PODCAST · business
Zero Calorie Marketing
by Zero Calorie Marketing
Marketing advice you can trust. Latest learnings from our community of marketers so you know what works and what doesn’t.
Episodes
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Why do 90% of hospitality loyalty programs flop? - Frederick Szydlowski - Embargo
Why do 90% of hospitality loyalty programs flop—and how can you make yours irresistible? Freddie, founder of Embargo, shares his battle-tested insights on: ✅ The biggest mistakes hospitality brands make with loyalty programs (and how to fix them) ✅ How to communicate your competitive edge in a...
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How Experiential Marketing Drives ROI for L’Oréal, Pandora & More (Feat. Backlash’s Founder)
How do you deliver big-agency creativity for brands like L’Oréal, Space NK, and Nespresso—without the big-agency cost? Katie Peake, Founder & Creative Director of Backlash, pulls back the curtain on: What really makes experiential marketing work (and why brands overcomplicate it) Guerrilla...
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Why do 80% of loyalty programs fail—and how do brands like BMW and KFC make theirs thrive?
Zsuzsa, Co-Founder & CSO of Antavo, shares her journey from radio journalism to loyalty tech disruptor, including: ✅ How Antavo’s tech powers loyalty for giants (and why most programs underperform) ✅ Gamification secrets behind KFC’s addictive rewards system ✅ 2024’s biggest loyalty trends (from...
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Personal Branding = Career Rocket Fuel: A Marketer’s Guide
Personal Branding = Career Rocket Fuel: A Marketer’s Guide Why is modern marketing less about what you sell and more about who you help people become? Bianca Bass Chief Marketing Officer | Brand Builder | Board Advisor | Top 30 Most Influential Fintech Marketers dives into: ✅ How brands sell...
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From Dragons’ Den to 4,000 Brands: Feat. 'King of Freebies' Deepak Tailor
How did a ‘freebie’ site grow to 1M+ visitors/month and partner with 4,000+ brands like Amazon, Disney, and ASOS? Meet Deepak Tailor—"King of Freebies", Amazon bestselling author, and founder of Latest Free Stuff. In this exclusive interview, he reveals: ✅ How he built a freebie empire (and found...
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LinkedIn Secrets & Sales-Marketing Alignment with Ex-LinkedIn James Ski
Why do sales and marketing still fight—and how do top teams fix it? James Ski, CEO of Sales Confidence and former LinkedIn, Drift exec, reveals how to bridge the sales-marketing divide for explosive growth. In this episode, we cover: ✅ Proven LinkedIn strategies (from someone who helped build it)…
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From DesignMyNight to Trumpet: Nick Telson’s Unconventional Growth Playbook
Why do most founders underinvest in brand—and how does that cost them growth? Nick Telson- Sillett, co-founder of DesignMyNight and Trumpet, challenges the status quo on early-stage branding and B2B marketing. In this episode, we dig into: ✅ His biggest lessons scaling DesignMyNight (and what…
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Inside SaaS Partner Management & Modern Marketing Trends | Spotler’s Rich & Jess
How do SaaS partnerships and martech shape today’s marketing landscape? In this episode, we chat with Rich (Partner Manager) and Jess (Marketing Expert) from Spotler to uncover: ✅ What a Partner Manager actually does (and why it’s critical for SaaS growth) ✅ Jess’s take on the biggest marketing...
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Guerilla Marketing, Referral Strategies & SaaS Tools You Need –Peter Cunningham
What separates winning marketing strategies from the rest? In this episode, we sit down with Peter, Director of Marketing at Buyapowa (a leader in referral & gamified marketing), to unpack: ✅ Top marketing trends shaping 2024 (and beyond) ✅ How to measure campaign success (beyond vanity metrics)…
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B2B Marketing, Fundraising & Unstoppable Female Founders | Jen Hoffman
How can female founders dominate B2B marketing, storytelling, and investing? In this powerhouse episode, we chat with [Jen Hoffman]—founder of Unstoppable Female Founders and hype woman for women in business. We dive into: ✅ B2B marketing’s biggest challenges today (vs. the past) ✅ Key…
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The #1 Mistake Community Builders Make (And How to Avoid It)
What does it take to build a thriving community in today’s digital landscape? In this episode, we sit down with Pete Heslop, founder of Steadfast Collective, to discuss: The biggest challenges community builders face (and how to overcome them) How content marketing fuels community growth Emerging...
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Responsibilities as a Growth Lead- Robi O'Cleirigh
Meet Robi, Growth Lead for Enate, as he shares insights on B2B marketing challenges and strategies. Learn how Enate differentiates itself in the workflow management space and discover tips for effective marketing in a rapidly evolving landscape.
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The B2B Marketing Playbook William Sigsworth
The B2B Marketing Playbook William Sigsworth- Pipedrive Join us as we explore the biggest challenges in B2B marketing, lessons learned, and strategies for success. From differentiating your brand to retaining customers, we cover it all. Plus, must-read books, essential SaaS tools, and expert…
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Mastering Modern Marketing: Tom Whatley
In this insightful podcast episode, we dive deep into the evolving world of marketing and SEO. From understanding the fundamentals of SEO to exploring advanced strategies for differentiating your business in a competitive market, this episode covers it all. We discuss the importance of defining...
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Crafting Customer-Focused Brands with Karen Kingdom
In this episode of Zero Calorie Marketing, we sit down with Karen Kingdom, a seasoned creative professional and Director at PowWow Creative, as well as an independent creative consultant. Karen shares insights on how to create customer-focused brands, translate business goals into impactful...
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Getting you found online with Anthony Barone.
Join us as we dive into the world of SEO with an expert who shares insights on the latest trends, strategies, and future directions. From the fundamentals of SEO to advanced topics like AI-generated content and hyper-local SEO, this conversation covers it all. Learn how to improve your website's...
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Intro to: Feeling Fine-Nina Nguyen
Nina Nguyen, Senior Marketing Manager at Finecast had previously studied politics and worked in retail before an accidental meeting with a mentor changed her life forever! Sounds dramatic, I know. But this is a teaser to get you to listen in! In this episode packed full of stories, you will hear...
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Intro to: Leading the way-Natasha Lytton
In this episode Natasha Lytton, Head of Brand Marketing at Seedcamp, shares thoughts, tales, and real-world examples that anybody can learn from! You will not only hear first hand accounts from her time as a marketing manager, public relations specialist, and communication expert. You'll also…
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Intro to: Your Data Power Unleashed-Krisztina Gyüre
Join us as we explore Krisztina's unconventional journey from psychology to marketing, her transition from sales to marketing, and the insider secrets to marketing activities that truly deliver results. Hear about Krisztina's role and how it spans various facets of marketing, from overseeing web...
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Intro to: Leader of the pack-Fiona Stevens
In this episode, we spoke with Fiona Stevens, Marketing Director at LoyaltyLion, on the ever-changing world of marketing! In a world when data is scarce, Fiona emphasises the importance of wiser data usage and creating consumer relationships. She advises focusing on key data such as installs,...
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Intro to: Business of Beauty-Kristen Parker
Kristen's journey in the beauty market is interesting, with a background in working for major companies (KF Beauty, Space NK, and more) in both the UK and Australia. She discusses her experiences, professional path, and top tips for enhancing your social media presence on the podcast. Working in...
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Intro to: Connect 4-Christina Pashialis
In this episode you will hear from Christina Pashialis, the visionary behind Content UK. You will get an insight into Christina's entrepreneurial journey during the pandemic and her strategic approach to risk management. You will get tailored advice for marketing managers including leveraging…
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Intro to: Action Man-Mark Johnstone
Prepare to get a REAL insight into the world of world-class content production with Mark Johnstone of Content Hubble. Mark covers his journey from Distilled's VP of Creative to becoming a “content guru” (our words) in this episode. Despite the chaos of 2020, he launched Content Hubble and today...
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Intro to: The B2B Marketer-Tom Hunt
Tom Hunt is a seasoned professional known for selling businesses, appearing on national television, going viral, presenting podcasts, and innovating. As Tom shares his thoughts on vision, action, and connection power, you will learn the critical distinction between knowing the way and actually...
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Intro to: Unleashing the power-Darian Sims
In this podcast we interview Darian Sims, the Marketing Director of Freespee. Hear Darian talk about the importance of authenticity, inventiveness, and responsible data usage in marketing. The impact his Degree in Astrophysics, had on his creative thinking and marketing style. How this lead him…
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Intro to: Think outside of the box, always!-Jake Medina & Daniel Najafi
Double trouble, in this podcast you are in for a treat. You get not one but TWO top class marketing pros for the price of one! Jake Medina & Daniel Najafi. In this episode, they share their journeys, tips, and insights, offering a fresh perspective on modern marketing. Behind the scenes: we...
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Intro to: Do something you enjoy!-Omar Juman
In this podcast interview, Omar Juman, CEO of Blue Drop Studio, shared so many words of wisdom with is for fellow marketing managers: "Just do it." being one of them.. I’m sure I’ve heard that one before somewhere… Omar started his own marketing agency from scratch and has grown it into a...
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Intro to: People don't think in channels-Suzanna Chaplin
Suzie Chaplin is ESB Connect's energetic Managing Director. How she started from studying law to the exciting world of digital marketing we will never know? Oh wait we do, and we do go into some detail about that. But you’ll have to listen to the full podcast episode to get the goss on that. Goes...
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Intro to: Knowing what you don't know-Niamh Cassidy
Niamh Cassidy, the Head of Content at Fidel, pioneers in tech-driven financial services for businesses. Join us as she shares her remarkable journey from working in TV to SaaS marketing, her unique approach to content, and how she leverages it to build strong customer relationships. Niamh…
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Intro to: Less is more!-Sarah Lloyd-Perry
Meet Sarah Lloyd Perry, the exceptional CMO of Avora, a leading SaaS company, with over two decades of marketing expertise. She's held senior positions at tech giants like Netapp, Nortel, EMC and is now ready to share her invaluable marketing learnings with you. In this episode, Sarah delves into...
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Intro to: Learn to fail-Alain Portman
In this episode Alan Portman explores three types of marketing failures: preventable, process complexity, and circumstances beyond control. The key to success lies in learning, adapting, and coming back stronger. Alan offers practical advice for marketing managers, addressing challenges such as...
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Intro to: Think progress-Emmanuel Aremu
In this episode Emmanuel, the Growth Manager at OP Labs reveals some cutting edge marketing tips and tricks. His expertise centres on data, storytelling, experimentation, and tracking results. Hear Emmanuel stress the significance of data in making informed marketing decisions. The key to…
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Wanna get your company in front of a 100,000 marketing folks?
At Zero Calorie Marketing: We believe everyone deserves access to top-tier marketing advice, no matter their budget or experience level. Our mission is to empower marketing folks everywhere to excel in their roles and conquer any challenges they encounter in their professional journeys. So we…
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Zero Calorie Marketing Intro
Intro to Zero Calorie Marketing! For more information visit us here: www.zerocaloriemarketing.com All the links: https://linktr.ee/zerocaloriemarketing Subtitle: My name is Suds and I’m the Co-Host and Founder of Zero Calorie Marketing. We believe everyone deserves access to top-tier marketing...
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S3.005. "Feeling Fine" with Nina Nguyen
Welcome to Zero Calorie Marketing season 3! Your go to podcast created for marketers by marketers. We cover everything from marketing, philosophy, life and everything in between. We ask our guests about their current marketing struggles, how they overcame their biggest hurdles in their career as...
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S3.004. "Leading the way" with Natasha Lytton
Welcome to Zero Calorie Marketing season 3! Your go to podcast created for marketers by marketers. We cover everything from marketing, philosophy, life and everything in between. We ask our guests about their current marketing struggles, how they overcame their biggest hurdles in their career as...
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S3.003. "Marketing for a minute" with Mollie Woolnough-Rai
Welcome to Zero Calorie Marketing season 3! Your go to podcast created for marketers by marketers. We cover everything from marketing, philosophy, life and everything in between. We ask our guests about their current marketing struggles, how they overcame their biggest hurdles in their career as...
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S3.002. "Your Data Power Unleashed" with Krisztina Gyüre
Welcome to Zero Calorie Marketing season 3! Your go to podcast created for marketers by marketers. We cover everything from marketing, philosophy, life and everything in between. We ask our guests about their current marketing struggles, how they overcame their biggest hurdles in their career as...
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S3.001. "Leader of the pack" with Fiona Stevens
Welcome to Zero Calorie Marketing season 3! Your go to podcast created for marketers by marketers. We cover everything from marketing, philosophy, life and everything in between. We ask our guests about their current marketing struggles, how they overcame their biggest hurdles in their career as...
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S2.006. "Business of Beauty" with Kristen Parker
Welcome to season 2 of Zero Calorie Marketing! Your one stop audio shop digital marketing podcast. No fluff, no sugar just the good stuff! By marketing professionals for marketing practitioners! Kristen is a social media professional with a passion for beauty who moved from Australia to the UK 11...
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S2.005. "Connect 4" with Christina Pashialis
Welcome to season 2 of Zero Calorie Marketing! Your one stop audio shop digital marketing podcast. No fluff, no sugar just the good stuff! By marketing professionals for marketing practitioners! Christina Pashialis is the founder of ContentUK; the UK's community for content marketers. With 6+…
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S2.004. "Action Man" with Mark Johnstone
Welcome to season 2 of Zero Calorie Marketing! Your one stop audio shop digital marketing podcast. No fluff, no sugar just the good stuff! By marketing professionals for marketing practitioners! Mark Johnstone is creative director, consultant and the founder of Content Hubble. He helps marketing...
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S2.003. "The B2B Marketer" with Tom Hunt
Welcome to season 2 of Zero Calorie Marketing! Your one stop audio shop digital marketing podcast. No fluff, no sugar just the good stuff! By marketing professionals for marketing practitioners! Tom Hunt starts and grows B2B businesses. Before that he studied Chemistry at Imperial College London...
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S2.002. "Unleashing the power" with Darian Sims
Welcome to season 2 of Zero Calorie Marketing! Your one stop audio shop digital marketing podcast. No fluff, no sugar just the good stuff! By marketing professionals for marketing practitioners! Darian Sims is the marketing Director at Freespee he works around unleashing the power of…
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S2.001. "Double Trouble" with Amanda & Callum
Welcome to season 2 of Zero Calorie Marketing! Your one stop audio shop digital marketing podcast. No fluff, no sugar just the good stuff! By marketing professionals for marketing practitioners! Amanda Baker is the co-founder of Make Us Care — a strategic creative partner for businesses doing…
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S2.000. Welcome to Season 2!
We are back! After our successful first season Zero Calorie Marketing is once again back bringing you right back into the action. Once again we bring you no fluff, no sugar just the good stuff! By marketing professionals for marketing practitioners! Joining us for season 2 as co-host is; Niki...
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007. "Think outside of the box, always!" With Jake Medina & Daniel Najafi
Welcome to Episode 007! Although the 2 guests on this episode had just met at the studio for the first time, they not only complemented each other's viewpoints they also had something interesting to say from different perspectives. We were glad both Jake & Daniel got on so well and made for a…
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006. "Do something you enjoy!" with Omar Juman
"Do something you enjoy!" Welcome to Episode 006! We had so much fun recording this with Omar Juman Co-founder of Blue Drop Studio. We hope you will enjoy listening to it, as much as we did recording it! Below are just a few of our highlights: We discuss impostor syndrome how everyone has it and...
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005. "People don't think in channels" With Suzanna Chaplin
Welcome to the 5th episode of our podcast: Zero Calorie Marketing (A podcast for marketers by marketers)! In this episode; hear from CEO and founder of esbconnect: Suzanna Chaplin. Suzanna is quite unique; in being possibly the only certified spin instructor, who happens to also run a very...
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004. "Knowing what you don't know" with Niamh Cassidy
Welcome to the 4th episode of our podcast: Zero Calorie Marketing (A podcast for marketers by marketers)! In this episode, you'll hear from the Head of Content at Fidel: Niamh Cassidy. You'll find out how she got into the world of marketing. The everyday challenges she faces and how she copes…
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Frequently Asked Questions
How many episodes does Zero Calorie Marketing have?
Zero Calorie Marketing currently has 53 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Zero Calorie Marketing about?
Marketing advice you can trust. Latest learnings from our community of marketers so you know what works and what doesn’t.
How often does Zero Calorie Marketing release new episodes?
Zero Calorie Marketing has 53 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Zero Calorie Marketing?
You can listen to Zero Calorie Marketing on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Zero Calorie Marketing?
Zero Calorie Marketing is created and hosted by Zero Calorie Marketing.
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