PODCAST · business
Zero to Community
by Sam Bhattacharyya
Why is a ramen company livestreaming, and why is a biotech VC firm doing a podcast? In an age of AI, where videos are generated and marketing increasingly automated, these companies are building communities as an authentic way to connect with their industry, and build trust and credibility. How can you build community for your company? I have no idea 🤷... .. But I do know people that do know what they're doing! And so I'm going to interview founders and marketers who build communities around their products through events, meetups, webinars, livestreams, podcasts etc... I'm not gonna focus on the success stories, I'm going to focus on the early days, on what it was like when they hosted their first webinar and no one showed up, to paint a releastic picture that can help inform anyone that might be interested in getting started themselves.
Episodes
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How Rally found success engaging with the UXR community through AMAs
Lauren is the head of content marketing @rallyuxr, the first Research Ops Platform with a CRM at its core. In this Episode we dive into: (1) What Rally is and who uses it (2) How Rally has engaged with the User Research community (3) How Rally got started with their AMA series (4) Learnings…
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How Airtime built a community of UX researchers before launching their product
Akos is the CEO and Co-founder at @airtimeux. In the first episode we dive into how he built a community of User Reseachers around airtime. Outline: What airtime is and who uses it What Airtime's community look's like How Akos got started building a community pre-product Mistakes along the...
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ABOUT THIS SHOW
Why is a ramen company livestreaming, and why is a biotech VC firm doing a podcast?
In an age of AI, where videos are generated and marketing increasingly automated, these companies are building communities as an authentic way to connect with their industry, and build trust and credibility.
How can you build community for your company? I have no idea 🤷... .. But I do know people that do know what they're doing!
And so I'm going to interview founders and marketers who build communities around their products through events, meetups, webinars, livestreams, podcasts etc... I'm not gonna focus on the success stories, I'm going to focus on the early days, on what it was like when they hosted their first webinar and no one showed up, to paint a releastic picture that can help inform anyone that might be interested in getting started themselves.
HOSTED BY
Sam Bhattacharyya
CATEGORIES
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