Treat Your Podcast Like a Book: Why Listeners Don’t Come Back for Chapter Two

My Podcast is Great, but It's Not GrowingEver feel like you’re pouring your soul into your podcast and the audience just isn’t showing up? Yeah, me too. In this episode, we tackle that painful realization that sometimes, the problem isn’t with the promotion, but with the content itself. We take a hard look at what happens when listeners start dropping off like flies. Is it that they’re just not your target audience? Or maybe, just maybe, your content isn't hitting the mark?Take It Outside of PodcastingWe draw some hilarious parallels between podcasting and other forms of media – like writing a book or even making a movie – because when you take it out of the podcasting bubble, things start to look a lot clearer.The Fear of FeedbackWe also discuss the absolute necessity of getting feedback from your audience and how terrifying that can be. But hey, if you’re not asking, you’ll never know what’s working and what’s not. So, buckle up as we dissect the ups and downs of podcasting, and how a little feedback can turn your ship around. You’ll leave this episode ready to engage with your listeners like never before!Takeaways:Podcasting advice sometimes makes more sense when you think outside of the podcasting bubble.Don't just assume your content is great; ask your audience what they really think.If your audience isn't coming back, maybe your content isn't hitting the mark anymore.Promoting isn't the only solution; feedback from listeners can be the real game changer.Taking a step back and comparing your podcast to books or films can clarify your approach.Remember, it’s not about the numbers; it’s about resonating with your true audience.Podcasting ObservationsSchool of PodcastingMentioned in this episode:Ready To Grow Your Podcast?Starting August 19th (So sign up now) a cohort class at the School of Podcasting will lead members through the process and steps of growing your audience. You will receive feedback, and action steps to take to make your show in downloads, reach, and influence. Use the coupon code listener to save when you sign upSchool of PodcastingPodcasting in Six Weeks - Free CourseWe are bringing back Podcasting in Six Weeks and this time we are running an experiment and that is IT's FREE. Meeting weekly and go step by step and launch your podcast (it's designed for someone who does have a podcast, but wants one). Go to www.schoolofpodcasting.com/sixweeksPodcasting in Six WeeksThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy