson, and I’m here to help you on your podcasting journey!This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

  20. 222

    Flying Solo on a Live Show: Where's My Jamie?

    In this episode, I tackled a common issue solo podcasters face: what do you do when you need to reference a stat, date, or chart on the fly while recording while on a LIVE STREAM? I discussed some typical options: pausing to Google it (which can break your momentum), guessing (and risk sounding uninformed), or flagging it for post-production fixes (which adds editing time).But I pointed out a missed option: coming prepared! If you do your research ahead of time, you can minimize disruptions when recording. However, I know that's not always possible—especially when recording live. For example, on my weekly live show, Ask the Podcast Coach, I answer spontaneous questions from the chat room, so I can't always be ready with every fact.When recording solo and I have a slip-up, I simply pause a few seconds to create a clear space in the audio. That pause makes it easy to spot and edit later. It’s a technique I use on all my solo recordings.For my live show, Ask the Podcast Coach (askthepodcastcoach.com/live), I prepare as much as possible, but also rely on interacting with the chat. If I need to look something up, I'll edit the audio version but leave the video as-is since YouTube doesn't allow file replacement.I also mentioned that preparation helps explain visuals for audio listeners, guiding them through what’s happening on screen. More planning always means less editing afterwards; if you wing it, expect more cleanup.Running a live show is a juggling act—managing the sound, levels, chat room, and next questions. Thankfully, I have a co-host to help. If you're on your own, consider whether going live is the best option given your current workflow.Finally, I shared some advice: practice any new tech or process before going live. Don't try something for the first time in front of an audience!Websites mentioned:Ask the Podcast CoachSchool of PodcastingIf you want help not “wetting your pants” on your first try, check out the School of Podcasting where you get access to me for consulting, a supportive community, and step-by-step courses.Thanks for listening—I'm here to help podcasters succeed!This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

  21. 221

    You Can’t Please Everyone: The Double-Edged Sword of Professionalism

    In this episode, I reveal the reality that starting a podcast—just like starting something challenging, like football—comes with a few bruises. I share how, no matter what you do, you can’t please everyone, and that's perfectly okay.I recount my own experience growing up, relating how being comfortable with myself, regardless of whether people liked me, set me up to handle audience feedback as a podcaster. I mention how, as a musician and fan, I observed that fans often love a band when they’re small and scrappy but sometimes move on once the band becomes more polished and successful. I explain that podcasting is much the same: as your show grows and improves, you might lose some early fans but connect with new ones too.I tell the story of my friend, Jim Harold, who hosts the Paranormal Podcast. Despite working hard to improve his studio, add video, and upgrade his setup, some listeners complained it looked “too professional,” even though most of us strive to look and sound our best. I also mention the experiences of YouTubers Colin and Samir, who received harsh comments as their show became more successful.Handling FeedbackI reassure you that it’s normal for people to not like changes—or even to just not like you and your show. The key is to remember your target audience; if constructive feedback comes from them and makes sense, it’s worth considering. Otherwise, it’s okay to ignore the noise.I discuss how feedback—from the right people—offers a huge opportunity to improve. But at the same time, any change you make (adding a co-host, new music, more episodes) will always please some and upset others. Most importantly, you’ve got to enjoy making your podcast, because if you don’t, you’ll likely burn out and quit.Thanks for joining me! If you’d like help with your podcasting journey, visit schoolofpodcasting.com/join and use coupon code LISTENR to save on your subscription.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

  22. 220

    Hook Them Before You Sell Them

    Making your podcast better isn’t just about having the right gear; it’s about engaging your audience right from the start. Think about the great sitcoms we all know and love—Seinfeld, Friends, Cheers. They all had something to grab our attention immediately. It’s like when you tune in to see what hilarious thing Jerry is going to say or how Joey is going to mess up this time. The key takeaway? Hook your listeners before you hit them with the ads.You Monetize an AudienceSure, we all need to make a buck, but drowning your audience in pre-roll ads will probably send them clicking away faster than you can say 'next episode.' Instead, sprinkle in the ads after you've given them a reason to stay. This way, they’re invested enough to endure a few promos. After all, nobody tuned in to hear about a new brand of socks—they came for the laughs or the insights. So, start strong, keep it relevant, and remember: nobody's Joe Rogan, so don’t act like you can throw endless ads at your audience and keep them around. They’ll just take a hard pass and move on to something more entertaining.How Many is Too Many Ads?On the flip side, let’s chat about ads. We all know they’re a necessary evil in the podcasting world, but there’s a fine line between making a living and making your audience feel like they’re watching a commercial marathon.Take a look at the Hallmark Channel—32% of their airtime is ads when I watched one of their Christmas movies.. That’s not just a little excessive; that’s a full-on assault on our patience.Aim for around 10% ad time in your episodes. If you’re doing an hour-long show, 6 to 10 minutes of ads sprinkled throughout isn’t too much to ask. But please, for the love of all that’s holy, don’t start your show with a three-minute ad block. You’ll have listeners fast-forwarding to the good stuff and wondering if they accidentally clicked on a commercial instead of a podcast.Remember, the best way to monetize is to sell your own stuff or create premium content. It’s way easier to get one person to buy a coffee than to chase thousands of downloads.So, to wrap it up, if you want to keep your podcast thriving and your audience engaged, think like a sitcom writer. Get them hooked, keep the ads reasonable, and leverage your unique content to build a loyal audience.I’m Dave Jackson, your podcast consultant, and I’ve been helping podcasters find their voice for over 20 years. Join me at schoolofpodcasting.com to take your show from ‘meh’ to ‘wow’!Links referenced in this episode:profitfromyourpodcast.comschoolofpodcasting.comThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

  23. 219

    Kit vs Substack: Which One is Best For My Podcast?

    In today’s episode, I answer the question: “Should I use Substack for my newsletter or something like Kit (formerly Convertkit)?” I explain that Substack is a good fit for people who primarily want to share their thoughts or report news to an audience, especially writers and journalists. You can set a premium price for subscribers, though Substack takes a percentage of your earnings.SubstackSubstack is a newsletter-first publishing platform built around simple creation and monetization of written content. It lets creators publish posts that go both to an email inbox and a web page, with built-in tools for paid subscriptions and community engagement (comments, chat, Notes).Kit (formerly Converkit)Kit (formerly ConvertKit) is an email-marketing platform designed for creators who want more control over audience relationships, automation, and monetization — not just basic newsletters. It includes advanced segmentation, automation workflows, and tools for selling digital products alongside newsletters.Growing Your ListI talk about the low conversion rate for newsletter signups—typically only 3-5% of your audience might subscribe, and having a strong lead magnet helps increase that number.Personally, I use my newsletter in a hybrid way: I share my thoughts on podcasting, updates on my latest content, things that have caught my eye, and a call to check out the School of Podcasting. However, if your main goal is marketing, Substack isn’t the best choice. Tools like Kit, MailerLite, and Beehiv are better for things like automated sequences, lead magnets, and selling advertising.I also discuss how some platforms—like Riverside and Kajabi—offer podcast hosting, but I don’t recommend using services that aren’t specifically built for podcast hosting. If you’re considering a platform, always check if they offer important tools like 301 redirects for your podcast feed.Got More Questions?In summary, if you just want to inform and connect with your audience, Substack is an easy and free option. If you want to do marketing or advanced list-building, platforms like Kit or MailerLite are better suited.If you need help with any of this, don’t hesitate to reach out or join the School of Podcasting, where you’ll find step-by-step courses, consulting, and a supportive community.This content may contain affiliate links, meaning I earn a small commission if you purchase through these links at no additional cost to you. I only recommend products or services I trust and believe will provide value to you. Thank you for your support!This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

  24. 218

    What is The Streisand Effect?

    Hey there, it’s Dave Jackson, and in this episode, I'm exploring what we, as podcasters and content creators, can learn from none other than Barbra Streisand—specifically, the infamous "Streisand effect." What Does It Mean?If you've ever wondered what that term means, I break down the story behind it, starting with a 2003 lawsuit involving her Malibu home and how trying to hide something can actually make it go viral.Be Careful What You Try to "Ban"I share my own experiences dealing with promotion in podcasting, including the challenges that come with companies making big promises about starting your podcast and, yes, my mixed feelings about Spotify’s practices in the early days. I also talk about how, as much as we sometimes want to warn our audiences loudly about something, we might end up giving it more attention than it deserves.You’ll hear a few stories from my past, like the time with Podshow and an NDA, and what I've learned about arguing with trolls or competitors. Bottom line: sometimes pushing back just amplifies the thing you’re trying to keep quiet!As always, if you need help with your podcast, I’d love to work with you. Head over to schoolofpodcasting.com/start and use the coupon code “listener” for a special deal. Can’t wait to see what we accomplish together!Thanks for listening!This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

  25. 217

    Losing Momentum: Rebuilding Your Podcast After a Long Hiatus

    In this episode, I get into the impact of taking an extended break from podcasting and how it affects your show’s growth, audience engagement, and completion rates. Here are the main takeaways:I discuss a situation where a podcast grew to 500 downloads per episode but lost half its audience after taking a year-long break. Even with improved audio quality and more polished episodes after returning, both downloads and completion rates suffered.Consistency is key. I emphasize how taking long breaks can significantly set you back, comparing it to putting your finger in a leaky bucket – once you take it out, the water (your audience) drains away.Switching to a biweekly episode schedule can help maintain consistency if that’s all you can manage with your workload, but it may slow growth.If you notice completion rates dropping, it’s a sign something may not connect with your current content. Sometimes we’re too close to our own work, so getting outside feedback is crucial.I suggest finding a friend or colleague who matches your target audience to get honest feedback on your episodes.Numbers don’t lie! Data can reveal hard truths that help you improve.If you need help starting, growing, or monetizing your podcast, I offer consulting at School of Podcasting. Use the coupon code listener for a discount!You can also check out Podcast Hot Seat, which currently includes a Black Friday deal with a free month at the School of Podcasting.If you’re looking for feedback, growth strategies, or just a friendly ear that understands the journey – I’m here to help! Let’s see what we can accomplish together.URLs mentioned:School of Podcasting (Coupon Code: listener)Podcast Hot SeatThanks for listening! I can’t wait to help you take your podcast to the next level.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

  26. 216

    How to Source Listener Questions Before You Have an Audience

    The struggle is real when you're launching a podcast aimed at answering listener questions, but you can't even get your mom to tune in. I tackle this conundrum with a blend of sarcasm and genuine advice, emphasizing that while it might feel like you're shouting into the void, there are ways to build that listener base. I suggest simple strategies like inviting friends and family to send in questions or creating fake ones to maintain the illusion of engagement. I also touch on the importance of persistence and creativity in building a connection with potential listeners. It's a lighthearted yet insightful look at the early days of podcasting, reminding us that every popular show started somewhere, often with a few awkward moments along the way.Takeaways: Launching a podcast with no listeners means you gotta get creative with listener questions. It's totally fine to pretend you have questions from imaginary friends to fill the void. Use your website to encourage questions and make it sound like you're super popular. Engage your cousin or friends to send in questions, because why not? Links referenced in this episode:podcastconsultant.comschoolofpodcasting.comLeave a Voicemail!This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

  27. 215

    Two Tools To Help Come Up With Podcast Names

    Hey there, it’s Dave Jackson, and in this episode I’m revising the challenge of naming your podcast—a topic I haven’t covered since 2019! I share a simple test I use for show names: I tell people the name and ask what they think it’s about. If their answer matches my content, I know I’m on the right track.I talk about how it’s tempting to get cute with names (like “The Dugout” for a baseball show), but if you skip keywords like “baseball,” your show might not appear in searches. If you want a clever name, adding a clear tagline can help.I also cover practical tips like making sure your podcast name is easy to say and spell. I learned the hard way when I called a show “Podcast FastPass”—it was tricky to pronounce and easily confused. And be wary of names with tricky spellings or multiple possible formats (like “2” vs “two,” or double S’s).Don’t forget to check if your domain is available—I usually try for a .com, but if that’s taken, I recommend adding “show,” “radio,” or “cast” to get a unique domain. And of course, Google your proposed name to see if someone else is already using it.In this episode, I also mention two tools to help brainstorm names: one from PodPage, and a new one from Buzzsprout.Podpage Podcast Name Generatorhttps://www.podpage.com/podcast-name-generator/Buzzsprout Podcast Name Generatorhttps://www.buzzsprout.com/podcast-name-generatorNeed Help With Your Podcast?If you’re stuck on names or need help moving forward, come visit me at schoolofpodcasting.com! I’ve got tutorials, a supportive community, and consulting to help you succeed.Let’s create something great together!This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

  28. 214

    What are the best podcast hosting platforms for beginners?

    "What is the best podcast platform for beginners?" The short answer is – it depends on you and your goals! I cover several popular podcast hosting platforms, including Captivate, Transistor, Buzzsprout, Podbean, and Libsyn. My personal favorite is Captivate because for $19 a month, you can create unlimited podcasts and episodes, with only a price increase if you go over 30,000 downloads. I use Captivate for multiple shows and love its feature set.I also highlight the importance of understanding your goals: Are you trying to sell your own stuff (like my book "Profit from Your Podcast") or are you aiming for advertising revenue? I explain how selling your own products can often be more profitable than relying on podcast ad revenue for most beginners.You're Going to Have a Learning CurveWhile each hosting platform has a learning curve, they're all pretty approachable. Don't stress about being a beginner – take a day or a few hours to watch tutorials and get to know the software. I encourage you to treat this learning phase as putting gas in your tank for a smoother ride ahead.For those wanting extra help, I offer step-by-step videos and support through the School of Podcasting. Use coupon code "Listener" at checkout for a discount!Websites and Companies mentioned- Captivate.fm (Podcast hosting)- Transistor.fm (Podcast hosting)- Buzzsprout.com (Podcast hosting)- Podbean.com (Podcast hosting)- Libsyn.com (Podcast hosting)- Blubrry.com (Podcast hosting)- Schoolofpodcasting.com (My educational resource for podcasters)- profitfromyourpodcast.com (My book website)- RSS.com (Mentioned in context of advertising)- Spotify.com (Mentioned in context of advertising)- TidyCal.com (Calendar tool I use)Ecamm Live (Live streaming)If you need more guidance, reach out to me—I’m here to help podcasters grow!This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

  29. 213

    Can You Really Podcast on Just an iPhone?

    In this episode, I respond to a question from Cheddar Bunny on Reddit, who's just released two podcast episodes and isn't happy with the sound quality. They're recording everything on an iPhone and editing with Ferrite, but their voice track sounds way too muffled. The music sounds fine, but they're asking about Bluetooth microphones and how to improve things on a zero budget.I get where they're coming from, trying to be frugal and do everything on a phone. I've been there myself—I've filed for bankruptcy in my twenties and know what it's like to count every penny. That said, recording a podcast using only a phone is tough. The screen is small, editing is hard, and everything takes more time. Honestly, every podcaster I know who's tried going phone-only has ended up quitting because it just puts too many hurdles in the way.Sure, you can try improving your quality by exporting and cleaning up your audio with tools like Adobe Enhancement, but that's still extra steps and time. I really believe you'll save yourself a lot of frustration by moving to a computer. Even if you don't want to spend much, you can pick up something like the Samson Q2U microphone for under $100, and use free software like Audacity (which you might even be able to use at a library).If you do stick with your phone, here's a tip: speak directly into the phone as you would on a call (with the mic close to your mouth), instead of using speakerphone from a distance. I've done this myself in a pinch and it worked, but it was nowhere near ideal—took a lot of cleanup and definitely wasn't pristine audio.So while it's technically possible to podcast on a zero budget and just your phone, the end result often falls short of what you'd get with a small investment in some basic gear and a computer. In the long run, you'll thank yourself for making the process easier.If you want more help, head over to schoolofpodcasting.com—I offer coaching, tutorials, and an amazing community. I've been helping podcasters for 20 years, and I'm always here to help!MentionedSamson Q2UAudacity SoftwarePodtrak P4This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

  30. 212

    The Podcast Journey: Why Focusing on Monetization Might Make You Miss the Best Part

    In this episode, Dave Jackson addresses a common question from a Reddit post: "Which are the best podcast websites to post our work and get paid for it?" He dives deep into the realities and mindset of podcasting with a special focus on family projects. Dave emphasizes the importance of enjoying the podcasting journey itself, rather than fixating solely on making money.Key Topics Discussed:Initial Motivations for Podcasting:Dave reacts to people interested in podcasting primarily to get paid, sharing that he personally didn’t make money from his podcast for the first three years.The Real Value of Podcasting:Drawing parallels to family game night, Dave highlights the long-term sentimental value of recording family podcasts, describing such memories as “much more valuable than...the .005 cents you will make from someone like Red Circle.”The Journey vs. the Destination:Using a story about driving to his brother’s house to admire the changing fall leaves, Dave likens podcasting to enjoying the journey instead of fixating just on the end goal.Practical Podcasting Advice:Dave discusses hosting platforms like Red Circle, Buzzsprout, and Captivate as options for those needing free basic websites, while noting that making money through podcasting typically requires more investment and planning.Skills and Benefits Beyond Monetization:Dave lists numerous benefits to podcasting—improved public speaking, increased confidence, networking, and even unexpected professional opportunities—emphasizing that these skills often precede financial gain.Monetization Mindset:He advises potential podcasters to enter the field with realistic expectations about monetization, noting that it can take years to build an audience substantial enough to generate revenue and that focusing solely on money often leads to podcasters quitting early.Memorable Quotes:“You don’t monetize a podcast, you monetize an audience.”“There are all sorts of other benefits besides money when you start a podcast.”Support & Resources:Interested in starting or improving your podcast? Visit School of Podcasting. Use coupon code “listenr” for a discount on subscriptions.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

  31. 211

    Let AI Do What You Can't

    I spent some time the other night updating some show notes that AI generated. There were at least seven words that not only would I never use, some of them I didn't even know what they were. I know many people will blame the prompt. Learning to prompt takes time, and updating content that isn't even close to sounding like you also takes time. So with this in mind I ask, "Is AI really saving us time?"It surely does when it generates images for me as I am very much a "stick figure theater" kind of artist. But I've been typing since I was in middle school, and I have a brain. So I don't need artificial intelligence, I have actual intelligence. So the text you are reading right now came from my brian, and is now going to you. Stevie Ray Vaughn called this "Soul to Soul." For me, having ai right a few paragraphs for show notes makes no sense when I can do it better, and in the same amount of time (I'm at 19:31 for recording, editing, creating an image and now writing show notes)So let AI do the things you can't, and consider doing the things you can so you don't have to worry about it sounding like you. It will, because YOU did it. Join the School of PodcastingAre you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing, to marketing and monetization. With our proven methods and expert instructors, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty, and hello to a successful podcasting career with the School of Podcasting.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

  32. 210

    How to Lose the Producer but Keep the Friendship

    Ever had that moment when your best buddy decides they want to jump on the podcast train with you? Yeah, it's all fun and games until you realize they might just be the anchor dragging you down. In this episode, we look at how to keep that precious friendship intact while navigating the choppy waters of collaboration. I share some painfully relatable stories about working with friends, like that time they left a stable job for a shiny new opportunity that turned out to be a total flop. The conversation gets real as we explore the fine line between friendship and business. We dish out some tough love on how to set expectations upfront—because let’s be honest, no one wants to be that person who shows up to record without their gear or forgets to silence their phone (seriously, how hard is that?). By the end of this episode, we hope to arm you with the knowledge to turn your podcasting venture with friends into a thriving success—or at least a tolerable mess. With a little clarity and some awkward but necessary conversations, you might just save your podcast and your friendship. So grab your mic and let’s get this show on the road, sans the drama!Takeaways: Having a friend help you with your podcast can be a slippery slope, so tread carefully. If you're going to work with friends, it's almost like a podcast prenup is necessary. Clear expectations are key to avoid awkwardness and potential friendship ruin. When friends become co-hosts, prepare for a potential friendship breakup or awkwardness. Sometimes, friends don't hold up their end of the deal, and it gets messy. Having a list of duties can save your podcast and your friendship from disaster. Resources:https://podcastprenup.com/School of PodcastingThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

  33. 209

    Why Your Podcast Website is a Ghost Town: The Truth Hurts

    Let's dig into the whirlwind of podcasting realities where we chat about how many podcasters seem to think that just slapping a website together is like waving a magic wand for traffic. The problem is - it’s not. I mean, if only it were that easy, right? Just like the classic movie 'Field of Dreams' where they thought building the field would bring the players, our podcasters think that creating a website will bring in the listeners. But no one’s showing up for the party unless you have a plan! So, in this gem of an episode, I break down the nitty-gritty of why traffic doesn’t just magically appear and what you can do to change that sad little narrative. We talk about organic search, SEO, social media engagement, and the importance of having a solid content strategy. Seriously, your site should be the hub of your podcast universe, not just a lonely outpost in the middle of nowhere. Let’s get those listeners clicking and engaging, and maybe, just maybe, you’ll be one of those success stories we all love to hear about!Takeaways: Just having a website for your podcast won’t magically bring traffic; it’s like expecting pizza to show up just because you ordered it. Podcasters often think traffic will come from their website alone, but it’s really a game of SEO and marketing, folks! To boost your website traffic, focus on organic search and engage on social media—shocking, I know! You need a strategy for your show notes; they shouldn’t read like a robot wrote them, or Google will just yawn. Creating valuable content is key; if your show notes make people feel like they’re studying for a test, you’re doing it right! Don't forget, Google loves EAT: Expertise, Authoritativeness, and Trustworthiness—because who doesn’t want to be the cool kid on the block? Links referenced in this episode:podcastconsultant.com/growthschoolofpodcasting.compodpage.comEpisode about E.E.A.TThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

  34. 208

    Help! My Podcast Needs a Miracle (and a Strategy)

    You talked about the promotion. You didn't talk about the content. I'm here to tell you, it's your content. How do I know? Because I've been helping podcaters grow their show. There are two phrases that go back to back .1. I need help growing my podcast2. My content is fine. Then I listen and it takes nine minutes to get to the topic. The episode title starts with "Episode XX" which is a giant waste of space (only your ego cares what number it is). Ask your audience to share it with a friend. To get them to do that you need to make REMARKABLE content. Do you have a website where each episode is a post with keywords and SEO focused headings?Does your website make it easy to follow the show?Do you have an email list? (which studies have shown helps grow a podcast more than social media). Check out systeme for a free way to get started.Free Episode ChecklistTake your episode and hold it up against our Remarkable Content ChecklistNow before you think I'm a horrible person. I'm not saying your show is the worst show ever. But we all (myself included) are blind to our own weaknesses. You need a group of friends/listeners who will tell you what you are doing right, and what needs some tweaking. At 100 downloads per episode that means you have a hallway of classrooms (I was a teacher) filled with people who want to consume your stuff. They would be playing video games, netflix, hulu, radio, kindle, etc but they are taking time to download your show. In some cases 100 downloads might be AMAZING. Case in point if I did the "Pygmy Pony Show" and had 100 downloads I would be amazed. If I did the "Hey we're all fat" show I would expect more downloads as the potential audience is so big (rimshot)... so as with all podcast answers, "It depends"Takeaways: Growing your podcast isn't just about marketing; it starts with your content quality. If you're stuck at seven downloads a day, maybe your content's just not that riveting. Remarkable episodes need both great content and delivery, otherwise, good luck out there! Don't start your podcast with chit-chat; nobody cares about your garage work at the start! Feedback is crucial; you're blind to your own flaws in your podcasting game. Remember, no amount of marketing can save a podcast with just 'meh' content. Get the podcast growth checklist at podcastconsultant.com/growthMentioned In This Episode:School of PodcastingFix My Podcast ServiceThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

  35. 207

    Stop Researching and Start Recording!

    First up, let's talk about the wild ride of launching a podcast. It's like trying to throw a birthday party and making sure every single balloon is inflated to perfection. Spoiler alert: it’s impossible. Our main speaker, Dave, dives headfirst into the chaotic world of podcasting, where he points out that there’s never a perfect time to hit that record button. Seriously, if you're waiting for the planets to align or for your cat to give you the nod of approval, you might be waiting forever. Instead of obsessing over SEO and storytelling like it’s a PhD thesis, just grab that mic and start chatting! Trust me, your first episode will probably make you cringe later on, but that’s part of the journey. And hey, if you're gonna mess up, might as well do it while having fun, right?Takeaways: Launching a podcast is like having a baby: there's never a perfect time, so just go for it! Researching SEO and storytelling can easily turn into procrastination, so stop buffering and hit record! Your podcast is a recipe, not a statue—it's all about experimenting and adjusting as you go! If you're waiting for perfection, you might just be overthinking everything—start recording already! Listening to your own content is hard, but if you can't handle it, maybe it's not ready for the world. Remember, aiming for perfection might just land you somewhere really good instead, so embrace the journey! Start Your Podcast!Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing, to marketing and monetization. With our proven methods and expert instructors, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty, and hello to a successful podcasting career with the School of PodcastingThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

  36. 206

    Taking Down a Podcast: The Friendship Test!

    Imagine you’ve gone through all the hassle of getting your podcast guests to sign those release forms. You’re feeling pretty smug about it, right? Fast forward a few months or even years, and suddenly your guest, who apparently has turned into a drama queen, is begging you to take the interview down. What do you do? It’s a wild ride as we dive deep into this conundrum that every podcaster dreads. Sure, you’ve got the legal high ground, but is it worth throwing your relationship with that guest under the bus?Takeaways: Even if guests signed a release form, they might still ask you to take down the interview later. Taking down an interview might save a relationship, and relationships matter in podcasting. Sometimes people change their minds, and it's easier to take the interview down than deal with drama. Being a jerk about a signed release could ruin future networking opportunities for you. The biggest benefit of interviews is the relationships, not just audience growth. It's often better to maintain good vibes than to get into a legal tug-of-war over content. Companies mentioned in this episode: School of Podcasting Katie Brinkley Jay Acunzo This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

  37. 205

    The Ultimate Cheat Sheet for Podcast Event Newbies

    Heading to your first podcast event? Get ready for a whirlwind of excitement and awkward encounters! First things first, business cards are your best friends. But not just any cards—make sure it’s got your website on it, preferably not a link tree that screams 'I don’t have my life together.' A QR code on your card is like having a secret weapon—people love scanning stuff, and it’s a great way to direct them to your show without you having to say a word. Dress comfortably, too! Trust me, you’ll be on your feet and walk A LOT. And while you’re at it, throw in some breath mints and chapstick because, guess what? You’ll be chatting up a storm, and no one wants to be the person with chapped lips or dragon breath. Pro tip: hydrate like you’re preparing for a marathon and pack some granola bars; you might just forget to eat amidst all the networking madness. Finally, don’t be shy! Approach people, strike up conversations, and remember—everyone’s probably as nervous as you are. Just fake it till you make it, and before you know it, you’ll be the life of the podcasting party!Takeaways: First things first, don’t forget your business cards or a QR code to impress people. Comfortable shoes are a must because you’ll be on your feet all day long. Drink water and pack snacks; you don’t want to starve while networking, trust me. Follow up with people after the event; don’t let those connections fade away. Dress in layers because conference rooms can go from sauna to freezer in seconds. Fake your way through the small talk; just ask others what brings them to the event. MentionedSwitchy - Link tracker/QR Code maker / link in bio CreatorSchool of PodcastingThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

  38. 204

    The Pocket-Sized Podcasting Revolution: Gear Up and Go!

    Podcast Movement is just around the corner, and if you’re anything like me, you’re probably freaking out a little. I mean, who doesn’t love the thrill of trying to network while simultaneously figuring out how to use your recording gear? This episode is a deep dive into the chaos of recording on the go. I’ve had my fair share of gear fails, and trust me, they’re the stuff of legend. From microphones that promise the world but leave you questioning your sanity to recorders so tiny you need a microscope to see the screen, I’ve experienced it all. And spoiler alert: it’s not glamorous.I’m also sharing my latest find, the Hollyland Lark M2S combo. This little piece of magic fits in your pocket and makes recording on the fly a breeze. It’s perfect for those unexpected moments when you bump into someone you want to interview. And let’s be real, we all know how important it is to keep things short and sweet at events. Long interviews? Nah, thanks. People are there to network, not to sit through a podcast marathon. I’ll give you the ins and outs of how to snag quick audio bits that won’t annoy your new friends at the conference.Finally, I’ll stress the importance of practicing like it’s your job. I’ve been that person fumbling with buttons and praying the mic is on. Not a good look, right? So, as we gear up for Podcast Movement, let’s make sure we’re ready to roll when the moment strikes. You’ll leave this episode armed with the knowledge to make the most of every recording opportunity that comes your way. Let’s do this!Takeaways: Practice, practice, practice! You never know when you'll need to record something awesome. If you're heading to events, keep your interviews short, they're all about networking, not long chats. Investing in portable gear like the Hollyland Lark M2S can save you from recording disasters. Don't be that person fumbling with equipment! Be ready to hit record at a moment's notice. Avoid giant echo chambers when recording on the road; find a cozy spot instead. Remember, everyone at conferences wants to mingle, so respect their time and keep it chill. Mentioned In This EpisodeHollyland Lark M2s Wireless Lavalier SetSchool of PodcastingPodcast MovementThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

  39. 203

    Keep It or Cut It: The Podcast Editing Dilemma

    Deciding what to keep and what to cut in podcast editing can seem hard, but with a little insight it becomes easy. So fear not, because we dig into this conundrum with all the sarcasm and irony you can handle. First, we chat about the importance of knowing your audience. Seriously, if your guest starts rambling off nonsensical answers that have nothing to do with the question, it’s a clear sign that something’s gotta give. It's simple: keep the stuff that brings value, even if it’s wrapped in a bizarre package.Next, we tackle the classic blunder of hosts repeating the answers. Like, thanks for the recap, but I think we caught that the first time, champ. I mean, how many times do we need to hear that answer? It's not rocket science. And let’s not even get started on the audio quality – if it sounds like your guest is speaking from inside a fishbowl, it’s time for some serious editing magic. We share tips on using fancy plugins to fix that audio mess because, let’s face it, nobody wants to crank their volume just to hear someone mumble.Finally, we wrap it all up by emphasizing that editing isn’t just about cutting the fluff; it’s about enhancing your show’s quality. Keep it engaging, make the listening experience enjoyable, and don’t be afraid to reach out to your audience for feedback. Because at the end of the day, if your podcast is boring, your listeners will hit that delete button faster than you can say ‘editing nightmare’!Takeaways: Knowing your audience is step one to figuring out what to keep or cut. If your guest gives a weird answer like 'pepperoni' instead of a story, just cut it. Keep things snappy; nobody wants to listen to a podcast that's longer than it needs to be. Cut out the parts where guests repeat answers over and over; we heard them the first time! Audio quality matters; make sure people can actually understand what’s being said. Eliminate excessive background noise or uneven volume levels to keep listeners engaged. Mentioned In This EpisodeSchool of PodcastingTidy Cal Scheduling ToolDXRevive from AccentizeThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

  40. 202

    Do I NEED a Podcast Coach?

    The burning question on every wannabe podcaster's mind: do I really need a podcast coach? Spoiler alert: no, you don’t *have* to have one, and you could just jump in, flail around, and figure things out for yourself. But let’s be real for a sec. Imagine setting off on a cross-country road trip without a GPS. Sure, you could just guess which way is west, but wouldn’t it be easier to have a reliable map guiding you? That’s what a coach can do for your podcasting journey. They help you dodge the potholes of bad equipment choices, terrible hosting services, and the dreaded burnout that comes from setting completely unrealistic goals. If you want to avoid looking like a podcasting rookie who doesn’t know the difference between a media host and a media hoax, a coach can be your best friend. Even legends like Oprah and Michael Phelps have coaches. So, if you want to level up your podcast game and not just play in the kiddie pool, maybe consider getting a coach. But hey, if you want to go it alone, just know you’ll be doing a lot of guessing along the way.Takeaways: You only need a coach if you want to avoid mistakes. Hiring a coach can save you from buying the wrong gear and using the wrong platforms. Just like GPS helps you avoid traffic, a podcast coach can guide you through common pitfalls. Even big names like Oprah and Bill Gates have coaches, so maybe there's something to it after all! A good coach helps refine your goals and keeps you accountable, which is pretty darn useful. Without a coach, you might just be wandering around like a lost puppy in the podcasting world. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

  41. 201

    The YouTube Myth: Just Talk and Go?

    Jumping into the world of YouTube isn’t just about pointing a camera and chatting away. Sure, that sounds like a walk in the park, but it’s actually more like a hike up a mountain with a backpack full of gear. You’ll need a decent camera, lighting that doesn’t make you look like a ghost, and let’s not forget the audio – because, believe me, if your audio is garbage, you might as well be not start video. Everyone’s quick to say, ‘Oh, it’s easy!’ But if you want to grow your channel, it’s not just about slapping some content together; it’s about your thumbnail, your title, and that all-important first 30 seconds that keeps viewers from bolting faster than a cat from a cucumber. If you're not doing that for your audio it is more work.And don’t even get me started on the thumbnails! You think you can just throw any old picture up there and call it a day? Nope! It’s got to be eye-catching, intriguing, and maybe a tad clickbaity to get those lazy viewers to stop scrolling and actually watch. You know, the kind of thumbnail that screams, ‘Click me! I’m more interesting than your ex’s new partner!’ So, while you’re busy filming your masterpiece, make sure you’re also crafting a title that promises something juicy. After all, that title is like a promise to your listeners and if you don’t deliver, guess what? They’re not coming back.A Video StrategyTo really make your mark on YouTube, it’s about strategy, baby! Think of it as a game of chess where every move counts. You need to plan your title, thumbnail, and hook like your channel depends on it – because it does! And if you’re feeling overwhelmed by the thought of it all, don’t worry; even the pros use tools like Vidiq to help them navigate the chaotic waters of YouTube. So, buckle up, get that gear ready, and remember: it’s not just about talking into a camera; it’s about crafting an experience that your audience will want to dive into headfirst. Happy filming!Takeaways: YouTube can be a blast if you have the time and budget, but it's a lot of work! People think recording video is just talking into a camera, but oh boy, it's way more complex! To really grow on YouTube, you gotta focus on the title, thumbnail, and first 30 seconds, not just the content. Don't underestimate how much effort goes into making a good thumbnail; it can make or break your video! Audio is king, but in video, the thumbnail and title are your best friends, so don't ignore them! MentionedSchool of PodcastingVid IQ (aff)This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

  42. 200

    Puppies and Podcasts: The Weird Connection You Didn’t Know You Needed

    Launching a podcast without a domain? Yeah, that’s a big no-no. It’s like trying to adopt a puppy and then saying, “Hey, where’s the leash?” In this episode, we tackle the absolute must-have of podcasting—your own domain name. You want people to find your adorable little show, right? So, let’s make sure they have a place to go when they ask, “Where’s your podcast?” We dish out the wisdom on why having your own website is the best way to keep your podcast from going missing. Grab your notepad because we’re about to dive into some seriously practical tips!Links referenced in this episode:Namecheap - Buy a domainCoolerwebsites - Another place to buy a domainpodcastconsultant.comschoolofpodcasting.comschoolofpodcasting.com/checklistschoolofpodcasting.com/startTakeaways: Launching a podcast without a domain is like having a puppy with no leash—totally chaotic. Your website is your podcast's home base; don't send people to a third-party link. Buying a domain is cheap insurance against losing your brand to someone else—trust me. If your friends ask for your podcast and you say you don't have a domain, well, good luck with that. Always set up easy-to-remember links for your podcast, or risk sounding like a total noob. Domains are only $20 a year, which is less than that fancy coffee you keep buying. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

  43. 199

    Returning After a Long Hiatus

    So, you’ve taken a long break from your podcast—like a “I forgot how to talk to a mic” kind of break—and now you’re wondering how to get back in the game. Well, I’m here to explain on how to restart without losing your marbles or your listeners. First off, if you ditched your show for a while, don’t sweat it! Just let your audience know you’re back and ready to rock. No need for a dramatic apology; they might not even remember why you vanished. Seriously, just dive back in, figure out what you want to change, and remember—it’s all about having fun while you’re at it! So, grab your mic, dust off the cobwebs, and let’s get this party started again!Takeaways: Taking a break from your podcast might seem like a good idea, but it often leads to losing your audience to better shows. When returning to your podcast, remember, no one wants to hear a long apology; just get to the good stuff! If your podcast went on hiatus for years, you might need to reevaluate why it didn't work and how to do better this time. It's perfectly fine to come back to podcasting just for fun, and you don't have to monetize everything! When you're ready to return, just jump right back in—your audience will be thrilled you've come back! Don't stress about starting over; focus on how to make your podcast better than before! This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

  44. 198

    Jaws Turns 50: What That Shark Can Teach Us About Podcasting

    Turning 50 is a big deal, especially for a classic like Jaws, and boy, does it have a lot to teach us about podcasting. Picture this: a film that was barely held together by duct tape and creativity, yet it became a cultural phenomenon. The behind-the-scenes drama? A mechanical shark that was more trouble than it was worth and a filming schedule that doubled in time. But instead of throwing in the towel, Steven Spielberg and crew got creative. They used suspense, killer music, and a whole lot of storytelling to keep audiences on the edge of their seats. So, what’s the takeaway for us podcasters? Just like the Jaws team had to adapt, we can make magic with what we've got, even if our gear isn't top-notch. We don’t need the fanciest mics or perfect lighting to tell our stories — sometimes, limitations spark the most creativity. So grab that old mic, hit record, and let’s make something awesome!Takeaways: Sometimes, not having everything you need can spark more creativity than you think. Jaws was a mess behind the scenes but turned into a classic anyway, so chill! If Spielberg can make a shark out of a broken toy, you can too! Starting small with what you have can lead to amazing skills and growth. Your podcast journey doesn’t need fancy gear; it needs your unique voice. Creativity often thrives in the chaos of not having everything perfectly lined up. Mentionedschoolofpodcasting.com/joinJaws at 50 TrailerThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

  45. 197

    Talk Like Nobody's Listening: The Art of Podcasting Without a Script!

    So, you’re stuck reading a script for your podcast and it feels as exciting as watching paint dry, huh? Well, let's shake things up! The key here is to stop sounding like a robot and start talking like a human. We’re getting into how to ditch that crutch of a script and get comfortable just chatting it up. You’ll learn to write like you talk—because, spoiler alert, we don’t actually talk like we write. Trust me, it’s all about knowing your material and letting your personality shine through. So grab a seat and let’s figure out how to make your podcast sound less like a school recital and more like a fun convo with your best buddy!Mentioned In This EpisodeWalton Goggins on the Best Acting Advice He’s Ever Received VideoSchool of PodcastingTakeaways: Stop being a robot! Ditch the script and just chat like a normal human being. Writing a script is cool, but remember: we don't talk like we write, so loosen up! Practice makes perfect, even if it feels like torture at first. Just keep talking! Scripts can become crutches, so toss them aside and embrace the chaos of conversation! Make your podcast sound like a chat over coffee, not a corporate presentation. Be real! Editing is your best friend; don't stress about getting it perfect on the first try! This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

  46. 196

    Moving Your Podcast? Here’s How Not to Mess It Up!

    We dive into the world of podcasting domains like pros (or at least like folks who pretend to know what they’re talking about). I mean, have you ever tried to switch your podcast domain? It’s like moving your entire life, but instead of packing boxes, you’re just messing with a bunch of technical stuff that could totally break your show. We're talking about RSS feeds, redirects, and all that nerdy mumbo-jumbo that sounds way more complicated than it really is. I’m here to spill the secrets and save you from a catastrophic podcast meltdown. Using Your Media Host's WebsiteTrust me, I've seen it all: people pointing their domains at their media host’s site without even knowing they’re setting themselves up for disaster. Spoiler alert: it’s not pretty. So, grab your favorite drink, sit back, and let’s get into how to avoid the pitfalls of podcasting domain changes. RSS Feeds are the Blood of Your ShowLet’s talk about the nitty-gritty of RSS feeds. These are basically your podcast's lifeline, like the signal you tune into when you want to catch your favorite radio station. You see, if you ever decide to switch from one media host to another (hint: you probably will), you need to know how to handle your RSS feed. It’s like changing your address but for your podcast. You want your listeners to still find you without realizing you’ve moved to a new place. I’ll walk you through the process of getting your raw RSS feed, the one that’s not tied to your media host, so you can easily transition without losing your loyal fans. Seriously, nobody wants to lose their audience because they made a rookie mistake while trying to look cool by having a slick new website. So, let’s avoid that, shall we? Grab your notebooks, folks—this is some valuable stuff.You Will Outgrow the "Starter" Website QuicklyAnd of course, I can’t stress enough the importance of having your own website for your podcast. Sure, you might think a simple page from your media host is all you need, but trust me, you’ll outgrow that faster than a toddler in a pair of shoes. It’s all about future-proofing your podcasting journey, and I’m here to make sure you don’t end up in a bind down the line. We’ll chat about the best ways to set up a website that not only looks good but also serves your podcast like a trusty sidekick. Plus, I’ve got some tips on how to navigate the sometimes murky waters of tech support when things go wrong. So if you’re ready to get your podcast off the ground without hitting any major speed bumps, stick around. I’ll even throw in my contact info because I’m that nice. Let’s make your podcast the best it can be, shall we?Want More Content? You might check out Should I Move to a Different Media Host?Links referenced in this episode:podcastconsultant.comschoolofpodcasting.comCaptivate Media HostingNamecheap (great place to buy a domain)Coolerwebsites (Domains and Hosting)301 Redirects in Action VideoTakeaways: If you want to avoid a massive headache, think carefully about your domain before launching your podcast. Your RSS feed is basically your podcast's radio signal, so don't mess it up or you'll lose listeners. Moving your podcast from one media host to another can be a real pain if you don't set it up right. Always get the raw RSS feed; it saves you from breaking your show later when changing domains. Buying a domain is cool, but make sure you know how to use it without breaking everything. Seriously, if you're going to podcast, just get a proper website from the start. Unless your Mrs Jenkins sixth grade podcasting class...This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

  47. 195

    How to do a call in show with 2 hosts?

    Ever wondered how to pull off a call-in show when your co-host is chilling in another state? Well, I'm here to spill the beans on my chaotic journey of figuring out this wild ride. Spoiler alert: it’s not all rainbows and butterflies, especially when echoes and pranksters come into play. I’ll share my secret sauce, which includes some fancy gear, a dash of sarcasm, and a whole lot of learning from my epic fails. So grab your headphones and let's dive into the absurdity of live podcasting, where the only thing more unpredictable than the callers is… well, everything else!Mentioned in This EpisodeRodecaster DuoRodecaster ProEcamm LiveEvmuxaskthepodcastcoach.com/livepodcastconsultant.com/voicemailschoolofpodcasting.comTakeaways: So, you want to do a call-in show but are not in the same room? Good luck with that. It's a whole circus act, but it's totally doable! You'd better invest in some decent gear because mixing audio for a remote call-in show is like trying to juggle flaming torches while blindfolded. If you think your audience will call in with questions, surprise! They're more likely to just drop comments in the chat and run with it. Live streaming is a wild ride. One minute, you're answering questions, the next, you're kicking out pranksters like it's a reality TV show. Links referenced in this episode:This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

  48. 194

    Stop! Don’t Upload That Picture to Your Media Host!

    Adding images to your media host show notes? Yeah, that’s a recipe for disaster. I mean, picture this: you drop a brand new episode, and instead of a visually stunning experience, your notes look like a digital explosion. Not cute, right? So, let’s get real – I’m here to help you understand why keeping those images on your website is the best strategy. Trust me, your podcast will thank you, and you won’t be left with formatting chaos that makes your show look like a toddler designed it. Seriously, stick to the basics and keep your audience engaged without the visual mess!Takeaways: Adding images directly into your media host can turn your show notes into a chaotic mess. If you want your podcast to look good, stick to plain formatting in your notes. Images should live on your website, where you can control the chaos they might cause elsewhere. Using images in media hosts is like inviting a tornado to a picnic—totally unnecessary and a bit ridiculous. Your podcast show notes should entice listeners to visit your website, not confuse them with weird formatting. To boost your SEO, keep images on your blog and link them well with your episodes (or add them to your show notes once they hit your website).Mentioned In This EpisodeAn article on how podcasts render in different apps.School of PodcastingThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

  49. 193

    Red Flags for Podcast Guests: How to Spot 'Em

    Let's chat about the biggest red flag when it comes to podcast guests: the obsession with audience size. Seriously, if the first thing a potential guest wants to know is how many downloads your show gets, it’s a major warning sign. It’s like they’re only interested in what they can milk out of your audience, rather than the value they can bring. Today I look at why that’s a total turn-off and how the best guests focus on delivering value instead of just self-promotion. We also share some hilarious stories about awkward guest interactions, and trust me, you’ll be cringing and laughing at the same time. It’s a wild ride through the absurdity of podcasting dynamics that’ll have you shaking your head in disbelief.Takeaways: Bad podcast guests often only care about their own promotion and not yours. When looking for podcast guests, focus on whether they can add value to your audience. The first question from a guest shouldn't be about your audience size, it's a huge red flag. A good guest will want to know about your audience, not just how big it is. Building relationships after interviews is key; don’t let it be a one-off thing. Grow your influence through solo shows and your network through interviews, that’s the game. Links referenced in this episode:podmatch.compodcastguests.comschoolofpodcasting.comThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

  50. 192

    Time Hacks for Podcasters: Fitting Podcasting into Your Busy Schedule

    In this episode, we look at essential strategies for fitting podcasting into a hectic schedule. Whether you're balancing a full-time job, family, or other commitments, maintaining consistency in podcast creation can be challenging. I share time management hacks and scheduling tips tailored for busy podcasters like you.Episode Highlights:Introduction to Consistent Podcasting: Why consistency matters and how it can enhance your connection with your audience.Understanding Your Time: Learn the importance of tracking your time with tools like Clockify to gain insight into your current scheduling habits.Scheduling Strategies: Discover practical advice on how to effectively incorporate podcasting into a busy life. Learn how to adjust your podcasting schedule based on your available time, not the other way around.Balancing Act: Get tips on how to balance podcasting with personal commitments, ensuring you don't sacrifice essential aspects of your life.Flexible Podcast Scheduling: Explore options for podcast frequency, such as bi-weekly or monthly episodes, and understand why it's okay to choose a schedule that works for you.Avoiding Burnout: I discuss the risks of overcommitting and share strategies to prevent burnout by maintaining a healthy work-life-podcast balance.Ready to Start Podcasting? Consider signing up for the School of Podcasting to get tailored advice and support. Use the coupon code 'listener' for a membership discount, available in monthly, quarterly, or yearly plans.Listener Resources:Clockify: A time-tracking tool to help manage your podcasting schedule.School of Podcasting: Visit the School of Podcasting for more resources and to sign up using the discount code 'listener'.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

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ABOUT THIS SHOW

Small Podcast lessons (less than 9 minutes) with big value to help you plan, launch, and grow your podcast from Hall of Fame Podcaster Dave JacksonThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

HOSTED BY

Dave Jackson

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Small Podcast lessons (less than 9 minutes) with big value to help you plan, launch, and grow your podcast from Hall of Fame Podcaster Dave JacksonThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

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