PODCAST · business
Zev Audio Zone
by Zev Gotkin
Zev Audio Zone is a Podcast about entrepreneurship, marketing, sales, and self-optimization. Tune in every week to hear from inspiring individuals who are making an impact on our world.
Episodes
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How Addictive Research Turns Feedback into Insights
In this episode of Zee Marketing Podcast, Jacob Birn, founder of Addictive Research, explains how his new platform helps brands gain deep insights into their target markets by engaging real people to provide their feedback on ads and products. Participants enter raffles and other contests in...
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Modern Marketing Reimagined with Tanya Thorson
Tanya Thorson is a marketing strategist and consultant who has worked with major brands like L.L. Bean and Lands' End. She is the founder of StrategiX Consulting and the co-author her new book, Get Off Your (M)ass!: Introducing B2A Business-to-(A)nyone Marketing, Reimagined, a book she wrote with...
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Leveraging Buyer Psychology with Ed McDonough
Watch on YouTube: https://youtu.be/ReRMaMgkcmw Ed McDonough is a seasoned direct response copywriter and marketing strategist who helps businesses craft persuasive messaging that drives results. As the founder of ECE Marketing Services, he has worked with entrepreneurs and companies to refine…
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How to Turn Your Podcast into Pod Cash with Lou Diamond
Lou Diamond is a Sales & Leadership Coach, 2x Best-Selling Author, Podcaster, Keynote Speaker, and the founder of Thrive Loud, a podcast production studio that teaches entrepreneurs and executives how to turn their podcasts into "pod cash." Lou has worked with Fortune 500 companies, Wall Street...
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How Dtocs is Revolutionizing Tableware
Watch the episode on YouTube: https://youtu.be/Njma6I0OhjM Pallavi Pande is a mompreneur and the visionary founder and CEO of Dtocs, a Portland-based, minority and woman-owned (MWBE) company that creates stylish, 100% compostable tableware crafted from naturally shed Areca palm leaves that is...
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The ROI of eLearning with Elisa Cruickshank
We often think of content creation as something related to the marketing department, but content creation is also necessary for crafting e-learning modules that nurture employee engagement and buoy retention as part of a learning and development (L&D) strategy. My guest, Elisa Cruickshank is an...
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Mastering Facebook Ads with Azriel Ratz
Azriel Ratz is a Facebook ads expert, the founder of Ratz Pack Media, and host of the Facebook Ads Kingdom Podcast. Azriel Ratz has done Facebook ads management for fashion and apparel brands around the world. He also created the "Facebook Ads Mastery" course in 2017. In this episode, we talked...
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Comedy Lessons for Business & Public Speaking with Jenn Lederer
In this episode, I'm joined by stand-up comedian and public speaking expert, Jenn Lederer, and we delve into the fascinating parallels between stand-up comedy and business presentations. Jenn shares how lessons from stand-up comedy—like structure, timing, and audience connection—can be applied to...
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Video Marketing Strategy with C.A. Green
production company. Previously, C.A. Green worked on major film and television productions for big media organizations, including NBC, ABC, and Netflix. He now owns his own company and makes promotional videos mainly for non-profits and small businesses. In this episode, we talked about his…
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Sales Tales with John Waller
A lot of people think cold calling is dead. John Waller disagrees. John Waller is a true, old-school salesman and the founder of The OnHold Experience, a company that produces audio recordings that promote your business to your customers over the phone while they're waiting on hold. John's been...
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Disney Secrets for Growing Your Business with Vance Morris
Vance Morris is an entrepreneur, keynote speaker, and an authority on customer experience & customer service. Vance previously worked at Walt Disney World where he managed multiple restaurants and nightclubs. At Disney, he learned much about customer service, paying attention to small details…
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Creating Community Around Your Brand with Mark Schaefer
Mark Schaefer is a digital marketing consultant, a globally recognized keynote speaker, a futurist, a university educator, a renowned expert in marketing and personal branding, and the bestselling author of many books, including "Belonging to the Brand," "Marketing Rebellion," "Known," and...
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Sales Secrets for Solopreneurs with Reuben Swartz
Start the new year off right with sales strategies and tools that will help you build connections, cultivate strong relationships, and win more referrals! Reuben Swartz is the host of the Sales for Nerds Podcast and founder of Mimiran, the fun "Anti-CRM" CRM solution for solopreneurs and...
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Meet the Official Santa Claus of Boston
Photo Credit: MARGARET CORONA/DFP Enjoy a jolly conversation between Zev Gotkin and Jim Manning, the official Santa Claus of Boston, and the state of Massachusetts. Happy holidays! 🎄 Jim Manning is a motivational speaker and an in-demand Santa Claus who has even charged as much as $700/hour for...
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All Things Content Marketing with Allison Kade
My guest, Allison Kade is a content marketer, writer, brand journalist, and the founder of Contented, a boutique content marketing agency based in Philadelphia providing content strategy, writing, editing, copyediting, and more. Drawing on her eclectic interests and areas of expertise, her agency...
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Google Advertising Strategies for Non-Profits
PPC (Pay-Per-Click) and SEM (Search Engine Marketing) Strategies for Non-Profit Organizations In this episode, my guest is Sean Littman, a Search Engine Marketing and Google Ads expert who focuses on helping non-profit organizations grow. Sean Littman is the founder of GiveSuite and the host of…
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The Art of Organic YouTube Optimization with Mary Ann Bautista
Organic Growth on YouTube: Tips from a Marketing Pro In this episode, we sit down with Mary Ann Bautista, a YouTube strategist and direct response marketing expert based in San Francisco. Mary Ann specializes in organic YouTube optimization, leveraging search strategies to help you gain…
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How to Network Like a Pro with Rachel Rozen
They say your network is your net worth. My guest, Rachel Rozen, believes networking is a skill like any other. While some might have more of a natural affinity for networking than others, anyone can improve and get better at it with the right strategy and plenty of practice. In my conversation...
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Marketing Big Food & Bev Brands with Tiffany Wilburn
Tiffany Wilburn is a fractional food & beverage Chief Marketing Officer, the founder of Clever Disruption, and brand strategist who has been published in AdWeek. Throughout her career, she has helped larger-than-life brands such as Nestle, TGIF Fridays, Hot Pockets, and Southern Comfort (AKA…
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Performance & Productivity Secrets with Naphtali Hoff
Naphtali Hoff is a coach for busy executives who takes leaders from overstretched to over-delivered. He is also a sought-after speaker, the founder of Impactful Coaching, and the author of Becoming the Productive Boss: 5 Proven Steps to Leading High Performing Teams. A leadership coach for...
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Peter Shankman the Source of Sources
Peter Shankman is a serial entrepreneur, author, speaker, podcaster, and thought leader in marketing and public relations. Ever wanted to be quoted in a major news outlet as an authority or an expert in your space? Now, you can get valuable PR placements for free. In this conversation, we talked...
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Selling B2B with Personality and Fun!
Make no mistake; people don't just buy the product. They're also buying YOU. When you're selling anything, remember that you're also selling yourself. One man who has done a great job selling himself -- and B2B solutions -- is our guest, Luca Giorgiantonio. To succeed in sales, your prospect…
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Sell Like a Badass, Not Like a Douche with Coach Dan Gordon
Coach Dan Gordon is a sales trainer, podcaster, and the author of No Douchebag Selling "Sell like a badass…Not like a douche!" Dan Gordon's training and workshops (link below) are designed for badass entrepreneurs who want more clients, but selling makes them feel sick. Coach Dan Gordon is here…
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Transforming Business Travel with Ardor Trip
My guest is Ardor Technologies Head of Sales (North America), Brian Hellgeth. Business travel can be difficult. Last-minute schedule changes, new cities to visit, clients to support, etc. Wouldn't it be great for your travel partner to support you? Ardor is a next-generation all-in-one business...
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Unique Luxury Travel Experiences with Matt Stein
Matt Stein is the Founder and President of Unique Luxury Travels, a custom travel consultancy where he combines his knowledge and expertise in luxury experiences with his deep-rooted love for art and wine. Driven by his unwavering passion for exploration and voracious curiosity about other...
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Behind the Brand of Tommy Bahama with CEO Doug Wood
Doug Wood is the CEO of Tommy Bahama, the world-renowned American fashion and lifestyle brand. Tommy Bahama sells tropical island-inspired casual clothing, accessories, footwear, and home furnishings for men and women. Toward the end of 2023, the brand opened Tommy Bahama Miramonte Resort & Spa…
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How to Stop Being Boring with Rochelle Lisner
Rochelle Lisner is the founder of Dynamic Business Growth. She is a sales and customer service coach who has worked with corporations, entrepreneurs, small business owners, and solopreneurs for two decades, helping them perfect their elevator pitches, be more interesting, and, as she puts it,...
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Tracking Real Consumer Reactions with EmotionTrac
Aaron Itzkowitz is the founder and CEO of EmotionTrac. EmotionTrac is an AI-driven AdTech tool that replaces the need for a focus group. Using insights from real people combined with AI, EmotionTrac uncovers the emotional triggers that tell you how people respond to your ad. In this episode…
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Brand Strategy and Messaging with Marty Katz
Marty Katz is a Marketing Consultant with over 40 years of experience specializing in brand messaging. He is also the founder of Connectors 360. Marty Katz helps retail, entertainment, and packaged goods companies develop a message that connects them with their audience, creates engagement, and...
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Digital Media Strategy with Darryl Haberman
In this episode, we sit down with Darryl Haberman, a digital media strategist, consultant, and fractional COO with a passion for driving business growth through innovative content and collaboration. With over 25 years of experience working with industry giants like Disney+, ESPN, Major League...
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The Art of Shooting Video Remotely
Neco Turkienicz is the president and CEO of Leib Productions, a video marketing agency that specializes in shooting testimonial videos remotely. He is an experienced videographer and marketer who has shot documentaries and commercials for big brands and offers his remote testimonial video…
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Marketing Tips for Startups
Josef Katz is a senior-level marketer and CMO known for his expertise in helping startups grow. Nicknamed the "Direct Maestro" and the "Startup Marketing Guy", Josef Katz is specialized in building strategic and growth marketing programs for startups. Josef Katz is the Director of Marketing and...
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Transforming, Healing, and Cultivating Connection
Sydney Campos believes social media can be better and live up to its potential. Join us for a lively conversation about social media, community, and human connection! Sydney Campos is an accomplished author, serial entrepreneur, and the founder of Ascend as well as the Chief of Staff of…
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Building a Profitable Business You Can Sell
In this episode, we're joined by Tina Liu, a seasoned financial professional based out of San Diego, California, and President of TSL Partner, a consultancy that provides fractional accounting and financial advisory services to guide entrepreneurs through every phase of their company's growth and...
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An Ode to Writing in the Age of AI Part II
Recorded June 8th, 2023 Zev Gotkin in conversation with Adam Karofsky. Two content writers continue their conversation about AI and its impact on the written word. Adam Karofsky is a professional content writer and editor, and the owner of the business, ASK Writes. Adam specializes in creating...
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Get Over Yourself and Delegate with Dave Kerpen
In his new book titled Get Over Yourself: How to Lead and Delegate Effectively for More Time, More Freedom, and More Success, Dave Kerpen teaches effective strategies for leadership and delegation. Written in a quick and readable style for the modern-day entrepreneur, manager, or leader operating...
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Lessons in Leadership from the Great Books
Today my guest is Jesan Sorrells, a management consultant and the dynamic CEO of Leadership Toolbox, the host of the "Leadership Lessons From The Great Books" Podcast, author of 12 Rules for Leaders: The Foundation of Intentional Leadership, and a trusted mentor and adviser to numerous startups....
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Sales Strategy Secrets with Thomas Helfrich
Thomas Helfrich is a professional sales trainer, B2B marketer, and lead generation expert. He is also the Chief Executive Officer of InstantlyRelevant.com and the author of Never Been Promoted. On this episode, we talk about how to be relevant and capture the attention and interest of your target...
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Tips from a Tech PR Pro with Scott Rosenblum
Scott Rosenblum is the President and founder of LEVEL PR, a tech-focused PR agency. His course, "PR Toolkit for Tech Startups," can be found here: https://courses.levelpr.co/ Zee Learning Podcast listeners will get 25% off whenever they register for any of Scott's courses by using the coupon…
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Beer Education with Marty Nachel
Guest: Marty Nachel - Beer Educator, International Beer Judge, Author of Beer for Dummies and Homebrewing for Dummies, Head Honcho of Nachel Beer Education A great man once said, "Beer is proof that God loves us and wants us to be happy." That quote has been incorrectly attributed to Benjamin...
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Talking AI Marketing Tools with "AI Joe" Apfelbaum
Are you a marketer or business owner interested in learning how to use AI to dramatically improve your productivity and retain a competitive edge in a rapidly changing market? Then, you need to listen to this episode where we discuss how to make artificial intelligence work for you, and some AI...
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An Ode to Writing in the Age of Open AI Chat GPT
Zev in conversation with Adam Karofsky. Two content writers have a heart-to-heart about writing, AI, Chat GPT, and the future. Adam Karofsky is a professional content writer and editor, and the owner of the business, ASK Writes. Adam specializes in creating content, such as articles, blogs, and...
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How Mike Yates is Revolutionizing the Education of GenZ
Mike Yates is an educator, entrepreneur, and learning activist. His passion and expertise lie at the intersection of education and technology and he is a big believer in the gamification of education. Only in his late 20's or early 30's, Mike Yates led a K-12 private school in his hometown of...
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Education in the Metaverse with Peter Shankman
Peter Shankman is an author and popular keynote speaker in marketing, brand building, social media, and customer service. In this episode, Peter Shankman and I discuss the metaverse and its implications for edtech, eLearning, and upskilling and neurodiverse education. More Peter Shankman is an...
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What Companies Are Looking for and the Future of Work
In the wake of the pandemic, there is still a great deal of uncertainty in the world, the job market, and the global economy. In a trend that began about a year ago, record numbers of people started changing jobs, a phenomenon that is now known as "The Great Resignation." Evan Francis is a…
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How Your Team Can Get Some Class
Joseph Gerstel is the founder and CEO of Get Some Class, a startup that provides fun, interactive team-building events and group experiences, both virtual and in-person, for law firms and corporate organizations. A lawyer by training and profession, Joseph Gerstel started Get Some Class as a way…
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Social Media Marketing for Higher Ed
Just like companies and non-profit organizations, colleges and universities also need to do marketing. While an institution of higher learning is focused on education, it's also a business. And, like other organizations, an academic institution must trade on its brand and reputation to attract…
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Mark Zides on eLearning, Career Paths, and the Future of Work
Mark Zides, is an entrepreneur and career mentor as well as a pioneer and leader in the eLearning industry. Mark Zides is the CEO of CoreAxis Consulting, a leading learning & development company that creates custom learning experiences and training solutions for a wide variety of businesses....
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Finding Your Purpose at Any Age
Purpose. We all want to have a sense of purpose in our lives. Most of us find purpose in our families, careers, or activities we enjoy. But, how do we find purpose, or meaning in life, during our final years when all, or most, of the things that once gave us a sense of purpose may no longer be…
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How Restore Skills Gamifies Occupational Therapy
Ian Oppel is the co-founder and Chief Clinical Officer of Restore Skills, a software (SAAS) platform that gamifies occupational and physical therapy. Restore Skills transforms any hospital room, living room, or assisted living facility lounge into a private gym. Under the watchful eye of a...
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ABOUT THIS SHOW
Zev Audio Zone is a Podcast about entrepreneurship, marketing, sales, and self-optimization. Tune in every week to hear from inspiring individuals who are making an impact on our world.
HOSTED BY
Zev Gotkin
CATEGORIES
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