PODCAST
Zz Isn't Rocket Surgery
If we hear one more social media expert talk about engagement, authenticity or brand-building, we’re going to punch them in the face. Put down the power point deck and back away slowly, people.We’ll just come right out and say it: this stuff — social media — isn’t that hard. Sorry if you disagree, but it’s not. What is hard is finding the time to do it, realizing you really don’t think like your customers, and understanding that you’re a half a decade behind the times. That is hard. And that is where we can help.Rocket Surgery is the brainchild of Jeff Moriarty and Evo Terra. We’re not your typical social media practitioners. We’re not tool pushers. We’re not brand advocates. And we don’t want to Tweet for you or run your Facebook page. No, what we want to do is help you get better. We want to help you learn how to navigate all this social “stuff” so that you can do one thing: give your customers what they want.How do we do that? With a heaping help of irreverence, to start. We t
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Evo and the Xray
Actually, it's my iPhone and an X-ray machine
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ABOUT THIS SHOW
If we hear one more social media expert talk about engagement, authenticity or brand-building, we’re going to punch them in the face. Put down the power point deck and back away slowly, people.We’ll just come right out and say it: this stuff — social media — isn’t that hard. Sorry if you disagree, but it’s not. What is hard is finding the time to do it, realizing you really don’t think like your customers, and understanding that you’re a half a decade behind the times. That is hard. And that is where we can help.Rocket Surgery is the brainchild of Jeff Moriarty and Evo Terra. We’re not your typical social media practitioners. We’re not tool pushers. We’re not brand advocates. And we don’t want to Tweet for you or run your Facebook page. No, what we want to do is help you get better. We want to help you learn how to navigate all this social “stuff” so that you can do one thing: give your customers what they want.How do we do that? With a heaping help of irreverence, to start. We t
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