Episodes
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Dave Polykoff: Creating Content the Right Way
On this week's episode, I speak with Dave Polykoff, the CEO and Co-Founder of Presto Media, Zenpost, and ProWriter. Many companies are looking for ways to build out their content presence and just don't have the know-how. We discuss how companies should find and hire their writers, how you can...
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Kelly Glover: How to Get Booked on Podcasts
On this week's episode, I speak with Kelly Glover, the Founder of The Talent Squad. We focus the show on podcasting, specifically addressing if you are a company or individual that is trying to get booked onto podcasts. We talk about how to get booked on podcasts, the perfect elements for a...
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Tamara Yarovoy: How to Align Sales and Marketing
On this week's episode, I speak with Tamara Yarovoy, the Senior Digital Marketing Manager at Meltwater. She has an interesting story, being that she was originally from Serbia, and now living in the US. We talk about how college athletics prepared her for a career in marketing and how sales and...
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Ross Simmonds: Content Strategy Doesn't Stop When You Hit Publish
On this week's episode, I speak with Ross Simonds, the CEO and Digital Marketing Strategist at Foundation Marketing. Ross is an extremely active entrepreneur and has numerous side projects including Hustle and Grind. We discuss why content strategy doesn't stop when you hit "publish", how...
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April Dunford: How to Perfectly Position Your Product
On this week's episode, I speak with April Dunford, the Founder and Chief Strategist for Ambient Strategy. She's been with a number of large companies and now doing her own consulting. We primarily discuss the idea of "positioning." We talk about what positioning is, how to find your product's...
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Joel Harrison: ABM in B2B Marketing and Growing through Thought Leadership
On this week's episode, I speak with Joel Harrison, the Co-Founder and Editor-in-Chief of B2B.net. He's been in the B2B space for decades and really has much to share. We discuss the current state of B2B and what's important, the common thread between ABM, MarTech, and CX, and how to use thought...
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Geoff Atkinson: How to Become a Structured Data Master
On this week's episode, I speak with Geoff Atkinson, the Founder and CEO of Huckabuy, an SEO software company. We dive into a number of technical aspects around SEO. We talk about optimizing for humans and search engines, and how to use structured data and schema to succeed in SEO. Episode...
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Seth Avergon: How to Be a Top 1% Marketer
On this week's episode, I speak with Seth Avergon, the President at Avergon Marketing Group. His focus is on strategic marketing. We discuss how to have a top 1% marketing strategy, how psychology plays into marketing, and his time as a "fractional" CMO. Episode Highlights: Seth's background in...
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Mike Carroll: Combining Sales and Marketing, Creative Alchemy, and Growth Hacking
On this week's episode, I speak with Mike Carroll, who's the head of Growth at Nutshell CRM. He has some amazing things to share with us about growth marketing and sales. We discuss how a career in politics can prepare you for a career in marketing, creative alchemy, and why sales and marketing...
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Rachael Pilcher: B2B Copywriting, Branding, and SNACKS
On this week's episode, I speak with Rachael Pilcher, the Founder, B2B, and SaaS Conversion Copywriter and Growth Strategist at Mighty Fine Copy in New Zealand. Rachael shares how to bring to light your company’s personality, how insurance companies and insurance commercials became interesting…
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Brandon Dove and Jeff Zinn: Future of Web Design and Dev Meets SEO
Episode Highlights:Brandon and Jeff share the history of Pixel Jar and their roles.Jeff's background in Front-end development.Brandon's background in gaming, programming, and Back-end development.The "sweaty backroom" that led to Brandon and Jeff working together.Why Wordpress was the right...
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Steve Toth: SEO, In-House Marketing, and MOFU
On this week's episode, I speak with Steve Toth, who is the Manager of SEO Strategy at Freshbooks. Steve brings a great mix of creative and analytical knowledge to the show. We discuss why the top of "the funnel" gets ignored but really shouldn't, what content really belongs in the middle of the...
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Benjamin Shapiro: Martech, Brand Dev, and Lessons for Young Marketers
On this week's episode, I speak with Ben Shapiro, who is a marketing consultant and host of the MarTech Podcast. He talks about how to build systems for automation while remaining authentic, the keys to successful brand development, and shares some great advice for young marketers. Episode...
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Hal Werner: Content Strategy, Data-Centered Content, and T-Shaped Marketing
On this week's episode, I speak with Hal Werner. Hal is the Global Manager of Digital Marketing and Strategy at Mitel. He' a content strategist extraordinaire and copywriter. We talk about the power of content strategy in marketing, how you can put data at the forefront of your content, and how…
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Yam Regev: Content Marketing, Growing Your Career, and the #1 Skill Marketers Should Build
On this week's episode, I speak with Yam Regev. Yam is the Co-Founder and CEO of Zest. He has over 10 years of marketing success and shares with us how to grow your career in marketing, the best B2B marketing strategy, and the #1 skill every marketer should have. Episode Highlights:Building a...
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Louis Grenier: Making Marketing Less Slimy, Creating Engaging Content, and the Golden Rule
On this week's episode, I speak with Louis Grenier. Louis is the Content Lead at HotJar and the host of the "Everyone Hates Marketers" Podcast. On the show, Louis gives us insight into how to make your marketing less deceitful and less "slimy", how to create engaging content that drives value…
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Kevan Lee: Growing a Social Following from Scratch, Working Remote, and Becoming a VP of Marketing
On this week's episode, I speak with Kevan Lee. Kevan is the VP of Marketing at Buffer. Buffer is a remote company with team members scattered across the globe. Kevin comes on the show to discuss remote work, how to grow a following on social media from scratch, and his unconventional journey to...
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Julie Hogan: Family-Work Balance, Working for Huge Companies, and People Persons
On this week's episode, I speak with Julie Hogan. Julie is the VP of the Customer Team at Drift. She shares about balancing family and work, how to find your way into positions with big companies, and how to make your career about people and not positions. Episode Highlights:Defining a "Customer...
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Kevin Indig: SEO in 10 Years, Creating New Career Opportunities, and G2 Crowd
In this episode of Yours in Marketing, we interview Kevin Indig, VP of SEO and Content at G2 Crowd. The discussion with Kevin Indig delves into what SEO will look like in 10 years, the growth goals at G2 Crowd, and finally learn how to create and act on new career opportunities. Episode…
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Morgan Ingram: Video Game Marketing, Becoming a LinkedIn Top Voice, and Being a Great SDR
On this week's episode, I speak with Morgan Ingram. Morgan is a video creator, mentor, entrepreneur, and speaker. He's the Director of Sales Execution and Evolution at JBarrows.We discuss how to become a top voice on LinkedIn, what separates a "meh" SDR from a great one, and why videos games…
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Sujan Patel: Running 9 companies, data-driven marketing, and Batman
Summary:On this week's episode, I speak with Sujan Patel. He's the co-founder of Webprofits, Mailshake, and numerous other companies. He's the cousin of Neil Patel, and has 13 years of internet marketing experience and led digital marketing strategies for companies such as Salesforce, Mint…
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Sangram Vajre: Account Based Marketing, Building a Community, and Solving Problems
This week on Yours in Marketing:I speak with Sangram Vajre, one of the masterminds behind the Account Based Marketing movement that is quickly sweeping the marketing sphere.Sangram is the Co-Founder and Chief Evangelist of Terminus. He’s a passionate Marketing geek at heart and loves to solve...
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Max Altschuler: From Sales to Marketing, Starting SalesHacker, and Writing Books in Bali
On this week's episode, I am joined by a special co-host: Sarah Drake. Together, we tackled an interview with sales and marketing legend Max Altschuler. You probably know Max as the founder of SalesHacker and the current VP of Marketing for newly-made unicorn Outreach. Max is a great follow on...
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AJ Wilcox: LinkedIn Ads, Recovering from Getting Fired, and Finding Pockets of Success
On this week's episode, I speak with AJ Wilcox. You may have heard of him from his LinkedIn ads agency, B2Linked. This was the first agency to be endorsed and certified by LinkedIn itself as an ad agency. AJ is a thought leader on LinkedIn, and hosts the LinkedIn Learning course called…
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Adam Posner: Working for Gary Vaynerchuk, Connecting People with Companies, and Following Your Talent
On this episode, I speak with Adam Posner, the founder of NHP Talent Group. While his main focus now is on recruiting, he has TONS of insights on marketing.Adam had the chance of working with Gary Vaynerchuk at VaynerMedia several years back. That experience taught him some tough lessons, but…
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Tim Soulo: Becoming the CMO of Ahrefs, the Future of SEO, and Chilling in Singapore
On this very special episode of the Yours in Marketing podcast, I speak with Tim Soulo.Tim is the CMO of the powerhouse SEO tool Ahrefs. We discussed his background in SEO, his blog that led to him getting the job at Ahrefs, and his move from Ukraine to Singapore.You can find more about Tim right...
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Ethan Beute: Customer Experience, Video for Business, and Transitioning from the TV News Industry
What's the best way to stand out in today's noisy social media world?Ethan Beute, the VP of Marketing at BombBomb, is here to explain why video is the solution.In this episode, we talk about the importance of prioritizing customer experience, building a formidable video strategy, and making the...
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Tim Schmoyer: YouTube, Video Strategy for B2B, and Raising 7 Kids
Have you ever tried to start a personal or brand YouTube channel? Then you've heard of Tim Schmoyer. He is the best YouTube video strategist on the planet, and has helped companies like Budweiser, Warner Bros., HBO, and Disney.In this episode, we talk about owning your own company, the right way…
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Cyrus Shepard: SEO, Career Building, and Fine Cinema
If you're involved in the SEO community at all, then you have probably heard about our guest for this episode: Cyrus Shepard.Cyrus ranks way up there among the world's top SEOs, and has a lot of impactful insight about SEO, building the career you want, consulting, and so much more.You can find...
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Joel Klettke: Crazy Creative Conversion Copywriting
On this episode, we chat with Joel Klettke, the founder of Business Casual Copywriting and Case Study Buddy.We discuss copywriting, especially for B2B companies, and how to create high-converting content on your site.Please subscribe to YIM at http://bit.ly/yours-in-marketing.
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Yours in Marketing, a B2B Podcast
Welcome to Yours in Marketing! This is a podcast where leaders and marketers are invited to see B2B from a unique viewpoint. We talk marketing, sales, and leadership with some of B2Bs brightest minds in a fresh, new way. When we aren’t interviewing fascinating marketers and B2B leaders, we dive...