PODCAST · business
You're my commsHERO
by CommsHero
"You're my commsHERO" is a Podcast for commsHERO types, where we speak to people we're inspired by and discuss the comms work they do.
Episodes
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Reflections of a frustrated comms professional
In this episode of the CommsHero Podcast, we’re joined by Guy Stenson, Chief Executive of Gloucester City Homes, to explore what it means to be a visible, authentic leader in today’s world. A self-confessed ‘frustrated comms professional’, Guy shares how his early passion for storytelling, from...
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Running the Talk Using Social Media & Internal Comms to Lead from the Front
In this episode of the commsHERO Podcast, we welcome Greg Reed, CEO of Places for People, to explore why he’s an active presence on social media and internal comms. From engaging colleagues online to running alongside them in real life, Greg shares how being a visible and accessible leader...
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Life is a squiggly line with Anisah Akhtar
In this episode, Anisah will talk about her ‘interesting’ journey into the magical world of PR and Communications- it certainly was never in her so -called plan of life- but with a little bit of confidence, some talent spotting and a bunch of incredible leaders in her corner. Anisah talks about…
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Don't be a magpie! With Jim Ker
‘Don’t be the magpie’ - how marketers need to avoid overlooking the essential elements of a plan for the sake of the quick fix. With the constant pressure to present value, busy marketing teams frequently fall victim to short term fixes leading to influences on a strategy that are subjective and...
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I did go to Specscavers - Claire Bryant
On average, we spend around 90,000 hours of our life working. Life is too short, and it is so important that we spend those hours in a job, and indeed a company, where we are happy. Getting to do what we love each day and being presented with lots of learning and development opportunities is key…
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New study of Census data reveals PR population secrets - Ben Verinder
Earlier this year the CIPR published ground-breaking analysis of census data about PR practitioners, undertaking by Chalkstream. This is the first study of its kind involving data from the 2021 census and the latest in a series of Chalkstream studies investigating the population of UK PRs. It...
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Stop being anti-social – start a conversation on social media
It is a truth universally acknowledged that organisations are only ever one social media post away from a crisis. But social media is also an opportunity – to turn those crisis situations around, to learn what your customers think about you and to build relationships with the stakeholders that...
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From Apprentice to Marketing Manager - Olivia Hullah
Join Olivia Hullah and Asif Chodury on this podcast episode as they share Olivia's incredible journey from a marketing apprentice to the Marketing Manager at Trust Electric Heating, all by the age of 22. The episode delves into the challenges and triumphs of marketing radiators ethically in a Net...
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Trying to belong in the world of comms - overcoming cultural barriers and bias Sonia Squires
Growing up, Sonia thought that she wanted to be a lawyer. At the age of 18 this all changed. In this episode, Sonia opens up about the some of the challenges and pressures she’s faced growing up in an Indian/Asian community and how she’s worked through these to break into the world of comms. She...
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There’s no such thing as best practice in internal communication - Joanna Parsons
Our industry is unhealthily obsessed with two words: best practice. You see them regularly on internal comms blogs, you hear it at internal comms conferences, those words come up frequently on LinkedIn. But a best practice approach only works for simple, non-complex work. The work we do as…
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Having a seat at the table - Matt Geer
In this episode, Matt Geer Head of Communications and Marketing at West Kent Housing Association shares some thoughts and reflections on his career in communications. Matt talks more about how to ensure that you as a comms pro have a seat at the top table to support, influence and guide your...
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Engaging Youth – Rebecca Roberts
If you're trying to communicate with young people within your target audience, or are hoping to engage them within your work, this episode will help you understand how to better listen, engage and empower young people within your work. We speak with Rebecca Roberts, founder of Thread & Fable and...
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We the Women - Michelle Canning and Sara McCracken
Women in PR Northern Ireland was born out of a CIPR panel discussion in Belfast, organised by Sara, which explored the barriers affecting women working in the communications industry. It was clear there was an appetite for that conversation to continue. Michelle was on the panel and approached…
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Marketing for the TikTok generation - with Sonya Gonalez Mier
In this captivating podcast episode, we're introducing Sonya Gonzalez Mier, a talented brand strategist and the esteemed author behind the book mar·ket·ing. Together, we'll explore Sonya's path to becoming a TikTok Creator and her unwavering dedication to democratising marketing knowledge for...
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50 years of comms and better lives at NCHA
50 years of comms and better lives at NCHA (Nottingham Community Housing Association) Nottingham Community Housing Association, known as NCHA, has been around since 1973. From small beginnings, they’ve grown organically and now house more than 20,000 people across the East Midlands. They provide...
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Threads vs. Twitter - Matt Navarra
🎙️ Welcome to the Threads vs. Twitter Debate! 📣 In the fast-paced world of social media, communication professionals are constantly seeking new ways to engage with their audiences and deliver impactful messages. Today, we dive deep into a captivating debate that has been brewing in the digital...
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Volunteering and sharing your comms skills can be rewarding - Damian Vizard
It feels good to give something back, and as Comms practitioners, we have many transferable skills that can help other organisations. Volunteering your time can not only give you a warm feeling inside but also offer you an insight into how different sectors operate, as well as helping you to grow...
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Second impressions: How marketing can shift perceptions of your sector - John Neugebauer
Do you think your customer base (either existing or prospective) have an outdated or incorrect viewpoint of your sector? If so, it can be holding back new business and leading to a sense of internal inertia. How does a organisation go about changing this though, especially if they’re a sector...
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I'm proud to be a CommsHero - Francesca Carpanini
Being able to love what you do is a luxury and an honour. Working in comms – whether that’s being a jack of all trades, specialising in PR or marketing or digital – is an opportunity to be able to experience different sectors, meet incredible professionals and work on topics you’d never thought...
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S8 E10 - Building belonging in a hybrid world: the role of internal communications
How we work has changed significantly over the past few years, with most organisations moving from the office to remote working, and now to a hybrid model. These changes have meant we’ve had to work even harder as communicators to keep people connected, informed and engaged. In this podcast Chloë...
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S8 E9: Can comms change the world?
Now in its 4th year with thousands of downloads, scarlettabbott is back with their annual World Changers report. From harnessing rebel voices to bring positive change, to acknowledging that employees are being asked to dig deep (again), to the keys to keeping employees sweet and everything in...
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S8 E8: SOCIAL 3.0 The future of B2B content marketing
Right now, social media represents an unprecedented growth opportunity. But tapping into this new paradigm won’t be easy, especially so for B2B businesses. B2B’s have historically been behind the curve and guilty of seeing social media as just another ‘channel’ to distribute their content. But…
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S8 E7: Bibbety Bobbity Boo - Why is comms work seen as witchcraft, wizardry and magic
Passionate about brand, creativity and putting people first. Lynda is resolute on the need for true equality and diversity. Lynda has led Brand, Communications and Social Impact at family building and engineering company, Sir Robert McAlpine since 2017 as one of ten people on the business’s...
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BONUS: Changing it up - A dare to fail moment
Katie Sandey is the communications and marketing manager for Cheltenham Borough Council and now, Cheltenham Borough Homes, as part of a new shared service. In this episode, the tables are turned. Katie is the one asking Asif the questions. Katie has never made a podcast, or done the interviewing,...
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S8 E6: I love working on comms and marketing
Faizah Idris is a Marketing Executive at Johnsons Workwear, the UK’s number one workwear, protective wear and workplace hygiene services provider. She has eight years of marketing experience, specifically in social media management and content creation, marketing campaign planning, digital...
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S8 E5: Why I wish I'd tried harder in maths
At a keynote at the PRCA conference in 2021, the most senior government communicator in the land called for a new breed of 'superhero communicators able to combine hard data analysis with brilliant story-telling and artistry'. But research suggests that a large portion of professionals don't yet...
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S8 E4: Always on and always learning
Adam is a junior marketer currently working in local government. During stints in retail and then sales, Adam studied for his level 4 certificate for the Chartered Institute of Marketing before going on to work for them directly as a Content Coordinator. He now works for Bracknell Forest Council…
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S8 E3: Confident climate change communications – how to save the world and avoid greenwash
Can you communicate complex science when you’re not a scientist? How do you guard against greenwash? And is there any way you can work in climate change communications without becoming downhearted about the scale of the challenge at hand? Join the Science Based Targets initiative’s Luisa Pastore…
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S8 E2: A PR practitioner on every Board
In 2023 - its 75th anniversary - CIPR will be reasserting its founding purpose, to help improve society through effective, ethical communications. It also plans to prepare its Chartered Practitioners to take up positions as Board members and Trustees to have a greater role in the governance of...
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S8 E1: Why is rest essential for communications pros?
Clarissa Langham is an Internal Comms Professional who started her career in Journalism before discovering a passion for Internal Communications. She’s recently joined AQA’s Internal Comms team from the NHS, where she managed internal comms and engagement for the largest hospitals merger in the...
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S7 - E11: A sustainable future: Where do we start?
Laura Sutherland is the Founder and Director of Aura. She is a senior communication and business consultant and a Chartered practitioner with 20+ years’ experience in integrated public relations and communication. Aura’s Synergy Framework was developed and launched as a way of helping businesses...
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S7-E10: Don't get stuck in Groundhog Day
Gill is a career and mindset coach who has walked the walk when it comes to PR jobs. She helps PR and Comms professionals who are at a career crossroads with how they want the rest of their life to shape up. From crisis comms, TV publicity and tech PR during her 10 years at the BBC to consumer,...
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S7 - E9: Strategic Public Relations Leadership
At last they’ve got it! In this complex world, CEOs are turning to their public relations leaders more than ever. They know they need someone to protect their organisation and to challenge when there are risks and issues down the track. That someone is their public relations leader who hold up a...
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S7 - E8: Lessons in leadership: Get out the way
Our next guest is Angharad Planells, Head of Business Development and Culture at Gloucester titan Radioactive. Former journalist Angharad found her way into PR after spells at the BBC, national media and commercial radio stations. Now with more than a decade in public relations. Moving from years...
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S7 - E7: Size matters: Why are PR people so afraid of measurement?
If you like getting down with digits and sexy with the spreadsheets, our next podcast is for you. Darryl Sparey is MD and Co-Founder of Hard Numbers, the (AMEC, PR Moment, PRCA and UK Agency of the Year) award winning, performance-driven communications consultancy. Hard Numbers combines killer...
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S7 - E6: Print vs Digital: The grand comeback of printed comms
Jan Fitzgerald is a communications and media specialist. For the last 12 years Jan has worked largely across internal communications for remote workforces in transport, retail and construction. She specialises in content production, channels strategy and development, print vs digital alignment…
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S7 - E5: From Intern to Senior Comms
Lewis Williams is a PR professional from South Wales, currently working in-house in local government. Lewis started his #CommsHero journey four years ago as a postgrad Masters in PR and Communication Management. He is now gearing up to start a new role as Senior Communications Officer for NHS…
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S7 - E4: Boosting employee wellbeing: One exercise at a time
After becoming a father in 2014, Frank quickly discovered how challenging it became to find time for exercise or afford the luxury of a gym membership and started focussing all his energy into providing a solution for clients to access Award Winning Personal Training anywhere in the world! He's...
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S7 - E3: Flipping the Bird: A Twitter-lating Conversation
If you’re a Digital PR pro, chances are you’ve learned a thing or two from our next guest who pretty much invented the internet. Andy Barr founder of 10 Yetis previously worked in-house on multi-media campaigns for the likes of AXA, Unilever, First Group, Whitbread and Midlands Electricity Board....
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S7 - E2: When I leave school I want to be a #CommsHero
Our next guest will also be appearing as part of our stellar #CommsHeroWeek line-up. Katrina Wilcox is Head of Marketing and Communications at Housing 21, a leading not-for-profit provider of housing and care for older people. Katrina’s extensive experience in marketing and communications has…
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S7 - E1: CommsHero: Putting the comms in community
Our next guest crossed over from the dark side. Former Sith Lord (slash journalist) Glenn Bowley began his communications career in a housing association in St Helens before moving to Lancashire Constabulary as a press and PR officer. In 2013, Glenn was seconded to the Home Office to manage the...
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S6 - E10: DEI-ing to be seen: beyond the optics of inclusion
Nosheen Haque is a communications specialist based in Manchester. Nosheen has over 10 years’ experience of working with a variety of brands and organisations using PR and digital marketing to drive engagement, growth and brand value across a multitude of private and public sectors. Follow Nosheen...
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S6 - E9: Beyond the goldfish bowl: recalibrating our digitised lives
This episode developed over on LinkedIn, when Ally and Asif discovered a shared love of the tomes: Lost Connections and Stolen Focus, both written by Johann Hari. We know Asif loves a printed book! These books interrogate the impact of digitalisation and social media on our lives, and our ability...
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S6 - E8: The Social CEO: organisational evolution at a digital level
In this podcast, like typical Yorkshire folk, we make the most of BOGOF, with not one, but two guests from Yorkshire Housing. Our guests this episode are: Hannah Jowett MCIPR is Head of Communications and Brand at Yorkshire Housing. She’s passionate about building comms teams where people can...
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S6 E7 - The Year of the Employee: Centring inclusion in workplace culture
Michelle Okwudiafor leads internal communication and engagement at Total Energies. A member of the Chartered Institute of Public Relations, she holds a master’s degree in International Development from the University of Turin (ILO training centre) and a bachelor’s degree in Law from the…
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S6 E6 - Checking Out Me History: Communicating the Arts
From dusty relics to post-modern pieces, our next guest works at the intersection where past meets present and future. Lisa Middleton is Head of Marketing and Brand at National Museums Liverpool, having joined the organisation in 2015. In this episode, Lisa explores what it is like to be in arts...
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S6 E5 - The magic of mentoring: How to #PayItForward
Mentoring is one of the most underrated keys to nourishing one’s growth. For any young professional trying to enter the industry, a mentor can help open a number of doors they may not have known existed which can be even more crucial to people from underrepresented backgrounds. Our next guest in...
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S6 - E4: Why dyslexics make great communicators
So deeply entrenched in #CommsHero is our next guest, it is hard to believe that he isn’t on the Resource payroll! Having held roles in business associations, renewable energy, and higher education, Ed Thomas is now in the housing sector, leading all communications and marketing strategy and...
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S6 - E3: Call it Out: Taking shared responsibility for representation in the industry
In this episode, founder of Horizon Comms Dan Holden, talks about how when it comes to conferences and events, we still have a gap in representation even though the comms community is full of diverse voices. Having posted on LinkedIn after declining an event invitation due to a lack of...
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S6 - E2 The Joy of CX: the CIM behind the curtain
Our second guest of the season is seasoned #CommsHero, Stu Kaley, Associate Director of Customer Experience (CX) and Operations at The Chartered Institute of Marketing (CIM). With a career that began in music retail and took him to London, Stu developed a passion for everything customer and...
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